Total In Play Sports
Cash Out Sports
Reviewed By James Molloy
William Hill is one of the most trusted UK betting brands with a retail division accepting cash bets in licensed betting offices. William Hill plc is quoted on the London Stock Exchange and regulated by the UK Gambling Commission. The 1934-founded William Hill moved online in the late 1990s and has now built up a global client base.
The site has no obvious flaws and all the features work seamlessly. The new customer bonus is easy to claim and there are no hidden rules or wagering requirements. The loyalty package is one of the most extensive in the UK online betting market.
|About 40 betting sports||Homepage displays a great deal of information and betting offers|
|Extensive range of ongoing promotions|
|In-play platform with cash out|
New customers with William Hill can claim £30 in the form of free bets, which come as two free bets for £15. The qualifying minimum deposit and bet is £10 which means the William Hill signup is a 300% matched bet bonus. The qualifying bets must be placed at odds of 1/2 or bigger. There are no wagering requirements but the free bets expire after 30 days. Any winnings from a free bet do not include the stake. The welcome bonus is transparent and achievable and subject to specific and general Terms 8 Conditions.
William Hill offers just about the best package of promotions in the UK market. The programme caters for new customers with the welcome bonus but, existing customers can also benefit from many sport and event specific concessions. The offers change regularly to fit in with the sporting calendar. At the time of writing, William Hill had the following ongoing bonuses and concessions:
This loyalty programme complements the signup offer that is activated by the William Hill promo code. The overall package provides a good incentive to register, deposit funds and bet.
‘Sports’ is the first option on the main menu on the Homepage. The sports page displays the current in-play events and Popular and Top Bets. There is also a graphic to activate live streaming of horse racing and greyhounds on Betting TV. Football and horse racing appear under the Popular heading. There is an A-Z list of all the betting sports of which there are about 40. The other most bet on sports are tennis, cricket, golf and boxing and the four main professional sports in North America: American Football, baseball, basketball and ice hockey. In addition to the regular betting categories customers with William Hill can select markets in Lotteries, Politics, Virtual Sports, Esports and TV Specials.
William Hill provides odds in pre-match, in-play and ante post betting markets. The site features about 200 football leagues and the most popular for betting are the Premier League in England and the Champions League. The horse racing service covers meetings in the UK and Ireland and the major international fixtures. Customers can bet on tennis matches from the following tours: ATP, WRA, Challenger and International Tennis Federation. The #YourOdds facility allows customers to create personalised multiple bets for selected football fixtures. The bet is sent on Twitter and William Hill offers the odds. Multi-match options enhance the service which is available on selected major events in other sports. The William Hill customised betting product is one of the best serving the UK market and the use of Twitter is another excellent selling point. The feature could be extended to more sports and matches.
William Hill was one of the pioneers of in-play betting and customers in the UK now have access to a comprehensive service. The most covered sports for William Hill bet in play events are football and tennis. The cash out option allows bettors to close an existing bet before the final outcome in order to take a profit or limit the loss. Key events such as a goal in football or break of serve in tennis lead to the suspension of the William Hill bet in-play markets which reappear after a short delay with the latest odds.
There are country restrictions on live streaming so English Premier League matches cannot be covered on this platform. However, fixtures in overseas leagues are available in live streams. Betting TV shows live horse racing and greyhound racing once a customer places a qualifying bet. Every live event features a visual representation of the progress of play and live match data.
Customers can deposit and withdraw funds using debit cards, prepaid cards, Bank transfer and e-Wallets. The minimum deposit and withdrawal is £10 and maximum transfers depend on the provider. Deposits are free of charge and instant. Some providers impose a fee for withdrawals which are subject to standard delays of 1 to 6 days.
In keeping with an established brand, the sports betting experience at the William Hill betting site is exemplary. The product is visually attractive and easy to navigate on all platforms. A search facility makes for quick locating of a specific league or fixture. The menu structure works well in all areas of the site. The core product is sports betting but the site features the following other gaming categories: Vegas, Live Casino, Casino, Games, Bingo and Poker. An extensive range of slots and table games complement the sportsbook at William Hill and there are casino-specific offers.
Mobile users have access to a downloadable app for iOS and Android technology and the website can be installed on mobile devices when the browser is optimised. The William Hill mobile betting app is fully functional in terms of bonuses and free bets and the range of sports and leagues. The William Hill Plus service allows customers to cash in shop bets on mobile devices.
This table shows the margins for the main betting market with the three most popular betting sports:
|Football||Match winner 3-way||109.45%|
|Horse Racing||Race Winner||2.50% for each runner|
|Tennis||Match winner 2-way||106.86%|
The football odds have high margins because the target market is more recreational bettors than professionals who would notice the variances with competitors. The horse racing and tennis odds offer average value. The default format is fractional but this can be changed to decimal or American.
A ‘Join’ button on the William Hill Homepage takes users to the registration screens. The pages require contact, personal and account information. There is a required field for a Username and Password and optional box for the William Hill promo code. This respected brand has verification procedures in place which is to be expected. The registration process takes less than five minutes and is intuitive and straightforward.
William Hill has built up a reputation over a sustained period of time for providing an excellent fixed odds betting product. This is matched by the quality of the customer service which competes with other established UK-brands. Customers can contact William Hill by email, telephone, Twitter and Live Chat. The detailed Rules and FAQ sections offer alternatives to making contact using these methods which are subject to delays during busy periods.
There is no personalised VIP programme on this betting site but the range of ongoing promotions generously reward the loyalty of current players.
William Hill is at the forefront of responsible gambling with UK-facing fixed odds online bookmakers. The site features control measures such as self-exclusion and limits. There are banner links to organisations that offer support to problem gamblers. William Hill is registered with GAM STOP which provides a free responsible gambling service.
William Hill has a long history of providing a trusted fixed odds betting service, initially offline in betting offices and also online since the end of the last century. William Hill Plus service allows mobile users to collect winning from cash bets. The desktop and William Hill mobile betting platforms provide a first-class sports betting experience. The main market is the UK where the brand competes with other established traditional bookmakers and newer operators who only have an online service. William Hill is the official betting partners with Tottenham Hotspur FC and sponsors the Scottish Cup and World Darts Championship.
Customers can withdraw £10 or more in one transaction.
William Hill is a market leader for the variety and quantity of games.
There is a downloadable app for iOS and Android devices.
William Hill provides a safe and secure betting environment.
Withdrawals take from 1 to 6 business days, depending on the provider.
The William Hill website and app are regulated and licensed by the UK Gambling Commission.
"I've worked in the betting industry on product, operations and customer service for several years. A class operator will deliver on many aspects and we cover them all."
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