William Hill Sports Review

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William Hill Sports Overivew

As one of the best sports betting sites in the world, William Hill's work within the online sector over the last 20+ years has been iconic to watch. They were one of the first to jump onto the high street in 1961 when those laws were relaxed and they were also one of the first online, launching their betting platform back in 1999. 

The site has changed a lot in that time. In fact, it's constantly changing and what's been impressive to see from William Hill is that they are not one to just settle on their current layout. The mobile betting, casino, bingo and poker sectors all follow the same principles in this regard. 

William Hill works extensively within the sports sector and as a result, sponsors several different teams and competitions. These include the likes of Chelsea FC and Tottenham Hotspur FC as their official betting partners, the main sponsor of the Scottish National Football team and also several sporting events, including the World Darts Championship and all Anthony Joshua fights. 

Welcome Bonus

When you register a new account with William Hill you are going to be able to get a welcome offer worth up to €40. All you need to do to trigger this is to sign up, enter the code “BB40” and then place a single bet of just €10. 

Once the bet has been placed, you will then get 4 x €10 free bets credited to your account. Your initial bet must be placed at odds of 1.50 or greater and only players from the UK and Ireland can claim this offer. 

Any winnings from the free bets will not include the stake and you will have 30 days to use them before they expire. Any deposits made using Apple Pay, Entropay, PayPal, Neosurf, iDeal, Paysafe, Neteller, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card will not be able to claim the offer. 

Current Promotions

A feature in itself is the number of promotions that are on-site at William Hill. Included in this are ones that are changed daily and also ones that last a little longer. 

Best Odds Guaranteed – If you bet on horse racing and your horse wins, if the Starting Price is higher than the price that you took, William Hill will payout at that higher price. 

Double Your Odds – Get double the odds on selected bets and markets that allow you to get twice as much for your bet compared with the regular price. 

Extra Places Paid – On selected races they will pay out extra places for each of these races. 

10% Losses Back – Get up to 10% of your losses back on selected sports when you bet in in-play. 

Sports and Markets Available at William Hill

You have a huge range of sports and markets at William Hill. The usual suspects such as football betting, horse racing, tennis, cricket, rugby and golf are all there, but on top of this, they include a good range of niche sports as well, such as pool, table tennis, bowls, handball, politics, volleyball and athletics.

Read More: Get the latest William Hill Cheltenham betting offers

William Hill Betting Features

It's William Hill radio that first caught our eye when looking through the site. Radio stations and bookmakers are nothing new, but we noticed that alongside their horse racing, football and greyhound racing radio services, they also offered podcasts. 

There's not just one podcast either, there are over a dozen and each is linked to their respected sport. Some are updated more than others, granted, but each offers some great insights and they are all dedicated to the betting side of things, which is great. 

Back on the bookmaker and it's the in-play betting section where we know most of you spend the majority of your time, so it's here that we wanted to concentrate on. It's a busy section and it's clear that the majority of sports and markets get turned in-play these days given how much is going on. 

As you jump into sports, such as football, you are going to be able to access the match centre at the top of each in-play market. Depending on the stature of the game will depend on how much info you get here. The pitch will highlight live updates of what's going on in terms of possession and then you also have the starts section which is attached and allows people to see what's previously gone on in the match as well. 

The William Plus Card is something that we wanted to touch on here as well. This allows you to link your bets placed in any William Hill betting shop to that of your online account. So, you can place a bet in-store, load up the app and then check the status or even cash it out online. It also allows you to instantly get hold of your funds by cashing out at the betting shop meaning that you don't need to wait for payments to process online. 

The horse racing section is one of our favourites on-site and this is where it comes alive for us. It's linked with the Racing Post so that you're getting a ton of free information for each race in the UK and Ireland. We also liked that each horse comes with a Racing Post rating, which then allows you to see which horses might have the best chance for each race. 

Live Streaming Live Streaming Red X
Cash Out Cash Out Green Checkmark
Acca Insurance Acca Insurance Red X
Odds Boost Odds Boost Green Checkmark
Time Out Time Out Green Checkmark
Bet Builder Bet Builder Green Checkmark

Betting Odds with William Hill

William Hill has one of the best odds markets that you can get. They have a really low commission on their bets, averaging around 3% for most football matches. To put that into some context, the industry standard will be around the 5% mark. 

They also include a range of boosts and promotions, such as Flash Odds, Bet Boosts and Acca boosts, which are updated daily. 

Payments and Banking Methods

The biggest bookies often have the best banking methods, and this is the case with William Hill. There is a huge range to choose. Old reliables like debit cards, PayPal, Neteller and Skrill can all be used. Other, less widely accepted payment methods such as Yandex, Poli, NeoSurf and Todito Cash are also available. 

Deposits will start from as little as €5 and can reach up to €100,000 depending on which method you use. Withdrawals start from just €5 as well and they range depending on what method you use. 

Debit cards are processed in 1-3 working days, with e-wallets processed the same day usually. Note that you cannot withdraw back to Skrill or Neteller. 

Payment Method Deposit Amount Withdrawal Amount Withdraw Time
NETELLER Min 10, Max 25,000 Min €5 1 Day
Entropay Min 5, Max 99,000 Min €5 3-5 Working Days
VISA Min 5, Max 99,000 Min €5 3-5 Working Days
MasterCard Min 5, Max 99,000 Min €5 3-5 Working Days
Visa Electron Min 5, Max 99,000 Min €5 3-5 Working Days
Maestro Min 5, Max 99,000 Min €5 3-5 Working Days
Skrill Min 10, Max 80,000 Min €5 1 Day
PayPal Min 10, Max 5,500 Min €10 1 Day
Paysafecard Min 10, Max 200 - -

Desktop/Mobile Experience

The design of the site, as we have mentioned, seems to be continuously evolving. Even over the last couple of years, it's changed quite a bit and is now one of the better bookmakers to use in terms of aesthetics. 

One of their latest additions has been the search button that allows you to enter the team name or match that you want to bet on, saving a lot of time. This works great when you know which bets you want to include and means you can simply jump to where you need to be. 

The mobile app can be downloaded on both Android and iOS devices from each of the app stores. With it, you get to take advantage of the HTML 5 platform that they are designed on, which makes the app look and function brilliantly on a wide range of mobile and tablet devices. 

What was impressive is that you can access all of the functions and features (such as the search button) that you get online, within the app. The app not only looks great but as a result of this, it functions brilliantly as well. 

IOS App IOS App Green Checkmark
Android App Android App Green Checkmark
Mobile Live Streaming Mobile Live Streaming Green Checkmark

William Hill Customer Support

The customer support team at William Hill Sports has a fantastic FAQ section for players to seek betting solutions effortlessly. 

For personalised help, the primary port of call is the 24/7 live chat, boasting rapid response times of being rather fast.

Players can utilise email support for more intricate matters that may demand documentation, which pledges a response typically within a day.

Available Hours: 24/7
Phone: +00 800 014 9469

Responsible Gambling Features

We've already touched on the fact William Hill has played an active role in tackling problem gambling. On-site you will be prompted to verify your account before you can place a bet or even make a deposit.

The bookmaker also has several features once registered that can help as well. These include things like deposit limits, account restrictions, session time reminders, short time outs and total self-exclusion, where needed. 

They are a part of the GamStop process already, which will become mandatory for bookmakers by 2020, and they also work closely with Gamblers Anonymous and Gamcare to help those that might need it the most. 

Deposit Limits Deposit Limits Green Checkmark
Time Out Time Out Green Checkmark
Stake Limits Stake Limits Green Checkmark
Profit/Loss Totaliser Profit/Loss Totaliser Green Checkmark
Self Exclusion Self Exclusion Green Checkmark

Our Verdict 

It's easy to see why William Hill has become such an iconic brand within the gambling industry. They can go above and beyond what most bookies can offer and as a result, have the complete package. 

You could argue that they possibly lack a little in terms of features compared to some, but then, this would be a minor grudge. Overall, they are highly impressive and a brand that we would be happy to recommend, particularly with the welcome bonus on offer. 

Visit William Hill Sports

William Hill Information

Our Rating
Total Sports
Total In Play Sports
Cash Out Sports

Support Hours:



Greenside House 50 Station Road Wood Green London N22 7TP

Supported Platforms:

Android, App, Desktop, iPhone, Mac, Mobile, Tablet, Windows


Payment Methods

NETELLER Entropay VISA MasterCard Visa Electron Maestro Skrill PayPal Paysafecard