Software supplier and white label solutions provider EveryMatrix announced they will withdraw all of its white labels from the UK market after the GB Gambling Commission suspended it's UK operating license. As a result, Gambling.com will no longer display sportsbook brands powered by OddsMatrix.
A spokesperson for EveryMatrix said: "EveryMatrix is entirely committed and intends to focus on maximising business growth, as well as to continue to be a trusted and proven software supplier operating globally in regulated jurisdictions."
OddsMatrix is a piece of award-winning gambling software developed by the independent company EveryMatrix – a leader in the iGaming industry. EveryMatrix was founded back in 2008 with "the aim to create a fully flexible and tailored software solution for operators while working with high-profile iGaming partners". They have gone on to do that, becoming one of the leaders in the gaming software industry and growing rapidly year-upon-year.
As well as their pioneering OddsMatrix product, they have also delivered CasinoEngine, the largest casino aggregator on the market, and GamMatrix, one of the most highly respected gaming management platforms in the industry.
OddsMatrix itself is a sports betting solution and platform that allows clients to integrate the system into their current setup or use it as a standalone product, ultimately running a single sportsbook under their own licence, or under a whitelabel from EveryMatrix. Offering new releases, a multi-lingual platform and access to a wide range of markets, OddsMatrix is working hard to be at the forefront of the betting software offering.
This wide-reaching sportsbook software allows players to bet on over 14,000 events a month across more than 50 sports, and with an incredible 250 markets available. OddsMatrix's select group of brands include SuperLenny, Buck and Butler, and EveryBet.
OddsMatrix permits the client to focus on the players. With the sportsbook managed elsewhere, it reduces the need to invest in traders and data feeds, making this an extremely cost-effective piece of kit that's directly tailored to the customer.
The system provides a central hub for odds compilation, risk management and bet settlement and is available across a variety of languages, with new ones added on request. Along with the multi-lingual functionality, OddsMatrix also supports 50 different currencies. Localisation is a key element of the company's dedication to expanded accessibility; at time of writing, OddsMatrix is being granted licences in countries across Europe, including Denmark and Ireland. On top of that, all software is written in HTML5, making it compatible with all browsers.
EveryMatrix is a multi-award winning operation and their sportsbook software not only has varying front-end display options – be that a classic European, Asian or American look – but it also provides access to up-to-date scores and statistics, providing the player with a detailed scoreboard. The main driver of OddsMatrix is in-play betting; the real-time betting system allows players to experience minute-by-minute updates and, most importantly, gives access to current and accessible odds on all major sporting events.
The vast amount of events, markets and sports available with OddsMatrix sets it apart from its competitors as it provides the customer with a varied and exciting gaming experience. Regular new releases mean the software stays current, and functionality for both the operator and the customer constantly improves. All software is compatible with a web browser or handheld device, making access to this top sportsbook instant and easy – with online betting apps available for both iOS and Android.
The DIY feature within the software also allows for new markets to be created and added on top of the generic ones provided, as well as offering the capability to manipulate existing odds for promotional purposes. New markets for a wide variety of sports are integrated consistently, and the software even boasts seamless integration for operators using single wallets.
Security is pivotal in the betting industry, no less so for a sportsbook. OddsMatrix uses a smart risk-management system that prevents any manipulation of the system by unwelcome visitors. The extensive reporting system means that potential dangerous players can be monitored at all times, while real-time adjustments and updates on the sportsbook can be communicated to the customer clearly. Existing websites and backoffice systems are integrated with the relevant servers, and all customer data is protected by industry-standard encryption.
OddsMatrix also provides a full hardware setup, which hosts 24/7 system monitoring that will alert the operator to any issues or irregularities. In addition to the monitoring process, OddsMatrix also offers a 24-hour technical support line for customers to solve issues as they arise.
The sites that you can sign up to will depend on your location as each province has its own set of laws surrounding sports betting. In some cases your only option may be to sign up with an offshore operator. Some provinces are beginning to change their laws. For example, Ontario Sports betting has now been legalised and there are a whole host of new operators available to sign up with. So, be sure to check what your options are in advance of signing up with any betting site.