Best Betting Sites UK November 2024

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We review and rank the best UK betting sites in November 2024, comparing key features from trusted bookmakers. All of these online bookies are rated and reviewed regularly by experts and long-time sports bettors.

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  1. 1
    Betfred Sports
    Established 2005
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    Daily 'Super Extra Places' on Racing
    Odds Boosts on Next Goalscorer Bets
    Sponsors all 5 Flat Horse Racing Classics
    Bonus Code
    Tooltip
    BETFRED50
    Live Streaming
    Tooltip
    Yes
    User Rating
    Tooltip
    98
    Bet Builder
    Tooltip
    Yes
    Cash Out
    Tooltip
    Yes
    Acca Insurance
    Tooltip
    Yes
    Known as the 'Bonus King', Betfred has more promos and bonuses than the majority of competitors. This is the first bookmaker ever to sponsor all five flat racing classics and also sponsors Super League Rugby and World Matchplay Darts.
  2. 2
    Pub Sports
    Established 2023
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    Bet Builder: Yes
  3. 3
    Tote Sports
    Established 1929
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    Bet Builder: Yes
  4. 4
    BzeeBet Sports
    Established 2023
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    Bet Builder: Yes
  5. 5
    Neptune Play Sports
    Established 2024
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    Bet Builder: Yes
  6. 6
    Talksportbet Sport
    Established 2022
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    Bet Builder: Yes
  7. 7
    Betano Sports
    Established 2019
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    Bet Builder: Yes
  8. 8
    Spreadex Betting
    Established 1999
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    Bet Builder: Yes
  9. 9
    Bet442 Sport
    Established 2024
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    Bet Builder: Yes
  10. 10
    TangoBet Sports
    Established 2024
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    Bet Builder: Yes
  11. 11
    Bet365 Sports
    Established 2001
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    Bet Builder: Yes
  12. 12
    BetVictor Sports
    Established 1946
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  13. 13
    Kwiff Sports
    Established 2015
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    Bet Builder: Yes
  14. 14
    QuinnBet Sports
    Established 2017
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    Bet Builder: Yes
  15. 15
    10bet Sports
    Established 2003
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    Bet Builder: Yes
  16. 16
    Lottoland Betting
    Established 2013
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    Bet Builder: Yes
  17. 17
    BetMGM UK Sports
    Established 2023
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    Bet Builder: Yes
  18. 18
    LeoVegas Sports
    Established 2012
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    Bet Builder: Yes
  19. 19
    BetGoodwin Sports
    Established 2021
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  20. 20
    All British Casino - Sports
    Established 2012
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    Bet Builder: Yes

Our Picks For The Best Betting Sites Reviewed

According to our experienced sports bettors, these are the best online bookmakers in the UK.

We highlight their pros and cons below, so you can easily compare sites and find one that fits your preferences.

We also offer alternatives for each betting site. The comments from users contained within each review come from community feedback, as well as real reviews on betting forums and app stores.

1. Betfred

Best Features: Betfred is home to unique football offers like 'Double Delight' and 'Hat-Trick Heaven'. If you back a player to score first and they go on to score another, you get double the winnings, which will then be tripled if they go on to score a hat-trick.

Biggest Negatives: Lacking Esports markets.

Alternative: LeoVegas Sport

Gambling.com Verdict: There's lots to like about Betfred, especially if you appreciate a betting site with a broad variety of offers. We've benefited from extra each-way places for racing and golf, while the option to boost or insure accumulator bets always comes in handy for acca backers.

What Betfred Users Are Saying: "It's an easy site to navigate and very client friendly. There are frequent reminders re betting safely, which I think is important." - Kevin Corlett

More Info: Read our in-depth Betfred review.

2. bet365

Best Features: bet365's live streaming service is second-to-none, with over 600,000 events shown live for bet365 users every year. We also like the '2 Goals Ahead' early payout offer for football and the range of racing features, including best odds guaranteed, extra each-way places and early prices.

Biggest Negatives: Acca insurance is one of the few promotions other betting sites offer that isn't found at bet365.

Alternative: mr.Play Sport

Gambling.com Verdict: bet365 was named 'Online Sports Betting Operator of The Year' at last year's Global Gaming Awards, which should tell you everything you need to know about this bookie. A major highlight for us is the user-friendly betting app, which has a rating of 4.7/5 on the App Store from nearly 300,000 reviews.

What bet365 Users Are Saying: "Moved to bet365 a couple of months ago from another betting company who I'd been with for about 20 years. So glad that I did and I'm well-impressed with the wide range of (especially) football bets available, as well as their customer information and service provided." - Gary Cook

More Info: Read our in-depth bet365 review.

3. BetMGM

Best Features: While welcome offers don't get much better than BetMGM's, we also found plenty to keep returning customers engaged. Highlights include profit boosts of up to 200% on accas and a football prediction game with £2 million in prizes.

Biggest Negatives: Debit card withdrawals could be quicker.

Alternative: Virgin Bet

Gambling.com Verdict: BetMGM is one of the best-known sports betting brands in the US and we knew they meant business in the UK when they became the official sponsor of the Premier League of Darts. We've cashed in on some excellent odds boosts with BetMGM and we've streamed football, tennis and racing live on the site.

What BetMGM Users Are Saying: "So far so good for me, received my free bets of £40 for signing up, won 3 bets and got my money in my bank within 3-4 hours of withdrawing. Also found the customer service team helpful, I’ll continue betting with BetMGM." - Luke Jones

More Info: Read our in-depth BetMGM review.

4. talkSPORT BET

Best Features: talkSPORT BET customers report better odds for football than they get with other online bookmakers. We like UK betting sites that reward loyalty, and the 'Football Rewards Club' here does just that, with cash and free football bets when you wager £40 or more.

Biggest Negatives: Not the best live streaming coverage.

Alternative: 10bet

Gambling.com Verdict: talkSPORT radio is well-known for football coverage, so it's no surprise that this betting site focuses on football. When testing talkSPORT BET, we took advantage of boosted bet builders and broadcast boosts (odds enhancements for live TV games).

What talkSPORT BET Users Are Saying: "The best online bookie by a mile. Great clear website, customer care excellent, no problems with withdrawals. Overall an excellent website." - Fintan Gilheaney

More Info: Read our in-depth talkSPORT BET review.

5. Tote

Best Features: Tote's Placepot is definitely the best feature here. You can win a chunk of the prizepool by choosing a horse to place in each of the first six races at a meeting. The highest-ever payout was on March 19, 2023, when 16 punters shared £938,889 - winning a total of £41,288 each.

Biggest Negatives: The desktop layout is a bit basic.

Alternative: Grosvenor

Gambling.com Verdict: The Tote is the UK's biggest and best pool betting site and a firm favourite among experienced racing bettors in our team. With pool bookies like the Tote, you can often claim higher payouts - especially if you're backing less-fancied runners in horse or greyhound races.

What Tote Users Are Saying: "The perfect app for horse racing, especially if you do placepots & quadpots. No need to be in a betting shop when you can do it in the comfort of your home." - Des Crawford

More Info: Read our in-depth Tote review.

6. Betano

Best Features: Betano boasts some great enhanced odds on football accumulators and a solid range of price boosts on individual football markets. Betano is also home to 'Lucky Dips', which are larger price boosts on randomly selected events.

Biggest Negatives: Could add some more live streams.

Alternative: Parimatch

Gambling.com Verdict: Betano comes from the BetVictor stable, so if you like Parimatch, talkSPORT BET or indeed BetVictor itself, you'll enjoy what Betano has to offer. We've found that Betano caters to modern betting options like MMA and Esports with lots of markets.

More Info: Read our in-depth Betano review.

7. QuinnBet

Best Features: QuinnBet is one of the best betting sites for providing offers to existing customers, particularly football promotions. This includes ‘crossbar insurance’ on goalscorer bets if the crossbar is hit during the match, as well as refunds on selected markets if the game ends in a 0-0 draw.

Biggest Negatives: Not many live streams aside from horse races.

Alternative: Bzeebet

Gambling.com Verdict: QuinnBet offers the widest range of unique offers we have seen from any online bookie in the UK. There’s acca insurance on North American sports, extra each-way places for golf tournaments and profit boosts on forecasts, tricasts and yankee bets in horse racing.

What QuinnBet Users Are Saying: "Brilliant betting app. Easy to navigate, very responsive. Everything is clear and concise. Daily free bets. Withdrawal times are very quick. Absolutely no complaints at all." - Michael Captain

More Info: Read our in-depth QuinnBet review.

8. BetGoodwin

Best Features: Racing is what BetGoodwin does best - both horses and greyhounds. There are five money-back specials that apply across both sports, including a free horse racing bet refund if your selection is beaten by a nose or a short head.

Biggest Negatives: Not many football betting promotions.

Alternative: ZetBet

Gambling.com Verdict: BetGoodwin is a must-try site for horse racing bettors. We found the widest variety of horse racing offers, on top of regular live streams for UK and Irish racing. When it comes to the Cheltenham Festival, you’ll also find non-runner no bet on all races.

What BetGoodwin Users Are Saying: "Really decent sports betting site this one. Best odds available, extra places, worldwide horse racing meetings and gave me half my stake back as a free bet as a new customer offer. Recommended!" - Daniel

More Info: Read our in-depth BetGoodwin review.

9. BetVictor

Best Features: BetVictor’s BV Loyalty Club is one of the best free bet clubs out there. Place a £5 sports bet worth £5 or more during the week to open a surprise package which contains a free bet worth between £1 and £25.

Biggest Negatives: We would like to see more existing customer promotions added to the BetVictor site.

Alternative: NetBet

Gambling.com Verdict: BetVictor has a long-established reputation as one of the biggest names in UK betting. We value betting sites that show staying power, with BetVictor founded in 1946 and still hugely popular with bettors in the UK.

What BetVictor Users Are Saying: "Easy to use. Free bets are fast to be credited and qualifying for them is not complicated, like a lot of other sites." - Luke Daniel

More Info: Read our in-depth BetVictor review.

10. Coral

Best Features: Coral’s Racing Super Series is the standout free-to-play racing game. Predict a horse to place in seven races to share a pot of £25,000 between all winners. There’s also the new ‘Rewards Shaker’ that rewards an odds boost or a free bet each day.

Biggest Negatives: The homepage layout is a bit too cluttered.

Alternative: Mr. Mega

Gambling.com Verdict: Coral has built a reputation as a top horse racing betting site, but it has even more than that to offer. This bookmaker regularly offers the most extra places on golf majors, as well as free bet refunds if your player doesn’t make the weekend cut.

What Coral Users Are Saying: "Easy to use and good odds provided compared to some other companies." - Brian Redfearn

More Info: Read our in-depth Coral review.

11. Bet UK

Best Features: Bet UK offers a range of live streams for football and horse racing, on desktop and mobile. There’s also acca profit boosts of between 3% and 200%, depending on the number of legs in your bet.

Biggest Negatives: There isn’t a huge range of payment methods available but the main options are covered.

Alternative: Kwiff

Gambling.com Verdict: We notice that Bet UK regularly refresh the layout of their betting site and update their range of promotions. This tells us that this is a site which is dedicated to continuously improving its product for punters.

What Bet UK Users Are Saying: "Prices often come out on top in football markets. Decent racing promos at festivals too." - John Mould

More Info: Read our in-depth Bet UK review.

12. LiveScore Bet

Best Features: LiveScore Bet’s free-to-play football game - called ‘Squads’ - is one of the more unique betting games out there. Each day throughout the week, you’ll be assigned a random player for upcoming Premier League fixtures. If your player scores, you’ll be awarded a cash prize.

Biggest Negatives: The site layout is very busy and won't be to every bettor's tastes.

Alternative: HeySpin

Gambling.com Verdict: During our latest review, we found a wide range of live streams at LiveScore Bet. Football, tennis and horse racing can all be watched live. They also offer three standard horse racing promotions: best odds guaranteed, extra places and money back as a free bet if your horse loses selected races.

What LiveScore Bet Users Are Saying: "The platform has a great UI, it's nice that navigating the app is very easy." - Orji Gloria

More Info: Read our in-depth LiveScore Bet review.

13. Bwin

Best Features: Bwin’s ‘Show Your Colours’ promotion is an interesting way to combine your football fandom with betting. Pick your favourite team from the Premier League or the Championship and you’ll have access to special promotions when they play.

Biggest Negatives: There are no horse racing streams available to watch.

Alternative: Betrino

Gambling.com Verdict: Bwin has a clear focus on football and we consider this site a must-try for football punters. It's also worth signing up if you enjoy betting on virtual sports, with dozens of virtual events available to bet on at any time.

What Bwin Users Are Saying: "Good betting options, awesome rates, better customer service. I am very happy with Bwin. Would recommend it any time!" - Roman Kunzmann

More Info: Read our in-depth Bwin review.

14. William Hill

Best Features: William Hill has price enhancements across a great range of sports. They already have some of the best odds around to start with, even before they are boosted, along with a 'top price guarantee' on selected horse races. This means the racing odds won't be beaten by any other betting websites.

Biggest Negatives: The layout of the desktop site hasn't been refreshed in a while and needs improvement.

Alternative: Fitzdares

Gambling.com Verdict: We know William Hill is a reliable bookmaker for value odds, a reputation they've built over nine decades in operation. 'Hills' was recognised as 'Best Football Betting Operator' and 'Best Horse Racing Betting Operator' at last year's EGaming Review awards for a reason.

What William Hill Users Are Saying: "I really appreciate how up-to-date all the UFC and Contender Series odds are. That's pretty much all I bet on, and so many other betting apps seems to overlook MMA. I also enjoy the free-to-play options which can win you free bets, or even cash." - Vince Spencer

More Info: Read our in-depth William Hill Review.

15. Ladbrokes

Best Features: The '1-2-Free' football prediction game at Ladbrokes is one of the best of its kind. Guess three scores correctly to win £100 in cash, two to unlock a £5 free bet and one to get a £1 free bet. You can also get acca insurance here and daily odds boost tokens.

Biggest Negatives: The speed of the Ladbrokes app could be improved.

Alternative: Betiton

Gambling.com Verdict: Ladbrokes is one of the most recognisable bookmakers in the UK. We love knowing that we're betting with a reputable brand that began operating as a trackside stall as far back as 1886. We're also big fans of the acca promotions and live streaming options.

What Ladbrokes Users Are Saying: "Ladbrokes is a genuine company. Every time I request a withdrawal...it is processed in 4 hours or less. Customer service is very helpful." - Vincent Luke

More Info: Read our in-depth Ladbrokes Review.

16. Unibet

Best Features: Unibet is home to 'Uniboost' price enhancements, which tend to provide great value. The selection of live streams is also impressive, with live video coverage of all major North American sports and big football competitions like the FA Cup and Scottish Premiership.

Biggest Negatives: There's no acca insurance promotion available at Unibet.

Alternative: Casumo Sports

Gambling.com Verdict: Unibet has something for everyone, based on our experience using the site. Cricket punters get money-back specials, racing lovers get extra places and best odds guaranteed, while football punters get lots of odds boosts and streams to watch.

What Unibet Users Are Saying: "Huge improvement, love the live streaming of La Liga, Serie A, Grand Slam tennis, NFL. I can watch all my favourite sports for free and bet if I want!" - J Thorpe

More Info: Read our in-depth Unibet Review.

17. BoyleSports

Best Features: BoyleSports is clearly the best betting site for early payouts. Football bets are paid out as a winner if your team goes two goals ahead. You win your tennis bet if your player leads by a set and golf bets are settled if your player leads at the end of the third round.

Biggest Negatives: A lack of Esports betting options and markets is one negative to point out here.

Alternative: Fafabet

Gambling.com Verdict: We haven't come across any other bookmaker that offers early payouts on this many sports - with boxing, basketball, rugby, NFL, cricket, golf, tennis and football covered by early payout deals. The golf bettors on our team also love the amount of extra each-way places on offer for the majors here.

What BoyleSports Users Are Saying: "A very good experience. Easy to use. Quick to put any winnings on your account. And great prices." - Sean Kearney

More Info: Read our in-depth BoyleSports review.

18. Betway

Best Features: Betway is home to the '4 to Win' free prediction game, with cash prizes for predicting the results of four horse races. There are live streams of more than 10 sports and 'Betway Boosts' provide enhanced prices every day.

Biggest Negatives: The Betway bet builder only appears to be available for football.

Alternative: Neptune Play

Gambling.com Verdict: We recommend keeping an eye out for 'Super Boosts'. These are extra odds boosts from Betway which can totally transform a price. We also like knowing that we're betting with an established brand, which sponsors major football clubs like West Ham.

What Betway Users Are Saying: "Great site, good offers and good odds. I have other betting accounts with different bookies, and this is up there with the best of them." - Darren Buckley

More Info: Read our in-depth Betway Review.

19. Spreadex

Best Features: Spreadex allows you to try out a different type of wagering with spread bets. Instead of betting at fixed odds, profits or losses depend on how accurate your prediction is relative to the spread set by the bookmaker.

Biggest Negatives: Spread betting can carry extra risk, so proceed with caution.

Alternative: Sporting Index

Gambling.com Verdict: We enjoy shaking up our betting style with spread bets. We also have to mention Spreadex's fixed-odds horse racing options, complete with money-back specials, live streams of races from 10 countries and double the odds on lucky 15s.

What Spreadex Users Are Saying: "Quick, reliable spread betting site with reasonably tight spreads. A minor quibble is that markets are suspended too often (eg overnight in sports events, or sometimes in play - surely automation can solve those problems easily). But otherwise it's excellent." - Haroldsdodge

More Info: Read our in-depth Spreadex Review.

20. Bet442

Best Features: Bet442's accumulator profit boosts can enhance football payouts by up to 77%, with the potential boost increasing as you add more legs to the bet. The live betting options here are also plentiful, with a user-friendly in-play betting centre covering statistics and real-time updates.

Biggest Negatives: Not many live streams, aside from greyhound races.

Alternative: Luckster

Gambling.com Verdict: We find that new betting sites sometimes restrict their best features to just a few sports, but Bet442's bet builder demonstrates how this site caters to different types of punters. We were given the option to combine up to 30 markets from a range of sports in a same-game acca here.

More Info: Read our in-depth Bet442 review.

Best New Betting Sites UK

It's always worth looking out for the best new betting sites in the UK, as they often have the most innovative features and promotions you can find in online betting.

These are our top picks if you're looking for a new site to use in 2024. All new bookmakers are available in the United Kingdom.

1. Bzeebet

Best Features: Bzeebet's 'Free Bet Trifecta' promotion means you can claim a £5 free bet when you bet £25 - with the free bet credited to your account the next day. This offer can be claimed three times per week.

Biggest Negatives: No live streams.

Alternative: ZetBet

Gambling.com Verdict: We like how Bzeebet puts the important betting features front-and-centre. We were able to access all the latest football odds boosts on the homepage and the Bzeebet bet builder is one of the best we've used.

More Info: Read our in-depth Bzeebet review.

2. Pub Sports

Best Features: Pub Sports is home to some of the most comprehensive markets and best odds for combat sports like MMA and boxing. You can also live stream Esports here, as well as niche sports like table tennis and beach volleyball.

Biggest Negatives: No horse or greyhound racing markets.

Alternative: Betzone

Gambling.com Verdict: We've noticed that Pub Sports really prioritises markets for the modern sports bettor - like UFC fights and Esports games. However, more horse racing markets need to be added soon to take this betting site up a notch.

More Info: Read our in-depth Pub Sports review.

3. SportsBroker

Best Features: SportsBroker is a new betting site that offers pool betting markets, but instead of focusing solely on racing like the Tote, SportsBroker specialises in football pool betting.

Biggest Negatives: Could add more competitions.

Alternative: Tote

Gambling.com Verdict: The Tote is the best betting site for racing pools, but SportsBroker, launched in 2024, might just be the football equivalent. If you're a football bettor who enjoys pool betting, this is the site for you.

More Info: Read our in-depth SportsBroker review.

4. Fafabet

Best Features: Fafabet has a great range of betting offers for returning customers. We like the £10 money-back offer, which you can claim as a free bet if your horse finishes second to the favourite. This is also one of a small number of sites offering acca insurance for football, tennis and horse racing accumulators.

Biggest Negatives: Sometimes beaten on odds by more established bookmakers.

Alternative: Planet Sport Bet

Gambling.com Verdict: New betting sites can lack features when they start out but we've found that Fafabet has evolved quickly. We love that we can customise the size of the welcome offer, based on how big we want our initial deposit/bet to be.

More Info: Read our in-depth Fafabet review.

5. Luckster

Best Features: Luckster always has lots of boosted odds for Premier League matches, along with a bet builder for over eight sports and a really strong range of Esports markets.

Biggest Negatives: No live streaming service available

Alternative: ZetBet

Gambling.com Verdict: Luckster is a no-frills site that emphasises doing the simple things well. The site lacks bells and whistles but is really easy to use, so we highly recommend it if you're new to online sports betting.

More Info: Read our full Luckster review.

Why Choose a New Bookmaker?

Choosing a new betting site over an older bookie can have its benefits.

There are plenty of established betting brands in the UK to choose from - the likes of William Hill, Ladbrokes, BetVictor and bet365.

However, there's nothing to stop you mixing up your bets and using new sites to your advantage alongside more established names. This approach comes with the following advantages:

Pros
  • Innovative Features
  • Unique Welcome Offers
  • Strong Mobile Betting Focus
  • Better For Esports Betting
Cons
  • Lacking Industry Experience & History
  • Can Lack Reviews From Users
  • Usually Less Live Streams

What to Avoid When Choosing a New Betting Site

We would love if every new site was trustworthy, but that's simply not the case and it's something to be aware of when choosing your next online bookmaker.

The good news is that you can avoid untrustworthy sites if you know what to look out for. Choosing a bookmaker with a licence from the UKGC is the best place to start.

Here are some of the red flags to be aware of so that you can easily identify and avoid any untrustworthy new betting sites yourself.

Best Online Bookmakers Categorised by Sport

Betting Sites by Sport

Best For Football

LeoVegas, Fafabet, BetMGM and bet365 are some of the best football betting sites in the UK in 2024.

1. LeoVegas

LeoVegas is partnered with major European clubs like Manchester City and Inter Milan - the cool thing about this is that they often boost the odds when sponsored teams are in action.

Michael Butlin
Michael Butlin

"LeoVegas is my pick for football betting because of their award-winning betting app. As a fan of accumulator betting, their regular acca boosts are a big bonus, with up to 15 available each week."

2. Fafabet

With Fafabet, you get rewarded with free football bets when you win an accumulator. You also get money back on match result bets if a game ends as a scoreless draw.

3. BetMGM

Finally there's BetMGM, where you have five weekly football profit boosts, £30 free football bets as part of the welcome offer and a free prediction game with up to £2million in prize money.

Best Online Bookies For Horse Racing

BetGoodwin, Fitzdares and Tote are the top three horse racing betting sites in the UK.

1. BetGoodwin

BetGoodwin is the home of money-back specials for horse racing, with five currently on offer, including up to £100 back if your horse is beaten by a nose. You can also watch live streams of all the big races here.

2. Fitzdares

Fitzdares provides bonuses on racing multiples and money back on horse racing bets if your selection finishes second to a winner that is priced at 20/1 or bigger.

3. Tote

The Tote is the place to go for pool betting and the placepot prediction game pays out big if you can predict six horses to place at a race meeting.

Best For Betting on Golf

If you're looking for some of the best golf betting sites in the UK, you can't go wrong with Coral, BoyleSports or 10bet.

1. Coral

Coral consistently has the most each-way places on offer for the majors every year - with 12 places regularly paid. There's also odds boosts for golf every week.

Kevin Taylor
Kevin Taylor

"Extra each-way places is the most important thing for me when it comes to betting on golf. I love to place a number of each-way bets on a tournament, particularly the majors. If a site has poor E/W terms I rate it poorly, but Coral often pays out up to 12 places for the majors."

2. BoyleSports

BoyleSports is the only golf betting site we've come across that pays you out as a winner if your golfer leads at the end of round three. The each-way terms are competitive and you can watch live streams of selected par 3 holes.

3. 10bet

10bet is another solid golf betting option, because you get loyalty free bets if you regularly bet on golf markets.

Top Tennis Bookmakers

The best tennis betting sites in the UK are bet365, Unibet and Bzeebet.

1. bet365

bet365 has long been our go-to bookmaker for tennis betting online, with live streams of numerous competitions, daily tennis odds boosts and a retirement guarantee that pays out on match bets if the opponent retires injured.

Jamie Casey
Jamie Casey

"Whenever I'm betting on tennis, I always use bet365. I get promotions specifically for betting on tennis and I'm also able to watch most of the matches I want to see with bet365's live tennis streams."