BetBright is a popular sports bookmaker in Ireland, yet in the last couple of years the company has been expanding its operations to include a new online casino as well as live dealer broadcasts. At the tail end of 2015, the BetBright board hired the aptly named Rich Ricci as their new executive chairman.
According to the Evening Standard, the former Barclays investment banker and passionate horse owner is believed to have invested £7 million into the company, but is it a bet that has paid off? Judging by the wealth of games now available to play in the online casino, all sporting a crisp, clean style, the answer is yes.
Upon launch, BetBright Casino was originally only supported by industry experts Microgaming. Since then, it has also added titles from other well-known developers such as Net Entertainment and NextGen Gaming.
The casino also features games from newer developers such as 1x2gaming, which offers both online video slots and virtual sports, and others like ELK Studios and Genesis Gaming. The mix of industry experts and fresh talent means that BetBright offers your favourite classics as well as games you may not find anywhere else.
The BetBright Casino design takes its name to heart, with a bright, modern design. The layout is flat and clean, and this no-frills approach allows for simple and easy navigation around its bounty of betting options. The white and yellow casino logo remains a constant, but the website design itself changes colour depending on what area you are in.
For example, the casino section is nice shade of lilac, the sports book azure blue, and the live casino winner gold. This helps you keep track of where you are if you move between these sections. The casino also highlights all of its online video slots under a different section, simply titled Games, which is handy for players wishing to gamble solely on these.
The website itself is available on web-based and mobile browsers, so there is no need to download any additional software or apps. However, for Sports betting, it does offer a dedicated mobile app for both iOS and Android.
BetBright Casino boasts over 150 online video slot games, including the new range from NextGen Gaming, which has embraced celebrated DC Comics characters such as Batman, Superman, and the Justice League. There are also several online progressive slot games, including big payout ones such as Mega Moolah and Major Millions, or newer titles such as Cosmic Fortune and Wow! Pot.
In addition to this fantastic range of slots, BetBright also offers over 30 more traditional table casino games, not including the live dealer options. There are 16 variants of Roulette, 18 versions of blackjack, and 28 different video poker games to try your hand at, in addition to other poker, craps, and baccarat options.
When a new player creates an account with BetBright, they will immediately be credited with £10 free, with no deposit required. If this was not generous enough, the casino also offers a bonus for not just for your first deposit, but your first three.
In total, the combined deposit bonuses could be worth up to £500 if you maximise each tier. While the percentage rates do drop on the second and third deposits, many casinos only offer one bonus on the first deposit, so there is definitely an added incentive to keep playing with BetBright.
Keep in mind that the first deposit must be made no more than seven days after completing registration. The online casino also features a VIP system that offers weekly promotions, which can take the form of a matched bonus deposit, but has in the past included holiday giveaways to Las Vegas, iPhones, as well as cash prizes.
As it is a relatively new internet casino, BetBright Casino is focusing all of its efforts on the UK and Ireland market, so the only available language is English.
When BetBright first launched the online casino, it restricted payments to debit and credit cards, which seems odd since almost every other online casino in the UK supports eWallet systems such as Neteller, Skrill, and Ukash. BetBright has shown that it responds swiftly to customer feedback however, so hopefully this will change to include more payment options in the future.
Should you wish to get in contact with BetBright, the casino offers phone, email, and live chat support from 8am until midnight. As mentioned, the company has a strong reputation for quickly answering any customer queries that are raised.
Although BetBright is primarily known for its bookmaking, its push into the online casino and video slots market is one to take note of. If you are a player who likes an all-encompassing casino, including live dealers and sports book, then this is a solid choice. From the neat layout, easy to navigate menu, wide array of gaming options, and tiered bonus, this is one of the best all-round casinos on the internet.