Betting Events

Betting markets are the DNA of any online betting site, the building blocks from which betting opportunities are composed. Take a look at the various ways US online betting sites display and develop betting markets, and the key considerations for bettors looking for a new bookie to bet with. What's also worth noting is what sport and non-sport markets sit atop the rest as those markets will have the largest variations of wagers potentially offering a better chance of finding value.

But, savvy bettors will be sure to investigate all markets regardless of popularity because betting value can be found where you least expect it. The best online betting sites have an overwhelming number of sports betting markets across a range of games and events. In this sea of information, breaking down the data and using it to your advantage is vital. Gamblers who play, or plan to play, flexible, stats-based systems might benefit from looking for a wide range of different sports to bet on.

Recommended Betting Events

Understanding Wagering Markets

Whether your approach involves backing the underdog, examining form, or your own twist on the Martingale System, you can find opportunities in the most surprising places. You'll also find differences between popular sports with high volumes of bets and niche sports where fewer people gamble. This is because oddsmakers spend a lot of time analyzing outcomes when big money is wagered, but niche sports are priced using more basic calculations and can therefore be exploited by well-informed gamblers.

Top Sports Betting Markets in the US

America would provide a truly unique betting experience if the online wagering industry were allowed to expand within it. The U.S. offers a host of both professional and amateur sports and allowing gamers with all different types of expertise would be not only possible but a cornerstone for the U.S. online gambling system. Below is a list of the top betting markets in the US now that online wagering is legal:

  • Horse Racing | The one sport sure to be familiar to American bettors is horse racing. Betting on horse racing action has been American pastime for decades thanks to some of the most notable races across the country. The Kentucky Derby draws thousands annually to place bets on the world's top horses while other major races like Belmont get plenty of attention themselves. If online horse racing betting becomes an option, expect it to be a huge chunk of odds offered by bookies.
  • NFL | The NFL is regarded as the most popular sports league in the United States. For around five months, the NFL captivates hundreds of millions of viewers around the world with its regular season and playoff contests culminating in one of the most significant and heavily bet on events of the entire sports year, the Super Bowl. With so much media attention, it's no surprise NFL betting, especially NFL playoffs betting, is most likely set to be the top market for sports betting in the US should it become legal and regulated.
  • MLB | Baseball is considered by many to be America’s pastime. Over a season that spans the months of March through October it’s a prime choice for many sports fans and bettors alike during the dog days of summer. With 182 games in a season for each team there are loads of almost daily MLB betting opportunities expected to be offered across the web. For over 100 years the tradition and spirit of baseball has remained practically the same and brings a distinct air of Americana with every game and broadcast which many expect to drive it's potential betting market action.
  • NBA | Expected to be one of the more popular American sports to bet on, NBA basketball is a fast-paced, high-scoring game featuring some of the greatest physical athletes in the world. With a storied tradition of exciting seven-game playoff series and thrilling buzzer-beating finishes it’s no wonder the NBA’s popularity has spiked in recent years and is expected to be one of the most covered markets. With 82 regular season games for every team there will be no shortage of chances to place your bets on NBA action through the season and playoffs.
  • NHL | Hockey may be a Canadian game traditionally, but the NHL has been a mainstay of cold-weather U.S. markets for decades. With the emergence of passionate expansion fanbases all across the states from Florida to California to the gambling capital of the nation itself, Las Vegas, there’s no denying the far reach and growth of NHL in America recently. Over an 82-game regular season, the league brings its own unique, intense physical brand of competition ripe for heavy NHL betting action should the market stabilize.
  • Golf | A nice option aside from the many team sports in America is professional golf, and more specifically the PGA Tour. While obviously a worldwide sport, golf betting allows the chance to wager on individual athletes against the large field of competition. With tons of events to choose from throughout the year all across the world, golf is relaxing to watch but truly exciting to wager on and is expected to eventually be a staple among top betting sites.

Specials, Novelties, Politics & More

Unlike sports betting, specials are frequently one-off and there may not be as many precedents. Political events, which have precedents and high volumes, can be as carefully priced as the most popular sports, whereas unpredictable television events and one-off specials often have longer odds. It's also worth noting that the arrangement of markets within non-sporting events (specials), varies significantly between online gambling sites. Some sites offer an entire political betting section while other might only include a few major political markets open in the specials or novelty section of site.

Events Coverage

The more events that an online betting site covers, the more chance you have of finding untapped resources and favorable odds. While some gambling sites specialize in covering every aspect of major sporting events, others are more focused on covering a wider range of global events and tournaments. They can also vary by season, so it's wise to take the time to check other sites at different times of the year to ensure you're not missing out. You might also find that larger betting sites will offer live streaming of events that don't have highly valued television rights in your home country. So looking for less high-profile events can add entertainment, as well as economic value.

Breaking Down a Betting Market

In the markets themselves, savvy gamblers should be looking for range and depth. That means, firstly, the number of betting markets on offer and, secondly, the number of possible outcomes available within each market. For example, in hockey, a good online betting site will not only offer a 'goals over/under' market, but 'goals over/under' in a set period of the game. What's more, the range of options within these markets will run the whole gamut from over/under 0.5 to 9.5 goals and perhaps beyond, giving opportunities to safe and speculative bettors alike.

Accumulators

The final consideration when looking at betting markets is how they stack. Bets can usually be combined to create an accumulator that pays out on the prediction of two or more correct outcomes. This is commonly a series of outright winners; for example, predicting the winner of five different EPL matches. The best online betting sites allow creative combinations, allowing bettors to maximise their knowledge and obtain attractive odds. For example, a team to win, a player to score and the game to have over a certain number of goals. Finding a site that frees your creative gambling urges could mean finally landing a dream win.

We Recommend these Betting Sites

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Terms and Conditions apply for all bonuses. Must be 21+ to participate.
Every online gambler deserves a safe and fair place to play. Our mission at Gambling.com is to create a safe online environment for players through free, impartial and independent reviews of the best online gambling companies in the US so that you can play with confidence and security. All ratings and reviews are made independently of the operator by our team of gaming experts and with every company being fully licensed to operate in the US they can be trusted to offer fair play. We accept compensation from the companies advertised on this page and this may affect the brand positioning. We endeavour to continuously update this list so we can bring you the most current sites and the best available offers but we cannot review every site in the market.
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