Twin River Casinos Could Be Rebranded as Bally’s Under Deal

Twin River Casinos Could Be Rebranded as Bally’s Under Deal
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Twin River Worldwide Holdings has purchased the iconic Bally's brand previously owned by Caesars Entertainment.

The acquisition, announced Tuesday in a news release, will allow Twin River to maintain the Bally's name for the Atlantic City, New Jersey, property (located at the famed intersection of Park Place and Boardwalk) that it has agreed to purchase from Caesars Entertainment.

The agreement also enables Twin River to rebrand virtually all of its portfolio properties under the Bally's name and logo, the release said.

Twin River has also agreed to provide Caesars a perpetual license to use the Bally's brand at its existing Bally's Las Vegas Hotel & Casino property, according to the news release.

Financial terms of the arrangement were not disclosed.

The move comes 16 days prior to Twin River, which is based in Lincoln, Rhode Island, releasing its financial results for the third quarter on Oct. 29.

Twin River Casinos

Twin River Worldwide Holdings Inc. owns and manages nine casinos, two in Rhode Island, two in Mississippi, one in Delaware, one in Missouri and three casinos as well as a horse racetrack that has 13 authorized OTB licenses in Colorado.

Twin River announced in April it was purchasing Bally’s Atlantic City Hotel and Casino for $25 million in cash. That property has 105 tables, more than 1,500 slots and 1,251 hotel rooms.

At the same time, Twin River announced that it had agreed to deals to buy two Eldorado Resorts casinos — one in Louisiana and one in Nevada. The deals were contingent on the merger of Eldorado and Caesars being finalized, which happened in July.

Its casinos range in size from 603 slots and 8 electronic table games to properties with over 4,100 slots, approximately 125 table games, and 48 stadium gaming positions, along with hotel and resort amenities.