Betting Sites UK | Best New Bookmakers Online 2024
The best betting sites in the UK are reviewed and ranked here. Compare licensed online bookmakers below and check out their latest bonus offers.
In order to rank the best betting sites, our experts sign up with online bookmakers and put their features to the test.
Our rankings are then regularly updated with our latest findings to ensure UK bookmakers only make the cut if they maintain high standards of customer service.
Regular updates also ensure that the best new betting sites are included and that bookies with the best promotions for the biggest sporting events are recommended.
Based on our latest testing and research, we've found that BetMGM, bet365 and BoyleSports are the UK's best betting sites in July 2024.
BoyleSports is the best Olympics betting site, with cracking early payout offers for several sports at this years summer games. BetMGM stands out as the best football bookmaker, while bet365 has the best live betting product.
Best Betting Sites: Must-Have Features
Before delving into our rankings, here are some of the key things online bookies must have in order to feature at Gambling.com.
- Wide range of betting markets with high-value odds.
- Live in-play betting options.
- Bonuses, special offers and promotions.
- User-friendly mobile betting platforms.
- Licensing from the UK Gambling Commission.
Why Trust Gambling.com's Betting Site Recommendations?
At Gambling.com, we pride ourselves on our first-hand knowledge of UK betting sites and our authors have decades of combined experience across a range of betting topics.
All the online bookmakers listed on this page have gone through our review process and experience teaches us that even the best betting sites have areas they need to improve.
We never shy away from calling out bookmakers when they lower their standards. This transparency and attention-to-detail has earned us several industry awards to date, including the EGaming Review Sports Affiliate of the Year award.
Our mission is to always maintain these high standards when testing, reviewing and ranking sports betting sites.
Online bookies should allow you to place bets with your favourite payment methods in a regulated betting environment, where your personal data is protected.
For this reason, you can rest assured that we only ever highlight secure, legal online bookies from betting companies that are licensed by the UK Gambling Commission (the Government body that regulates gambling in the UK).
As you review the betting options on this page, remember to always gamble responsibly, no matter who you choose to bet with.
Safety is our top priority and all betting sites featured at Gambling.com have a range of measures in place to help keep online betting safe and fun.
UK Betting Sites List
- 1
Established 2022#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. T&Cs ApplyDual Bet Site & Casino PlatformFree Bet Thursdays - Earn Free Bets Every WeekAccumulator Boosts of up to 77%not requiredBonus Code
The code required to claim this sign-up bonus (if any)Live Streaming
Is there live streaming of sporting events?NoOur Rating
Gambling.com's rating of this betting site out of 10099Bet Builder
Can you create your own personalised bets?YesCash Out
Can you cash out of bets before an event has finished?YesAcca Insurance
Refund or free bet when one selection in an accumulator lets the bet downNoBzeebet is relatively new but already offers everything we expect from the best online bookmakers, including features such as live betting, cash out, bet builder and accumulator boosts. - 2
Established 2012#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. £10 in real money. Bets placed on sports at odds of 2.00 ore more to qualify. Bets must be placed 24 hours within of registration. £10 free bets must be wagered on sports. Cashback is cash without restrictions. - Full Terms Apply - 3
Established 2022#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ New customers only. Opt in & bet £10+ on any sports at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply. GambleAware.org | Please gamble responsibly - 4
Established 2005#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Register with SUMMER50 First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. - 5
Established 2023#ad. 18+. Gamble Responsibly. Gambleaware.org. New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 6x Free Bets: 3 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply. - 6#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get a £10 Free Bet (odds 2.0+), which expires in 5 days. Cards and Apple Pay payments only. Scroll down for T&Cs. GambleAware.org | Please gamble responsibly
- 7
Established 1946#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly - 8
Established 1929#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers online only. Eligibility restrictions apply. Only valid with code B10G50 on registration. £/€10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £/€10 Place). Receive £/€20 Tote Credit, £/€20 Free Sports Bet and 50 Extra Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. http://Gambleaware.org . - 9
Established 2022#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland. - 10
Established 2012#ad. 18+. Gamble Responsibly. Gambleaware.org. New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max. extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Other Promotional Play Restrictions Apply. T&Cs apply. - 11
Established 2024#ad. 18+. Gamble Responsibly. gambleaware.org. T&C Apply - 12
Established 2015#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. - 13
Established 2017#ad. 18+. Gamble Responsibly. Gambleaware.org. If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Extra Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | GambleAware.org | Gamble Responsibly. - 14
Established 2014#ad. 18+. Gamble Responsibly. Gambleaware.org. Min £10 deposit and bet on odds 1/1 or greater required. deposits via Paypal, Neteller, Pasafe, Skrill or Skrill 1-Tap will not be eligible for any free bet offer. Extra bet and bonus spins issued within 24 hours of quailfying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins valid for 24 hours, selected games only. - 15
Established 2024#ad. 18+. Gamble Responsibly. Gambleaware.org. New Players Only. Min. $/€10 deposit and bet on odds 1/1 or greater required. Extra bets and bonus spins are issued within 24 hours of the qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins are valid for 24 hours, only available on the Book of Dead game. Terms and Conditions apply. - 16
Established 2019#ad. 18+. Gamble Responsibly. Gambleaware.org. #ad. 18+. Gamble Responsibly. [Gambleaware.org|https://www.gambleaware.org/]. Get a percentage boost on all football multibets of 4 or more selections. - Full Terms Apply - 17
Established 2022#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply. - 18
Established 2023#ad. 18+. Gamble Responsibly. Gambleaware.org. Get a percentage boost on all football multibets of 4 or more selections. - Full Terms Apply - 19
Established 2012#ad. 18+. Gamble Responsibly. Gambleaware.org. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. T&Cs Apply. - 20
Established 2001#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers online only. Min Odds 3/1 (4.00), Min 3 Selections. Free Bet Valid For 7 Days
Our Picks For The Best Betting Sites in July 2024
At Gambling.com, we understand that different punters want different things from their betting site. You may have a strong affinity for a particular sport, like football or horse racing, or perhaps you like to place the majority of your bets in-play.
Below we rank the best betting sites according to the most popular sports and betting features. This should make it easier to find a UK bookmaker that suits your preferences.
Best Betting Sites For The Paris Olympics
The best betting sites in the UK should have a wide range of odds and offers available for the summer games in Paris.
We've chosen betting sites that go the extra mile with dedicated Olympics betting offers, specials and promotions for punters to enjoy.
Here are the top three online bookmakers for betting on Paris 2024:
1. BoyleSports
If you're a fan of early payout deals, BoyleSports is the best option for betting on this year's summer games.
You can get early payouts on a range of Olympic sports including boxing, rugby 7's, basketball, football and tennis.
Under the terms of these deals, you'll get paid out as a winner if your team takes the lead in a game by a certain number of goals or points (specified by the bookie), even if they end up drawing or losing.
For example, BoyleSports will pay you out as a winner if the tennis player you back in any Olympics match goes one set ahead.
2. 10bet
10bet has the widest selection of Olympics free bets for existing customers we've seen.
This is definitely the best betting site for Olympics bettors who like a punt on the more niche events. For example, you can claim a £5 free live bet if you bet more than £40 on table tennis.
We've claimed free bets for tennis, golf and football at the Olympics, as well as profit boosts on the big events in athletics and boxing.
3. Betfred
Betfred has many enhanced odds offers across the 32 sports at this year's Olympic games.
Athletics gets special attention, but you can find boosted odds for events in sports like football, boxing, golf and gymnastics, as well as special markets like 'Most Gold Medals.'
We like the 'Double Delight' & 'Hat-Trick Heaven' offers for in-play 'Next Goalscorer' football markets at the Olympics.
These promos allow you to claim double or treble the odds if your winning next goalscorer bet scores a second or third goal.
Best Betting Sites For Football
The best football betting sites have lots of perks and promotions specifically for football punters.
The following are three of the top online bookmakers for football. At each site we found unique features that make them great betting options for the beautiful game throughout the year.
1. BetMGM
This betting site is new to the UK but Premier League fans may already be familiar with BetMGM, seeing as they sponsor Newcastle United and have partnerships with Manchester City and Wolves.
BetMGM's 'Golden Acca' offer comes with five acca profit boosts every week on winning football accumulators. A successful treble will land you a 10% profit boost, which increases by 10% each time you add a leg, up to a maximum of 50%.
There's also the 'Golden Goals' prediction game, which offers the chance to win up to £2million by correctly predicting six scores.
The current BetMGM sign up offer is also among the best available, with £60 in free bets available after a £10 bet.
Our Expert Michael Butlin's Opinion:
"Like the majority of football punters, I find it hard to resist a cheeky accumulator on a Saturday afternoon or a treble on midweek European clashes.
"That's the main reason I enjoy betting with BetMGM - because other bookmakers don't offer the same value on their acca boosts.
"It's still early days for this site in the UK and I'd love to see football live streams made available soon to further improve what is already a top-notch online bookie."
2. talkSPORT BET
It comes as no surprise that talkSPORT BET has a premium football betting service, since this is the betting arm of a media company known for its wall-to-wall football coverage.
We like UK betting sites that reward loyalty and the 'Football Rewards Club' here does just that, with cash and free bets when you place £40 or more on football.
During the Premier League season you can find boosted odds on bet builders and accumulators as well as a host of other offers.
The welcome offer comes with three £10 free bets for football. There's also the free 'Footie 4 Play' prediction game, where correct score predictions earn free bets and cash prizes.
3. Betfred
Betfred is one of the best betting sites for free football bets and is also home to lots of football live streams, so you can watch matches while you bet.
New customers get £50 in free bets when they sign up. Once registered, free Premier League bets can be unlocked by betting in-play.
The 'Acca Flex' offer gives punters a choice between boosted acca profits (up to 50%) or acca insurance.
There's also a promotion which doubles your first goalscorer odds if your player scores twice and triples them if they score a hat-trick.
Regarding payment methods, Betfred rank highly on our list of the best PayPal betting sites, while they also accept Visa, Mastercard, Skrill and Neteller.
Our Expert Michael Butlin's Extra Pick:
"I've used bet365 to bet on football for decades and I've found this bookie's prices are rarely beaten by other betting sites.
"Like a lot of other football punters, I've become a fan of bet builders, which makes bet365 a great option, because they regularly boost the odds on same-game accas.
"My favourite bet365 promotion is probably the early payout offer. I've won quite a few bets from bet365 paying out whenever my team takes a two-goal lead."
Best Betting Sites For Horse Racing
All good betting sites in the UK must give horse racing special attention.
The best horse racing betting sites go the extra mile with a range of offers, specials and promotions for punters to enjoy.
Here are the top three online bookmakers for horse racing betting in July 2024:
1. Spreadex
Spreadex gives you access to two different styles of sports betting.
The welcome offer comes with free horse racing bets for fixed-odds markets and free spread bets, where your profit or loss is determined by the accuracy of your bet.
All major races from the UK and Ireland can be streamed live, along with meetings from further afield. In fact, Spreadex has a much wider selection of racing streams than most other betting sites we've tested.
One of the best promos here is '2nd to a Rag Insurance' - money back as a free bet if your horse finishes second to a 33/1+ winner.
2. Kwiff
Kwiff is a unique betting site which uses the element of surprise to stand out from the crowd. For example, any bet can be randomly 'kwiffed' after it is placed, which boosts the odds significantly.
Our favourite promotion here is the '2nd Place Refund' which gives you money back if your horse finishes second to the SP favourite.
You're also paid out as a winner if your horse crosses the line first and is demoted after a stewards' enquiry. To make this promo even better, you can expect a quick payout, with Kwiff being one of the fastest withdrawal betting sites on the market.
A selection of races from the UK, Ireland, France and South Africa can be watched live on the betting site and app.
Our Expert Diarmuid Nolan's Opinion:
"Kwiff does things a little differently to most bookmakers with 'surprise' free bets on random markets.
"While this might not be for everyone, I really enjoy the 'kwiffed' feature, where your racing odds can be randomly boosted with any bet you place.
"The element of surprise adds a bit of extra excitement to things and the price boosts provide a lot of extra value."
3. BoyleSports
BoyleSports is an Irish bookie which sponsors some of the biggest events in Ireland like the Irish Grand National and the Galway Races.
Here you can get non-runner no bet for the Cheltenham Festival, best odds guaranteed, price boosts and extra each-way places.
Over the years we've found that BoyleSports consistently has some of the best extra place terms in the business.
This is also another betting site that gives you money back as a free bet if your horse is second to the favourite in selected races.
Our Expert Diarmuid Nolan's Extra Pick:
"I view the Tote as an essential bookie for any serious racing punter and I'll often use this pool betting site to back less-fancied horses.
"Because the money staked on a race is shared between winning punters, payouts on unfancied runners are often bigger than they would be at fixed odds.
"I'm also a big fan of playing the placepot and trying to predict six horses to place on each day of the Cheltenham Festival has become something of a tradition for me. It's a small-stakes bet with the potential to win big and adds an extra bit of fun to my Festival betting."
Best Betting Sites For Golf
Golf punters should expect the best golf betting sites to prioritise promotions like extra each-way places that are specifically relevant to golf.
With major season in full-swing, all of the following UK bookmakers have a variety of betting offers to get stuck into for the big tournaments.
1. Coral
Coral has the best extra each-way place terms when it comes to golf.
12 places were paid at 1/6 of the win odds for all majors apart from The Masters last year, where 10 places were paid at 1/5 of the outright odds.
This is also one of the only golf betting sites that pays 10 E/W places for regular PGA Tour events on a weekly basis.
Your £20 free bet from the Coral welcome offer can be used to bet on golf, while you also get free bets if your player misses the cut in selected tournaments.
Look out for the 'Odds Booster' promotion as well for enhanced prices, particularly when the majors are on.
2. BoyleSports
BoyleSports is a top choice for live golf betting. They have the best shot tracker of any betting site, allowing you to follow your player shot-by-shot with a live graphic.
This is also one of the only online bookies with live streams of selected holes (golf streams are generally hard to come by at sports betting sites).
Our favourite offer here - possibly the best golf betting offer in the UK - is the early payout deal that pays you out as a winner if your selection is the solo leader after Round 3.
Your player could lead by one shot at the close of play on Saturday evening and end up losing by three or four shots under the pressure of the final round, but it won't matter because you'll still win the bet.
Our Expert Kevin Taylor's Opinion:
"The early payout golf promo from BoyleSports is one of my favourite offers.
"I might be biased here because it gave me a 55/1 winner on the PGA Tour at the start of the year - but it's a really solid offer, because the third round leader doesn't always go on to win a tournament."
3. bet365
bet365's new customer free bets can be used to bet on golf. For example, a £10 bet will land you three free golf bets worth £10 each after you sign up.
This is a betting site known for offering early odds and is usually one of the first bookies on a Monday morning to set prices for PGA Tour, LIV Golf and DP World Tour events.
The 'Each-Way Extra' offer gives the bettor the option to customise extra place terms. You can add extra places for more security at lower odds, or remove places to increase prices.
Best New UK Bookmakers
The best best new betting sites combine reliability and trustworthiness with innovative features that allow them to compete with established betting brands.
Below, we've picked three new online bookmakers that have earned their place among the industry's heavy-hitters.
1. BetMGM
Many new betting sites struggle to compete with the more established brands when it comes to their betting apps, but this is certainly not the case with BetMGM, where the app runs smoothly and comes with bespoke mobile offers.
BetMGM sponsors Premier League Darts and their Golden Arrows promotion doubles payouts on selected Premier League Darts markets.
2. Bzeebet
If you're fond of a weekend accumulator bet, Bzeebet is one of the best accumulator betting sites new to the UK market.
With their 77% acca boost promotion, bettors can claim payout boosts up to £11,000, depending on the odds and number of legs included.
To trigger this offer, you need to place a qualifying bet on a four-leg acca at odds of at least 1/2.
The Free Bet Thursdays promotion from Bzeebet unlocks free bets when you place a number of accas throughout the previous week.
3. talkSPORT BET
talkSPORT BET is well-known as the UK's major sports radio station and its betting site brings the brand's sporting pedigree to UK punters.
Rated 4.8 out of 5 stars on the Apple App Store, users report better odds for football than they get with other betting sites, while there are also regular enhanced odds and free bets up for grabs.
We also took advantage of boosted bet builders, broadcast boosts (boosts for live TV games) and racing price enhancements.
Best Betting Sites For Bet Builders
Bet builders continue to grow in popularity at online bookies and the best betting sites now have promotions tied to these same-game accas.
The top three betting sites for bet builders in 2024, according to our latest reviews, are:
1. Bzeebet
Bzeebet offers a bet £20 get £20 free bet welcome bonus when you sign up. Once registered, you have access to one of the best bet builders around.
You can combine up to 30 legs from the same game and there are 10 sports with the bet builder option, including football, rugby, tennis, American football and basketball.
You can also combine bet builder markets from a range of games into a multi-match bet builder.
2. BetVictor
BetVictor is a long-established reputable bookmaker and could quite honestly have made our best betting sites list in a number of categories.
But we particularly like their same-game acca, which comes with enhanced bet builder odds for big football matches.
There are no restrictions on the number of legs you can combine into your bet (maximum odds 1000/1) and the bet builder is available for nearly every match you can think of.
3. 10bet
The 10bet welcome offer gives new customers 50% of the value of their first deposit in free bets (up to a maximum of £50).
The great thing about this offer is that you can use your free bets to place bet builders.
Again, there's no limit on the number of legs you can combine. The three sports with bet builders at 10bet are football, American football and basketball.
Best Live Betting Sites
Most betting websites come with in-play options as standard, but the best online bookmakers put a real emphasis on live betting.
When reviewing online bookmakers, we look for a range of in-play markets, live streams and in-play offers like live boosted prices.
These are our picks for the top 3 live betting sites based on the above criteria:
1. bet365
bet365 was one of the first UK betting sites to embrace live betting around the turn of the century and continues to lead the way in this area.
bet365 live streaming is second-to-none in terms of its event coverage. Horse and greyhound racing, football, cricket, NBA basketball, NFL and tennis are just some sports that can be watched live when you have a bet365 account.
The cash out feature is also industry-leading and you generally get better cash out offers than you would from other online bookmakers.
You can cash out a portion of your stake and leave the rest to run, or you can set an automatic cash out for your bet once the value hits a certain amount.
2. Unibet
Unibet is another online bookmaker that gives in-play betting the full treatment. Similar to bet365, the range of live streaming options is impressive.
Football bettors can watch FA Cup and Scottish Premiership live streams, as well as streams of selected international matches.
Horse and greyhound races can also be watched live, along with darts, tennis and North American sports leagues like the NBA, NFL and NHL.
There's even an 'In-Play Free Bet Club' that rewards in-play punters with free bets.
3. Betway
Betway is one of the UK's most well-known betting companies, sponsoring major football clubs like West Ham and big races like the Champion Chase at Cheltenham.
Betway is also home to live betting features that you won't find at many other betting sites. For example, cash out is available across nearly every football market.
The live streaming service isn't as extensive as bet365's, but you can watch lots of horse races, as well as some football matches and every single NBA basketball game.
'Betway Boosts' are also worth mentioning as they give you some of the best enhanced prices in all of online betting.
Best Betting Sites For Promotions
Betting sites should come with a range of offers and promos like free bets, price boosts and money-back specials.
These are our top three betting sites for promotions:
1. QuinnBet
QuinnBet's welcome offer gives you 50% of your first day losses back up to a maximum of £35, but it's this betting site's existing customer promotions that really catch the eye.
Racing punters can take advantage of 12 special offers, including extra places every day, money-back specials, and profit boosts on forecasts, tricasts and yankees.
We counted a total of 10 ongoing promotions for football, a lot of which are unique to QuinnBet.
For example, 'Crossbar Insurance' gives you money back on all goalscorer bets if the crossbar is hit at any stage during a match.
Our Expert Michael Butlin's Opinion:
"I've seen lots of bookies offering enticing welcome offers over the years and then failing to deliver for their customers after they've signed up.
"The UK sports betting scene is extremely competitive, so I expect a bookmaker to keep me engaged with plenty of ongoing offers. Otherwise I'll simply take my business elsewhere.
"That's why I'm a big fan of QuinnBet. They've clearly made an effort to look after existing customers with unique promos and offers. More UK betting sites should follow their lead."
2. Coral
As a top £5 deposit betting site, Coral's welcome offer comes with great value with a £20 free bet up for grabs after depositing and betting the minimum amount at odds of 1/2 or greater.
Coral's 'Racing Super Series' pits bettors against each other in a prediction game with a £25,000 prize fund.
The 'Football Super Series' rewards you with £100 cash and free bets for correctly predicting four match stats.
We also love the '5/1 Racing Offer'. Back a winning horse at 5/1 or bigger and you'll get a free bet worth up to £10 on top of your winnings.
3. BetGoodwin
There's always a great selection of promos to choose from at BetGoodwin, most of which centre around horse racing.
Best odds guaranteed comes as standard and there are up to five money-back specials available at any time.
There's money back as a free bet if your horse is beaten by a nose, if it's second to a 50/1+ winner, or if it falls at the last fence when in front.
We also like knowing we're betting with a reputable bookmaker, since this is the same betting company behind the well-known Goodwin Racing telephone betting service.
Best Online Bookies For Tennis
The best tennis betting sites are those that have the most promotions for the Grand Slams while also giving respect to regular ATP and WTA events, as well as lesser-known competitions.
You should have plenty of tennis betting options every day and the best online bookies should have unique US Open betting offers ahead of the famous Grand Slam tournament next month.
1. Unibet
Unibet is one of the only tennis betting sites that has live streams of matches, including the best women's clashes from the WTA.
You'll also get tennis free bets as a reward for regular betting, while the enhanced odds at Unibet ('Uniboosts') are some of the best in the online betting business.
Even if the odds aren't boosted on a market, our odds comparison tests have shown that Unibet consistently has some of the best prices for tennis betting.
For the 2024 US Open, Unibet is one of the only online bookmakers with live streaming rights, so you can watch live on the site or app as you bet. Enhanced prices are available across outright, match and in-play US Open markets.
2. Parimatch
Parimatch is one of the very best sports betting sites for live tennis betting.
That's largely thanks to in-play match graphics which give you instant updates, as well as live and historical statistics which can help inform your bets.
The site is really easy to navigate and does the simple things well, delivering valuable bonuses that are easy to grasp, like tennis odds boosts and tennis acca profit boosts.
Downloading the Parimatch app is a smart move if you plan to place your bets easily on mobile - which is backed up by a 4.7/5 average rating from 3,700 reviews on the Apple App Store.
As you'd expect from a top tennis betting site, Parimatch has a range of US Open 2024 betting options and promotions, including daily odds boosts and free bets.
3. 10bet
10bet is another online bookmaker that recognises the popularity of in-play betting with tennis punters.
If you place bets on regular tennis markets throughout the week, you'll be rewarded with free in-play tennis bets, with this offer applying to US Open 2024.
There are also profit boosts for tennis accumulators. The boosts start at 5% for successful trebles, while a 10% boost is applied to winning four-folds. The boost increases as you add more legs, all the way up to 100%.
Another promotion you can claim at 10bet during the US Open is an app free bets deal, rewarding punters with a £10 free bet if they place £50 in bets on the app.
Award-Winning UK Betting Sites 2024
As well as reading our reviews, another good way to identify the best betting sites is by studying the most recent online betting award-winners.
Here are some of the best UK betting sites that have won awards in recent years:
Online Sports Betting Operator of the Year 2023: bet365 (Global Gaming Awards)
Best Customer Service Company of the Year 2023: Casumo (International Gaming Awards)
Best Football Betting Operator 2023: William Hill (EGaming Review Awards)
Best Horse Racing Betting Operator 2023: William Hill (EGaming Review Awards)
Mobile Operator of the Year 2023: LeoVegas Sport (International Gaming Awards)
Sportsbook Operator of the Year 2022: bet365 (SBC Awards)
Esports Operator of the Year 2022: Betway (SBC Awards)
More Online Bookmaker Rankings
Best UK Bookmakers Compared
Best Betting Sites to Use For This Week’s Sport
| Sport | Event | Best Betting Site |
|---|---|---|
| Olympics | Paris 2024 | BoyleSports |
| Boxing | Joe Joyce v Derek Chisora | Parimatch |
| UFC | Leon Edwards v Belal Mohammad | talkSPORT BET |
The Paris 2024 Olympic Games is underway, with more than 3,800 hours of live sport to look forward to over 18 days of competition in France.
The games continue this weekend with a huge selection of events to choose from including diving, fencing, football, handball and hockey.
BoyleSports is our #1 choice for Olympics betting as the bookie offers generous early payout deals on several sports at this year's summer games.
UFC 304 comes to Manchester and the Co-op Arena on Saturday, with English fighters Tom Aspinall and Leon Edwards representing the UK.
'Rocky' defends his 170lb title against Belal Muhammad in the main event of the evening, while Aspinall faces Curtis Blaydes for the interim heavyweight title.
We like talkSPORT BET for UFC betting thanks to the bookie's enhanced odds offers and competitive odds for major MMA events.
In boxing, heavyweights Joe Joyce and Derek Chisora meet in an all-British bout at the O2 Arena this Saturday. Joyce comes into the contest having lost two of his last three fights.
A third defeat would completely end his world title dreams, while a 14th career loss for Del Boy will increase calls for him to retire.
We recommend Parimatch for betting on this weekend's bout because of the bookie's enhanced odds deal: The bookie is offering odds of 40/1 on Joe Joyce to beat Derek Chisora. The offer is open to new Parimatch customers and the maximum stake is £1.
Best Betting Site Offer of The Weekend: Betfred - Bet £10 get £50
Betfred have a great welcome offer for betting on this weekend's sport. If you place a £10 qualifying bet on any sports market as a new customer, Betfred will give you £50 in free bets, which are broken down as follows:
- 3 x £10 Any Sports Free Bets
- 2 x £10 Acca Free Bets
Our UK Betting Sites Experts
Our Gambling.com review team is made up of industry veterans and keen sports bettors. Get to know the people who compare and rank the UK's best betting sites here:
Michael Butlin - Author
"I've spent more than 20 years working in the gambling industry across a variety of roles with major UK bookmakers like Unibet. I've also been an avid sports bettor for decades, so I know what punters want from betting sites.
"As Gambling.com's EN Director, I lead a team of experts who review and rank all of the best bookmakers in the UK and other English-speaking countries."
James Molloy - Editor
"Like Michael, I've been lucky enough to work for some of the biggest names in online betting during my career to date. I spent five years with Paddy Power and Betfair, giving me a great insight into internal processes at a large betting company.
"I'm now the Commercial Account Manager for Gambling.com, where I test online bookies and contribute to reviews. I also work with the best betting sites to bring our readers exclusive offers."
Kevin Taylor - Fact-Checker
"I've reported on sport and sports betting for over a decade at this point, previously working as a journalist with news publications and now as a Content Strategist with Gambling.com.
"I cover sports betting from a number of different angles alongside a talented team of writers and editors. We rank the best betting sites based on their unique features, provide strategy tips, and help readers compare odds and offers for the biggest sporting events."
Diarmuid Nolan - Expert Contributor
"I've worked in the gambling industry for over 10 years and I'm passionate about discovering online bookmakers that deliver for their customers.
"I also have a passion for trying to beat those very same bookies, especially when it comes to betting on horse racing.
"That's why I co-founded the #Racehour podcast - to share tips and analysis with an audience which has grown significantly over the last decade. The podcast now has over 18,000 followers on X, while our Cheltenham preview nights have garnered tens of thousands of views on YouTube."
How we Review & Rank Betting Sites
We review UK betting sites by registering an account with all available licensed online bookmakers.
We then place bets and try out bookies in the same way any other punter would.
Here's how we we review and compare bookmakers:
Licensing & Security
Any betting site we recommend must be licensed and regulated by the UK Gambling Commission. This is the ultimate benchmark in gambling regulation and means a betting site is regulated and legal to use in the UK.
Welcome Offers
Always examine welcome offers as a priority when choosing which online bookmaker to bet with. The free bet bonus value should be high and the terms and conditions shouldn't be restrictive. We go through the small print so you don't have to and pick out the best offers.
Regular Promotions
Bonuses and free bets should be available on a regular basis after you sign up. Regular promotions come in the form of loyalty bonuses, free bets and money-back offers like acca insurance.
Mobile Experience
The best betting sites need to deliver a smooth mobile betting experience. Many online bookmakers have user-friendly betting apps for Android and iOS devices with quick loading times and slick designs.
Betting Market Variety
Betting websites must have a wide range of markets to choose from. This has long been one of the first things we look for when reviewing betting sites at Gambling.com.
Competitive Odds
We expect the best bookies to provide bettors with value for money. When trying out sites, we compare odds from dozens of bookmakers. This process allows us to separate the best-priced betting sites from the rest.
Payment Options & Payout Speed
Licensed sports betting sites must accommodate a range of payment options. We expect to see debit cards from Visa and Mastercard supported, along with popular e-wallets. Instant deposits are a must and withdrawals should reach your account within 48 hours.
Quality of Customer Support
The more available customer support channels, the better. Live chat is the handiest way to get a question answered and all betting sites should have this facility available. Email and a toll-free customer service phone number should also be available.
Ease of Sign-Up
You shouldn't have to jump through too many hoops to sign up to a betting site. It should be a simple, secure process that doesn't take too much effort.
Industry Reputation
UK betting sites have to come from betting companies with a solid reputation in the gambling industry. We believe that betting companies should pay the price if they stop doing the right things, so you won't see any disreputable names featured at Gambling.com.
In-Play Betting Options
These days, the best betting sites offer 24/7 live betting. In-play betting is the perfect tool for strategic punters who want to take advantage of changes in odds while an event is live. It also helps if a bookmaker has live streams, so you can watch sport while betting.
Customer Feedback
Take into account what other bettors are saying about bookmakers before deciding whether or not to sign up. If a betting site receives terrible reviews on forums or app stores, it's a big red flag. There's usually no smoke without fire.
User Interface & Design
A well-designed betting site with an intuitive user interface is crucial. It should be easy to navigate, aesthetically pleasing and responsive, to ensure a good all-round user experience.
Responsible Gambling Tools
All licensed UK bookmakers must have responsible gambling tools to help bettors stay in control. We check each site to ensure they take responsible gambling seriously and provide support to anyone who needs it.
Blogs, Tips & Betting Guides
Some of the best betting sites have tipsters and brand ambassadors that provide tips to punters in blogs and news sections. It can sometimes be useful to check out what ex-players or ex-jockeys are tipping.
Responsible Gambling Online
The best betting sites must take responsible gambling seriously.
Remember, for the vast majority of us, betting is entertainment rather than a source of reliable income.
Here are a few tips to help you bet safely and responsibly at UK betting sites:
- Stick to a Betting Budget: Ensure that you bet within your means by sticking to a budget. Consider how much you can afford to bet with on a weekly or monthly basis and don't ever go over this limit.
- Don't Chase Losses: Bet with your head and not your heart. Chasing losses is never a good idea. Never bet emotionally as you could incur greater losses.
- Use Tools to Stay in Control: The online bookmakers we recommend have tools to help keep betting fun and under control. If you need to take some time out or set some limits, we recommend making use of the tools they provide.
Why we Highlight Betting Sites With UKGC Licensing
As we've mentioned throughout this guide, the UK Gambling Commission seal of approval is a must for reputable betting companies.
The UKGC is one of the most respected regulatory bodies in the world of online betting and there are a number of reasons why it has gained such a reputation:
- Personal Data Protection: The UKGC regulates betting sites so that they keep bettors' personal data safe. Personal data can only be obtained for the prevention of crimes such as money laundering and not for any other purpose.
- Responsible Gambling Measures: In order to obtain a UK Gambling Commission licence, betting sites must make responsible gambling information available to customers and follow a strict code of practice.
- Gambling Licence Enforcement: If bookmakers are found to have broken UKGC regulations, their parent company could be fined large sums of money or have their gambling licence revoked, meaning they won't be permitted to operate in the UK.
The Final Word From Our Experts on Betting Sites
Our best betting sites UK guide was designed to help you find safe betting sites that cater to your preferences.
Consider what you want from a bookie and click through to our in-depth reviews if you ever need more information on any betting site.
Most importantly, no matter which betting sites you choose to gamble with, keep your online betting fun by gambling responsibly.
Don't forget to check this page regularly for the latest rankings, as our list of online bookmakers often changes when we update it with our latest findings.
References
- UK Gambling Commission
- HM Government of Gibraltar - Remote Gambling
- Isle Of Man Government - Gambling and E-Gaming
- The Independent Betting Adjudication Service (IBAS)
- BeGambleAware
- The Betting and Gaming Council
- International Association of Gaming Regulators
- The Alderney Gambling Control Commission
- Gamblers Anonymous
- eCOGRA (eCommerce Online Gaming Regulation and Assurance)
- Academic Paper: Cultural Indicators of Internet Sports Betting Policy
- Report: Exploring Consumer Journeys Using Gambling Promotional Offers
- UK Betting & Gaming Statistics
FAQ
Can you use credit cards on betting sites?
Gambling with a credit card at UK betting sites has been banned by the UK Gambling Commission since April 2020. Instead, you can bet with a debit card such as Visa debit or an e-wallet like PayPal or Trustly.
Which UK betting sites accept PayPal?
The majority of UK betting sites featured at Gambling.com accept PayPal for deposits and withdrawals. Look for the PayPal icon next to the online bookmakers in our list to confirm that they accept this payment method and check out the best PayPal betting sites for more details.
What are the top 10 betting sites?
The top 10 UK betting sites, ranked and reviewed by our online betting experts, currently are: 1. BetMGM (best for football) 2. Spreadex (best for racing) 3. Coral (best for golf) 4. Bzeebet (best for bet builders) 5. bet365 (best for live betting) 6. QuinnBet (best for promos) 7. Parimatch (best for tennis) 8. BetVictor (best for cricket) 9. William Hill (best for F1) 10. Ladbrokes (best for boxing).
Are online betting sites safe?
Not all online betting sites are safe but bookmakers licensed by the UK Gambling Commission are regulated, legal and safe to use in the UK. The betting sites featured on this page are exclusively UKGC-licensed, so we only ever recommend and review bookies that are safe to use.
How many online bookmakers are there in the UK?
According to the latest report from the UK Gambling Commission, there are currently 175 active bookmakers licensed to accept bets online. The UK betting market is among the most sophisticated in the world and competition is for business is fierce between the top bookies.
