Unibet Sportsbook Review

Reviewed By Richard Janvrin

Online sportsbooks. Online casinos. Online slots. Social casinos.
Published: Sep 18 · 13 min read
Updated: September 9th, 2021

Unibet is a seasoned sportsbook in the European market and seamlessly brought that longstanding experience to the United States. With operations in Arizona, Iowa, Indiana, New Jersey, Pennsylvania and Virginia currently, Unibet offers an abundant selection of sports leagues and has a wealth of "more wagers" on any game in any league. Unibet also presents one of the best new-customer welcome offers of all sports betting sites. We'll share the details and much more in this comprehensive Unibet sportsbook review.

ProsCons
Experienced and trustworthy brand Limited odds boost options
Unrivaled welcome bonus for new customers Premade same-game parlays instead of customer selection
Extensive betting options No customer loyalty program

Get to Know Unibet Sportsbook

Unibet broke its ground in Europe in 1997 and became a front-running operator in the continent's sportsbook market. Unibet sportsbook first staked its U.S. claim in sports-betting hotbed New Jersey, quickly spread to Pennsylvania, Indiana, Virginia, and most recently Arizona. Unibet has land-based casino partners in each state and is licensed and regulated by respective state gaming control boards. Unibet is the flagship brand of Kindred Group, formerly Unibet Group PLC, an online gaming operator that encompasses nine brands.

Prospective players can access and register on Unibet sportsbook through via desktop or mobile app. Subsequently, you'll have access to roughly three dozen markets on which to bet that include major U.S., international and niche sports. In addition, there you'll find plenty of promotions and daily odds boosts along with other features unique to the Unibet sportsbook – all of which are covered in this Unibet sportsbook review.

Create a Unibet Account

To create a Unibet account you'll go through a simple three-step process, be it on Unibet's desktop platform or through the mobile app. Required personal and contact information is required to not only create a sportsbook account but also effectively verify and protect your identity. Here's how to register:

Step 1: Click "Join Now" from the homepage then enter and re-enter a valid email address and create a password that will serve as your Unibet sportsbook login information. Use promo code GAMBLE in AZ, IA, PA, VA or IN where applicable and promo code NJSPORTS500 if you are in New Jersey.

Step 2: Enter first and last name as it appears on your driver's license or government-issued ID, your gender and date of birth. Unibet sportsbook currently does not ask for your Social Security Number.

Step 3: Enter your physical address and mobile phone number, then select and answer two security questions. During this step, you also can enter and "check" the availability of a Unibet promo code when applicable.

To complete your new account you'll check a few boxes to agree to terms and conditions and certify that you are of legal gambling age. Then select "Join" and enter the sportsbook homepage.

An important note: If you have a Unibet casino account in New Jersey or Pennsylvania, click "login" on the sportsbook and use the same login credentials from your Unibet casino account as it will transfer over to the sportsbook. Do not create an account from scratch if you have an existing casino account as double account creation can cause both accounts to be locked and a strenuous ensuing process to correct. Once your sportsbook account is established, you can toggle between online sports betting and casinos from tabs on the homepage.

Unibet US Sports Welcome Bonus

Deposit Methods

Unibet provides multiple online deposit methods, including in-person options for Pennsylvania bettors at Mohegan Sun Pocono, bringing ease and convenience to funding and withdrawing from your online sportsbook account. While methods can vary slightly by state, popular and common deposit options that should be available no matter the state are detailed below.

Making a Deposit

After registering, you can fund your account by selecting "Deposit Money" in the Account menu. A minimum deposit of $10 is required. Unibet uses advanced security and encryption technologies, like those used by financial institutions, to ensure your transactions and personal information are secure. This is fairly standard for many other online sportsbooks.

Choose from:

  • Credit/debit card (Visa and Mastercard): If you use a credit card, this may be considered a cash advance transaction by the card issuer and additional costs and/or fees may apply.
  • PayPal: Enter the email address associated with your PayPal account and you'll be redirected to PayPal to complete the deposit transaction into your Unibet sports betting account.
  • E-check: Can be used to transfer funds directly from your checking or savings account to Unibet.
  • Online bank transfer: Similar to E-check. Enable the "Bill Pay" function from your bank account. The following banks are accepted by Unibet: Bank of America, BB&T, Chase, HSBC Bank USA, ING Direct, PNC, Regions, SunTrust, TD Bank, U.S. Bank, Capital One 360 and New York Community Bank. If players' banks aren't listed, they can reach out to their institution directly.
  • Play+ prepaid card: Sign up by going to your "Account," "Deposit Money" and select "Prepaid Cards." Agree to the terms and click "Enroll." You can add funds immediately once you're enrolled for your Unibet prepaid Play+ cardprepaid Play+ card by using a bank card. Your personalized prepaid card will be mailed to your registered address from your Unibet account within 10-14 days.
  • PayNearMe: Make deposits in cash through 7-Eleven, Family Dollar, CVS and other participating stores in your state, which will be listed after selecting this option as a deposit method. You receive a barcode that you can print or have on your mobile phone. Take this barcode to one of the stores with the amount you are depositing, and the cashier will process the information.

Withdraw Your Winnings

Withdrawing your winnings usually takes 72 hours following withdrawal submission and approval. Email confirmation from the address you used during sign-up is necessary for withdrawals to take place. The minimum withdrawal amount at the sportsbook is $10, though for mailed checks the minimum is $500.

Withdrawal options:

  • PayPal
  • Play+
  • Online banking transfer
  • Mailed check

PayPal and online banking transfer are the fastest ways to receive your funds once your request is approved and should hit your account in three days. Play+ also is fast, and you can take your card to an ATM to withdraw the balance. A mailed check is not only the withdrawal option with the highest minimum, but it also could take upwards of two weeks to reach you.

Sports and Markets Available at Unibet US

Product Coverage

United States

Unibet Offers

The Unibet sportsbook welcome offer to new customers includes risk-free first bet on your initial wager after deposit when you use promo code NJSPORTS500 in NJ or GAMBLE in AZ, IA, VA, PA or IN. These two Unibet promo code offers, however, differ slightly across Indiana, New Jersey, Pennsylvania and Virginia.

Additional Unibet Promotions and Offers

Unibet online sportsbook runs a plethora of promotions tied to popular leagues and events as the sports seasons change. It also has continual opportunities to earn free bets and a good variety of boosts on wagers, like parlays for example. Opt-in is required to participate in Unibet sportsbook promotions, which include:

Unlimited Parlay Boosts

Create a parlay of 3-12 legs at the sportsbook and receive a profit boost based on your number of selections.

  • 3 selections = 4% profit boost
  • 4 = 8%
  • 5 = 12%
  • 6 = 16%
  • 7 = 20%
  • 8 = 25%
  • 9 = 30%
  • 10 = 35%
  • 11 = 40%
  • 12 = 50%

Unibet Sport Club

Place at least five individual live bets, each for at least $10, from Monday-Sunday weekly and earn a $10 free bet.

Odds Boosts

Customers can find the daily Unibet odds boost on the promotions page. Unibet shows what the odds were boosted from, which provides transparency on the value of the boost.

Check the Unibet sportsbook promotions from the appropriately named tab on desktop and mobile app to stay current with all the operator offers on a daily basis.

Unibet Sports Betting App

The Unibet sportsbook app interface is a similar layout to that on desktop. It loads fast and timely for live bets and any other wagers you are selecting. The mobile app is available on iOS and Android devices. Search "Unibet sports betting" and download the state-specific version, since Unibet has individual apps for each state in which it operates.

The mobile app lays out specific sports markets across the top of the screen, designated with icons such as a basketball, a baseball, etc. Below is a horizontal, scrollable list of offerings and Unibet sportsbook promotions. The rest of the layout displays odds for the sports market you've selected. The menu tab in the top-left corner houses tabs for promotions, getting started and help and info. It also has links to Responsible Gaming and "About Us."

Does Unibet Offer a Rewards Program?

There currently is no loyalty program established for Unibet customers. The sportsbook does offer an expansive list of promotions for customers to partake in and would be well-served to add a rewards program for its customers to incentivize betting with this sportsbook.

Sports Available to Wager on at Unibet

There is an extensive selection of sports markets to choose from across American sports and international markets. Unibet breaks down its markets into two sections: "Popular" and "Sports." Popular listings typically encompass NBA, MLB, NHL, NFL and major international soccer leagues and tournaments. This list changes with the sports seasons. The "Sports" list has every league Unibet carries, including international markets for basketball, baseball, hockey, soccer, boxing, cricket, cycling, darts, golf, tennis, UFC/MMA and motorsports.

Virginia prohibits betting on any games that involve its collegiate teams. On collegiate games in all five states of Unibet operation, player prop bets are prohibited.

Unibet Odds and Wagers

An important part of this Unibet sportsbook review was analyzing the types of bets offered. With this sportsbook you'll find an expansive variety of wagers with quality, competitive odds comparable to rival books. You can place outright win bets on moneyline odds like most sports betting sites, but you also can place more specialized bets. Some markets, especially basketball and football provide hundreds of types of wagers within a single game. Click on a game and "more wagers" to view all options, categorized by:

  • Most popular: Moneyline, point spread, total points and extensive alternate lines on the latter two
  • Game parlays on moneyline + total points; point spread + total points
  • Odds boosts
  • Specials
  • Quarter/half bets
  • Team total points
  • Race to points
  • Player, team and game props

Contests and Tournaments

Most contests and tournaments through Unibet are offered for horse racing, which currently is only available overseas for this operator. In lieu of contests and tournaments, Unibet sportsbook provides a wealth of promotions. Keep an eye out for sports contests on Unibet in the near future.

Unibet Sportsbook Features

Industry-leading online sportsbooks are such because they offer engaging and beneficial features that expand the product variety beyond traditional bets like point spreads and moneylines. Unibet is well established and respected since its inception in 1997 and has evolved to deliver additional features. Unibet also is one of the easier sportsbooks to use by presenting an organized and user-friendly platform with great features, such as:

Live Betting

Live betting or in-play betting options provide live updates on game lines that give bettors the opportunity to wager as games are in progress. Live-betting professional sports are allowed in Virginia, except for collegiate sports.

Cash-Out Option

Customers can "cash out" their wagers before the bet concludes, which allows for more flexibility instead of being tied to a bet until the given game is over. You can grab a little profit or mitigate a loss. Not every bet is eligible for this feature.

Odds Boost

"Boosts" the odds on a given bet. For example, if the player prop "Russell Westbrook to record a triple double" was +125, Unibet will boost the odds of this happening to, say, +200, giving its players a better payoff. Unibet will designate its odds boosts found under the appropriately named "Odds Boost" tab on the homepage.

Same Game Parlay

Unibet has premade same-game parlays. It's a fun option to have, but some competitors give bettors the freedom to create their own same-game parlays. Unibet does not.

User Experience

On the desktop version of Unibet sportsbook, the sports options are shown on the left with the available games shown in the middle of the screen once you select a market, or you can scroll the default list. There is no lag time when navigating among pages, which is necessary for timely bets. The bet slip populates effectively. The promotions tab is prominent on the home screen, though its location varies slightly among the five states' operating platform. "Help & Info" is easily found at the top right. Overall, it’s a positive experience for customers, though we feel there is some dead space on the screen from how Unibet spaces out its interface. Tightening this could make the market options more appealing. The being said, it's a minor drawback and one that isn't a hinderance to the overall user experience.

Unibet Sportsbooks

Unibet online sportsbook is active in Arizona, Iowa, Indiana, New Jersey, Pennsylvania and Virginia. It operates within each state's laws and is regulated by the respective state's governing bodies.

Indiana

  • Availability: Online sportsbook and mobile betting
  • Land-Based Partner: Horseshoe Hammond Casino (777 Casino Center Dr, Hammond, IN 46320)
  • License: Indiana Gaming Commission

Unibet entered its third state on July 30, 2020, with its launch in Indiana. As of right now, the state doesn't allow for online casino gaming. Should that change, Indiana bettors will have access to a top-tier sportsbook as well as a varietal casino. Indiana was one of four states that never plunged below the million-dollar revenue mark during the COVID-19 pandemic, which demonstrated a sports-betting market consistency that Unibet has thrived in, making it a must-add for bettors in the Hoosier State. Unibet's land-based casino partner at Horseshoe Hammond Casino doesn't currently have a Unibet retail sportsbook.

New Jersey

  • Availability: Online sportsbook and mobile betting, online casino with live dealer table games
  • Land-Based Partner: Hard Rock Casino Atlantic City (1000 Boardwalk, Atlantic City, NJ 08401)
  • License: New Jersey Division of Gaming Enforcement

Unibet launched for New Jersey sports bettors on Sept. 10, 2019, as the first Unibet online sportsbook in the United States. Unibet became the official partner of the NHL's New Jersey Devils a week after going live and is an authorized gaming partner of the NBA. New Jersey also offers casino games, further elevating the Unibet experience for customers.

Pennsylvania

  • Availability: Online and sportsbook, mobile betting, online casino with live dealer table games
  • Land-Based Partner: Mohegan Sun Pocono (1280 PA-315, Wilkes-Barre, PA 18702)
  • License: Pennsylvania Gaming Control Board

Unibet expanded quickly after staking its initial claim in New Jersey and jumped into Pennsylvania sports betting by opening a retail sportsbook at the Mohegan Sun Pocono in September 2019. Its online and mobile platforms were launched in mid-November of that year. Unibet is the official partner of the Philadelphia Eagles.

Virginia

  • Availability: Online and mobile sportsbook
  • Land-Based Partner: TBD
  • License: Virginia Lottery

Virginia became the fourth state to house the Unibet online sportsbook, launching on April 28, 2021. Virginia granted Unibet a standalone mobile sports betting license, which means Unibet won't open retail sportsbooks in VA unless it receives a different license.

Customer Service

Unibet provides a "Help & Info" tab on its desktop and mobile app. This tab will take customers to an extensive list of FAQs regarding all facets of the online sportsbook. The operator also provides customer service from 8 a.m. – 11 p.m. ET at 1-844-996-2316. Customers can email Unibet at support@in.unibet.com, support@nj.unibet.com, support@pa.unibet.com or support@va.unibet.com and there is a live-chat button entitled "Chat" to help with problems and questions. Having an issue figuring out the Unibet sportsbook promo code or a question on your deposit bonus? We found the customer service at Unibet extremely responsive and helpful.

Bet Responsibly

To access all that Unibet sportsbook offers on this front, click the "Responsible Gaming" icon. This directs customers to several articles and resources they can use for reference. Customers also can set limits on deposits and time on the site in addition to placing themselves on a self-exclusion list if they are concerned about their gambling. On the Responsible Gaming page, there are national and Virginia-specific resources listed with phone numbers and email addresses for gambling assistance.

Our Verdict On The Unibet Online Sportsbook

Unibet, a staple in the European betting market for years, is expanding its footprint in the United States, with five current states of operation, most recently welcoming Virginia into its fold. Unibet has a long list of appealing promotions for its sports bettors. Its low 1x wagering requirement on its signup bonus offer adds value to the sports betting experience, especially compared to other sportsbooks that can reach as high as 20x, an astronomical amount.

The interface on desktop and mobile app is smooth and easy to navigate. There is, however, excess open space on the screen that can be better utilized to make betting options more appealing to the eyes. All told, the Unibet online sportsbook has shown why it's so popular among both casual bettors and experienced players.

However, this Unibet review would not be complete without mention of its potential areas of improvement. One such area Unibet could stand to shore up is its odds boost offerings. Odds boosts have developed and maintained smashing popularity for customers, and since Unibet delivers on a multitude of other facets expected of premier online sportsbooks, it'd be well-served to improve this area. It does a good job of localizing boosts in relation to its specific state of operation, however, more boost options may prove beneficial.

The bottom line: Unibet hasn't operated by accident in the upper echelon of sportsbooks for almost 25 years. This industry titan has seamlessly brought its high-quality product from overseas to thrive in the United States. Consider it a rock-solid option for online sports betting.