Updated: 22 Mar 2023

New Betting Sites in India 2023 | Latest Sports Betting Sites

Sports fans are constantly looking for the best odds and value online. Many head to new betting sites in India with unique features, vast betting market choices, and fantastic bonus offers. Punters can find our top-rated new sports betting sites on this page. Each represents an excellent choice for players seeking a reliable new platform to try out in 2023.

Bell Icon
Affiliate Disclosure: At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you. At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. More
Sort By

Our Top New Betting Sites

Gambling.com has a diverse team of industry experts who understand what sports bettors seek at new betting sites. We review all the operators who've recently set up shop and determine which sites are the best choices for punters in India. The new sportsbooks that make our top list offer the best experience, operate on legitimate gambling licences and provide locals with a range of unique betting features and ways to win Rupees. 

Top New Betting Sites


CobraBet is a popular casino and sportsbook that Dama N.V. launched in 2020. The platform is licensed in Curacao and offers 37 sports on its new betting site. Their mobile-friendly website works great on all devices. The SoftSwiss-powered sportsbook provides a user-friendly layout, making it easy to start. They have an excellent choice of basketball, Cricket, Football, and Tennis tournaments. They offer a decent betting market variety, and top EPL and UEFA football matches have over 200 wagering options. 

Cobrabet aims to keep Indians happy with a special combo boost promotion rewarding up to 25% extra payouts for accumulators with 15 selections. The bookie has connected 19 popular payment methods, including Credit/Debit Cards, EcoPayz, Interac, Neteller, NeoSurf, SticPay, Paysafe, Venus Point, SIRU, and the top Cryptocurrencies. The minimum deposit is around ₹800 – 900, and the maximum users can withdraw is up to ₹43,000 per transaction. It would be nice to see them raise their cash-out limit in future.

Beautifully Designed Platform
37 Sports
200+ Betting Markets for Top Football Matches
No Live Streaming
No Hindi Language


Luckster Sport

Luckster is a casino and new betting site launched by Marketplay Ltd in 2021. The business has a Maltese Gaming Authority licence and offers a fantastic selection of sports for Indian fans. Their BtoBet-powered platform has 33+ sports with coverage of the top cricket and football leagues worldwide. Punters can pick from over 380 betting markets for UEFA matches, with many alternative lines and specials. 

Luckster has several exciting promotions for punters in India to establish their presence among new betting sites in India 2023. Their Combo Boost provides successful pre-match accumulators with extra payouts of up to 77%. Other notable features at Luckster include the ability to take control and get early cash out during live events. Their Bet Builder allows new betting site punters to combine multiple events from one event for bigger Rupee payouts. 

33+ Sports
Bet Builder, Combo Boosts & Early Cashout
380+ Betting Markets For UEFA Football
Less User-Friendly Interface
Monthly Withdrawals are Limited to ₹700,000



The new ZetBet betting site is another excellent Maltese-licensed service from MarketPlay Ltd and Aspire Global. They use the BtoBet sportsbook platform to provide customers access to thousands of events each month. While less user-friendly than other bookmakers, they provide users with 33 sports to bet on, including famous ESports, MMA matches, horse racing meets, and the top cricket events. They offer fair betting odds on pre-match, live and futures betting markets.

ZetBet punters can create accumulators with more than four legs to receive up to 77% boosted payouts. Their early cash-out function allows users to choose when they wish to cash in single or combo bets and can prove a helpful tool for any betting strategy. Another nice touch is the Bet Builder, with the option to combine multiple betting markets across events for a unique wagering experience. 

33+ Sports
Early Cash Out
Boosted Combos up to 77%
Cluttered Desktop Layout
No Mobile App



The Bzeebet sportsbook features a dark green theme that's easy on the eyes and perfect for placing bets day or night. Starting in 2023, Bzeebet is a brand new betting site from Aspire Global, which holds gambling licences in Malta and Ireland. Indian punters can bet on 33 sports, including Cricket, Football, E-Sports, F1 Racing, Rugby, and Tennis. Bzeebet offers excellent market choices, and upcoming EPL matches have over 350 betting markets. 

BzeeBet has many unique features and promotions to help them compete with other new betting sites in India. They have a vast sports welcome bonus for new sign-ups and exclusive bet and spin Mondays, where punters earn free casino spins by betting on sports. They also have free bet Thursdays, allowing customers to earn weekly free bets by placing accumulators during the week. Customers can use BZ combo boosts, early cash out, and unique bet builder for extra value. 

350+ Betting Markets for EPL
Weekly Free Bets
BZ Combo Boosts
Limited Customer Service Hours
Slower Website Speed


Why Sign Up to a New Betting Site

For many reasons, someone in India may wish to sign up for a new betting site. Generally, new sports betting sites must go above and beyond to attract and retain new customers. So new sportsbooks offer a range of exciting features and promotions that Indian sports fans can benefit from.

New Betting Sites in India

Competitive Odds: One reason many Indian sports fans head to a new betting site is for more competitive odds. Many may find the payouts for their favourite markets are lower on their current bookie. So they head to a new online betting site for generous odds payouts and the chance to win more Rupees per bet.

Wide Range of Markets: The best new online betting sites feature an extensive choice of betting markets across the top sports. While many older bookies stick to traditional markets, new bookies offer punters unique wagering options like same-game multis, alternative handicaps, player specials, and multiple futures markets. 

Innovative Features: A new betting site must offer unique features that are helpful to sports bettors. New platforms often feature interactive match trackers, detailed statistics, advanced bet builders, boosted accumulator payouts, and HD live sports streams. These detailed stats and features allow Indian bettors access to match information and the ability to place educated bets. 

Secure Payment Methods: Betting on sports requires making a real money deposit. New online betting sites cover this area by integrating secure payment options for locals in India. These include Credit and Debit Cards, Cryptocurrency, EcoPayz, NetBanking, Neteller, PhonePe, PayTM, Skrill, UPI, and other convenient choices to deposit and cash out Rupees. 

Top Betting Bonuses from New Sports Betting Sites

Betting sites new bonuses are an attractive proposition that many punters love. Bookmakers can offer several bonuses, including free bets, boosted odds, deposit matches, and money-back deals. This section covers the most popular bonus types to claim at new Indian betting sites this year. 

New Sports Betting Sites Bonuses

Free Bets

Free bets allow customers to place extra wagers on their favourite sports. Free bets can come as bonus funds or exclusive risk-free bet tokens. Some new sport betting sites will provide free bets with minimal strings attached, while others may require customers to meet more complex terms to claim the free bet. A great example is Bzeebet's free bet Thursday offer that awards an ₹500 free bet to punters who wager ₹2,000+ on accumulators the previous week.

Enhanced Odds

Enhanced odds are another famous promotion customers can use at a new betting site. These deals are often available for exclusive sports tournaments, accumulators, and same game multi bets. The bookie can reward boosted odds for select sports events to increase market activity or extra payouts for betting slips with a certain number of selections. Zet Bets enhanced odds promotion allows punters to claim up to 77% extra on eligible accumulators.

Matched Deposit

A deposit match sports bonus is one of the primary reasons punters head to a new site for betting. These deals offer massive rewards to new customers, with the bookie providing extra funds equal to the deposit amount. These deals come as new sign-up bonuses and reload offers for existing punters. A popular new betting site deposit bonus is available at Luckster. Punters can receive an extra 100% on their first deposit up to €100 (₹8,500). 

Stake and Get Offer

A stake-and-get offer is similar to a deposit match and a free bet. These deals require customers to place an eligible wager to receive the bonus in their account. Certain offers may payout the bonus if the original bet loses, while others may award the bonus regardless of the match outcome. These offers are quite popular with new betting sites, allowing customers to get extra rewards from betting on their usual sports matches.

New Betting Site Pros & Cons

Picking new sports betting sites can have advantages and disadvantages, so it's essential to evaluate them by reading in-depth bookmaker reviews. We've listed some main pros and cons of betting at new sites in India.  

New Betting Site Pros & Cons

✅ Responsive Platforms: India's top new betting sites have mobile-friendly, responsive websites. The latest betting sites new platforms scale down perfectly, allowing for a smooth betting experience on all device types. The platforms work fantastic on iOS, Android, and PC sports bettors. 

✅ Fast Bet Processing Times: One advantage to betting on a new site is the fast processing times. These platforms use the latest technology and API systems to ensure customers can place bets in seconds and secure the best odds. Compared to older platforms, these features are desirable to today’s sports bettors.

✅ Wide Betting Market Variety: Signing up for a new sports site for betting opens the doors to a vast choice of betting markets for major sports events. For example, football punters can find hundreds of wagering options, including 1x2, Over/Under, 1st Half events, BTTS, Correct Scores, Goals, Player Markets, Corners, Bookings, Handicaps, Asian Handicaps, and Winning Margins.

❌ New Reputation: One disadvantage of these betting new sites is that they still have to work hard to establish a good reputation. While famous bookies have years of history and customer recognition, new betting sites are fresh to the scene, and customers should always research the company behind the website to ensure they're above board and legit.

❌ Extra Features Can Be Distracting: While having a gambling site that tries to cover everything is excellent, this approach can often create a cluttered layout for those interested in sports betting. For example, a site may display casino games on its betting page, distracting punters from placing their bets. 

New Sports Betting Site Software Developers

New online betting sites have advanced layouts with hundreds of options. Creating these platforms takes much time, effort, and resources. Betting site software providers employ the best minds across various fields to develop intuitive platforms with state-of-the-art features and top-level security to ensure locals enjoy their time betting online. 

New Sports Betting Site Software


SoftSwiss is a big player in the betting world, with over 700 sites using its modern betting platform worldwide. They opened in 2008 and have four offices worldwide with 1,400 employees. Their system offers customisable options so bookies can create free bets, cashback, combo boosts, sports tournaments, and other rewarding promotions. 

They provide excellent betting choices with up to 1,200 unique markets and 180+ sports, including the top esports events and virtuals. SoftSwiss makes it easy for customers in India to start betting with an integrated secure wallet solution for crypto and fiat payments.


BetRadar is a popular sportsbook platform provider based in Switzerland. Since 2001, their B2B sports platform has been popular with new betting sites and grants access to 200,000+ live events and 370,000 pre-match games yearly. 

Sports betting new sites using Betradar can benefit from advanced features, including live match trackers, cyber sports, and fast API integration for seamless integration. Players can benefit from detailed menus for easy navigation, updated live odds, and the ability to process bets fast. 


BtoBet is an iGaming and sportsbook platform provider based in Gibraltar, with offices in Macedonia, Italy, and Malta. The company was founded in 2015 and later acquired by Aspire Global in 2020, allowing the group to improve their sports betting services across their network. 

Their service includes 75 sports, 2,000+ betting markets, and 25,000 live events monthly. They offer a global solution, with over 100 secure payments suitable for customers in all regions. Punters can benefit from early cashout, live score and match trackers, detailed statistics, and live streams.


There are good and bad operators in any industry, and it's always essential to research the company providing the service. For new sports betting sites, this is also true. Suppose a brand has industry experience, gaming licences, and a proven reputation. In that case, they can be a safe option.

Cobrabet is a popular new betting site that opened in 2020. The user-friendly platform has 37 sports and hundreds of betting markets. Customers love Cobrabet for their boosted odds promotions, multiple payment methods, and the opportunity to cash out Rupees early.

Choosing a new betting site comes down to individual requirements. Many punters might be unhappy with their current sportsbook because of poor odds, low market coverage, and a lack of sports bonuses. New sports betting sites often feature attractive odds, more markets, and unique promotions, making them ideal.