Tim Williams

A Foundation in Journalism

Tim began his career as a freelance sports journalist, writing articles for a range of publications. This experience sharpened his investigative mindset and eye for detail – strengths that continue to underpin his work today.

The Shift to Gambling

However, an interest in online gambling soon turned into a clear career path – one where Tim’s analytical instincts and clarity of communication found new purpose. It began on the front line, fielding customer queries at UK gambling operator Coral, before he moved to global brand Unibet, where he created original blog content and managed the company’s social media channels.

Immersed in Casino

By now, Tim had developed a passion for all things casino - a calling he was able to channel professionally at renowned operator Gamesys. Over nearly nine years with the company, now part of Bally’s, he worked across established brands such as Jackpotjoy, Virgin Games and Tropicana Casino. He also played a key role in launching MONOPOLY Casino, Rainbow Riches Casino and Bally Casino.

During his time at Gamesys, Tim developed a deep understanding of what makes a great casino experience. From testing and reviewing games to shaping bonuses and promotions, he gained unrivalled insight into what players enjoy and value in an online casino.

Role at Gambling.com

Nowadays, Tim uses his in-depth knowledge and meticulous approach to help players find the most suitable casino for them. Drawing on years of operator-side experience, he oversees casino reviews and ratings, evaluating key factors like game variety, site usability, responsible gambling tools and promotional value – everything players should consider when choosing a new casino.

Where You’ll Find Him

Tim can usually be found watching as much sport as possible – at least as much as his young family allows. A devoted cricket enthusiast, he has travelled as far as Sharjah and Sydney to support the England team. In the summer, he spends his weekends on the cricket field, showcasing limited talents – though he’s rather more accomplished at the tables during the occasional visit to one of London’s many casinos.