Reviewed By James Molloy
bet365 is one of the top online betting sites in the UK. The operator has a global customer base but its origins are in the UK and this review looks at the UK operation in detail, examining the betting markets and bonuses. We also assess banking options, customer care and responsible gambling.
The desktop and mobile app have everything you require of a sportsbook in terms of sports, leagues and competitions and markets. Also, new customers can claim £100 in Bet Credits, complemented by a portfolio of general and sports and event specific promotions so overall, the benefits are outstanding.
|📅 Online Since:||200|
|🎁 Welcome bonus||Bet £10, Get £50 in Free Bets|
|⚖️ Gambling Authority||UKGC|
|⚽ Sports Available||Football, Horse Racing, Tennis, Surfing & More|
New customers with bet365 can claim £50 in free bets when they place a qualifying bet for £10. This open account offer is subject to the following Terms & Conditions:
The bet365 new account offer is transparent and achievable within the timeframes. It is rare for a welcome bonus to offer five times the qualifying bets as most similar offers are 100% match deposit bonuses or matched bet bonuses. The offer provides a good incentive to open a Bet365 account.
bet365 does not give customers many free bets. However, some promotions qualify users for Bet Credits which in effect are free bets. For example, the Tennis Retirement Guarantee pays the backed player as the winner if the opponent retires in Bet Credits. Also, selected customers can claim an in-play free bet on major football fixtures, for £25 or £50, depending on their betting activity.
bet365 Sportsbook bonus codes are used to claim the welcome bonus. There is an optional field on a registration screen in which to enter the bonus code. A bonus code or promo code can be used to activate an exclusive offer with the bet365 Sportsbook.
Customers with bet365 enjoy the benefits of numerous bonuses that reward the loyalty of current users. Those that have a deadline are usually replaced by something similar. At the time of the review, existing account holders can take advantage of the following several sports related bonuses.
The soccer accumulator bonus, tennis accumulator bonus and all-sports accumulator bonus work in the same way. bet365 pays a bonus of up to 70% on accumulators with 3 selections or more. The bonus increases from 5% for a winning treble to 70% for a winning 14-fold and upwards.
Starting out small back in 2000, bet365 is an online success story, having grown to one of the biggest online gaming companies worldwide. The company also offers casino games in addition to the sportsbook.
The Group currently employs over 4,000 people as Hillside (New Media) Ltd, with offices in Stoke, Manchester, Gibraltar, Malta, Bulgaria and Australia. The UK operation is licensed and regulated by the UK Gambling Commission.
bet365 has won many gaming awards as an operator and affiliate partner. The brand sponsors many sporting events around the world. Notably, bet365 now owns Stoke City Football Club who play at the bet365 Stadium in the Championship, the second level in English football.
bet365 Sports displays the full list of betting categories in alphabetical order. Customers in the UK can place bets on about 30 sports, in pre-match, in-play and ante post betting. The most popular betting sports are as follows:
Typically, each game or event across the betting sports offers a high number of markets. For example, there are more than 120 betting options for football fixtures in the English Premier League. Bettors can also select from a wide range of tennis and basketball markets and popular horse racing bets.
The site also features other global sports like boxing and Formula 1. There are sports that are popular in one region or country, such as Gaelic football and Gaelic hurling and Australian Rules football. The bookmaker also offers betting on the following niche sports:
In addition to the regular sports, bet365 offers odds on Esports, Virtual Sports, and Novelty and Entertainment betting.
bet365 offers many features that cannot be matched by any competitor in the UK. The betting features are generally related to a sport, in particular horse racing and football, which are both hugely popular for betting in the UK.
Bets will be paid out early if the backed team leads by 2 goals in football, 5 runs in baseball and 18 points in basketball. There is also the Tennis Retirement Guarantee whereby if a player retires through injury, you get paid out on the other player as the winner. The Draw Bore Money Back returns stakes on the match winner in soccer if the game is goalless.
In horse racing, bet365 offers enhanced places on selected races. The bet365 Price Promise agrees to match any competitor’s odds on a horse. Similarly, Best Odds Guaranteed settles horse racing and greyhounds bets in the UK and Ireland and the best price between an early price and Starting Price.
bet365 uses its own feeds for football and horse racing, both pre-match and in-play. In the absence of live streaming, bet365 provides a visual display of the action and live match data. The cash out option allows bettors to close a bet before expiry to take a profit or restrict the loss. The bookmaker suspends betting after a key event and displays updated odds after a short delay.
The Bet Builder facility allows customers to create their own same-game multiples. Some of these events are related, such as the match winner and first team to score. In that case, bet365 reduces the combined odds accordingly.
The BetSlip becomes active when you make a selection. As you add more selections, bet365 displays the bet options: singles, multiples and system bets. On entering the stake unit, the Betslip shows the total stake and potential return. After the bet is accepted your account is updated accordingly.
As befits one of the biggest gaming companies in the world, Bet365 provides an excellent desktop experience. The menus and links are uncomplicated and the pages are uncluttered. However, locating a game or offer is a simple process, with an emphasis on ease of use and speed.
There is a mobile version of the site that is well-designed so there are no issues with navigation. It replicates the desktop in terms of account management and sports betting features, including live betting, cash out and Bet Builder.
bet365 have optimised their sportsbook for mobile betting. The free downloadable app is well-designed and easy to use. The menu structure and headings make for efficient navigation and it’s fair to say bet365 have delivered one of the best mobile betting apps, especially the soccer section.
The mobile app features live streaming of many events which are enhanced by the cash out option. There are no mobile specific offers but mobile users can claim the standard welcome bonus and take advantage of the extensive portfolio of offers for current customers across several sports.
Customers deposit funds by clicking ‘Deposit’ below the account balance after logging in on the desktop or mobile platform. The options are debit cards (but not credit cards), e-Wallets, such as PayPal, Neteller and Skrill, paysafecard, Google Pay and Apple Pay and Bank Transfer.
The minimum deposit is £5 for cards, £10 for some e-Wallets and £100 for Bank Transfer. The maximum deposit is £100,000 for Bank Transfer and from £770 to £37,500 depending on the other methods. Deposits are instant, except for Bank Transfers which can take from 2 to 10 banking days.
bet365 stipulates that withdrawals are made using the same method as the original deposit. The minimum withdrawals is from £5 to £100, for different providers. You can take out from £2,000 to £100,000 in one transaction, again depending on the method.
Withdrawals are free and processing times range from 12 hours for e-Wallets and 1-5 days for debit cards. It is best to avoid requesting funds by cheque because this method can take up to 28 days.
Odds are displayed in fractional format but this can be changed to decimal. In any format, if there is one downside to the bet365 operation, it would be the value in the odds. It seems the company targets small-staking recreational players who may not notice variances in the odds.
Other UK-facing operators offer better odds but do not have the same depth of product as bet365 Sports. Also, there are daily odds boosts for selected soccer matches. bet365 Sports also offers enhanced odds for selected horse races which compliment extra places in big races at major meetings.
The range of ante post markets is exceptional. You can bet on the outright winner of major soccer events, such as the Premier League, UEFA Champions League and World Cup. bet365 also offers ante post betting on championship races at the Cheltenham Festival and Royal Ascot.
bet365 offers a comprehensive live betting service across many sports. The brand has now become synonymous with the ‘In-Play ‘ thanks to a television advertising campaign, featuring the well-known actor, Ray Winstone. Football, tennis and basketball provide the most live games but at any time there are usually at least 10 sports that provide bettors with live events.
bet365 scores highly in terms of live streaming. Customers must log in to an active account to access the service and in the case of horse racing, place a bet for at least £2 on the selected race. The sound and pictures are of high quality and coverage includes betting news in horse racing. The service begins a few minutes before a race and concludes with the full result.
Customers can view live streams of several sports, but most notably tennis and football. The coverage does not include the major competitions due to contractual arrangements with broadcasters. For example, bet365 does not live stream soccer matches in the English Premier League or tennis games from the ATP and WTA Tours. However, many games across several sports are featured.
Potential new customers click on ‘Open Account’ to begin the registration process. There is only one screen and the first stage is to enter personal details: name, address, date of birth, phone number, email. You then specify how to receive information about offers and promotions: text, email, notifications or messages from the site or not at all.
There is no mention of account verification during the registration procedure. However, as a licensed operator, bet365 can request ID documents and a utility bill to confirm your identity. In fact, it would be a concern if the operator did not have these measures in place.
You would expect a major player in the industry to offer exceptional customer support and bet365 does not come up short in this area. The Help facility is comprehensive and provides instant answers to most questions in different categories. For example, the FAQ service includes dedicated sections on account management, banking and sports betting.
If the Help section does not cover a question or issue, you have the following contact options: email, phone, site message and postal address. Response times are adequate and depend on the number of outstanding queries. Clearly, bet365 wants to make customer support a major positive. Live Chat is available 24/7 so you can always get in touch when there is an issue.
There are no formal VIP or loyalty programmes. However, bet365 cannot be faulted in terms of the quantity and variety of loyalty benefits. From time to time, customers are given free in-play bets for major soccer fixtures.
bet365 is selective in making these offers and the free bet can be for £25 or £50. If your account is dormant for a period of time, bet365 does not provide this benefit. So, in effect it is akin to a loyalty programme but on a small scale and for specific games.
‘Responsible Gambling’ appears in the footer of each page so individuals with problems have easy access to measure sin place for support. In particular, bet365 promotes safe betting in the following specific areas:
There are guidelines for protecting minors and offering help to friends and family. bet365 also has partnerships with bodies that offer free advice and support, including BeGambleAware and GamCare. The television advertising campaign includes a responsible gambling message. Overall, the essence of the support is staying in control to prevent potential problems.
Another area in which bet365 has some influence is with betting limits. The minimum bet is £2 but the maximum bet depends on the sport, league and game. However, bet365 can use their discretion in placing betting limits on customers, based on their betting profile.
bet365 Sports does have a tendency to limit bets or close non-profitable accounts which will alienate those affected. However, the vast majority of customers enjoy an exceptional betting experience with one of the biggest gaming companies in the world.
The easy-to-claim welcome bonus sits alongside a vast array of offers for current customers. The desktop and mobile app features numerous leagues and markets for over 30 sports and novelty bets. The in-play platform has some live streaming and cash out on selected markets.
There are effective measures in place for banking, safe gambling and customer support. The well-designed app and mobile website are easy to navigate. So, overall, bet365 Sports is a recommended place to meet all your sports betting requirements if you reside in the UK.
The minimum withdrawal with bet365 Sports is £5.
bet365 Sport offers quantity and variety in the selection of games.
There is a free bet365 Sports mobile app.
bet365 Sports ensures a safe and secure betting environment.
Withdrawal times range from 12 hours for e-wallets to up to 5 banking days for Bank Transfer.
bet365 Sports is licenced and regulated by the UK Gambling Commission.
"<p>Having spent time with one of the biggest gambling operators in the world James brings a huge wealth of experience from a customer service level that understands the workings and mechanics of a well run sportsbook from start to finish.</p>"
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