Tipico Grows In U.S., Launches Online Sportsbook in Colorado
Another Colorado sportsbooks option will be available for the upcoming NFL season.
Tipico Sportsbook became the latest operator to launch in the state on Thursday, following approval from the Colorado Division of Gaming. Residents can currently deposit and place bets on Tipico.
Tipico is currently running a $750 deposit match for first-time users who register and deposit. In addition to a desktop computer, the Tipico Sportsbook is also available for download on IOS and Android.
“We are thrilled to announce Tipico’s continued growth within the United States,” Tipico U.S. CEO Adrian Vella said in a media release. “We look forward to continuing to grow our U.S. footprint with exciting announcements in the pipeline that will change the game for avid sports fans and bettors.”
This marks the second state the German-based company has an online sportsbook. In December 2020, Tipico went live in New Jersey.
Tipico lauds its proprietary technology that allows users a seamless, single log-in experience. Players do not have to download an app to the specific state they are currently in. Tipico also has plans for a secure virtual wallet feature that will be accessible for sports betting across states.
“This is an exciting moment for Tipico as we continue to add exciting new features for U.S bettors,” Vella said. “Captivating users and elevating their betting experience is at the core of Tipico’s development and growth plan, and we’re proud of the capabilities that our app and our proprietary technology stack offers.”
NFL betting is underway as preseason games have started. The Denver Broncos open their regular-season schedule in New York against the Giants on Sept. 12.
Tipico, Century Casinos Partnership
Tipico gained market access to Colorado through its partnership with Century Casinos. The deal was announced in October 2020 and will span 10 years.
“Century Casinos is thrilled to welcome Tipico Sportsbook to Colorado, and we're honored to partner with them to introduce Colorado's legendary sports faithful to their new home for sports betting action,” Erwin Haitzmann and Peter Hoetzinger, Co Chief Executive Officers of Century Casinos, said in the release. “Tipico is a seasoned global operator with a track record of delivering reliable, high-quality products, which pairs perfectly with the casino experience we offer Colorado players.”
Tipico, Gannett Deal
In other expansions plans, Tipico announced an exclusive agreement with Gannet Co., becoming the exclusive sports betting and iGaming provider for Gannett. Odds, props and free-to-play games and betting trends will be made available across the USA Today Network, consisting of more than 250 daily local news sites.
The five-year agreement includes $90 million in media spend by Tipico with performance incentives payable to Gannett for customer referrals.
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