Best Betting Sites in The UK - Ranked by Experts

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The best betting sites licensed by the UK Gambling Commission, reviewed and rated by our betting experts. This updated list only includes online bookmakers tested regularly by experienced sports bettors.

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  1. 1
    Betfred Sports
    Established 2005
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    Daily 'Super Extra Places' on Racing
    Odds Boosts on Next Goalscorer Bets
    Sponsors all 5 Flat Horse Racing Classics
    Bonus Code
    Tooltip
    BETFRED50
    Live Streaming
    Tooltip
    Yes
    Our Rating
    Tooltip
    98
    Bet Builder
    Tooltip
    Yes
    Cash Out
    Tooltip
    Yes
    Acca Insurance
    Tooltip
    Yes
    Known as the 'Bonus King', Betfred has more promos and bonuses than the majority of competitors. This is the first bookmaker ever to sponsor all five flat racing classics and also sponsors Super League Rugby and World Matchplay Darts.
  2. 2
    Pub Sports
    Established 2023
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    Bet Builder: Yes
  3. 3
    Tote Sports
    Established 1929
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    Bet Builder: Yes
  4. 4
    BzeeBet Sports
    Established 2023
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    Bet Builder: Yes
  5. 5
    Neptune Play Sports
    Established 2024
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    Bet Builder: Yes
  6. 6
    Talksportbet Sport
    Established 2022
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    Bet Builder: Yes
  7. 7
    Spreadex Betting
    Established 1999
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    Bet Builder: Yes
  8. 8
    BetMGM UK Sports
    Established 2023
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    Bet Builder: Yes
  9. 9
    Midnite Betting
    Established 2023
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    Bet Builder: No
  10. 10
    Bet442 Sport
    Established 2024
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    Bet Builder: Yes
  11. 11
    BetGoodwin Sports
    Established 2021
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  12. 12
    Kwiff Sports
    Established 2015
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    Bet Builder: Yes
  13. 13
    QuinnBet Sports
    Established 2017
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    Bet Builder: Yes
  14. 14
    BetVictor Sports
    Established 1946
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  15. 15
    Bet365 Sports
    Established 2001
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    Bet Builder: Yes
  16. 16
    Lottoland Betting
    Established 2013
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    Bet Builder: Yes
  17. 17
    All British Casino - Sports
    Established 2012
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    Bet Builder: Yes
  18. 18
    10bet Sports
    Established 2003
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    Bet Builder: Yes
  19. 19
    Fun Sports
    Established 2019
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    Bet Builder: Yes
  20. 20
    NRG Betting
    Established 2024
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    Bet Builder: Yes

How we Rank Betting Sites

We rank betting sites using an in-depth process, which we constantly strive to improve and perfect. Here's a step-by-step insight into how our process works:

Step 1 - Testing & Reviewing

In order to evaluate a site and decide whether it is worth signing up with, we need to have plenty of first-hand experience using it.

The first step in our process is for one of our betting writers to sign up with an online bookmaker and put it under the microscope over a period of weeks, trying out all the key features before reporting their findings.

A fact-checker then reads through their report, conducts their own research, cross-references their findings and applies any edits that are needed. This ensures every review is 100% accurate and up-to-date.

Step 2 - Analysing User Reviews

As well as leaning on our own experiences, we also take into account the opinions of Gambling.com users.

If users consistently post negative reviews about a particular betting site, it’s usually a big red flag for us.

For example, if we notice negative reviews about payment speeds, we’ll look to confirm whether this is a problem by attempting to deposit and withdraw funds ourselves with a range of banking methods.

Experience teaches us that the bettor often knows best. However, we advise against taking every review at face-value when evaluating bookmakers, because occasionally someone will post a negative review which has no real substance behind it.

Step 3 - Comparing & Rating

The comprehensive data we gather is essential to our process, because it allows us to compare sites .

For example, when we review new betting sites or make updates to an existing review, we always take note of the number of sports that have in-play betting markets.

Having this sort of data to hand means that we can easily compare dozens of sites for a range of different factors.

Some of these factors are worth taking note of in case you're trying a site out for the first time yourself. We've explained the most important comparative factors below:

  • Licensing & Security

    Licensing & Security

    Any betting site we recommend must be licensed and regulated by the UK Gambling Commission. This is the ultimate benchmark in gambling regulation and means a bookmaker is regulated and operates legally in the United Kingdom.

  • Welcome Offers

    Welcome Offers

    Always examine welcome offers as a priority when choosing a new online bookmaker to bet with. The free bet bonus value should be high and the terms and conditions shouldn't be restrictive.

  • Regular Promotions

    Regular Promotions

    Bonuses and free bets should be available on a regular basis after you sign up. Regular promotions come in the form of loyalty bonuses, free bets and money-back offers like acca insurance.

  • Mobile Experience

    Mobile Experience

    The best online bookies need to deliver a smooth mobile betting experience. Many bookmakers have user-friendly betting apps for Android and iOS devices, complete with quick loading times, push notifications and superior user experience.

  • Variety of Betting Markets

    Variety of Betting Markets

    There needs to be a wide range of markets to choose from. This has long been one of the first things we look for when reviewing sports betting options at Gambling.com.

  • Competitive Odds

    Competitive Odds

    We expect the best bookies to provide bettors with value for money. When trying out new sites, we compare odds from dozens of options. This process allows us to separate the sites with the best prices from the rest.

  • Payment Options & Payout Speed

    Payment Options & Payout Speed

    Licensed UK bookmakers must accommodate a range of payment options. We expect to see debit cards from Visa and Mastercard supported, along with popular e-wallets. Instant deposits are a must and withdrawals should reach your account within 48 hours.

  • Quality of Customer Support

    Quality of Customer Support

    The more available customer support channels, the better. Live chat is the handiest way to get a question answered and all betting sites should have this facility available. Email and a toll-free customer service phone number should also be available.

  • Ease of Sign-Up

    Ease of Sign-Up

    You shouldn't have to jump through too many hoops to sign up to a new betting site. It should be a simple, secure process that doesn't take too much effort.

  • Industry Reputation

    Industry Reputation

    Betting companies need to have a solid reputation in the gambling industry in order for their sites to make our list. We believe these companies should pay the price if they stop doing the right things, so you won't see any disreputable names featured in our rankings.

  • In-Play Betting Options

    In-Play Betting Options

    These days, the best online bookies offer 24/7 live betting. In-play betting is the perfect tool for strategic punters who want to take advantage of changes in odds while an event is live. It also helps if a bookmaker has live streams, so you can watch sport while betting.

  • User Interface & Design

    User Interface & Design

    A well-designed betting site with an intuitive user interface is crucial. It should be easy to navigate, aesthetically pleasing, and responsive, to ensure a good all-round user experience.

  • Responsible Gambling Tools

    Responsible Gambling Tools

    All licensed bookmakers must have responsible gambling tools to help bettors stay in control. We check each site to ensure they take responsible gambling seriously and provide support to anyone who needs it.

Step 4 - Regular Updates

You'll find that our reviews are regularly updated, along with our ratings.

We then update the rankings on this page to ensure those updates are reflected and that the best betting sites are highlighted above the rest. 

For this reason, we encourage readers to bookmark this page and check back at any time to see which sites top the list. 

Our Expert Review Team

Our award-winning expert betting review team is made up of experienced gambling industry professionals, helping to make Gambling.com the go-to source for online betting information. 

Our experts have amassed decades of experience in online betting between them, across a variety of roles. The majority are also active bettors, so they know what punters want from a modern betting site.

Their dedication to delivering the most objective and comprehensive sports betting reviews was honoured with the prestigious 'Sports Betting Affiliate of the Year' award at the eGaming Review Awards in London.

Here's some more information on the professionals who test online bookmakers, review licensed sites and update the rankings on this page with their latest findings.

  • Dean Ryan

    Dean Ryan

    Specialties: Horse Racing Betting, Site Evaluation, Football Betting

    Dean Ryan is Gambling.com's Content Director and brings 20 years of experience in the gambling industry to the team.

    During his career to date, Dean has held roles with leading betting companies such as 888, Tote, BetBright, BoyleSports, BetVictor and Stan James.

    Dean has also been a keen punter throughout his adult life and has a huge passion for horse racing. He is an analyst, tipster and co-founder of the #Racehour Podcast, which has a loyal listenership of racing enthusiasts.

    Our Content Director uses his considerable experience to evaluate sites from a bettor's perspective, adding significant value to our in-depth review process.

  • James Molloy

    James Molloy

    Specialties: Betting Site Offers, Customer Experience, Responsible Gambling, Licensing

    Before joining the team, James Molloy spent five years working with one of the world's leading betting companies, Flutter Entertainment.

    James's role with Paddy Power and Betfair - two of Flutter's flagship betting sites - involved working directly with customers. This gave him an insight into what customers want and expect from the best online bookies, which he now brings to Gambling.com.

    As our Commercial Account Manager, James evaluates bookmakers, attends industry events and negotiates exclusive deals, bringing unmatched offers to our readers while ensuring transparency in promotions.

  • Diarmuid Nolan

    Diarmuid Nolan

    Specialties: Horse Racing Betting, User Experience, Safe Betting, Odds Evaluation

    Diarmuid Nolan has worked in the betting industry for over 10 years and is passionate about discovering sites that deliver for their customers.

    Prior to joining the team, Diarmuid held roles at Sport Caller, RacingFM and BetBright, giving him diverse experience in the online betting world.

    Along with Dean Ryan, Diarmuid co-founded the #Racehour podcast, where he explores his passion for beating the bookies on horse racing.

    Diarmuid is Gambling.com's Commercial Lead, a role which involves vetting betting companies to ensure we only feature sites licensed by the UK Gambling Commission, that are safe to bet with.

  • Kevin Taylor

    Kevin Taylor

    Specialties: Golf Betting, NBA Betting, Betting Reports

    Kevin Taylor joined the team in 2021 with a background in sports journalism and now works as a Content Strategist with Gambling.com.

    His previous role involved covering sports betting news for major publications, such as The Mirror and The Sun. Among the stories Kevin reported on was an investigation into unusual betting patterns and alleged match-fixing involving an Irish football club.

    Kevin’s investigative reporting on irregular betting activities underscores his and our team's commitment to protecting punters from unfair practices.

  • Jamie Casey

    Jamie Casey

    Specialties: Football Betting, Betting Blogs, Betting News

    As Managing Editor, Jamie Casey takes a lead role publishing betting news, bookmaker reviews, betting strategy tips and reviews of the latest promotions.

    Jamie combines extensive experience in the sports betting industry with a background in journalism.

    He spent five years combined working with two well-known betting sites in Sky Bet and Unibet. Jamie's work has also featured on prominent media sites such as FourFourTwo, Sky Sports and RTE.

    His writing experience ensures that our betting guides are both informative and engaging, helping bettors of all experience levels.

  • Chris Rivers

    Chris Rivers

    Specialties: Betting Site Reviews, Football Betting, F1 Betting, NFL Betting, Rugby Betting

    Chris Rivers is a sports betting writer and editor who previously worked with a number of well-known UK bookmakers, including bet365, Betfred, LiveScore Bet and Bet UK, before joining our team.

    Chris has also worked for sports media and betting publications such as the Racing Post and ITN, as well as commentating on football for Hull City AFC's official channels.

    In his role as our Sports Betting Editor, Chris writes in-depth reviews of individual bookmakers, where he objectively analyses their offerings. He meticulously evaluates features such as odds, promotions and usability, leaving no stone unturned.

    Chris also produces sports betting news and tipping content for Gambling.com.

  • Kevin Walsh

    Kevin Walsh

    Specialties: Darts Betting, Horse Racing Betting, Reviewing Promotions

    Betting Writer Kevin Walsh analyses promotions and writes expert reviews on the best bonuses from UK betting sites.

    Drawing on his experience working for bookmakers like BetBright, Kevin breaks down and simplifies terms and conditions, helping readers understand which bonuses offer real value.

    Kevin has also demonstrated his writing expertise with leading media outlets, including Independent Newspapers in his native Ireland.

  • Simon Sinclair

    Simon Sinclair

    Specialties: Cricket Betting, NFL Betting, Gambling Strategy, Football Betting

    Simon Sinclair is a Sports Betting Writer for Gambling.com with nearly 15 years of professional experience writing sports and betting content.

    Before joining our team, Simon covered a variety of sports from a betting angle for major online bookmakers, including bet365, Paddy Power and Coral.

    Simon has also written for sports media sites like Goal.com and has reported on cricket for the England & Wales Cricket Board's official channels.

    Simon brings his expert knowledge to the table when we rank the best bookies for the sports he specialises in, including cricket and American football.

  • Shaun Cronin

    Shaun Cronin

    Specialties: News Reporting, Football Betting, Novelty Betting Markets

    Shaun Cronin has a wealth of experience in both the journalism and sports betting industries. Shaun joined the team in 2022, having spent the majority of the previous six years working as a Digital Content Executive for the Paddy Power and Betfair sites.

    As Content Manager, Shaun leads a team of betting news reporters covering the biggest stories in online sports betting as they happen.

    This means our readers are kept up-to-date with all the latest odds, tips and betting promotions on the news section of our site.

  • Charlie Mullan

    Charlie Mullan

    Specialties: News Reporting, Data Analysis, NFL Betting, Football Betting, Rugby Betting

    Gambling.com Content Editor Charlie Mullan has reported on sport in a professional capacity for over two decades. Charlie wrote for the Hull Daily Mail for 11 years, before moving on to the Press Association.

    At PA, he helped a world-renowned news agency to set up a new betting channel. Charlie's statistical insights were commissioned by online bookmakers, where they were presented alongside betting odds for key sporting events.

    Charlie now brings his data analysis skills to Gambling.com, where he reports on sports betting news and ensures punters have all the tools they need to place smart bets.

How to Choose The Right Betting Site For You

We’ve already looked at the factors our experts and regular Gambling.com users take into account when assessing bookmakers. 

However, there might be certain aspects of a site that make it particularly suited to your preferences.

To help you make the right personal choice, here are some points to consider:

1. Read Our Reviews

As mentioned throughout this guide, we compile reviews for all the betting websites mentioned on this page, which reflect our experience using a site.

Each review is detailed, so it is worth checking out if you need more information on any particular bookmaker before you sign up.

Within each review, we assess features like sign-up offers, payment options and responsible gambling tools. 

2. Consider Which Sports You’ll be Betting on

If you consistently bet on just one sport, then you are best off going with a bookmaker that specialises in that sport.

Some sites will offer a bigger range of promotions or betting markets focusing on a particular sport.

For example, American football fans can find betting sites that specialise in the sport and offer free NFL bets

Some will have live streams of your favourite sports, while others may have standout odds.

Diarmuid Nolan
Diarmuid Nolan

"As an avid horse racing bettor, one betting site I really enjoy using is BetGoodwin.

"It’s clear that they put more of a focus on racing betting, with a wide range of promotions for horse races which are boosted during the Cheltenham Festival.

"BetGoodwin also offers live streaming of UK and Irish racing, which is something I always look for."

3. Consider What Type of Bettor You Are

Every bettor is different and it’s important to establish what type of bets you’ll be placing.

If you regularly put accas on the weekend’s football, then you’ll be best off going with a bookie that has promotions like acca insurance or acca profit boosts.

If you enjoy bet builders, then look for bet sites that offer same-game accas across a wide range of sporting markets, or bet builder free bets.

There is no point in signing up to a site that doesn’t match your betting style.

4. Check The Site’s Terms & Conditions

Bettors often skim through a site’s terms and conditions, but we recommend always taking a good look at them.

The best betting options will have user-friendly terms and conditions. This means that there will be no, or very low, wagering requirements on free bets and no charges on dormant balances.

For example, if you are mainly looking to take advantage of free bets, then you don’t want to be subject to wagering requirements for every offer you take.

5. Check Withdrawal Times & Payment Options

Payment options should have an impact on your choice.

If you are mainly a high-stakes bettor, then you will want to double-check a site’s maximum bet or deposit restrictions.

If you like to bet small amounts, you might want to prioritise low deposit betting sites over the rest.

Regardless of the type of bettor that you are, it’s always a good idea to check out average withdrawal times.

You don’t want to be waiting for weeks to receive your withdrawals - but you can rest assured we won't recommend any online bookmakers that delay payments to their customers.

Betting Site of The Week: BetVictor 

A bumper week of Premier League action awaits football bettors, with plenty of midweek and weekend fixtures to bet on. 

BetVictor is our recommended betting site for all of this week's sport, including the big PL clashes.

The bookie offers standout odds for bets placed on Wednesday's standout fixture, between second-placed Arsenal and a resurgent Manchester United. 

Horse racing punters can also use BetVictor to wager on this week's racing, which comes from the likes of Southwell, Haydock and Leicester.

BetVictor offers best odds guaranteed, money-back specials and odds boosts for racing. All major races from the UK and Ireland can be watched live on the site and app as well.

Payment Methods Available at UK Bookmakers

Payment Methods at Betting Sites

Debit Cards (Visa and Mastercard)

Debit cards are a popular choice for UK bettors, offering quick and easy deposits with Visa or Mastercard. Withdrawals to debit cards typically take between 1-5 business days.

E-Wallets

E-wallets provide speed and convenience, making them a favourite among bettors. Key options include:

  • PayPal: Known for its security and fast transactions, PayPal is widely accepted by the best sports betting sites.
  • Skrill: Offers low fees and rapid transfers, ideal for frequent bettors.
  • Neteller: Similar to Skrill, Neteller provides fast, secure payments and a prepaid card for ATM withdrawals.

Bank Transfer

Bank transfer is a secure method, suitable for larger transactions. While slower, usually taking 2-7 business days, bank transfers are widely accepted for both deposits and withdrawals.

Pay-by-Phone (Boku)

Pay-by-Phone services like Boku allow you to deposit funds by charging your mobile phone bill. This method is best for small deposits, but you’ll need another option for withdrawals.

Prepaid Cards (Paysafecard)

Paysafecard lets you make deposits without sharing personal details. Simply purchase a voucher and use it to fund your account. However, you’ll need a different method for withdrawals.

Apple Pay & Google Pay

Mobile payment options like Apple Pay and Google Pay are increasingly popular for their convenience. They offer instant deposits, but you may need another method for withdrawals.

Responsible Betting Tips & Resources

At Gambling.com, we believe that responsible gambling is essential to ensure betting remains an enjoyable pastime.

The best betting sites take this responsibility seriously by offering tools and support to help bettors stay in control.

For most people, betting is entertainment, not a source of reliable income. To help you gamble safely and responsibly, here are some practical tips and resources to consider:

1. Stick to a Betting Budget

Always set a betting budget that aligns with your financial situation and stick to it.

Decide how much you can afford to spend on betting weekly or monthly and avoid exceeding this limit, even during winning streaks.

2. Avoid Chasing Losses

Gambling responsibly means making decisions with your head, not your heart.

Chasing losses can lead to poor decisions and increased financial risk. Accept losses as part of betting and don't try to win them back, particularly by betting on markets you don't have any knowledge of.

3. Use Responsible Gambling Tools

Licensed UK betting sites offer a variety of tools to help you stay in control, including:

  • Deposit Limits: Allows you to set a maximum amount of money you can deposit into your account within a specified period (e.g. daily, weekly, or monthly). Used to ensure you don't deposit more than you can afford.
  • Loss Limits: Caps the total amount of money you can lose within a defined timeframe (e.g. per day or week). Keeps losses manageable by stopping any further bets once the limit is reached.
  • Time-Outs: Temporarily blocks access to your account for a short period (e.g. 24 hours, 7 days, or up to six weeks). Useful as a cooling-off period if you feel your gambling is becoming too frequent.
  • Self-Exclusion: Blocks access to your account for a longer, fixed period (e.g. one year, or longer). This is the tool to use if you feel you need to step away from gambling entirely.
  • Reality Checks: Provides notifications summarising your activity, including time spent, money wagered and winnings/losses over a set period of time. This encourages informed betting, by giving you a clear picture of where you stand.
  • Bet Limits: Sets a maximum amount for individual bets and encourages strategic betting by keeping stakes within reasonable limits.
  • Self-Assessment: Some sites offer a self-assessment questionnaire, which provides an opportunity to reflect and examine if you're at risk of having an issue. Advice and tools will then be recommended based on your responses.

4. Seek Support When Needed

If you or someone you know is struggling with gambling, there are organisations ready to help. We recommend reaching out to these trusted resources:

BeGambleAware

Provides information to help people make informed decisions about their gambling. Offers a directory of support services and practical tools to promote safer gambling.

GamCare

Operates the National Gambling Helpline, offering free, confidential advice and support 24/7. Provides live chat, group chat rooms and face-to-face counselling. 

GAMSTOP

A free service that allows individuals to self-exclude from all online gambling companies licensed in Great Britain. 

National Gambling Helpline

Operated by GamCare, this helpline provides free, confidential advice and support for anyone affected by gambling problems. Available 24 hours a day, seven days a week.

Safer Gambling UK

Offers information and resources to promote safer gambling practices. Provides advice, helplines, and tools to help individuals stay in control.

5. Why Responsible Gambling Matters

Betting should be enjoyable and should not be a cause of stress or financial difficulty.

That’s why the bookmakers featured at Gambling.com are all licensed by the UK Gambling Commission and prioritise  protection.

Always remember to gamble responsibly and enjoy the best of online betting. For more information, check out our dedicated responsible gambling hub.

Why we Only Highlight Licensed Betting Sites

As we've mentioned throughout this guide, the UK Gambling Commission seal of approval is a must for reputable betting companies. 

The UKGC is one of the most respected regulatory bodies in the world of online betting and there are a number of reasons why it has gained such a reputation:

  • Personal Data Protection: The UKGC regulates betting sites so that they keep bettors' personal data safe. Personal data can only be obtained for the prevention of crimes such as money laundering and not for any other purpose.
  • Responsible Gambling Code: In order to obtain a UK Gambling Commission licence, a bookmaker must make responsible gambling information available to customers and follow a strict code of practice.
  • Gambling Licence Enforcement: If a betting site is found to have broken UKGC regulations, their parent company could be fined large sums of money or have their gambling licence revoked, meaning they won't be permitted to operate in the UK.

Our Final Thoughts on UK Betting Sites

This guide was created to streamline your search for licensed UK betting sites that align with your preferences. 

Whether you’re looking for competitive odds, a range of sports markets, or valuable betting offers, our reviews provide detailed insights to help you make an informed choice.

We update this list with new betting sites when they meet our high standards, so you’ll always have fresh options to explore.

Above all, remember that betting should enhance your enjoyment of whatever you're gambling on, not detract from it. Keep the experience fun, set limits, and always gamble responsibly.

FAQ

How can I check if a betting site is legal in the UK?

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Why can’t I use a credit card to place bets in the UK?

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