Betfair is the world's premier sports betting exchange. A community of sports enthusiasts can trade on whether a possible outcome will happen (back) or not happen (lay). This innovative betting medium allows punters to bet against each other and set their preferred odds, without any limits on how much they can attempt to wager in any given market. The Betfair platform holds the money from both ‘backer’ and ‘layer’ until the outcome is known, retaining a commission (between 2-5%) on all winning bets.
Betfair relies on the services of Playtech's Geneity Limited, their sportsbook software subsidiary, to power Betfair Sports. Turning to a partnership with an industry leading software provider is a sign of Betfair's commitment to offering a topnotch online bookmaker. As expected with a Playtech powered site, the graphics are on par with all other elite sites.
Betfair have struggled with site issues over the last 12 months because visitors reached a tipping point. They have in some ways become victims of the uniqueness of their proposition and their mass popularity. Whilst you can easily reach an array of sporting markets from a left hand navigation bar, Betfair is still trying to allow more upcoming events to be available to their customers by a single click from their homepage.
The strength of football betting prompted Betfair to introduce a flash based football section. Since its launch, this section has been consistently slow, which is causing much debate across Betfair’s highly active and engaging forum. Betfair’s mobile application has launched successfully across Android, iPhone, and iPad. Fortunately, a partnership with Playtech's Geneity Limited means the ship is sure to be righted.
Betfair offers what many consider to the be the best prices on the web. The nature of the Betfair exchange is that the punters drive a fairer market price, and winning dividend, than found from a bookmaker. The volumes that Betfair attracts means that they are normally the best place to go for the highest return on your bet. Players who use Betfair Sports will be delighted to know the prices they are seeing posted by other punters are more than likely the best ones out there so no need to go around comparing.
Betfair hosts odds on more than 40 sports, and at any time there can be as many as 11,600 betting markets on the site. Betfair’s international focus means they cater for markets across 25 national football leagues and even cover special markets, such as Poland’s version of Pop Idol!
Betfair offers in-play markets on all of premier events, which attract a high level of volume. These would certainly include Premier League Football, any cricket test match or UK horse race. Over the last 2 years, they have offered live video streams to customers placing a minimum bet of £2 on a related in-play market. Unfortunately for Betfair, integration of live streams has proved erratic. This is a particular concern to their in-play horse racing players who often do not bet if live pictures are unavailable. It is still impossible to use Betfair’s live video section with Google Chrome, which causes a major issue for the retention of their in-play player base.
Betfair’s promotions are very limited due to the nature of the exchange against a traditional bookmaking firm. They offer a loyalty points scheme upon signup that is based on turnover, but frankly for the lower to medium staking player, it is unlikely they would see any upside or physical return. In terms of benefits to the high staking player, Premium account holders are often offered free trips to sports and entertainment events. These offers are totally at the discretion of Betfair.
Betfair offers email and telephone support, but not through ‘Live Chat’ facility. Support levels are increased and segregated for Premium Account Holders.
Betfair offers the fullest possible range of deposit options via all major credit cards. Betfair protects sensitive customer data using SSL encryption during transmission and uses 128-bit SSL Verisign Class 3 Certificate. All e-wallet solutions, like Moneybookers and Paypal are offered within the site. Withdrawals back to your credit card can take as little as two working days with a commitment to returning funds within five working days.
Overcoming adversity is a sign of high character. Betfair's stumble due to over popularity was adversity Betfair concurred with flying colors. Players can rest assured Betfair Sports has resolved its issues and is back to providing one of the most elite online-bookmakers on the planet.
|best prices||site instability|
|broad range of internationally focused betting markets||poor integration of live video|
|fast payment||flash elements of the site slow to load|
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