NFL Super Bowl Betting

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Because of its incredibly high television viewership, commercial time during the Super Bowl tends to be the most expensive of the year. Advertisers flock to purchase the much-coveted air time as millions tune in to watch the game, with many fans hosting themed ‘Super Bowl viewing parties’. The game normally takes place on the last Sunday in January, or the first Sunday in February. The location of the Super Bowl is decided 3-5 years in advance of the game, with American cities bidding for the privilege due to the widespread economic benefits associated with hosting. When it comes to NFL betting and Super Bowl betting, the market coverage is extensive, with an abundance of bet choices!

Road to the Super Bowl

The 32 team NFL consists of 2 team conferences, the American Football League (AFL) and the National Football Conference (NFC). Both conferences are made up of 16 teams each. These conferences are split up into 4 smaller (North, South, East and West) divisions of 4 teams. Each division winner earns an automatic trip to the NFL playoffs (and ends up being the subject of a lot of Super Bowl betting). The two non-winning division teams with the best record also make the playoffs. These are known as wild card teams. The playoffs have four rounds total, with the fourth round being the title game, the Super Bowl. The three preceding rounds are as follows:

Breaking Down the NFL Playoffs Format

NFL Playoff Breakdown

Recent Super Bowl Winners

Super BowlDateWinning TeamWinning Team's OddsScoreLosing Team
LIFeb. 5th 2017New England Patriots5/434-28 (OT)Atlanta Falcons
50Feb. 7th 2016Denver Broncos7/424-10Carolina Panthers
XLIXFeb. 1st 2015New England Patriots9/1028-24Seattle Seahawks
XLVIIIFeb. 2nd 2014Seattle Seahawks4/543-8Denver Broncos

Recommended Super Bowl Betting Sites

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Every online gambler deserves a safe and fair place to play. Our mission at Gambling.com is to create a safe online environment for players through free, impartial and independent reviews of the UK's best online gambling companies so that you can play with confidence and security. All ratings and reviews are made independently of the operator by our team of gaming experts and with every company being fully UK licensed they can be trusted to offer fair play. We accept compensation from the companies advertised on this page and this may affect the brand positioning. We endeavour to continuously update this list so we can bring you the most current sites and the best available offers but we cannot review every site in the market.

Betting on the Super Bowl Halftime Show

Halftime shows are a tradition at all levels of American football games. The Super Bowl is no different, and it's halftime show plays a major part in the event. Famous musicians take to the stage and play to a rapturous audience for 30-35 minutes with massive spectacle incorporated. It is generally noted that the Super Bowl halftime show is a high point in an artist’s career, considering the scale of the promotional and commercial value attributed to the event.

The show pays sterling tribute to pop culture, with anticipation for the performance at times running parallel with anticipation for the game itself. Top NFL bookmakers love to get in on the action, with markets offered on everything from the first song to wardrobe malfunctions. Notable performances include Whitney Houston’s iconic rendition of The Star-Spangled Banner in 1991, and Bruce Springsteen’s long awaited performance during Winter 2002.

Tips for Super Bowl Prop Bets

Punters are eager as ever to cash in on the Super Bowl. Super Bowl betting is massive in the USA, with billions projected to be wagered every year. While many stick to their traditional bets, like score or player performance, the Super Bowl is becoming better known for its propositional (prop) betting. For some, the novelty surrounding the game is as fun to bet on as the game itself and the bookies have definitely noticed. With options ranging from clothing choices to how long it will take to perform the national anthem, online bookmakers always have a plethora of quirky bets available for Super Bowl punters to choose from.

Betting Articles


Best Bets of the 2018 NFL Conference Championship Weekend
Best Bets of the 2018 NFL Conference Championship Weekend

Before any Super Bowl betting, the NFL must figure out which two teams will represent their conferences for the title. The NFC and AFC Conference Championships are jammed packed full of value bets in ... Read More

Browns vs Vikings in London is Packed with Betting Value
Browns vs Vikings in London is Packed with Betting Value

When the Minnesota Vikings and Cleveland Browns clash at Wembley Stadium on October 29, the showdown will not only be a chance for UK fans to see some live NFL, but for the latter to revive their seas ... Read More

Find the Best Bets for Dolphins and Saints’ Trip to London
Find the Best Bets for Dolphins and Saints’ Trip to London

America’s National Football League (NFL) continues the International Series as the Miami Dolphins and the New Orleans Saints battle it out under the NFL London Games banner on Sunday, October 1, at We ... Read More

Expert Tips for Betting on NFL Games Played Outside the US
Expert Tips for Betting on NFL Games Played Outside the US

The National Football League, better known as the NFL, has ramped up their efforts the past few years to expand their support outside of their home in the US. Thanks to the NFL International Series, r ... Read More

NFL Heads Back to London: Best Bets for Jaguars vs Ravens
NFL Heads Back to London: Best Bets for Jaguars vs Ravens

American football's top professional league, the NFL, kicked off it's 2017 season across the pond a few weeks ago but is primed to make it's first international appearance of the season this weekend a ... Read More

Ultimate Guide to the Best Bets and Odds of NFL Season 2017
Ultimate Guide to the Best Bets and Odds of NFL Season 2017

The NFL has grown in global coverage over the past decade, giving punters more in the way of betting interest and ammunition when it comes to placing value bets. With the 2017/18 NFL season kicking of ... Read More

Ultimate Guide to Betting on the 2017 NCAA Football Season
Ultimate Guide to Betting on the 2017 NCAA Football Season

The States' NCAA College Football is back, and this year it's early than many diehard fans would expect. With that in mind, it's never too earlier to start taking bets on the Heisman (MVP), the champi ... Read More

The Best and Most Interesting Prop Bets of Super Bowl LI
The Best and Most Interesting Prop Bets of Super Bowl LI

With so much wagered on the Super Bowl every year, it is not surprising there are wacky and out-there bets focusing on many different aspects of the game and the pageantry surrounding it. These bets, ... Read More

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