The 5 Best Horse Racing Betting Strategies for 2023

If you're the kind of horse racing bettor that wants to make informed decisions rather than blindly following tipsters, then your focus should be on building out effective horse racing betting strategies and profitable horse racing systems.
When it comes to actually winning money on the best UK betting sites, the best horse racing betting strategies are often the simplest. With that said, the most successful bettors are constantly looking to evolve their approach. Let’s take a look at some tried and tested horse racing betting strategies to level up your game.
Tip 1. Opposing (The Right) Short-Priced Favourites
Lay betting is one of those interesting horse racing betting strategies that can allow for a higher win probability (when employed correctly). Through betting exchanges, punters can oppose individual horses via the ‘Lay’ button. The key to making this a successful horse racing system is having set rules in place. Around 50% of even money chances win (as the odds suggest) so there is little long-term value in laying every even money bet in the hope of making a long-term profit.
The key here is to be selective. For example, it can be profitable to lay horses at short odds that have raced on the Flat but are now making their debut over hurdles. Lots of former Flat horses, no matter what their ability on the level, don’t take to jumping - especially on winter ground. They'll nearly always go off short odds, especially if trained by one of the big names.
Another successful horse racing betting strategy involves opposing horses that are drawn badly. This is especially effective over distances where the field is on the turn early on in the race. The handicapper can often put paid to a horse’s winning run by hiking his handicap mark, so keep a close eye on this value.
Lots of horses can handle a variety of ground conditions but many horses will not operate on extreme ground, like heavy and firm. In these scenarios, there are opportunities to adopt horse racing betting systems that oppose short-priced favourites who have previously shown that they can’t perform optimally under the prevailing conditions.
Check Out Popular Horse Racing Event Offers:
Tip 2. Each Way Betting
Each way betting can be an effective strategy to use at horse racing betting sites.
Bookmakers fall over themselves to offer extra places nowadays - especially in big-field events. In many cases, it's difficult for the layers to offer that number of places without being vulnerable in terms of their overround (bookmaker edge). Seeking out these opportunities can lead to a profitable horse racing betting system despite the fact that there will be a high number of blank days.
Another way to cash in with each way bets is to seek out what bookmakers refer to as ‘bad each-way races.’ These are normally maidens or novice races in which there is a short-priced favourite that has an obvious potential weakness. In such a circumstance, backing the second or third favourite each-way is often the shrewd play.
Tip 3. Following In-Form Trainers
Latching onto an in-form trainer early on can be one of the most profitable horse racing betting strategies going - especially if it is a smaller yard whose runners often go under the radar.
The key to success with this horse racing system is getting in early and placing your bets with or favourite bookie or through our recommended new betting sites. Why? Because a purple catch can often come and go in 3-4 weeks.
It's always a good idea to keep a close eye on how horses from certain yards are performing before using ratings to determine whether or not they are performing better than expected. Getting off the train at the right moment is also important because following a trainer’s runners for longer than necessary can be a drain on the profits already banked.
Read More: Most of the best bookies have great betting apps that make it quick and easy to bet on the go
Tip 4. Sectional Times
Sectional times are a lot more accessible than they used to be. Making the most of this data can be time-consuming but anyone that follows racing closely and wants to develop successful horse racing betting systems should have a good understanding of sectional and overall times. Sectional timings are extremely helpful when it comes to evaluating which performances deserve marking up and which horses might have been flattered by what they achieved.
An example of a horse that deserves upgrading is one that is poorly positioned in a slowly run race yet still shows a late burst of speed to pass horses that were better placed. Conversely, be wary of horses that were beneficiaries of the way a race panned out, for example, a horse that was held up off a strong pace.
Sectional times, used in conjunction with overall times, are invaluable when it comes to such form study and they have become a hugely important weapon in many profitable horse racing betting strategies.
Tip 5 – Backing Big-Priced Outsiders On Exchanges
If backing outsiders is your bag, then you should be backing them on the exchanges because they will nearly always be a bigger price in that domain than with a conventional bookmaker. The nature of this beast is that winners will be few and far between, so maximising the returns on a winning selection is vital if you want a profitable horse racing betting system.
Exchange bettors need to factor in commission rates but even after paying commission, anyone betting outsiders on these platforms will be significantly better off than they would have been had they played their selections in either a shop or via a betting app.
If you prefer to stick to more conventional betting sites, a popular low-risk strategy is to make the most of free bets and welcome offers at trusted bookmakers.
Key Takeaway - Create Effective Horse Racing Betting Systems
It's crucial that anyone looking to build a profitable horse racing betting strategy needs to be able to combine multiple methods/systems. This doesn’t have to be complicated, indeed any of the above strategies could overlap on any given occasion.
- For example, an each way bet against a vulnerable favourite would be enhanced greatly if the horse was representing a ‘hot’ stable (see Tip 3).
- Similarly, sectional times are going to regularly throw up short-priced favourites that are worth taking on. Instead of laying the favourite, you might prefer to back one of its rivals that you feel has a particularly strong chance. In order to maximise any profitable horse racing betting strategy, it's crucial that it evolves with time.
- For example, you may notice that a particular trainer can be ‘hot’ with a certain type of horse, like those that prefer certain ground conditions or hurdlers as opposed to chasers. You might also notice that the configuration of a track has changed and that is affecting sectional timing calculations. There are a million things that could change during a season and it is important to keep on top of your strategies.
- Finally, it takes time for a horse racing system or any combination of horse racing betting strategies to show their true worth. One good month doesn’t automatically put you on the path to riches. Keep thorough notes and records and evaluate your Horse racing betting systems at the end of the season.
Best of luck!
Recommended Betting Sites
- 18+. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.Long Established Independent BookmakerUnique Horse Racing Free Bet RefundsRacing Ambassadors Hayley Turner & Tom Cannonnot requiredBonus Code
The code required to claim this sign-up bonus (if any)
Live StreamingIs there live streaming of sporting events?
NoIn-Play BettingThe number of sports with in-play betting available
10Bet BuilderCan you create your own personalised bets?
YesCash OutCan you cash out of bets before an event has finished?
YesAcca InsuranceRefund or free bet when one selection in an accumulator lets the bet down
NoBetgoodwin is the new online betting site from the independently owned Goodwin Racing telephone betting service. They offer a variety of horse racing special offers as well as betting on a variety of other sports. - New customers only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland.Live Betting & Cash-Out OptionsWell Designed & Easy To Use Interface‘Boost Up’ Accumulator Boostsnot requiredBonus Code
The code required to claim this sign-up bonus (if any)
Live StreamingIs there live streaming of sporting events?
NoIn-Play BettingThe number of sports with in-play betting available
12Bet BuilderCan you create your own personalised bets?
NoCash OutCan you cash out of bets before an event has finished?
YesAcca InsuranceRefund or free bet when one selection in an accumulator lets the bet down
NoLuckster is a dual sportsbook and casino platform with a vaguely Irish theme, including the inevitable leprechaun logo and shamrock imagery. - 18+. Full T&Cs apply. New cus only. Opt-in & deposit req. 7 days to deposit and stake £10 minimum bet at odds of 1.5 or greater to qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry.18+ BeGambleAware.org.Brand Ambassador Teddy SheringhamLive Streaming of UK Horse RacingAcca Club: £5 Free Bet Every Weeknot requiredBonus Code
The code required to claim this sign-up bonus (if any)
Live StreamingIs there live streaming of sporting events?
YesIn-Play BettingThe number of sports with in-play betting available
9Bet BuilderCan you create your own personalised bets?
YesCash OutCan you cash out of bets before an event has finished?
YesAcca InsuranceRefund or free bet when one selection in an accumulator lets the bet down
YesBetUK have former England footballer Teddy Sheringham and six time champion jockey Kieren Fallon as brand ambassadors and betting experts. - Customers depositing via Neteller, Paysafe, Skrill or Skrill 1-Tap are not entitled to this offer. Min deposit €10. Max bonus €100. Offer valid for the first deposit. Offer open to new players only. This offer is only open to new players and can only be claimed once per household. The Welcome Bonus cannot be combined with any other bonus, promotion or offer. The Welcome Bonus must be used within 14 days of being credited to your ZETBET account. ZETBET reserves the right to cancel Welcome Bonuses at any time if they have not been used within the approved time period. ZETBET reserves the right to cancel Welcome Bonuses at any time if they have not been used within the approved time period. In the interest of fair play, please note that we require you to wager your Welcome Bonus a minimum of 9 times before you can withdraw any winnings.Fast & Clean Betting Interface'Zet Boost' Accumulator BoostsBroad Range of Sports & Esports Marketsnot requiredBonus Code
The code required to claim this sign-up bonus (if any)
Live StreamingIs there live streaming of sporting events?
NoIn-Play BettingThe number of sports with in-play betting available
21Bet BuilderCan you create your own personalised bets?
NoCash OutCan you cash out of bets before an event has finished?
YesAcca InsuranceRefund or free bet when one selection in an accumulator lets the bet down
NoZetBet is a new to market UK betting site that includes an attractive sportsbook with excellent filters to enable you to find your bet quickly and easily. - New customers online only. Place your first bet on racing pools for a minimum of £/€5 and win or lose you will receive £/€20 Tote Credit. £/€20 Tote Credit rewarded as £/€10 redeemable against racing bets only and £/€10 redeemable against UK and Irish placepot bets only. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet-slip. Ten to Follow, virtual and football bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. UK & ROI customers only. 18+. Full T&Cs apply. BeGambleaware.orgUK's Leading Horse Racing Pool Betting OperatorHome of the Placepot & Exclusive Placepot AppNever Beaten by SP on Horse Racing with Tote+not requiredBonus Code
The code required to claim this sign-up bonus (if any)
Live StreamingIs there live streaming of sporting events?
YesIn-Play BettingThe number of sports with in-play betting available
2Bet BuilderCan you create your own personalised bets?
NoCash OutCan you cash out of bets before an event has finished?
NoAcca InsuranceRefund or free bet when one selection in an accumulator lets the bet down
NoThe Tote offers horse racing pool betting, popular with punters who place small stakes to win large amounts. Favourite bets include the Placepot (picking a horse to be placed in the first six races) and Jackpot/Scoop6 (picking the winner of each of six nominated races on a single day). - The Promotion operates as a £/€20 Surprise Bet when you place a bet of at least £/€10 on any market with odds greater than or equal to 1.50 as your first bet. The Promotion runs from 09/08/2021 / 12:00 (BST) until 31/12/2021 / 12:00 (BST) (the “Promotional Period”). The Promotion is only valid to: (a) new customers; (b) customers aged 18 years or over. To qualify for the Promotion, participant must deposit and place a £/€10 bet as their first bet on any market (excluding each way) in the sportsbook with odds greater than or equal to 1.50. Only original odds count toward the promotion. Supercharged odds do not count towards the promotion. An accumulation of smaller stakes will not count. Cashed out bets do not count towards this promotion. Only available once per customer. Rewards will be credited to qualifying participants within 48 hours after placing the qualifying bet. Potential winnings from the Surprise Bet are paid in withdrawable cash, excluding the stake. This offer cannot be used in conjunction with any other offer.Random Supercharged PayoutsWeekly ‘kwiff Club’ Cashback & Free Bets‘Acca Shield’ Refund (if One Leg Fails)not requiredBonus Code
The code required to claim this sign-up bonus (if any)
Live StreamingIs there live streaming of sporting events?
YesIn-Play BettingThe number of sports with in-play betting available
13Bet BuilderCan you create your own personalised bets?
NoCash OutCan you cash out of bets before an event has finished?
YesAcca InsuranceRefund or free bet when one selection in an accumulator lets the bet down
YesWhen a customer places a bet with kwiff, they may find that their bet is “kwiffed” - where you receive increased odds after placing your bet. - New customers only aged 21+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get a matched Free bet up to £30 plus 20 Extra Spins on Fishin’ Frenzy The Big Catch, credited within 24 hours. Free Bet and Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly.Official UK Betting Partner of Fulham FCRegular Money-Back Specials'Racing Sportsbook of the Year' 2020not requiredBonus Code
The code required to claim this sign-up bonus (if any)
Live StreamingIs there live streaming of sporting events?
NoIn-Play BettingThe number of sports with in-play betting available
8Bet BuilderCan you create your own personalised bets?
YesCash OutCan you cash out of bets before an event has finished?
YesAcca InsuranceRefund or free bet when one selection in an accumulator lets the bet down
NoFitzdares have offered a boutique bookmaker service to members of their exclusive Mayfair Club (The Fitzdares Club) since 1882, but have now launched an online sportsbook open to all. - New Players only. Max. Free Bet Token amount: £10.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15Dual Sportsbook & Casino PlatformExtensive Range of Football MarketsAccumulator Boosts of up to 77%not requiredBonus Code
The code required to claim this sign-up bonus (if any)
Live StreamingIs there live streaming of sporting events?
NoIn-Play BettingThe number of sports with in-play betting available
18Bet BuilderCan you create your own personalised bets?
YesCash OutCan you cash out of bets before an event has finished?
YesAcca InsuranceRefund or free bet when one selection in an accumulator lets the bet down
NoHeyspin is an online betting site that offers both sports betting and online casino games. Their impressive sportsbook platform offers a huge range of markets, including in-play betting and cash-out options. - T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org.Mobile First Betting Interface'Leo King' Sports Prediction Game24/7 Customer Servicenot requiredBonus Code
The code required to claim this sign-up bonus (if any)
Live StreamingIs there live streaming of sporting events?
YesIn-Play BettingThe number of sports with in-play betting available
34Bet BuilderCan you create your own personalised bets?
YesCash OutCan you cash out of bets before an event has finished?
YesAcca InsuranceRefund or free bet when one selection in an accumulator lets the bet down
NoLeo Vegas Sports is the sportsbook from this multi-award-winning casino operator, with a focus on mobile users - including a sport betting app for Android & iOS Devices. - 18+. Please Gamble Responsibly. Begambleaware.org. Customers must place a acca of at least £10 on any football with 4 selections or more minimum odds 1/2 (1.50) per selection. First bet placed will qualify. £5 Free Bet will be given on settlement. Valid once a week until 29th of May 2023.Create Your Own Accumulater with 'Bet Maker'Enhanced Odds Every Week with 'BetPlus'Live Streaming of International Horse Racingnot requiredBonus Code
The code required to claim this sign-up bonus (if any)
Live StreamingIs there live streaming of sporting events?
NoIn-Play BettingThe number of sports with in-play betting available
34Bet BuilderCan you create your own personalised bets?
YesCash OutCan you cash out of bets before an event has finished?
YesAcca InsuranceRefund or free bet when one selection in an accumulator lets the bet down
YesWell known in Europe and growing fast in the UK, NetBet offer some unique features, such as 'Snap Bet' - where mobile users can bet on a goal being scored in the next 30 secs, 1 min, 5 mins or 10 mins of live football matches. - 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply'Rising Star Operator of the Year' 2021Interactive Football Match Centre‘BoostItOn’ Accumulator Boostsnot requiredBonus Code
The code required to claim this sign-up bonus (if any)
Live StreamingIs there live streaming of sporting events?
NoIn-Play BettingThe number of sports with in-play betting available
27Bet BuilderCan you create your own personalised bets?
NoCash OutCan you cash out of bets before an event has finished?
YesAcca InsuranceRefund or free bet when one selection in an accumulator lets the bet down
NoBetItOn have ex-Liverpool striker and Champions League winner Djibril Cissé as their brand ambassador and resident football expert. - 18+ • New customer offer • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game - Full Terms Apply.Create your own Multiples with Bet BuilderLive Streaming of all UK & Irish RacingDaily Price Enhancements & Specialsnot requiredBonus Code
The code required to claim this sign-up bonus (if any)
Live StreamingIs there live streaming of sporting events?
YesIn-Play BettingThe number of sports with in-play betting available
16Bet BuilderCan you create your own personalised bets?
YesCash OutCan you cash out of bets before an event has finished?
YesAcca InsuranceRefund or free bet when one selection in an accumulator lets the bet down
Yes888sport offer a wide range of sports betting markets, combined with regular enhanced specials, plus an exclusive 'Acca Club' (bet £20 on Multiples or Bet Builder to get a £5 free bet - every week). - 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Click to see full T&CsDual Sportsbook & Casino PlatformDistinctive ‘Moustache’ Branding‘PlayBoost’ Accumulator Boostsnot requiredBonus Code
The code required to claim this sign-up bonus (if any)
Live StreamingIs there live streaming of sporting events?
NoIn-Play BettingThe number of sports with in-play betting available
21Bet BuilderCan you create your own personalised bets?
NoCash OutCan you cash out of bets before an event has finished?
YesAcca InsuranceRefund or free bet when one selection in an accumulator lets the bet down
NoMr.Play Sports has a fun style of its very own, with a memorable handlebar 'tache wherever you look, but it boasts a serious amount of betting markets, plus Premier League & 'Euro Elite' betting battle tournaments. - 18+ New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply #ADDual Sportsbook & Casino Platform10% Cashback on Sports Betting Losses'Wager Wars' Leaderboard & Cash Prizesnot requiredBonus Code
The code required to claim this sign-up bonus (if any)
Live StreamingIs there live streaming of sporting events?
NoIn-Play BettingThe number of sports with in-play betting available
30Bet BuilderCan you create your own personalised bets?
NoCash OutCan you cash out of bets before an event has finished?
YesAcca InsuranceRefund or free bet when one selection in an accumulator lets the bet down
NoMonster Casino Sportsbook is the new sports betting offering from this long established casino brand, with a small but select selection of sports to bet on. - New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+ - Full Terms ApplyRegular Free Bets & Enhanced Odds SpecialsCutting Edge In-Play Betting OptionsAccumulator Boosts of up to 50%not requiredBonus Code
The code required to claim this sign-up bonus (if any)
Live StreamingIs there live streaming of sporting events?
NoIn-Play BettingThe number of sports with in-play betting available
12Bet BuilderCan you create your own personalised bets?
YesCash OutCan you cash out of bets before an event has finished?
NoAcca InsuranceRefund or free bet when one selection in an accumulator lets the bet down
No10bet is one of the smaller online bookmaker brands in the UK but they are becoming more popular thanks to their impressive website and daily betting promotions. - New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. 18+ #AD10% Cash-Back on Various Sports'Wager Wars' Cash PrizesFull & Partial Cash-Out OptionsBB30Bonus Code
The code required to claim this sign-up bonus (if any)
Live StreamingIs there live streaming of sporting events?
NoIn-Play BettingThe number of sports with in-play betting available
16Bet BuilderCan you create your own personalised bets?
YesCash OutCan you cash out of bets before an event has finished?
YesAcca InsuranceRefund or free bet when one selection in an accumulator lets the bet down
NoBritainBet is a relatively new sports betting site and casino platform, which offers Bet Builder and Cash-Outs, plus 24/7 customer service. - 18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsiblyLong Established UK BookmakerBV Loyalty Club - Weekly £5 Free BetFree to Play 'Pick 6' Predictor Gamenot requiredBonus Code
The code required to claim this sign-up bonus (if any)
Live StreamingIs there live streaming of sporting events?
YesIn-Play BettingThe number of sports with in-play betting available
12Bet BuilderCan you create your own personalised bets?
YesCash OutCan you cash out of bets before an event has finished?
YesAcca InsuranceRefund or free bet when one selection in an accumulator lets the bet down
NoBetVictor is named after founder Victor Chandler (known as the 'Gentleman Bookmaker') and they boast superstar jockey Rachael Blackmore, plus football legends Michael Owen and Harry Redknapp amongst their brand ambassadors and betting experts. - 18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply. - Full Terms ApplyOne of the UK's Biggest BookmakersFootball & Racing 'Super Series' Predictor Games'Beaten by a Length' Free Betsnot requiredBonus Code
The code required to claim this sign-up bonus (if any)
Live StreamingIs there live streaming of sporting events?
NoIn-Play BettingThe number of sports with in-play betting available
14Bet BuilderCan you create your own personalised bets?
NoCash OutCan you cash out of bets before an event has finished?
NoAcca InsuranceRefund or free bet when one selection in an accumulator lets the bet down
YesCoral has long established high street shops across the UK and with their industry-leading Coral Connect card you can deposit and withdraw money in shops, alongside a host of other benefits. - 1918+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
- 20New Players Only. Minimum stake £ 10, minimum odds 2.0, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 30 Days from issue. Max conversion: £ 100. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses .
- 21New customers. Max £10. 200% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18+. BeGambleAware.org
- 2218+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad - Full Terms Apply
- 23New Players Only. Free bet - one-time stake of $/€/£10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: $/€/£ 200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.
- 24New UK customers (Excluding NI) mobile only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply
- 25Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Cashback is cash with no restrictions | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included - Full Terms Apply
- 26New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply 18+ Only #AD
- 2718+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply. - Full Terms Apply
- 2818+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's. - Full Terms Apply
- 2918+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply | begambleaware.org | Please gamble responsibly.
- 3018 +, New players only. Opt-in Required. Min stake £10, min odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £/€/$ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses.
- 31New Players Only. Minimum stake £10, minimum odds 1.8, stake not returned. 1x wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 30 Days from issue. Max conversion: £100. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.
- 3218+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
- 3318+. New players only. Minimum stake £/$/€10, minimum odds 2, stake not returned. 1X wagering the winnings from the Free Bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free Bet is valid for 7 days from issue. Max conversion: £/$/€200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
- 3418+. New customer offer. Place a £10 min. odds 1/2 (1.5) T&Cs apply. Please Gamble Responsibly. - Full Terms Apply
- 35Join and place a £10 fixed odds bet at odds of 1/2 or greater and get 2 x free £10 fixed odds bets plus 2 x free £5 Total Goals football spread bets. Full T&C’s apply. 18+ begambleaware
- 36NEW CUSTOMERS ONLY. MAX ONE £10 FREE BETS. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE T&CS APPLY. 18+
- 3718+, welcome bonus: new depositing sports players only. Offer applies to players who are residents of United Kingdom. Min deposit £10, minimum wagering on sport £20. Req qualifying bets at min odds at 1/1. Offers valid for 14 days; max one £10 free bet per customer. Paid as bonus token with min odds 4/5 req. Selected payment methods. T&Cs apply. 18+. Play Responsibly www.begambleaware.org.
- 3818+ welcome bonus; new customers only. Max one £10freebet. Min deposit and wagering £10. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & Paypal not eligible. Real money bets required for Hopa challenge. Participants subject to timeout. £100 cash prize guaranteed. First bet required to opt into next tournament. Minimum bet to be eligible for reward; 4. Bet restrictions apply. T&Cs apply. 18+. Play Responsibly www.begambleaware.org.
- 39New customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
- 4018+. New players only. Minimum stake £/$/€ 10, minimum odds 2, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £/$/€ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
- 41Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. - Full Terms Apply
Stay In The Loop With Free Bets, Insider Tips & More!
Live Betting. Sports Promos. Sent Weekly.