Betting Sites UK | Best, New & Popular (April 2025)

Q: How can I check if a betting site is legal in the UK?

To verify that a betting site is legal, look for its UK Gambling Commission (UKGC) licence number, usually displayed in the site’s footer. You can cross-check this on the UKGC public register to confirm compliance with UK law. Rest assured that the rankings on this page, curated by our experts, only include the best legal bookmakers.

Q: Why can’t I use a credit card to place bets in the UK?

The UK Gambling Commission banned credit card use for betting to prevent debt-related harms. Any site accepting credit cards is breaking the law. Instead, licensed bookmakers accept alternatives like debit cards, PayPal, or other secure payment options.

Q: What is the legal age for online betting in the UK?

In the UK, the legal gambling age is 18. Bookmakers require identity verification (e.g. passport or driver’s licence) to confirm your age and comply with anti-fraud regulations. This step ensures only eligible users access gambling services. If a site doesn’t have these verification procedures in place, it should not be trusted.

Q: Are online betting sites in the UK safe to use?

Yes, as long as the site is licensed by the UK Gambling Commission. All the betting sites featured in our rankings are fully regulated, use SSL encryption, and follow strict responsible gambling practices to ensure your safety.

Q: What new betting sites are worth trying in the UK?

New betting sites like Midnite, Betano and Bet442 have gained traction recently for their innovative features and competitive odds. We include top-performing new entries in our bookmaker rankings after a full review and safety check of each site.

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Our Picks For The Best UK Betting Sites

To find the right betting site, it helps to have real insights from experienced users.

At Gambling.com, our transparent user testing and review process has been refined over 20+ years.

Our veteran sports bettors, former odds traders, and compliance experts use this process to identify the best betting sites licensed by the UK Gambling Commission.

New Betting Sites Ranked By User Ratings

Here are our favourite new UK betting sites in 2025, rated by real users. Click on a bookmaker's logo to read a full in-depth review with impartial expert analysis.

New Betting Site	Standout Feature	User Rating
	Welcome Offer	9.5/10
	Bet Builder	9.4/10
	Early Payouts	9.3/10
	Esports Betting	9.1/10
	Live Betting	9.1/10
	Virtual Betting	9.0/10
	Free Bet Club	9.0/10
	Free Bets	8.9/10
	Odds Boosts	8.9/10
	Betting App	8.7/10

Why Choose a New Betting Site?

At Gambling.com, we’re committed to finding the best new betting sites in the UK - platforms that offer fresh features, bigger promotions, and a next-level experience.

But why should you sign up for a new site instead of a more established one?

1. Bigger & Better Welcome Offers
New bookmakers go the extra mile to attract punters, often offering the most generous welcome offers.
These offers come with free bets that give you more value from the moment you sign up.
2. Faster Payouts & Modern Options
New bookmakers prioritise speed and convenience. Many support instant withdrawals, letting you cash out winnings in minutes rather than days.
They also tend to accept a broader range of payment options, including e-wallets, cryptocurrencies, and instant banking.
3. Innovative Promotions
New platforms feature more creative promotions than older betting sites that rely on traditional offers.
These can include profit boosts, early payout offers, and personalised loyalty rewards.
4. Slick Design & Mobile-First Experience
New betting sites are designed for modern users, meaning cleaner layouts, smoother navigation, and fully optimised mobile betting apps.
5. Cutting-Edge Features & Tech
New bookmakers introduce advanced betting tools and features to stand out in a competitive market.
Expect better cash out options, AI-powered bet suggestions, personalised dashboards, and gamified experiences that make betting more engaging.

"New betting sites often come up with big offers and bonuses to gain market share, so always keep an eye out and take advantage of these promotions."
Kevin Taylor | Online Betting Expert

Best Betting Site Offers

Our latest user feedback and expert testing has revealed which UK betting sites have the best welcome offers. Rest assured that all of these sites have been shown to treat new customers fairly.

Betting Site	Ideal For	Sign Up Offer
	Acca Free Bets	Bet £10 Get £50
	Cashback	£30 if First Acca Loses
	Free Spread Bets	Bet £10 Get £40
	Free Bet Builders	Bet £10 Get £40
	Matched Deposit	100% Bonus up to £50

More Offer Types

Bet £10 Get £30 Offers

Bet £10 Get £40 Offers

Best Odds Guaranteed

Free Bet Clubs

"We communicate with betting companies and conduct in-depth research to ensure we only highlight offers with fair terms and conditions."
James Molloy | Compliance Expert

Best Sports Betting Sites

Different bookmakers specialise in different sports - some offer better odds or features for certain sports than others. We categorise sites based on what they do best, so you can easily find one that matches your interests.

Best Bookmaker	Sport	Standout Feature
	Football	£1m Prediction Game
	Horse Racing	Coral Racing Club
	Cricket	Live Cricket Streams
	Golf	Early Payouts
	Tennis	Live Tennis Streams
	Boxing	Big Fight Promos
	Darts	Live Darts Odds
	UFC	UFC Free Bet Club

More Sports

Formula 1 Betting Sites

Snooker Bookmakers

Rugby Betting Sites

Esports Betting

Best Bookmakers By Feature

Some of the best online bookmakers have features that make betting more enjoyable for the user. For example, a site might have a special range of cash out options, an extensive live streaming service, or a really flexible bet builder feature.

£5 Deposit Betting Sites

Best Bet Builders

Fast Withdrawals

Bookies With Live Streams

More Sites Ranked By Feature

Best Bookies By Payment Method

Choosing the right betting site for your preferred payment method is important - and to make that easier, we've created rankings of the best online bookmakers for the most popular payment options.

More Payment Options

How To Choose a Betting Site

When choosing a betting site, identify the factors that matter most to you - whether that’s competitive odds, bonuses, payment options, or specific sports coverage.

We’ve reviewed all UK-licensed bookmakers to help you compare options and find the best fit.

Here are some areas to focus on when making your choice:

Range of Sports & Markets
You should always choose a betting site with plenty of markets for the sports you like to bet on.
The best bookmakers have lots of odds for popular sports like horse racing and football, as well as niche sports and novelty markets like entertainment and politics betting.

Competitive Odds
Odds comparison tests are a key part of our review process, ensuring we only recommend bookmakers with fair prices.
If there's a particular sport or market you bet on most, compare the odds across a few different sites to see which one offers the best value.
Payment Options
Choose a betting site that supports your preferred payment method. The best bookmakers process transactions quickly and accept debit cards and e-wallets (like PayPal).
Sites that allow credit card gambling should be approached cautiously, as this is banned in the UK .

User Experience & Interface
A smooth user experience is essential on both mobile and desktop. A bookmaker might offer plenty of features, but if it's slow or hard to navigate, it won’t make our top 50 list.
Most platforms let you explore markets before signing up, so take the time to get a feel for the site before creating an account.
Bonuses & Promotions
All of the best betting sites have welcome offers (usually free bets) and promotions for existing customers, such as odds boosts, loyalty rewards, and money-back offers.
Choose an online bookmaker that rewards its customers with offers, and ignore the sites that don't offer any perks.
Trusted & Licensed UK Bookmakers
It's essential to choose a site licensed by the United Kingdom Gambling Commission.
This means that the bookmaker operates legally in the UK and is regulated by one of the most respected gambling authorities in the world.

Compare Sites Easily

At Gambling.com, we've made it easy to simplify your choice of bookmaker.

Our comparison tool allows you to compare any three betting sites from the list at the top of this page to get a real-time snapshot of key factors that make your decision easier.

Simply select Add To Compare on up to three sites and click Compare to easily compare welcome offers, regular promotions, features, payment options, and more.

This tool is a game changer if you are unsure which betting site is right for you. Try it and find out for yourself.

Responsible Gambling Tips

Betting should be enjoyable and should never be a cause of stress or financial difficulty.

Here are some helpful tips for betting responsibly:

Stick To a Budget: Set a weekly or monthly budget that fits your finances - and stick to it, even when winning.
Avoid Chasing Losses: Accept losses as part of betting and avoid emotional decisions leading to riskier bets, especially on markets you don’t know.
Use Responsible Gambling Tools: Licensed bookmakers offer tools like deposit/loss limits, time-outs, self-exclusion, and reality checks to help you stay in control - use them.
Seek Support When Needed: If gambling becomes a problem, organisations like BeGambleAware, GamCare, and GAMSTOP offer free, confidential help 24/7.

For more information on responsible betting, visit our responsible gambling hub.

Why Trust Gambling.com To Compare Betting Sites?

Our award-winning expert reviewers make Gambling.com the go-to source for betting site reviews.

Collectively, our experts have decades of experience both as active bettors and gambling industry professionals.

Find out a bit more about our team of experts below:

Ask The Experts: What Do You Want From a Betting Site?

Kevin Taylor
Kevin has been betting on sport online for over a decade and has used a number of different betting sites in that time. He likes to bet on football, basketball, and golf, and is never afraid to share his opinion if a bookmaker doesn't live up to his expectations.

"Speed and ease of use are non-negotiable - if a site lags, crashes, or takes too long to load, I’m gone. I want to place a bet easily, especially in-play bets where every second matters."
Kevin Taylor | Betting Expert

Dean Ryan
Dean brings 20 years of industry experience and a lifelong passion for horse racing to our team. He draws on his expertise as a tipster and #Racehour Podcast co-founder to analyse sites from the perspective of a passionate, experienced punter.

"Odds are king, plain and simple. I always compare prices across multiple sites, and if a bookmaker consistently falls short, they don’t make my shortlist."
Dean Ryan | Betting Expert

James Molloy
James is a huge football fan and a keen punter with a good eye for the best offers that provide the most value to users. As an expert in bookmaker compliance, James always likes to see robust responsible gambling features in place.

"A trustworthy site makes it easy to bet responsibly - I want clear deposit limits, reality checks, and a simple way to take a break if needed. If those tools are hidden or hard to access, that’s a red flag."
James Molloy | Compliance & Responsible Betting Expert

Michael Butlin
Michael has worked in the gambling industry for two decades and has been betting on sport for even longer, attending nearly every Cheltenham Festival since 1990. Michael's passion for beating the bookmakers helps him to critique sites from a bettor's perspective.

"Custom bet builders, live stats, and detailed in-play options set the best sites apart. I want tools that give me control and help me back a bet with real insight, not just guesswork."
Michael Butlin | Betting Expert

Diarmuid Nolan
Diarmuid is a hugely passionate horse racing fan and can be heard on the #Racehour podcast along with his Gambling.com colleague Dean Ryan. The podcast has garnered a large audience, with over 18.6k followers on X. Diarmuid's deep knowledge of the sport helps him to sort the best horse racing bookies from the rest.

"I always look for standout horse racing promotions like extra places, best odds guaranteed, and money-back specials. I like to bet ante-post, so a site must have plenty of future markets with competitive odds."
Diarmuid Nolan | Horse Racing Betting Expert

Our Rating Methodology

We follow a strict review and rating methodology. This involves signing up for betting sites and testing all of their features, before sharing our findings and assigning a rating to each site.

Here is a basic outline of the 10-step process we undertake when testing a bookmaker - which takes two months on average for one of our expert users to complete:

Check if the site is licensed, safe, and secure.
Sign up to the site and verify ID.
Deposit real money to the betting account.
Claim the welcome offer and verify the terms and conditions.
Analyse the value of the odds and the number of betting markets available.
Claim promotions for existing customers and verify their T&Cs.
Place a range of different bet types across various sports.
Contact customer support to ensure a high level of service.
Test a site on both (iOS & Android devices) and desktops.
Withdraw funds to confirm available payment methods and average processing times.

Award-Winning Betting Sites

As part of our ranking process, we also monitor recent award winners to highlight bookmakers gaining recognition from other industry experts.

Here’s a quick look at some of the sites that have recently taken home industry honours:

Bookmaker	Award	Adjudicator
	Online Sports Betting Operator Of The Year	Global Gaming Awards
	Best Mobile Sports Product	International Gaming Awards
	Best Customer Service Company of The Year	International Gaming Awards
	Esports Operator of The Year	SBC Awards
	Best Football Betting Operator	EGaming Review Awards

How We Keep Our Betting Site Rankings Up To Date

Our rankings aren’t a one-and-done deal - they evolve to reflect the ever-changing landscape of online betting.

Once we’ve reviewed a bookmaker, we revisit the site at least once a month to evaluate any updates, whether it’s the launch of new features, changes to odds or markets, upgrades to user experience, or even shifts in customer service standards. We take note of both improvements and setbacks.

Based on these reassessments, we update each site's rating and adjust our overall rankings to ensure they remain accurate and relevant.

The Top 50 list on this page is refreshed every month. It features the best new UK betting sites and the latest performance updates from established names - so you always know who’s at the top of their game.

Best Betting Sites Of 2025

Why trust Gambling.com?

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Our Picks For The Best UK Betting Sites

New Betting Sites Ranked By User Ratings

Why Choose a New Betting Site?

1. Bigger & Better Welcome Offers

2. Faster Payouts & Modern Options

3. Innovative Promotions

4. Slick Design & Mobile-First Experience

5. Cutting-Edge Features & Tech

Best Betting Site Offers

More Offer Types

Best Sports Betting Sites

More Sports

Best Bookmakers By Feature

More Sites Ranked By Feature

Best Bookies By Payment Method

More Payment Options

How To Choose a Betting Site

Range of Sports & Markets

Competitive Odds

Payment Options

User Experience & Interface

Bonuses & Promotions

Trusted & Licensed UK Bookmakers

Compare Sites Easily

Responsible Gambling Tips

Why Trust Gambling.com To Compare Betting Sites?

Ask The Experts: What Do You Want From a Betting Site?

Kevin Taylor

Dean Ryan

James Molloy

Michael Butlin

Diarmuid Nolan

Our Rating Methodology

Award-Winning Betting Sites

How We Keep Our Betting Site Rankings Up To Date

FAQ

How can I check if a betting site is legal in the UK?

Why can’t I use a credit card to place bets in the UK?

What is the legal age for online betting in the UK?

Are online betting sites in the UK safe to use?

What new betting sites are worth trying in the UK?

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