Love Island 2022 Betting

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Love Island – Favourites to Win or Leave?

Avid fans of the popular ITV reality television show can increase their enjoyment ten-fold by placing money on the show’s outcome. Love Island online betting markets have a selection of wagers to choose from, including which contestants will leave the villa at each recoupling or who will take home the grand £50,000 prize.

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2022 Love Island Betting Odds

The most important thing to focus on is the public, whose vote makes a massive difference and eventually determines the winner. Top betting sites offering specials will base their Love Island odds on the general public's perception of each couple.

One practical way of informing your Love Island betting is to listen to social conversation. Twitter and Facebook will be hopping mad while the show is on, so check out what others are saying to gain an understanding of why the odds are listed the way they are. Make sure to check back in on this page for the latest Love Island betting odds when the 2022 line-up is announced.

Love Island Betting Strategy

As with other specials betting markets, such as the Eurovision or Strictly Come Dancing, it can be particularly difficult to predict the outcome. One practical thing to keep in mind when plotting out Love Island odds and researching the show is that there will normally be one stand out couple who not only have great chemistry but are loved by the public too. This is the recipe for success when betting on Love Island.

As always, a suitable strategy in betting is finding free bets to get you started, meaning you can place a few bets on Love Island for absolutely nothing!

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Effecting Odds: Public Vote vs Island Opinions

Looking back at past series, the contestants or couples who leave each week is largely down to the opinion of the other Islanders, with a certain amount of public sway. Contestants usually leave either because they are not in a couple, or their fellow Islanders vote them to leave out of the couples that received the fewest public votes.

Therefore, contestants that are remarkably diverse among the group tend to be voted out of the competition much earlier. On the other hand, bubbly and friendly characters well-liked by the other contestants tend to always be saved.

Odds of Liked Contestants

This fact seems to be true even for well-liked contestants not in a romantic couple. For example, 2021’s adorable Kaz Kwami made it to the final despite not being in a romantic couple until Day 23. Likewise, Hugo Hammond fell into the “Nice Guy” box early on and stayed in the villa for a turbulent six weeks despite not once finding love. As such, Love Island betting odds often favour more gracious Islanders that have gained support over the series.

Odds for Previously Known Islanders

Charisma aside, early odds often favour those entering with an already strong social media presence and those deemed more physically attractive than other Islanders. Take 2019’s expected winner Tommy Fury; he was already known for being the younger brother of boxing champion Tyson Fury, and 2018 winner Dani Dyer is the daughter of the iconic EastEnders actor Danny Dyer.

Airtime also comes into play, with couples that form early on in the show tending to have higher chances of winning. For example, 2016 winners Cara De La Hoyde and Nathan Massey coupled up on the first episode of the series. Amber Davies and Kem Cetinay (2017) and Dani Dyer and Jack Fincham (2018) also won the show after coupling up on Day 1.

However, as is usual in the specials betting market, Love Island betting isn’t always that predictable! Greg O’Shea shared the £50,000 with Amber Gill in 2019 despite being the last person to enter the villa. Love Island winners 2021 Millie Court and Liam Reardon both made history as the first-ever couple to win that both entered the villa after the first episode.

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Love Island Betting History

Betting on Love Island became popular in 2015 as the series was revived (it previously aired on ITV in 2005 as a full celebrity version). At this point in time bookmakers were very much in the business of offering quirky specials and the reality format of the show afforded many top bookies the opportunity to list Love Island markets.

The obvious market is the winners market, i.e betting on which couple will win the show or who will be the winning male or female, but some bookmakers have listed Love Island specials in the past that focus on different specifics - for example, the week in which a certain Islander will be eliminated.

Bookmakers' Love Island Predictions

As far as the bookmakers' final predictions go, they usually get the Love Island winners spot on. 2021’s Millie and Liam had the highest odds of 4/6 at the end of the competition and proceeded to win. Similarly, 2020’s winners Paige Turley and Finley Tapp had the highest odds of 6/5 at the end of their season.

However, Amber Gill and Greg O’Shea’s win in 2019 was a shocking result, after fan favourites Molly-Mae Hague and Tommy Fury came in second. If you are partaking in Love Island betting, remember it is a gamble at the end of the day!

Don't forget to make sure you find a betting site that you can easily bet on your mobile phone with! This will help when you're scrolling while watching Love Island.

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Love Island 2021 – Odds for This Season’s Favourites

If you decide Love Island betting is for you, it is essential to remember that the odds for the Love Island favourites will change dramatically throughout the competition. In 2021, Liberty Poole and Jake Cornish were the bookies’ favourites on day one. The duo was the first couple of the series and showed true romantic potential. However, after the pair’s shock exit on Day 31 following their split, the Love Island betting odds dramatically changed.

The four couples in the final were Chloe Burrows and Toby Aromolaran, Kaz Kwami and Tyler Cruickshank, Faye Winter and Teddy Soares, and Millie Court and Liam Reardon. At this point, most bookies pinned the latter as the favourites with the best odds of 4/6.

However, a few others claimed Chloe and Toby would take the crown. As it turns out, the majority of the UK bookies were correct, with “Milliam” bringing home the £50,000. Nevertheless, Love Island betting is somewhat unpredictable but adds another layer of fun to the show regardless.

How to Get on Love Island?

It’s become far more difficult to get onto Love Island than when the first version of the current “non-celebrity” incarnation of the show started in 2015. Now a potential candidate need only apply if they have some subtle celebrity connections, a huge social media following, and a perfect trim and toned body.

What Happened to Love Island Stars?

Love Island Controversy

Sadly, two former contestants of Love Island have passed away since appearing on the show. Sophie Gradon and Mike Thalassitis in 2018 and 2019 respectively, ended their own lives and calls have since been made in the media for the show to be cancelled, in a similar vein to the halting in production of the Jeremy Kyle show on ITV.

Love Island show spokespersons have stressed their continued commitment to making “after show care” available to all those that take part in the reality show including psychological support.

Love Island Successes

Many others though have gone on to have burgeoning television careers, multiple further reality TV appearances are the norm but former popular Love Island contestant Chris Hughes has made strides in the horse racing betting industry with regular well-received appearances on ITV Racing.

Love Island has also taken off in Australia where an annual version of the reality hit takes place and is hosted by popular English-Australian singer and actress Sophie Monk.

Get to Know Love Island Terminology

Who Are the Previous Love Island Winners?

ShowYearWinning Couple
Winter Love Island2020Paige Turley and Finley Tapp
Love Island2019Greg O'Shea and Amber Rose Gill
Love Island2018Jack Fincham and Dani Dyer
Love Island2017Kem Cetinay and Amber Davies
Love Island2016Nathan Massey and Cara De La Hoyde
Love Island2015Jessica Hayes and Max Morley
Celebrity Love Island2006Bianca Gascoigne and Calum Best
Celebrity Love Island2005Jayne Middlemiss and Fran Cosgrave

Related Betting Guides


Love Island is back on the air for season 7 on ITV2 in the UK. The show will usually air daily from 9pm, with the latest updates from the previous day in the villa but also during the summer season live shows are aired when contestants are evicted.

The villa is the same as used since 2017 and situated in Mallorca, on the east coast of the island. It’s away from civilization so the noise can be loud, and the privacy is high. In the 2020 Winter Love Island series the villa was located in Cape Town, South Africa.

For at least one uncomfortable episode the show requires contestants to answer personal questions while attached to a lie detector. It has been the cause of several breakups and hookups in remarkably equal measure. A moment of tension for contestants and reality TV punters alike.

The verified Twitter handle for Love Island is the place to be @LoveIsland and this is likely to be where you will first hear about new contestants announced. The contestants will usually have agents or friends running their personal accounts during the show and couples will embrace the social media audience with catchy hashtags.

Contestants live in isolation from the outside world in a villa on the island of Majorca or in Cape Town and are constantly under video surveillance in a similar fashion to shows like Big Brother. While living in the villa the ‘Islanders’ must couple up with one another, regardless of whether it is for love, friendship or money. Single islanders leave the show after a recoupling. During the final week of the program the public vote for the couple they think deserve to win the series. The winners take home £50,000, but only if both couples agree to split the pot. If one person opts to ‘steal’ the pot, they take home all of the cash, but if both decide to ‘steal’, they wind up with nothing.



Hi, I'm Dean Ryan

"A passionate sports betting broadcaster and journalist with over 15 years spent in the gambling industry."

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Reviewer since June 2016