Tim Williams
Tim is an online casino expert at Gambling.com, covering the latest casino news, site reviews and industry developments across the UK and regulated US markets.
With more than 15 years' experience in online gambling, he produces independent casino reviews, helping players compare bonuses, game selection, payment methods and the overall experience.
Before joining Gambling.com, Tim held roles with leading operators including Coral, Unibet, Gamesys and Bally's, giving him first-hand insight into how online casinos operate in both established and emerging regulated markets.
Areas of Expertise
Professional Experience
Tim began his career as a freelance sports journalist, writing for national newspapers across the UK before moving into the gambling industry with Coral.
He later held a senior content and SEO role at Unibet before spending almost nine years at Gamesys, working across major brands including Virgin Games, Jackpotjoy and Tropicana Casino.
During his time at Gamesys, Tim helped launch and grow brands including MONOPOLY Casino, Rainbow Riches Casino and Bally Casino.
Working closely with product, CRM, compliance and commercial teams gave him valuable insight into casino operations, player acquisition, bonus strategy and the customer experience across multiple regulated markets.
What Tim Does at Gambling.com
At Gambling.com, Tim independently reviews online casinos across the UK and regulated U.S. states, assessing everything from licensing and bonus offers to payment methods, mobile experience and responsible gambling tools.
Every review follows Gambling.com's Editorial Policy and independent review methodology.
Tim personally tests the registration process, bonus terms, game selection, software providers, customer support and player protection measures before assigning a rating.
”My goal is to ensure every casino recommendation is built on genuine player experience, player needs and transparency.”Tim Williams
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