Hard Rock to Bring Stellar Musical Talent to Atlantic City

Written by: Trey Killian | February 26th, 2018

Hard Rock to Bring Stellar Musical Talent to Atlantic City

This summer, the Hard Rock Café Hotel and Casino in Atlantic City, New Jersey will open its doors to potential gamblers and hotel guests alike. While formerly known as the Trump Taj Mahal, the future site promises to bring customers much more than a wide variety of 2,200 slots and 125 table games.

With its obvious rock n’ roll theme, the hotel chain is known for hosting a vast amount of musical talent and the Atlantic City installment will be no different. The concert venue has been expanded to seat 7,000 total patrons up from 5,200 in preparation for 200 nights of music in the hotel casino’s first year open alone.

Allen No Stranger to Booking Big Talent

Jim Allen, Hard Rock International CEO and a longtime casino executive in Atlantic City, is a big reason why as the man who, as he boasts, “just signed Jay-Z and Beyonce to play Hard Rock Stadium” in Miami. The CEO touted what should be a highly exciting roster of shows to keep audiences entertained all year long:

“When’s the first time someone has done 200 shows in Atlantic City? When’s the last time you saw entertainment on a night other than Saturday in Atlantic City? We’re going to make that commitment.”

According to Allen’s bio, his extensive background in casinos goes back to 2001 since when he has maintained responsibility for gaming operations of the Seminole Tribe of Florida. With seven casinos throughout the state, Allen has been at the forefront of one of the most profitable gambling businesses in recent history"

"Allen led the Seminole Tribe of Florida’s 2007 acquisition of Hard Rock International, the first acquisition of a major international company by a North American Indian Tribe. He also guided successful Gaming Compact negotiations between the Seminole Tribe, the State of Florida and the U.S. Department of the Interior. Chairman of Hard Rock International, Allen oversees all operations of one of the most globally-recognized brands, known for rock music and its signature cafes, hotels, casinos, memorabilia and live concerts, with venues in 74 countries, including 177 cafes, 24 hotels and 11 casinos, plus Hard Rock Stadium in Miami."

Tourism Industry Expected to Improve

Rummy Pandit, who serves as the executive director of the Levenson Institute of Gaming, Hospitality & Tourism at New Jersey’s Stockton University, is also bullish on the prospect of the casino’s extensive music schedule bringing a lot of tourist revenue as well as its gambling, retail food and beverage industry.

“Bringing entertainment into the city mid-week at off-peak times will be a particularly persuasive reason for visitors to consider extending their stay,” he said. “Turning a two-night weekend stay into a long weekend or mid-week getaway can make a huge difference for Atlantic City’s lodging, food and beverage, retail, gaming and tourism businesses.”

Aside from the venue and prospect of A-list talent making its way through the Garden State, the casino will house a great selection of quality food and beverage options including fine steakhouse and seafood dining. Some other unique features include memorabilia on display, according to the casino website:

“from Sinatra to Santana, from Springsteen to Swift…There’s nothing else like it in the world…Our properties memorabilia will be carefully hand-selected and home-focused on contemporary musicians and artists with ties to New Jersey.”

The Hard Rock Atlantic City stands to make an even bigger splash should sports betting be legalized by the Christie vs. NCAA Supreme Court decision as it would make New Jersey the only state other than Nevada to allow sports betting. That makes the investment all the more worthwhile as Atlantic City and New Jersey are poised to become a mecca for entertainment, music and gaming in the U.S.

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