William Hill Launches Online Sportsbook in Tennessee

William Hill Launches Online Sportsbook in Tennessee
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William Hill launched its online sportsbook in Tennessee on Thursday, just in time for March Madness.

In Tennessee, the operator will offer a risk-free sports bet of up to $2,021 for new customers who make a deposit, according to a news release.

William Hill was approved, along with WynnBet, at the end of January during a special meeting the Sports Wagering Committee of the Tennessee Education Lottery Corp. Board of Directors, but had to delay launch.

Part of the reason was that William Hill’s server, located in downtown Nashville, was affected by the explosion there Christmas Day. A recreational vehicle exploded in the Second Avenue Commercial District, injuring at least three people and damaging several buildings.

The server wasn’t available in time for a launch before the Super Bowl.

“As we head into one of the most exciting times of the year for sports fans, the William Hill app will make March moments even more interesting for Tennessee bettors,” Kenneth Fuchs, President of Digital for William Hill US, said in the release. “We will have thousands of markets available, including for your local favorites, live in-game betting, and daily promotions and bonuses for players.”

The William Hill release offered odds of several Tennessee teams with the potential to make the men's NCAA Basketball Tournament, listed as Tennessee (75/1 to win the tournament), Memphis (250/1), Belmont (750/1) and Vanderbilt (9999/1).

William Hill now offers mobile sportsbooks in 10 states and Washington, D.C.

Seven Operators Approved in Tennessee

Online sports betting launched Nov. 1 in Tennessee, which now has at least seven approved operators — BetMGM, DraftKings, FanDuel, Nashville-based Action 247, WynnBet, William Hill and TwinSpires.

TwinSpires, approved Jan. 6, is transitioning from the BetAmerica brand. WynnBET also has not launched.

In its first three months, online sports betting has generated about $525 million in total sports handle. Tennessee is the first mobile-only sports betting market in the country.