Sportradar Extends Partnership With FanDuel Through 2028
Sportradar extended its partnership with a major sports betting platform on Friday.
The Switzerland-based company and FanDuel Group announced an extension of their existing partnership, which makes Sportradar the data and odds supplier for U.S. sports to FanDuel through 2028.
Sportradar company will provide FanDuel Sportsbook with complete pre-match betting services, live betting services, and betting entertainment tools, which include live match trackers and betting widgets.
Sportradar's Partnerships With Leagues Also Growing
“With FanDuel being the leading U.S. sportsbook, this deal further underscores Sportradar’s position as the data and odds supplier of choice for U.S. sports, including the NBA, MLB, and the NHL,” Carsten Koerl, Global CEO for Sportradar, said in a news release. “Both Sportradar and FanDuel have established market leading positions through investment in innovation and cutting-edge products and services and this expanded agreement enables us to work together to further evolve FanDuel’s offering, particularly in areas like in-play betting. We’re looking forward to deeper integration with the FanDuel team to continue building on the success we’ve had together thus far.
The expanded partnership will enhance in-play betting capabilities and experiences for FanDuel customers, where 50% of the FanDuel Sportsbook’s handle with the most popular markets are moneyline and spread opportunities.
“Low latency live data is the essential fuel for our proprietary trading models to deliver a quality in-play betting experience to our customers," said Niall Connell, Sportsbook General Manager at FanDuel Group. "Sportradar’s data powers our in-house models allowing us to offer a large number of in-game betting markets and it’s the collaborative nature of our partnership that will evolve FanDuel’s in-play product offering in the years to come.”
Sportradar Partnered With Bally’s in July
In July, Bally’s Interactive announced a new sports betting partnership with Sportradar. For Bally’s, the deal means the company will now have access to Sportradar’s pre-match betting services, live betting services and content solutions portfolio.
Sportradar hopes the new five-year partnership will allow it to enhance the Bally sports betting experience across its platforms.
Also this week, Sportradar filed for an initial public offering (IPO) with the Securities and Exchange Commission. That came after a proposed deal with a special purpose acquisition company fell through.
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