Best Betting Sites UK: Online Bookmakers Ranked 2024

Author Image Written by Michael Butlin GDC - Icon - Black - Info
Fact Check Icon Fact Checked byKevin TaylorGDC - Icon - Black - Info
Date IconLast Updated: 

The best betting sites in the UK, ranked and reviewed by our online betting experts. Compare licensed online bookmakers below and claim a bonus when you sign up.

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  1. Our Top Pick
    BzeeBet Sports
    Established 2022
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    Dual Bet Site & Casino Platform
    Free Bet Thursdays - Earn Free Bets Every Week
    Accumulator Boosts of up to 77%
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Our Rating
    Tooltip's rating of this betting site out of 100
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    Bzeebet is a fresh betting site that already offers everything we expect from the best online bookmakers, including features such as live betting, cash out, bet builder and accumulator boosts.
  2. 2
    All British Casino - Sports
    Established 2012
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  3. 3
    Talksportbet Sport
    Established 2022
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  4. 6
    BetMGM UK Sports
    Established 2023
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  5. 7
    PriveWin Sports
    Established 2017
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  6. 8
    Betfred Sports
    Established 2005
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  7. 9
    Magic red Sports
    Established 2014
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  8. 10
    Neptune Play Sports
    Established 2024
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  9. 12
    BetVictor Sports
    Established 1946
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  10. 13
    Kwiff Sports
    Established 2015
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  11. 14
    Pub Sports
    Established 2023
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  12. 15
    Bet365 Sports
    Established 2001
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  13. 16
    QuinnBet Sports
    Established 2017
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  14. 17
    Red Axe Play Sports
    Established 2021
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  15. 18
    Rhino Bet Sport
    Established 2021
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  16. 19
    LeoVegas Sports
    Established 2012
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  17. 20
    Luckster Sports
    Established 2022
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Best Betting Sites UK - Our Picks

At, we understand that different people want different things from their betting site. You may have a strong affinity for a particular sport, like football or horse racing, or perhaps you like to place the majority of your bets in-play.

Browse the following categories to identify betting sites that match your preferences:

Best Betting Sites For Football

The best football betting sites have lots of perks and promotions specifically for football punters.

The following are three of the top online bookmakers for football. You'll find they all have unique features that make them great betting options for the beautiful game.

1. BetMGM

This betting site is new to the UK but Premier League fans may already be familiar with BetMGM, seeing as they sponsor Newcastle United and have partnerships with Man City and Wolves.

BetMGM's 'Golden Acca' offer comes with five acca profit boosts every week on winning football accumulators. A successful treble will land you a 10% profit boost, which increases by 10% each time you add a leg, up to a maximum of 50%.

There's also the 'Golden Goals' prediction game, which offers the chance to win up to £2million by correctly predicting six scores.

Our Expert Michael Butlin's Opinion:

"Like the majority of football punters, I find it hard to resist a cheeky accumulator on a Saturday afternoon or a treble on midweek European clashes.

"That's the main reason I enjoy betting with BetMGM - because other bookmakers don't offer the same value on their acca profit boosts.

"It's still early days for this betting site in the UK but I'd love to see football live streams available soon to take this bookie to the next level."

2. talkSPORT BET

It comes as no surprise that talkSPORT BET has a premium football betting service, as this is the betting arm of a media company known for its football coverage.

We like UK betting sites that reward loyalty and the 'Football Rewards Club' here does just that, with cash and free bets when you place £40+ on football.

The welcome offer comes with three £10 free bets for football. There's also the free 'Footie 4 Play' prediction game, where correct score predictions earn free bets and cash prizes.

3. Betfred

Betfred is one of the best betting sites for free football bets and is also home to lots of football live streams, so you can watch matches while you bet.

New customers get £40 in free football bets when they sign up. Once registered, free Premier League bets can be unlocked by betting in-play.

The 'Acca Flex' offer gives punters a choice between boosted acca profits (up to 50%) or acca insurance

There's also a promotion which doubles your first goalscorer odds if your player scores twice and triples them if they score a hat-trick.

Our Football Betting Sites Expert Michael Butlin's Extra Pick:

"I've used bet365 to bet on football for decades and I've found this bookie's prices are rarely beaten by other football betting sites. 

"Like a lot of other football punters, I've recently become a fan of bet builders, which makes bet365 a great option because they regularly boost the odds on same-game accas. 

"My favourite bet365 promo is probably the early payout offer. I've won quite a few bets from bet365 paying out whenever my team takes a two-goal lead."

Best Betting Sites For Horse Racing

All good betting sites in the UK must give horse racing special attention - especially at this time of year with the Aintree Grand National coming up.

The best horse racing betting sites go the extra mile with a range of Grand National betting offers for punters to enjoy.

Here are our top three online bookmakers for horse racing betting in April 2024:

1. Spreadex

Spreadex gives you access to two different styles of betting in one betting site. 

The welcome offer comes with free racing bets for fixed-odds markets and free spread bets, where your profit/loss is determined by the accuracy of your prediction.

All major races from the UK and Ireland can be streamed live, along with meetings from further afield. In fact, Spreadex has a wider selection of racing streams than most other betting sites we've tested.

One of the best promos here is '2nd to a Rag Insurance' - money back as a free bet if your horse finishes second to a 33/1+ winner.

2. Kwiff

Kwiff is a unique betting site which uses the element of surprise to stand out from the crowd. For example, any bet can be randomly 'kwiffed' after it is placed, which boosts the odds significantly.

Our favourite promotion here is the '2nd Place Refund' which gives you money back if your horse finishes second to the SP favourite

You're also paid out as a winner if your horse crosses the line first and is demoted after a stewards' enquiry.

A selection of races from the UK, Ireland, France and South Africa can be watched live on the betting site and app.

Our Expert Diarmuid Nolan's Opinion:

"Kwiff does things a little differently to most bookmakers with 'surprise' free bets on random markets.

"While this might not be for everyone, I really enjoy the 'kwiffed' feature, where your racing odds can be randomly boosted with any bet you place.

"The element of surprise adds a bit of extra excitement to things and the price boosts generally provide a lot of extra value."

3. BoyleSports

BoyleSports is an Irish bookie which sponsors some of the biggest events in Ireland like the Irish Grand National and the Galway Races.

Here you can get non-runner no bet for the Cheltenham Festival, best odds guaranteed, price boosts and extra each-way places. 

Over the years we've found that BoyleSports consistently has some of the best extra place terms in the business.

This is also another betting site that gives you money back as a free bet if second to the favourite in selected races.

Our Horse Racing Betting Sites Expert Diarmuid Nolan's Extra Pick:

"I view the Tote as an essential bookie for any serious racing punter and I'll often use this pool betting site to back less-fancied horses. 

"Because the money staked on a race is shared with winning punters, Tote payouts on unfancied runners are often bigger than they would be at fixed odds.

"I'm also a big fan of playing the placepot and trying to predict six horses to place on each day of the Cheltenham Festival has become something of a tradition for me. It's a small-stakes bet with the potential to win big and adds an extra bit of fun to my Festival betting."

Best Betting Sites For Golf

Golf punters expect the best golf betting sites to prioritise certain promotions that are specifically important for golf betting, like extra each-way places.

With The Masters taking place at Augusta National this week, we've picked out UK golf bookmakers that have some of the best Masters betting offers in the business.

1. Coral

Coral has the best extra each-way place terms when it comes to golf.

12 places were paid at 1/6 of the win odds for all majors apart from The Masters last year, where 10 places were paid at 1/5 of the outright odds.

This is also one of the only golf betting sites that pays 10 E/W places for regular PGA Tour events on a weekly basis.

Your £20 free bet from the Coral welcome offer can be used to bet on golf, while you also get free bets if your player misses the cut in selected tournaments.

Look out for the 'Odds Booster' promotion as well for enhanced prices, particularly when the majors are on.

2. BoyleSports

BoyleSports is a top choice for live golf betting. They have the best shot tracker of any betting site, allowing you to follow your player shot-by-shot with a live graphic.

This is also one of the only betting sites with live streams of selected holes (golf streams are generally hard to come by at online bookmakers).

Our favourite offer here - possibly the best golf betting offer in the UK - is the early payout deal that sees you paid out as a winner if your selection is the solo leader after Round 3.

Your player could lead by one shot at the close of play on Saturday evening and end up losing by three or four shots under the pressure of the final round, but it won't matter because you'll still win the bet.

Our Expert Kevin Taylor's Opinion:

"The early payout golf promo from BoyleSports is one of my favourite offers from any betting site in the UK.

"I might be biased here because it recently gave me a 55/1 winner on the PGA Tour - but it's a really solid offer because the third round leader often doesn't go on to win the tournament."

3. bet365

bet365's new customer free bets can be used to bet on golf. For example, a £10 bet will land you three free golf bets worth £10 each after you sign up.

This is a betting site known for offering early odds and is usually one of the first bookies on a Monday morning to reveal prices for the week's PGA Tour, LIV Golf and DP World Tour events.

The 'Each-Way Extra' offer gives the bettor the option to customise extra place terms. You can add extra places for more security at lower odds, or remove places to increase prices.

Best Betting Sites For Bet Builders

Bet builders continue to grow in popularity at online bookies and the best betting sites now have promotions tied to same-game accas. 

Our top three betting sites for bet builders in 2024 are:

1. Bzeebet

Bzeebet offers a bet £20 get £20 free bet welcome bonus when you sign up. Once registered, you have access to one of the best bet builders around.

You can combine up to 30 legs from the same game and there are 10 sports with the bet builder option, including football, rugby, tennis, American football and basketball.

You can also combine bet builder markets from a range of games into a multi-match bet builder.

2. BetVictor

BetVictor is a long-established, reputable bookmaker and could have made our best betting sites list in a number of categories.

We particularly like their same-game acca, which comes with enhanced bet builder odds for big football matches.

There are no restrictions on the number of legs you can combine into your bet (max odds 1000/1) and the bet builder is available for nearly every match you can think of.

3. 10bet

The 10bet welcome offer gives new customers 50% of the value of their first deposit in free bets (up to a maximum of £50). 

The great thing about this offer is that you can use your free bets to place bet builders.

Again, there's no limit on the number of legs you can combine. The three sports with bet builders are football, American football and basketball.

Best Live Betting Sites

Most betting websites come with in-play options as standard, but the best online bookmakers put a real emphasis on live betting.

When reviewing sites, we look for a range of in-play markets, live streams and in-play offers like boosted prices.

These are our picks for the top 3 live betting sites based on the above criteria:

1. bet365

bet365 was one of the first UK betting sites to embrace live betting around the turn of the century and they continue to lead the way in this area.

The live streaming service at bet365 is second-to-none. Horse and greyhound racing, football, cricket, NBA basketball, NFL and tennis are just some sports that can be watched live at this betting site.

bet365's cash out feature is also industry-leading and you generally get better value than you can with other online bookmakers.

You can cash out a portion of your stake and leave the rest to run, or you can set an automatic cash out for your bet once the value hits a certain amount.

2. Unibet

Unibet is another online bookmaker that gives in-play betting the full treatment. Similar to bet365, the range of live streaming options is impressive.

Football bettors can watch FA Cup and Scottish Premiership live streams, as well as streams of selected international matches. 

Horse and greyhound races can also be watched live, along with darts, tennis and North American sports leagues like the NBA, NFL and NHL.

There's even an 'In-Play Free Bet Club' that rewards in-play punters with free bets.

3. Betway

Betway is one of the UK's most well-known betting companies, sponsoring major football clubs like West Ham and big races like the Champion Chase at Cheltenham.

Betway is also home to live betting features that you won't find at many other betting sites. For example, cash out is available across nearly every football market.

The live streaming service isn't as extensive as bet365's, but you can watch lots of horse races, as well as some football matches and every single NBA basketball game.

'Betway Boosts' are also worth mentioning as they give you some of the best enhanced prices in all of online betting.

Best Betting Sites For Promotions

Betting sites should come with a range of offers and promos like free bets, price boosts and money-back specials.

These are our top three betting sites for new and existing customer promotions:

1. QuinnBet

QuinnBet's welcome offer gives you 50% of your first day losses back up to a maximum of £35, but it's this betting site's existing customer promos that really catch the eye.

Racing punters can take advantage of 12 special offers, including extra places every day, money-back specials, and profit boosts on forecasts, tricasts and yankees.

We counted a total of 10 ongoing promotions for football, a lot of which are unique to QuinnBet. 

For example, 'Crossbar Insurance' gives you money back on all goalscorer bets if the crossbar is hit at any stage during a match.

Our Expert Michael Butlin's Opinion:

"I've seen lots of bookies offering enticing welcome offers over the years and then failing to deliver for their existing customers after they've signed up.

"The UK online betting scene is extremely competitive, so a bookmaker should be expected to keep punters engaged with plenty of ongoing promotions. Otherwise they'll take their business elsewhere.

"That's why I'm a big fan of QuinnBet. They've clearly made an effort to look after their existing customers with unique promos and offers. More UK betting sites should follow their lead."

2. Coral

Coral's welcome offer comes with great value and gives you plenty of choice with your £20 free bet, when you sign up and bet £5 at odds of 1/2 or greater.

Coral's 'Racing Super Series' pits you against other bettors in a prediction game with a £25,000 prize fund

The 'Football Super Series' rewards you with £100 cash and free bets for correctly predicting four match stats.

We also love the '5/1 Racing Offer'. Back a winning horse at 5/1 or bigger and you'll get a free bet worth up to £10 on top of your winnings.

3. BetGoodwin

There's always a great selection of promos to choose from at BetGoodwin, most of which centre around horse racing. 

Best odds guaranteed comes as standard and there are up to five money-back specials available at any time.

There's money back as a free bet if your horse is beaten by a nose, if it's second to a 50/1+ winner, or if it falls at the last fence when in front.

We also like knowing we're betting with a reputable bookmaker, since this is the same company behind the well-known Goodwin Racing telephone betting service.

Best Online Bookies For Tennis

The best tennis betting sites are those that have the most promotions for the Grand Slams but also give attention to regular ATP and WTA events, as well as lesser-known competitions.

You should have plenty of tennis betting options every day and the best online bookies should have offers that are unique to this popular sport with punters.

1. Parimatch

Parimatch is one of the very best betting sites for live tennis betting.

That's largely thanks to in-play match graphics which give you instant updates, as well as user-friendly statistics which can really help inform your bets.

The site is really easy to navigate and does the simple things well, delivering valuable bonuses that are easy to grasp, like tennis odds boosts and tennis acca profit boosts.

Downloading the Parimatch app is a smart move if you plan to place your bets easily on mobile - which is backed up by a 4.7/5 average rating from 3,700 reviews on the Apple App Store.

2. Unibet

Unibet is one of the only tennis betting sites that has live streams of matches, including the best women's clashes from the WTA.

You'll also get tennis free bets as a reward for regular betting, while the enhanced odds at Unibet ('Uniboosts') are some of the best in the online betting business.

Even if the odds aren't boosted on a market, our price comparison tests have shown that Unibet consistently has some of the best odds for tennis betting.

3. 10bet

10bet is another online bookmaker that recognises the popularity of in-play betting with tennis punters.

If you place bets on regular tennis markets throughout the week, you'll be rewarded with free bets for in-play tennis markets.

There are also profit boosts for tennis accumulators. The boosts start at 5% for successful trebles, while a 10% boost is applied to winning four-folds.

The boost increases as you add more legs, all the way up to 100%.

Award-Winning UK Betting Sites 2024

Award-Winning Betting Sites

A good way to identify the best betting sites is by looking at the most recent online betting award winners.

Here are some of the best UK betting sites that have won awards in recent years:

🏆 Online Sports Betting Operator of the Year 2023: bet365 (Global Gaming Awards)

🏆 Best Customer Service Company of the Year 2023: Casumo (International Gaming Awards)

🏆 Best Football Betting Operator 2023: William Hill (EGaming Review Awards)

🏆 Best Horse Racing Betting Operator 2023: William Hill (EGaming Review Awards)

🏆 Mobile Operator of the Year 2023: LeoVegas Sport (International Gaming Awards)

🏆 Sportsbook Operator of the Year 2022: bet365 (SBC Awards)

🏆 Esports Operator of the Year 2022: Betway (SBC Awards)

Betting Site Offer of The Week: Get 50/1 Odds on The Premier League Winner Market

With just a point separating the top three sides in the Premier League, the title race looks set to go right down to the wire and the best UK betting sites have introduced a number of promotions to capitalise on the excitement of a rare three-way title challenge.

Parimatch has recently launched one of the best Premier League betting offers we've come across this season. 

New customers can bet on either Liverpool, Manchester City or Arsenal to win the league at odds of 50/1 when they sign up and stake £1 on the outright title winner market. If the selection wins, your winnings will be paid out as free bets.

Parimatch also has a range of daily football odds boosts for its existing customers - good news if you're planning to bet on any of the weekend's action, as Liverpool host Crystal Palace, Arsenal take on Aston Villa and City host Luton Town.

More Betting Site Rankings

🏏 Cricket Betting Sites

🏁 F1 Betting Sites

🎯 Darts Betting Sites

🎱 Snooker Betting Sites

🥊 Boxing Betting Sites

🏀 NBA Betting Sites

🏈 NFL Betting Sites

Our UK Betting Sites Experts

Our review team is made up of industry veterans and keen sports bettors. Get to know the people who compare and rank the UK's best betting sites here:

How we Review Betting Sites

We review UK betting sites by registering an account with all available licensed online bookmakers.

We then place bets and try out bookies in the same way any other punter would.

Here are some of the criteria we use to test and compare bookmakers:

Responsible Gambling Online

The best betting sites must take responsible gambling seriously. 

Remember, for the vast majority of us, betting is entertainment rather than a source of reliable income. 

Here are a few tips to help you bet safely and responsibly at UK betting sites:

Why we Highlight Betting Sites With UKGC Licensing

As we've mentioned throughout this guide, the UK Gambling Commission seal of approval is a must for reputable betting companies. 

The UKGC is one of the most respected regulatory bodies in the world of online betting and there are a number of reasons why it has gained such a reputation:

The Final Word From Our Experts on Betting Sites

Our April 2024 best betting sites UK guide was designed to help you find online bookmakers that suit your preferences. 

Consider what you want from a bookie and click through to our in-depth reviews if you ever need more information on a particular site. 

Most importantly, no matter which betting sites you choose to gamble with, keep your online betting fun by gambling responsibly.

Don't forget to check this page regularly for the latest rankings, as our list of online bookmakers changes when we update it with our latest findings.

Promotions From UK Betting Sites


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Updated by GDC - Icon - Black - Info

Michael Butlin

Fact Checked by GDC - Icon - Black - Info

Kevin Taylor

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