Spotlight Sports Group Superfeed Will Provide Horse Racing Content for bet365

Spotlight Sports Group Superfeed Will Provide Horse Racing Content for bet365
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Spotlight Sports Group has entered into a deal with bet365 Sportsbook to provide horse racing content through their Superfeed content engine.

It is a three-year agreement, and it is building on an existing relationship between the two British companies.

More on Spotlight Sports

The Racing Post was launched in 1986 to deliver information about British horse racing and sports betting daily.

In 2020, the company was rebranded under the Spotlight Sports Group umbrella to reflect its evolution as a multipronged content provider.

Superfeed has been providing Irish and UK horse racing content on bet365 sites for years. This deal will expand the relationship to include detailed information about racing in the United States and France as well.

What the Deal Means

Daniel Smith, Group Account Director for Spotlight Sports Group, assessed the partnership agreement.

“We’ve worked with bet365 for a number of years, and it is excellent to have an array of Superfeed content live across one the biggest bookmakers in the world," Smith said. "We know the value customers place on our content and we’re delighted bet365 continues to offer this support to their customers for new territories.’’

bet365 In The U.S.

bet365 has had a New Jersey sports betting presence since 2019, with a sportsbook and an online casino.

The company has recently secured a deal with Century Casinos to operate an online sportsbook in Colorado.

It is also operating a land-based sportsbook at the Resorts World Catskills casino resort in Monticello, New York.

Online sports wagering in New York was legalized in April of this year.

State officials are hoping for it to go live in 2022 in time for Super Bowl betting.