Reviewed By James Molloy
BlueBet is one of the most trusted and established betting sites in Australia. The company went online in 2015 with the launch of a sports betting service. BlueBet focuses 100% on sports betting, so their entire focus is on Australian sports fans.
BlueBet has a bunch of reputable brand partnerships with major sporting organisations in Australia and is the approved betting provider for Cricket Australia, NRL, Tennis Australia, Australian Rugby Union, and PGA of Australia.
BlueBet complies with standards of fair trading monitored by the South Australian Gambling Code of Practice. Elsewhere in Australia, the operation is licensed and regulated by the Northern Territory Racing Commission.
BlueBet offers a range of daily and weekly promotions for existing customers. When you login to your BlueBet account, you can see the current weekly and daily promotions for existing players.
The offers related to horse racing betting are particularly strong and offer a number of Best of Totes and a Best of Best Premium. Customers are also eligible for the Top Fluctuation. This means bettors are guaranteed the Best Price in line with the official On-Course Bookmakers Fluctuations. Same Game Multis allow customers to create multiple bets on outcomes from the one match. The SG logo indicates if you can place this type of bet on an event. However, the odds are not multiplied. The outcomes could be related and the odds are adjusted accordingly.
Free bet welcome bonuses are not permitted by law in Australia so BlueBet does not have a sign up bonus offer. This means that bonuses are often tied with deposits here. It could also be a qualifying bet that you will have to place to activate any welcome bonus. Any of these offers could also be subject to wagering requirements.
BlueBet offers customers regular enhanced odds. These are generally event and sport specific and can be related to deposits and reward the loyalty of existing players. Customers can build up a Bonus Bet balance and making withdrawals is subject to Terms & Conditions.
The betting markets appear under the headings of ‘SPORTS’ and ‘RACING’. There is an A-Z list of about 20 sports of which the most popular are as follows:
The site also features more niche and less popular global sports, such as martial arts, snooker, darts, golf, cycling and boxing. In addition to the regular sports, BlueBet also offers novelty markets betting on Entertainment and Politics.
There is also a separate list of Popular events, which are mainly related to horse racing, rugby league and soccer. The following main leagues from the four major North America sports often appear on this list: NFL (American Football), NHL (ice hockey), MLB (baseball) and NBA (basketball).
The ‘Next to Jump’ lists the upcoming events in horse racing, greyhounds and harness racing. The time before the race and type of race is displayed. Clicking the link takes you to the Fixed Win, Fixed Place and Starting Price betting markets.
The BlueBet sports betting service is relatively unsubstantial but focuses on the most popular sports and events. The focus in terms of markets is the AFL and NRL. The most bet on markets include the match winner, handicap and total points. You can also bet on the outright winner of these leagues and the odds are updated after each round of matches.
Even though Australian Rules and rugby league generate the most betting interest, the soccer product is comprehensive. The site offers a betting market on leagues and Cup competitions from about 20 countries. The English Premier League is the most popular for betting. BlueBet displays the three-way match winner market with a link to about 70 additional options, under the headings:
The racing platform offers betting on horse racing, greyhound racing and harness racing. BlueBet offers odds on thoroughbred racing from Australia, New Zealand, UK and Ireland, United States and several other countries. There is greyhounds betting from Australia and Great Britain. The harness racing service includes meetings from Australia, France, Canada and Sweden.
On making a selection, the Bet Slip appears. You enter the stake and the payout is displayed. Adding more selections, creates multi-bet options and exotic bets. Once you have made your selections and specified the stake, you click ‘PLACE BET’. On acceptance, the account balance is updated accordingly. You can share tips and winners before or after using the BetSlip.
Online in-play or live betting is not permitted by Australian law. Unfortunately, you can’t even place live bets by telephone across the most popular betting sports. However, this could change in the future if there are amendments to the law and BlueBet decides to introduce telephone live betting.
While this means you can’t watch most sports live via BlueBet’s platform, there are many other sports betting sites with live streaming to explore.
BlueBet offers average odds for Australian Rules and soccer but slightly inferior value for rugby league. However, the margins for more speculative NRL bets are about average for sportsbooks that serve the Australian market. You should also bear in mind some Best Tote racing guarantees and Top Fluctuation.
The BlueBet sports betting website is displayed in three columns: sports and racing menus, betting events and the Bet Slip. There is no search facility but the menu structure makes for easy navigation. Selecting the odds is quick and easy and the BetSlip is displayed once you have made a selection.
BlueBet displays the main market for each game, such as the two-way win in Australian Rules and three-way match result after 90 minutes for soccer, known as the 1x2 (Home Win, Draw, Away Win). The betting interface is uncluttered with promotional banners so betting is seamless. Also, the screens are designed so that the betting is displayed clearly on smaller screens. Mobile users have access to the website if the browser is optimised for mobile devices. All browsers are now set up in this way which means you can place bets on your mobile device.
Mobile betting apps are great and BlueBet players can also download an Android app from the App Store and iOS app from Google Play. The BlueBet app is well designed and easy to navigate. There are no speed issues and in fact some functions can be completed faster than on the desktop website. Performance is similar to on the mobile website so registering, depositing and betting is completed without delay.
There are no mobile-specific offers and in line with gambling laws mobile users cannot claim a welcome bonus. However, existing customers can take advantage of the range of loyalty offers that are available on the desktop website. The app is structured so there is easy access to account management, customer support and betting features.
Customers can deposit funds into a BlueBet account using popular betting payment methods:
Deposits are generally immediate and free of charge and the minimum deposit is $10. Withdrawal options are limited to PayPal and Bank Transfer. The minimum withdrawal is $10. Some providers may impose a charge for carrying out the transaction which can take up to seven days. Credit card withdrawals must be made with the same card used for the initial deposit. You must verify your account when you request a withdrawal for the first time.
Here is a step-by-step guide to registering with the BlueBet betting site:
BlueBet offers Live Chat during office hours but this is not a 24/7 option. There is also email and telephone support with decent response times which is a round-the-clock service. You can also contact BlueBet by Fax and Postal Address. Alternatively, you can refer to an FAQ section. This facility provides answers to common questions about account management, banking and betting.
There are no formal VIP or loyalty programmes with BlueBet. However, all customers can enjoy the benefits of a range of loyalty offers. These can be sport and event specific, like the NRL early payout, or general with a long eligibility period. The multi-bet facility for sports and horse racing is another good incentive to continue to deposit funds and place bets with BlueBet.
‘Responsible Gambling’ is one of the options that appears in the footer of each page so customers have access to the measures from any page on the website. There is a questionnaire which can help a customer to establish if a gambling problem exists. The following measures are also in place:
The South Australian Independent Gambling Authority has implemented a Code of Practice for advertising. BlueBet complies with the regulations set by this body.
Any online betting operation in Australia that has the involvement of Michael Sullivan is respected. His track record in the industry means he is aware of the needs of his customers in Australia. That leads to a comprehensive range of events and markets for the ARL, NRL and the three types of racing. The lack of live-betting is a negative but this is offset by decent odds and margins.
The range of betting sports is not the best by quantity in the market. However, you can place wagers on about 20 sports and novelty markets. BlueBet offers odds in pre-game and outright markets. Horse racing ante post betting is a good feature and includes the major championship races at the Cheltenham Festival and the Classics in the UK, US Triple Crown races and the Melbourne Cup.
BlueBet operates a clear and easy to use website and downloadable apps for iOS and Android devices. Customers enjoy a positive betting experience on both platforms that is easy to use without obtrusive promotional banners. We can only give BlueBet an outstanding recommendation for sports and racing betting for residents of Australia.
"I've worked in the betting industry on product, operations and customer service for several years. A class operator will deliver on many aspects and we cover them all."