Gambling Product Development, Horse Racing Betting, Online Betting Innovation, Football Betting
Experience
Michael boasts over two decades of experience in the gambling industry. During this time he has held various product development, commercial and marketing positions at innovative online bookmakers, including Blue Square and Unibet.
Sports Betting Reviews, Golf Betting, Football Betting, Online Poker
Experience
A sports journalist and betting expert with a wealth of experience in the production of sports gambling content for major news outlets in Ireland and the UK.
The best betting sites licensed by the UK Gambling Commission, reviewed and rated by our betting experts. This updated list only includes online bookmakers tested regularly by experienced sports bettors.
Finding the right betting site can be challenging, with 175 licensed online bookmakers currently active in the UK according to UK Gambling Commission data. That number doesn't include the unsafe, unlicensed sites out there that you want to avoid.
That's why our team of professional betting experts is here to help you sort the best betting sites from the rest.
At Gambling.com, we’ve been testing, reviewing, and comparing bookmakers since 2006, helping bettors find trusted, safe, options with full licensing from the UK Gambling Commission. We blacklist and filter out untrustworthy sites, so you don’t have to.
Our experts conduct regular, in-depth evaluations, to ensure every site featured on this page meets our strict standards for quality, security and user experience.
So, when you see that our current favourite Betfred gets a 98/100 rating from us, you can trust it's a score we stand over, backed by years of experience and a stringent review process.
On this page you’ll find:
A curated list of the best UK betting sites.
The best bookmakers categorised by features like offers, odds and sport-specific betting options.
The pros and cons of each betting site highlighted, along with alternative options for each type of bookmaker.
An explanation of our review and rating process, so you know exactly where our rankings came from.
Practical advice on responsible gambling and managing deposits and withdrawals.
Use the quick summary below to compare the top betting site options at a glance, or follow the links to our detailed reviews and testing.
Affiliate Disclosure:At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you.At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links.At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you. All product reviews and recommendations are still impartial as our editorial standards are designed to be commercially independent and follow a professional methodology.MoreLess
Why trust Gambling.com?
Our betting site reviews provide reliable, unbiased comparisons and insights. Independent of operator influence, they combine expert opinions with feedback from our registered members.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Register with BETFRED50 First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Daily 'Super Extra Places' on Racing
Odds Boosts on Next Goalscorer Bets
Sponsors all 5 Flat Horse Racing Classics
Bonus Code
The code required to claim this sign-up bonus (if any)
BETFRED50
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Known as the 'Bonus King', Betfred has more promos and bonuses than the majority of competitors. This is the first bookmaker ever to sponsor all five flat racing classics and also sponsors Super League Rugby and World Matchplay Darts.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Get a percentage boost on all football multibets of 4 or more selections.
-
Full Terms Apply
Esports Live Streams
Early Payout Offers on Multiple Sports
Betting Insights Given With Football Markets
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
83
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Pub Sports is a new site that has attracted punters thanks to its range of markets for combat sports like boxing and MMA, along with a strong Esports betting section. There are also more than five specials that apply to Premier League markets.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org.Full T&Cs apply.
Loyalty 'Stayers Club' Programme
Placepot & Exclusive Placepot App
'Fantasy Stable' Real Money Prizes
Bonus Code
The code required to claim this sign-up bonus (if any)
B10G40
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
97
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
The Tote offers horse racing pool betting, popular with punters who want something different from fixed odds. The Tote is also one of the only online bookies where you can live stream horse races without even having to bet on them.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. T&Cs Apply
30-Leg Bet Builder
Free Bet Frenzy - Three Weekly £5 Free Bets
Accumulator Boosts of up to 77%
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
99
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Bzeebet is a relatively new bookie but our betting experts are already impressed with the number of sports available to bet on. There are markets for over 50 sports, along with loyalty rewards for regular betting.
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+. New customers only. Minimum £10 deposit and bet on odds 1/1 or greater required. Deposits via Paypal, Neteller, Paysafe, Skrill or Skrill 1-Tap will not be eligible for any free bet offer. Eligible bets: Single, Combo, Bet Builder. System bets excluded. Extra bet and bonus spins issued within 24 hours of qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins valid for 24 hours. Selected games only. BeGambleAware. Bonus Policy and Terms of Service apply.
Boosted Football Odds
Exclusive Loyalty Ladder
In-Play Esports Betting
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
90
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Neptune Play is a new betting site in the UK with Esports being its greatest strength, particularly in-play markets. You will also find daily odds boost notifications on the homepage, notifying bettors of the latest enhanced prices.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Opt in, bet up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
Lucky Dip Odds Boosts
Free 'Footie 4 Play' Prediction Game
Football Rewards Club
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
91
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
talkSPORT is a big name in UK sports media and this company's online bookmaker has caught the eye thanks to its football offering, which includes 'broadcast boosts' for live TV matches and enhanced bet builders nominated by pundits.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Spread betting losses can exceed deposit. Plus Best Odds On All Premier League Matches(fixed odds Match Odds, pre-match v top 5 bookies on Oddschecker). See full details.
Best Odds on All Premier League Games
Weekly Free Spread Bets
Official Betting Partner of Blackburn Rovers
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
One of the only UK bookmakers that offers both fixed-odds and spread betting options, Spreadex also has horse racing money-back specials and unique football player stats markets.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. 7 days to place qualifying bet of £10+ at 1/1 (2.0) to receive 4 x Free Bets: x1 £10 Football, x1 £10 Acca, x 1 £10 BetBuilder, x1 £10 Horse Racing. 7 day expiry. Stake not returned. 18+. Exclusions Apply. T&Cs apply.
Golden Goals £2m Jackpot Game
Up to 200% Acca Profit Boosts
Sponsors of Premier League Darts
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
99
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
A relatively new bookie in the UK, BetMGM has made huge strides thanks to an abundance of promotions. Having carefully reviewed this betting site, our experts found impressive odds boosts on football and horse racing.
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org.
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
91
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Our experts have been impressed by the speed at which Bet442 has made waves as a new name in online betting. As the name suggests, football is the main focus, but there's also markets and boosts for dozens of other sports.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.
Free Bet Refunds on Horse Racing
Best Odds Guaranteed on UK & Irish Racing
Racing Ambassadors Alan King & Tom Cannon
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
96
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Our betting experts rate BetGoodwin as one of the best horse racing betting options in the UK. There's an abundance of horse racing offers and you can live stream all UK and Irish horse and greyhound racing.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3x Free Bets at min odds 2.0 each. 1x£10 Football, 1x£10 Racing, 1x£10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply.
Promotion available on desktop and web only and is not offered via the kwiff apps.
Unique Surprise Bets
Acca Insurance For Football
Supercharged Cash Out Boost
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
When looking for something a little bit different to the norm, our experts found that Kwiff was a great option to explore. With surprise bets, supercharged odds and randomly boosted cash outs, this quirky bookmaker has plenty to offer.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Deposit and bet on any sportsbook markets of your choice at odds of evens (2.00) or greater. Get 50% back of your first days losses as a Free Bet up to £50 plus 50 Free Spins. Min. 3 bets required. If your account is up, you’ll receive a £5 Free Bet regardless plus 10 Free Spins. Use coupon code "505050" at registration. T&Cs apply
10% Bonus on Winning Racing Yankees
Daily Free Tennis Bets
Bet Builder Bonuses
Bonus Code
The code required to claim this sign-up bonus (if any)
5050
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
90
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Established in 2017, QuinnBet is an Irish betting site that has made big strides in the UK. We counted more than 20 existing customer promotions here across a range of sports, including golf, football, racing, NFL and tennis.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds within 10 days of registration. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. T&Cs apply. GambleAware®: Gambling Help & Gambling Addiction
BV Loyalty Club - Weekly Free Bets
Daily Guaranteed Prize Wheel
Sponsors of The World Cup of Darts
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
BetVictor is one of the most recognisable betting companies in the UK and this bookie continues to attract new customers with a variety of sports betting offers, including a 'Lucky Dip' free football bet and a Guaranteed Prize Wheel.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
-
Full Terms Apply
Best In-Play Betting Site
Multiple Horse Racing Promos
Official Champions League Betting Partner
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
A world-renowned bookmaker, bet365 has more than 90 million customers worldwide for a reason. Whatever your favourite sport is, bet365 will likely have offers available, as well as live streams for the majority of sports.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. £10 in real money. Bets placed on sports at odds of 2.00 ore more to qualify. Bets must be placed 24 hours within of registration. £10 free bets must be wagered on sports. Cashback is cash without restrictions.
-
Full Terms Apply
Unique 'Football Fast' Prediction Game
10% Cashback on Losing Bets
Acca Boost on All Football Bets
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
The sports betting arm of All British Casino, this user-friendly bookie has some decent promos available. 10% cashback on all losing bets is generous and our experts found the 'Football Fast' game to be very entertaining.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply.
-
Full Terms Apply
Detailed Sports Betting Stats
Weekly Free Bets on Multiple Sports
Up to 100% Acca Boost
Bonus Code
The code required to claim this sign-up bonus (if any)
SPORT
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
10bet is one of the most user-friendly sites UK bettors can use and has won awards for site design. Enhanced odds and loyalty free bets are offered for football, horse and greyhound racing, tennis, darts and cricket.
#ad. 18+. Gamble Responsibly. Gambleaware.org. #ad. 18+. Gamble Responsibly. [Gambleaware.org|https://www.gambleaware.org/]. Get a percentage boost on all football multibets of 4 or more selections.
-
Full Terms Apply
Betting Odds on Niche Sports
Wide-Ranging Specials Markets
Good Coverage of American Sports
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
91
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Although best-known for its casino product, Fun is also home to a handy sports betting platform. Our experts took a deep dive into the Fun Sports site and found a great selection of markets for niche sports, as well as odds on politics and entertainment.
#ad. 18+. Gamble Responsibly. Gambleaware.org. UK Only | 18+ | T&C'S Apply
Enhanced Rugby Odds
Lots of Virtual Sports to Bet on
Big Responsible Gambling Focus
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
80
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
NRG Bet does the important things well, with a welcome offer that provides bonus funds and odds boosts available on sports like rugby and football once you're signed up. There are also lots of virtual betting options.
We rank betting sites using an in-depth process, which we constantly strive to improve and perfect. Here's a step-by-step insight into how our process works:
Step 1 - Testing & Reviewing
In order to evaluate a site and decide whether it is worth signing up with, we need to have plenty of first-hand experience using it.
The first step in our process is for one of our betting writers to sign up with an online bookmaker and put it under the microscope over a period of weeks, trying out all the key features before reporting their findings.
A fact-checker then reads through their report, conducts their own research, cross-references their findings and applies any edits that are needed. This ensures every review is 100% accurate and up-to-date.
Step 2 - Analysing User Reviews
As well as leaning on our own experiences, we also take into account the opinions of Gambling.com users.
If users consistently post negative reviews about a particular betting site, it’s usually a big red flag for us.
For example, if we notice negative reviews about payment speeds, we’ll look to confirm whether this is a problem by attempting to deposit and withdraw funds ourselves with a range of banking methods.
Experience teaches us that the bettor often knows best. However, we advise against taking every review at face-value when evaluating bookmakers, because occasionally someone will post a negative review which has no real substance behind it.
Step 3 - Comparing & Rating
The comprehensive data we gather is essential to our process, because it allows us to compare sites .
For example, when we review new betting sites or make updates to an existing review, we always take note of the number of sports that have in-play betting markets.
Having this sort of data to hand means that we can easily compare dozens of sites for a range of different factors.
Some of these factors are worth taking note of in case you're trying a site out for the first time yourself. We've explained the most important comparative factors below:
Licensing & Security
Any betting site we recommend must be licensed and regulated by the UK Gambling Commission. This is the ultimate benchmark in gambling regulation and means a bookmaker is regulated and operates legally in the United Kingdom.
Welcome Offers
Always examine welcome offers as a priority when choosing a new online bookmaker to bet with. The free bet bonus value should be high and the terms and conditions shouldn't be restrictive.
Regular Promotions
Bonuses and free bets should be available on a regular basis after you sign up. Regular promotions come in the form of loyalty bonuses, free bets and money-back offers like acca insurance.
Mobile Experience
The best online bookies need to deliver a smooth mobile betting experience. Many bookmakers have user-friendly betting apps for Android and iOS devices, complete with quick loading times, push notifications and superior user experience.
Variety of Betting Markets
There needs to be a wide range of markets to choose from. This has long been one of the first things we look for when reviewing sports betting options at Gambling.com.
Competitive Odds
We expect the best bookies to provide bettors with value for money. When trying out new sites, we compare odds from dozens of options. This process allows us to separate the sites with the best prices from the rest.
Payment Options & Payout Speed
Licensed UK bookmakers must accommodate a range of payment options. We expect to see debit cards from Visa and Mastercard supported, along with popular e-wallets. Instant deposits are a must and withdrawals should reach your account within 48 hours.
Quality of Customer Support
The more available customer support channels, the better. Live chat is the handiest way to get a question answered and all betting sites should have this facility available. Email and a toll-free customer service phone number should also be available.
Ease of Sign-Up
You shouldn't have to jump through too many hoops to sign up to a new betting site. It should be a simple, secure process that doesn't take too much effort.
Industry Reputation
Betting companies need to have a solid reputation in the gambling industry in order for their sites to make our list. We believe these companies should pay the price if they stop doing the right things, so you won't see any disreputable names featured in our rankings.
In-Play Betting Options
These days, the best online bookies offer 24/7 live betting. In-play betting is the perfect tool for strategic punters who want to take advantage of changes in odds while an event is live. It also helps if a bookmaker has live streams, so you can watch sport while betting.
User Interface & Design
A well-designed betting site with an intuitive user interface is crucial. It should be easy to navigate, aesthetically pleasing, and responsive, to ensure a good all-round user experience.
Responsible Gambling Tools
All licensed bookmakers must have responsible gambling tools to help bettors stay in control. We check each site to ensure they take responsible gambling seriously and provide support to anyone who needs it.
Step 4 - Regular Updates
You'll find that our reviews are regularly updated, along with our ratings.
We then update the rankings on this page to ensure those updates are reflected and that the best betting sites are highlighted above the rest.
For this reason, we encourage readers to bookmark this page and check back at any time to see which sites top the list.
Our Expert Review Team
Our award-winning expert betting review team is made up of experienced gambling industry professionals, helping to make Gambling.com the go-to source for online betting information.
Our experts have amassed decades of experience in online betting between them, across a variety of roles. The majority are also active bettors, so they know what punters want from a modern betting site.
Their dedication to delivering the most objective and comprehensive sports betting reviews was honoured with the prestigious 'Sports Betting Affiliate of the Year' award at the eGaming Review Awards in London.
Here's some more information on the professionals who test online bookmakers, review licensed sites and update the rankings on this page with their latest findings.
Dean Ryan
Specialties: Horse Racing Betting, Site Evaluation, Football Betting
Dean Ryan is Gambling.com's Content Director and brings 20 years of experience in the gambling industry to the team.
Dean has also been a keen punter throughout his adult life and has a huge passion for horse racing. He is an analyst, tipster and co-founder of the #Racehour Podcast, which has a loyal listenership of racing enthusiasts.
Our Content Director uses his considerable experience to evaluate sites from a bettor's perspective, adding significant value to our in-depth review process.
James Molloy
Specialties: Betting Site Offers, Customer Experience, Responsible Gambling, Licensing
Before joining the team, James Molloy spent five years working with one of the world's leading betting companies, Flutter Entertainment.
James's role with Paddy Power and Betfair - two of Flutter's flagship betting sites - involved working directly with customers. This gave him an insight into what customers want and expect from the best online bookies, which he now brings to Gambling.com.
As our Commercial Account Manager, James evaluates bookmakers, attends industry events and negotiates exclusive deals, bringing unmatched offers to our readers while ensuring transparency in promotions.
Diarmuid Nolan
Specialties: Horse Racing Betting, User Experience, Safe Betting, Odds Evaluation
Diarmuid Nolan has worked in the betting industry for over 10 years and is passionate about discovering sites that deliver for their customers.
Prior to joining the team, Diarmuid held roles at Sport Caller, RacingFM and BetBright, giving him diverse experience in the online betting world.
Along with Dean Ryan, Diarmuid co-founded the #Racehour podcast, where he explores his passion for beating the bookies on horse racing.
Diarmuid is Gambling.com's Commercial Lead, a role which involves vetting betting companies to ensure we only feature sites licensed by the UK Gambling Commission, that are safe to bet with.
Kevin Taylor
Specialties: Golf Betting, NBA Betting, Betting Reports
Kevin Taylor joined the team in 2021 with a background in sports journalism and now works as a Content Strategist with Gambling.com.
His previous role involved covering sports betting news for major publications, such as The Mirror and The Sun. Among the stories Kevin reported on was an investigation into unusual betting patterns and alleged match-fixing involving an Irish football club.
Kevin’s investigative reporting on irregular betting activities underscores his and our team's commitment to protecting punters from unfair practices.
Jamie Casey
Specialties: Football Betting, Betting Blogs, Betting News
As Managing Editor, Jamie Casey takes a lead role publishing betting news, bookmaker reviews, betting strategy tips and reviews of the latest promotions.
Jamie combines extensive experience in the sports betting industry with a background in journalism.
He spent five years combined working with two well-known betting sites in Sky Bet and Unibet. Jamie's work has also featured on prominent media sites such as FourFourTwo, Sky Sports and RTE.
His writing experience ensures that our betting guides are both informative and engaging, helping bettors of all experience levels.
Chris Rivers
Specialties: Betting Site Reviews, Football Betting, F1 Betting, NFL Betting, Rugby Betting
Chris Rivers is a sports betting writer and editor who previously worked with a number of well-known UK bookmakers, including bet365, Betfred, LiveScore Bet and Bet UK, before joining our team.
Chris has also worked for sports media and betting publications such as the Racing Post and ITN, as well as commentating on football for Hull City AFC's official channels.
In his role as our Sports Betting Editor, Chris writes in-depth reviews of individual bookmakers, where he objectively analyses their offerings. He meticulously evaluates features such as odds, promotions and usability, leaving no stone unturned.
Chris also produces sports betting news and tipping content for Gambling.com.
Kevin Walsh
Specialties: Darts Betting, Horse Racing Betting, Reviewing Promotions
Betting Writer Kevin Walsh analyses promotions and writes expert reviews on the best bonuses from UK betting sites.
Drawing on his experience working for bookmakers like BetBright, Kevin breaks down and simplifies terms and conditions, helping readers understand which bonuses offer real value.
Kevin has also demonstrated his writing expertise with leading media outlets, including Independent Newspapers in his native Ireland.
Simon Sinclair
Specialties: Cricket Betting, NFL Betting, Gambling Strategy, Football Betting
Simon Sinclair is a Sports Betting Writer for Gambling.com with nearly 15 years of professional experience writing sports and betting content.
Before joining our team, Simon covered a variety of sports from a betting angle for major online bookmakers, including bet365, Paddy Power and Coral.
Simon has also written for sports media sites like Goal.com and has reported on cricket for the England & Wales Cricket Board's official channels.
Simon brings his expert knowledge to the table when we rank the best bookies for the sports he specialises in, including cricket and American football.
Shaun Cronin
Specialties: News Reporting, Football Betting, Novelty Betting Markets
Shaun Cronin has a wealth of experience in both the journalism and sports betting industries. Shaun joined the team in 2022, having spent the majority of the previous six years working as a Digital Content Executive for the Paddy Power and Betfair sites.
As Content Manager, Shaun leads a team of betting news reporters covering the biggest stories in online sports betting as they happen.
This means our readers are kept up-to-date with all the latest odds, tips and betting promotions on the news section of our site.
Charlie Mullan
Specialties: News Reporting, Data Analysis, NFL Betting, Football Betting, Rugby Betting
Gambling.com Content Editor Charlie Mullan has reported on sport in a professional capacity for over two decades. Charlie wrote for the Hull Daily Mail for 11 years, before moving on to the Press Association.
At PA, he helped a world-renowned news agency to set up a new betting channel. Charlie's statistical insights were commissioned by online bookmakers, where they were presented alongside betting odds for key sporting events.
Charlie now brings his data analysis skills to Gambling.com, where he reports on sports betting news and ensures punters have all the tools they need to place smart bets.
How to Choose The Right Betting Site For You
We’ve already looked at the factors our experts and regular Gambling.com users take into account when assessing bookmakers.
However, there might be certain aspects of a site that make it particularly suited to your preferences.
To help you make the right personal choice, here are some points to consider:
1. Read Our Reviews
As mentioned throughout this guide, we compile reviews for all the betting websites mentioned on this page, which reflect our experience using a site.
Each review is detailed, so it is worth checking out if you need more information on any particular bookmaker before you sign up.
Within each review, we assess features like sign-up offers, payment options and responsible gambling tools.
2. Consider Which Sports You’ll be Betting on
If you consistently bet on just one sport, then you are best off going with a bookmaker that specialises in that sport.
Some sites will offer a bigger range of promotions or betting markets focusing on a particular sport.
For example, American football fans can find betting sites that specialise in the sport and offer free NFL bets.
Some will have live streams of your favourite sports, while others may have standout odds.
Diarmuid Nolan
"As an avid horse racing bettor, one betting site I really enjoy using is BetGoodwin.
"It’s clear that they put more of a focus on racing betting, with a wide range of promotions for horse races which are boosted during the Cheltenham Festival.
"BetGoodwin also offers live streaming of UK and Irish racing, which is something I always look for."
3. Consider What Type of Bettor You Are
Every bettor is different and it’s important to establish what type of bets you’ll be placing.
If you regularly put accas on the weekend’s football, then you’ll be best off going with a bookie that has promotions like acca insurance or acca profit boosts.
If you enjoy bet builders, then look for bet sites that offer same-game accas across a wide range of sporting markets, or bet builder free bets.
There is no point in signing up to a site that doesn’t match your betting style.
4. Check The Site’s Terms & Conditions
Bettors often skim through a site’s terms and conditions, but we recommend always taking a good look at them.
The best betting options will have user-friendly terms and conditions. This means that there will be no, or very low, wagering requirements on free bets and no charges on dormant balances.
For example, if you are mainly looking to take advantage of free bets, then you don’t want to be subject to wagering requirements for every offer you take.
5. Check Withdrawal Times & Payment Options
Payment options should have an impact on your choice.
If you are mainly a high-stakes bettor, then you will want to double-check a site’s maximum bet or deposit restrictions.
If you like to bet small amounts, you might want to prioritise low deposit betting sites over the rest.
Regardless of the type of bettor that you are, it’s always a good idea to check out average withdrawal times.
You don’t want to be waiting for weeks to receive your withdrawals - but you can rest assured we won't recommend any online bookmakers that delay payments to their customers.
Betting Site of The Week: BetVictor
A bumper week of Premier League action awaits football bettors, with plenty of midweek and weekend fixtures to bet on.
BetVictor is our recommended betting site for all of this week's sport, including the big PL clashes.
The bookie offers standout odds for bets placed on Wednesday's standout fixture, between second-placed Arsenal and a resurgent Manchester United.
Horse racing punters can also use BetVictor to wager on this week's racing, which comes from the likes of Southwell, Haydock and Leicester.
BetVictor offers best odds guaranteed, money-back specials and odds boosts for racing. All major races from the UK and Ireland can be watched live on the site and app as well.
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Payment Methods Available at UK Bookmakers
Debit Cards (Visa and Mastercard)
Debit cards are a popular choice for UK bettors, offering quick and easy deposits with Visa or Mastercard. Withdrawals to debit cards typically take between 1-5 business days.
E-Wallets
E-wallets provide speed and convenience, making them a favourite among bettors. Key options include:
PayPal: Known for its security and fast transactions, PayPal is widely accepted by the best sports betting sites.
Skrill: Offers low fees and rapid transfers, ideal for frequent bettors.
Neteller: Similar to Skrill, Neteller provides fast, secure payments and a prepaid card for ATM withdrawals.
Bank Transfer
Bank transfer is a secure method, suitable for larger transactions. While slower, usually taking 2-7 business days, bank transfers are widely accepted for both deposits and withdrawals.
Pay-by-Phone (Boku)
Pay-by-Phone services like Boku allow you to deposit funds by charging your mobile phone bill. This method is best for small deposits, but you’ll need another option for withdrawals.
Prepaid Cards (Paysafecard)
Paysafecard lets you make deposits without sharing personal details. Simply purchase a voucher and use it to fund your account. However, you’ll need a different method for withdrawals.
Apple Pay & Google Pay
Mobile payment options like Apple Pay and Google Pay are increasingly popular for their convenience. They offer instant deposits, but you may need another method for withdrawals.
Responsible Betting Tips & Resources
At Gambling.com, we believe that responsible gambling is essential to ensure betting remains an enjoyable pastime.
The best betting sites take this responsibility seriously by offering tools and support to help bettors stay in control.
For most people, betting is entertainment, not a source of reliable income. To help you gamble safely and responsibly, here are some practical tips and resources to consider:
1. Stick to a Betting Budget
Always set a betting budget that aligns with your financial situation and stick to it.
Decide how much you can afford to spend on betting weekly or monthly and avoid exceeding this limit, even during winning streaks.
2. Avoid Chasing Losses
Gambling responsibly means making decisions with your head, not your heart.
Chasing losses can lead to poor decisions and increased financial risk. Accept losses as part of betting and don't try to win them back, particularly by betting on markets you don't have any knowledge of.
3. Use Responsible Gambling Tools
Licensed UK betting sites offer a variety of tools to help you stay in control, including:
Deposit Limits: Allows you to set a maximum amount of money you can deposit into your account within a specified period (e.g. daily, weekly, or monthly). Used to ensure you don't deposit more than you can afford.
Loss Limits: Caps the total amount of money you can lose within a defined timeframe (e.g. per day or week). Keeps losses manageable by stopping any further bets once the limit is reached.
Time-Outs: Temporarily blocks access to your account for a short period (e.g. 24 hours, 7 days, or up to six weeks). Useful as a cooling-off period if you feel your gambling is becoming too frequent.
Self-Exclusion: Blocks access to your account for a longer, fixed period (e.g. one year, or longer). This is the tool to use if you feel you need to step away from gambling entirely.
Reality Checks: Provides notifications summarising your activity, including time spent, money wagered and winnings/losses over a set period of time. This encourages informed betting, by giving you a clear picture of where you stand.
Bet Limits: Sets a maximum amount for individual bets and encourages strategic betting by keeping stakes within reasonable limits.
Self-Assessment: Some sites offer a self-assessment questionnaire, which provides an opportunity to reflect and examine if you're at risk of having an issue. Advice and tools will then be recommended based on your responses.
4. Seek Support When Needed
If you or someone you know is struggling with gambling, there are organisations ready to help. We recommend reaching out to these trusted resources:
Provides information to help people make informed decisions about their gambling. Offers a directory of support services and practical tools to promote safer gambling.
Operates the National Gambling Helpline, offering free, confidential advice and support 24/7. Provides live chat, group chat rooms and face-to-face counselling.
Operated by GamCare, this helpline provides free, confidential advice and support for anyone affected by gambling problems. Available 24 hours a day, seven days a week.
Offers information and resources to promote safer gambling practices. Provides advice, helplines, and tools to help individuals stay in control.
5. Why Responsible Gambling Matters
Betting should be enjoyable and should not be a cause of stress or financial difficulty.
That’s why the bookmakers featured at Gambling.com are all licensed by the UK Gambling Commission and prioritise protection.
Always remember to gamble responsibly and enjoy the best of online betting. For more information, check out our dedicated responsible gambling hub.
Why we Only Highlight Licensed Betting Sites
As we've mentioned throughout this guide, the UK Gambling Commission seal of approval is a must for reputable betting companies.
The UKGC is one of the most respected regulatory bodies in the world of online betting and there are a number of reasons why it has gained such a reputation:
Personal Data Protection: The UKGC regulates betting sites so that they keep bettors' personal data safe. Personal data can only be obtained for the prevention of crimes such as money laundering and not for any other purpose.
Responsible Gambling Code: In order to obtain a UK Gambling Commission licence, a bookmaker must make responsible gambling information available to customers and follow a strict code of practice.
Gambling Licence Enforcement: If a betting site is found to have broken UKGC regulations, their parent company could be fined large sums of money or have their gambling licence revoked, meaning they won't be permitted to operate in the UK.
Our Final Thoughts on UK Betting Sites
This guide was created to streamline your search for licensed UK betting sites that align with your preferences.
Whether you’re looking for competitive odds, a range of sports markets, or valuable betting offers, our reviews provide detailed insights to help you make an informed choice.
We update this list with new betting sites when they meet our high standards, so you’ll always have fresh options to explore.
Above all, remember that betting should enhance your enjoyment of whatever you're gambling on, not detract from it. Keep the experience fun, set limits, and always gamble responsibly.
FAQ
How can I check if a betting site is legal in the UK?
To verify that a site is legal, look for its UK Gambling Commission (UKGC) licence number, usually displayed in the site’s footer. You can cross-check this on the UKGC Public Register to confirm compliance with UK law. Rest assured that the rankings on this page, curated by our experts, only include the best legal bookmakers.
What are the most important factors when choosing an online bookmaker?
Only bet with licensed platforms that have strong security, fair terms, competitive odds and a variety of sports markets. They should offer responsible gambling tools, trusted payment methods and reliable customer support. Use the reviews and ratings on this page to help you find a trusted option.
What are responsible gambling tools and why are they important?
Responsible gambling tools help people to maintain control over their betting habits. Features like deposit limits, self-exclusion, time-outs and reality-checks promote safer gambling. These tools can help to ensure that betting remains an enjoyable and responsible activity.
What are the best betting sites in the UK?
This page includes all of the best online bookmakers that you can bet with in the United Kingdom. Check the list for our latest rankings, which are updated every day, based on what we find during our in-depth review process. The best new betting sites are also included here, as we test and rate new sites as soon as they launch.
What makes a betting site trustworthy?
A trustworthy betting site is licensed by the UKGC, offers robust security measures like encryption and provides clear terms and conditions. At Gambling.com, we only feature sites that have positive user reviews, comprehensive responsible gambling tools and transparent payment options.
Why can’t I use a credit card to place bets in the UK?
The UK Gambling Commission banned credit card use for betting to prevent debt-related harms. Any site accepting credit cards is breaking the law. Instead, licensed UK betting sites provide alternatives like debit cards, PayPal, or other secure payment options.
How do I know if my deposits are secure?
Deposits are secure when made on licensed platforms using encrypted payment systems. Reputable sites support trusted methods like Visa, Mastercard, PayPal, or Paysafecard, ensuring your funds and personal data are protected.
What is the legal age for online betting in the UK?
In the UK, the legal gambling age is 18. Bookmakers require identity verification (e.g. passport or driver’s licence) to confirm your age and comply with anti-fraud regulations. This step ensures only eligible users access gambling services. If a site doesn’t have these verification procedures in place, it should not be trusted.
How can I manage my betting budget effectively?
Experience has taught us to set a clear budget and stick to it no matter what. Make use of responsible gambling tools like deposit and loss limits to help with this. Avoid chasing losses and regularly review your betting activity to ensure you’re gambling responsibly.
Which betting sites have live streams?
Many online bookies allow users to live stream sporting events. Some of the best options we’ve found for live streaming are bet365 (over 600,000 events streamed live per year) and the Tote (great for watching horse races). Ladbrokes, BoyleSports and Betfred also have good streaming services.