William Hill Online Casino Review & Promo Code

Reviewed By Mark Strotman

Sports. Basketball.
Published: Jan 29 · 13 min read
Updated: August 2nd, 2021

William Hill Casino has been around since 1934, when it began as a significant operator in the European market. William Hill has since made its way to the United States, where it has become a staple in the betting community, both via its sportsbook and casino. Its online sportsbook is currently legal in Nevada, Virginia, New Jersey, Iowa, Michigan, West Virginia, Illinois, Indiana and Colorado. Its online casinos are currently legal in Michigan, West Virginia and New Jersey.

The Michigan casino features a handful of classic casino games, two dozen online slot machine games, and online casino games that feature live dealers that players can access via a live stream on their computers or on William Hill's mobile app. In our review of William Hill Casino, we'll discuss elements of the online casino that we really like and areas that we believe could be improved.

ProsCons
Easy-to-use app Smaller game selection
Excellent customer service options Modest sign-up bonus

How Does William Hill Casino Work?

The William Hill Casino operates like many other traditional online casinos. Players are required to sign up with a username and password, verify age and location, and make a deposit to begin playing games. Though William Hill does not have as many casino games as some others, there are still plenty of betting options for users including some of the most popular games: poker, roulette, blackjack, baccarat, and dozens of different real money slots games.

As a legally licensed casino, William Hill also makes deposits and withdrawals a simple process. Bettors can use deposited funds immediately and withdrawals take less than 72 hours to be transferred. Bettors can also feel good about the safety and fairness that William Hill provides, as all games are regulated by the respective state. For example, in Michigan, William Hill Casino is regulated by the Michigan Gaming Control Board.

How to Register at William Hill Online Casino

Sign-ups at William Hill Casino are simple. Before we begin, it's important to note that players who have already signed up for an account with the William Hill sportsbook can use that same login with the casino. Creating a second account for the casino could be flagged and cause your account to be locked.

Step 1: Set up

Bettors will need to provide their first name, last name, phone number, and email address. This is a common step for all casinos that shouldn't come as a surprise to any player.

Step 2: Verify information

Players are only eligible to play at William Hill Casino if they are of legal age and located in Michigan, New Jersey or West Virginia. To verify age, users will need to provide the last four digits of their Social Security number. Users will also add a username and password.

Step 3: Secure account

They can also protect their account by adding security questions. This will be used in case players forget their passwords and are locked out of their accounts.

Step 4: Confirm location

Bettors must be in a legal to play casino games. To do this, players will need to use a geolocator device to prove they are within the state limits. This is typical of all major casinos to verify the location.

Deposit and Withdrawal Options

Because William Hill Casino is fully legal and licensed, the casino deposit and withdrawal process is a simple, safe, and secure one.

Deposit

William Hill accepts debit and credit cards, online banking wires, ACH/eCheck, PayNearMe, PayPal, and the William Hill Play+ Prepaid Card for casino deposit options. Players, of course, can also visit a physical casino tied to William Hill Casino. In Michigan this is the Turtle Creek Casino in Williamsburg, Michigan, to deposit cash to their accounts. Funds are typically available to be played with immediately, and William Hill spells out the deposit steps in an easy-to-understand way.

Withdrawal

Withdrawal options are likewise simple to use and understand. Bettors may make withdrawals via ACH bank transfer, online banking, Play+ card, or cashing out at the casino cage of the land-based casino. Withdrawals are processed within 72 hours, but it's typically quicker than that.

William Hill US Casino Welcome Bonus

Offers and Promotions

William Hill currently offers $100 risk-free, wherein new users have their net losses refunded to them up to $100 within the first 24 hours of play. This bonus is different from what is offered in the sportsbook app and is only eligible to be used at the casino. Net losses will be credited to users in five business days.

William Hill also provides different promotions throughout the year that typically change each month. Examples include a Blackjack Lunch Break where bettors can bet between 11 a.m. and 2 p.m. and receive $5 back in net losses. William Hill will also do crossover promotions between the casino and sportsbook, typically around significant sporting events like the Super Bowl or NBA Finals.

Find A William Hill Promo Code

William Hill Casino App

William Hill continues to provide its players with plenty of versatility within its betting, and that includes a mobile app that mirrors what users receive on the desktop website. We'll get into specifics of the app later in our William Hill Casino Review but note that it's a solid one and available for both Apple and Android.

States of Operation

William Hill Casino is currently operating in three states.

William Hill Michigan Casino

  • Availability: Mobile casino and retail casino partner
  • Land Based Partner: Turtle Creek Casino and Hotel
  • Licensed & Regulated By: Michigan Gaming Control Board

Explore Michigan Casinos and Gambling

William Hill New Jersey Casino

  • Availability: Mobile casino and retail casino partner
  • Land-Based Partner: Tropicana Atlantic City
  • Licensed & Regulated By: New Jersey Casino Control Commission and the New Jersey Division of Gaming Enforcement

Explore New Jersey Casinos and Gambling

William Hill West Virginia Casino

  • Availability: Mobile casino and retail casino partner
  • Land Based Partner: Mountaineer Casino, Racetrack, & Resort
  • Licensed & Regulated By: West Virginia Lottery

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Game Variety at William Hill US

Casino Game Selection at William Hill

William Hill Casino games include some of the most popular games in the industry. We'll begin with a brief overview of the most popular online casino games and classic casino games before getting into what exactly William Hill Casino in Michigan offers.

Slots

Online slots generate random combinations of symbols on a specific number of reels (typically three or five) that award payouts based on the combinations lining up in horizontal or diagonal fashion. Bettors can improve their potential payouts by betting on more lines (up to nine).

Blackjack

Blackjack is a popular card game in which each individual bettor plays against the dealer with the goal of creating a hand that is higher than the dealer's hand but also does not exceed 21. Bettors are given two cards and may choose to take as many cards as they choose without going over 21. Face cards are valued at 10, aces can be 1 or 11, and the dealer must stay once he or she reaches or exceeds 17. William Hill Casino in Michigan offers online blackjack in both table-game format and live dealer format.

Roulette

Roulette is a casino game in which players place bets on a single number or groups of numbers. The winner is determined by a dealer spinning a ball in the opposite direction of a spinning wheel that features 38 different red, black, and green pockets on the wheel: 1-36, 0, or 00. Bets for roulette online can be placed on specific numbers or sets of numbers, whether the number the ball falls on will be red or black, whether the number will be odd or even, or whether it will fall in the first (1-12), second (13-24), or third (25-36) set of numbers.

Poker

Poker is a card game in which players attempt to make the strongest five-card combination while betting against others using the same deck of cards. There are dozens of variations of online poker that include different numbers of cards in a player's hand, community cards, and rounds of betting. The most traditional poker games are Texas Hold 'Em, Omaha, 7-Card Stud, and 5-Card Draw. William Hill in Michigan offers Casino Hold 'Em.

Video Poker

Video poker is closest to a slot machine in that a single player bets, is dealt a hand, and can discard and replace a certain number of cards. Payouts are determined by the quality of that player's new hand. Unlike traditional poker, players are not betting against others in online video poker and do not need to beat anyone else's hand.

Baccarat

Baccarat is a card game in which a bettor's hand plays against the dealer's hand. The dealer plays out both hands and the player can back either his or her hand or the dealer's hand. Each coup or round of play can result in one of three outcomes: player, banker, or tie.

Live Dealer

Some games are offered at casinos with live dealers. Bettors live-stream via the mobile app or on the desktop and place bets from wherever they are. This is a relatively new format of betting but one that is gaining popularity among online casinos. William Hill currently offers blackjack, roulette, and baccarat in live dealer casino formats.

Available Casino Games

Game TypeNumber of Games Available
Slots23
Table Games5
Live Dealer3
Video Poker0

The games William Hill Casino has to offer are grouped by slots, table games, and live dealer games. blackjack, roulette, and baccarat are available both as video options and live dealer.

William Hill Casino Game Quality

There are two ways of looking at William Hill Casino's game quality, and it depends on the kind of gambler you are or plan to be. The 30 or so different casino games are far fewer than what other online casinos and physical casinos offer. We've reviewed casinos that have upward of 200 different games to choose from online. For some, William Hill's lack of quantity may be a turn-off. They currently do not offer some traditional casino games such as craps or keno, and while they do have a blend of both three-reel and five-reel slots, there are only about two dozen to choose from in total.

But for some, who don't need hundreds of different options, they'll find the smaller quantity yet high quality of games a breath of fresh air. William Hill Casino offers the most popular table games, including poker, roulette and blackjack in both video and live formats. Two dozen slots may pale in comparison to other online casinos, but it's more than enough for the casual bettor.

William Hill has the most important games at its casino, and we expect that as the operator continues to grow, it will add the ones that its users are asking for.

User Experience

The name of the game with the William Hill Casino is simplicity. There are no neon colors, black backgrounds, celebrity marketers plastered across the home page, or other unnecessary bells and whistles. What you see is what you get, and that's a real positive. Perhaps because the quantity of games is limited compared to other casinos, William Hill presents all its games on the home page.

Games populate quickly and seamlessly without any real glitches and use bright colors that enhance the user experience. Even the live dealers feel as close to being in a real casino as possible with background noise and a table set up that looks like the real thing. Overall, users will feel comfortable online at William Hill Casino and not have to worry about any difficult navigation or hiccups within the website.

For users that require assistance, we're fans of the Frequently Asked Questions section of the website that spell out answers in an easy-to-understand form. Users can click through to find answers and there's also a search bar within that portion of the website if users are unable to find what they're looking for in the FAQ. What's more, live chat customer support is available 24/7 if players require assistance beyond the FAQ section.

William Hill Casino Desktop Experience

William Hill Casino's desktop experience is simple, clean, and easy to navigate. All different types of games are laid out on the home page for bettors, and they can also click on the home-screen tabs to see only William Hill slots, live dealer games, or classic casino table games. Customer support and help options are easily accessible on the top banner of the home page with easy-to-read dropdown menus.

Users can also toggle between the sportsbook and casino with ease, which isn't unique to William Hill but something to note. Current promotions are sprawled across the top banner on the home page, so bettors will know what's available to them in terms of perks, bonuses, and/or free bets. We have very little issue with the desktop experience at William Hill.

William Hill Casino App Experience

Our William Hill Casino review wouldn't be complete without an analysis of the mobile experience. Luckily, we have plenty of good news to report on that front. The William Hill Casino mobile app functions smoothly and provides users the same experience they get on the desktop and has a clean interface that makes navigating the app simple.

Users can click on all games and learn about the minimum and maximum bets and Return to Player ratios. That information disappears if bettors want to browse games in a more compact form. Promotions also run on the top banner of the website so bettors will always know what's available to them. We really can't speak highly enough of the simplicity and comprehensiveness of the mobile app.

Loyalty Rewards Program

William Hill Casino in Michigan currently does not offer any loyalty rewards program. That may change in the future, as it currently does offer loyalty points in other states. Still, bettors can rack up loyalty points at the William Hill sportsbook.

Security & Fair Game Play

Bettors can feel confident that the games they're playing at William Hill Casino are fair. The casino is licensed and regulated by the Michigan Gaming Control Board. A random number generator is used to select numbers on applicable casino games, and the FAQ section of the website notes that the casino's Return To Player ratios are "audited regularly." One of the biggest perks of using legal and licensed online casinos is the comfort of knowing that games are fair.

Responsible Gambling

Like all major sportsbooks, William Hill casino is serious about responsible gambling. The casino displays a "Responsible Gaming" shield on the far right side of their home screen banner. Clicking on that display brings users to a "Responsible Gambling" resources page that includes information on setting limits, self-exclusions, and opt-out programs.

Though it's not the most comprehensive Responsible Gaming page we've come across in our casino reviews, it gives bettors the high-level information they would need if they accessed the page. What's more, there's a "Contact us" button located at the bottom of the page for users to directly speak with customer service if they can't find something on the Responsible Gaming page.

William Hill Customer Service

William Hill casino does not skimp on its customer service options. Bettors will feel safe and secure knowing that customer support is available 24/7 via live chats, phone calls, texts, and email. The live chat function is simple to use and it's an obvious bonus that it's available to bettors at any hour of the day. The text, email, and call options all work in similar ways. William Hill also features these support options with a dropdown menu labeled "Support" on its home page. Despite some of its other current shortcomings, William Hill Casino gets rave reviews for its customer support.

Our Expert Opinion on WH Casino

While other casinos offer more lucrative sign-up offers or have more game titles available, there's something appealing about the subtlety of what William Hill in Michigan offers. The casino is simple enough that it doesn't overwhelm its players but still has more than 30 betting options.

Different casinos are meant for different players, and we believe the casual casino player will have an excellent experience playing the games offered by William Hill. Online casinos have attempted to replicate the brick-and-mortar casino experience, and the live dealer option that William Hill offers is impressive. There's no lag time or hiccups and players can get more of a humanistic feel to their betting experience instead of simply clicking virtual buttons and watching virtual cards appear with no dealer in sight.

It's also worth noting that its commitment to responsible gaming and customer supper options are fantastic. It's not something that bettors typically consider when shopping around at different casinos, but you never really value either until you need it. The 24/7 live chat functions and options to email, text, or call give bettors the comfort of knowing that William Hill customer service is always accessible. That goes a long way toward the betting experience.

There's also room for William Hill Casino to grow. We fully expect the selection of games, the sign-up bonuses, and promotions to increase as time goes on. For now, it's quietly a great option for users looking for a seamless and pleasant user experience, an app that functions without any problems, and the more popular casino games at their disposal.