March Madness Betting Sites, Apps & Promos 2024

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March Madness is one of the most exciting times for Canadian sports bettors because it offers so many betting opportunities. You can wager on dozens of March Madness games over the course of this three-week-long basketball tournament.

Of course, you may wonder about the top March Madness betting sites and bonuses. That said, we're going to cover the best sports betting sites Canada for NCAA Tournament wagering. Aside from discussing NCAA March Madness betting apps, we'll also go over bonuses, predictions, bet types and more.

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Best March Madness Betting Sites for the 2023 NCAA Tournament

The NCAA Men's Basketball Tournament starts with 68 teams and lasts for six rounds. It features 68 March Madness games in total, culminating in the Final Four and, ultimately, National Championship game. That said, you're in for a great college basketball betting experience come March.

Of course, your experience will largely depend upon which March Madness betting site you choose. After all, the best March Madness betting sites offer plenty of bet types, promotions and competitive odds. 

We've gone through many Canadian college basketball online sportsbooks to find the top ones. Both new sports betting sites Canada as well as the more established ones do their best to offer the best but the March Madness sportsbooks below excel in multiple areas and are available to Canadian bettors.

March Madness Online Betting Bonuses & Promos

Bonuses and promotions are among the most exciting parts of betting on March Madness. You can look forward to several types of promos throughout Canada, including the following deals. Note that you may need a promo code to qualify for any of these bonuses.


OperatorAvailable BonusClaim Bonus
📱 BetVictor Sportsbook✅ Up to $500 deposit match🎁 Claim Bonus Here
📱 888 Sportsbook✅ 100% bonus up to $500🎁 Claim Bonus Here
📱 LeoVegas Sportsbook✅ 100% match bonus up to $1,000 + $30 free bet🎁 Claim Bonus Here
📱 William Hill Sportsbook✅ Up to $500 in free bets🎁 Claim Bonus Here
📱 Bwin Sportsbook✅ 100% match bonus up to $200🎁 Claim Bonus Here
📱 Unibet Sportsbook✅ 100% deposit bonus up to $200 + 100 Free Spins🎁 Claim Bonus Here
📱 Betway Sportsbook✅ 100% match bonus up to $200🎁 Claim Bonus Here

BetVictor Sportsbook


BetVictor launched as a series of UK betting shops in the 1940s. It has continued its fine tradition ever since going online in 2006. This bookmaker excels with regard to certain March Madness bets, including parlays and live wagering. The parlay bets go hand in hand with the many available parlay boosts. BetVictor could stand to offer more betting lines overall, but it still has enough for our tastes.

This online sports betting site has one of the industry's better live streams. You can enjoy college basketball live betting and watch the tourney games simultaneously.


BetVictor sportsbook March Madness Betting


Pros and Cons:

Quality live streaming
Regular parlay boosts
Long and successful history
Could offer more betting lines


888 Sportsbook


Despite having an international focus, 888 is still one of the best March Madness betting sites. It covers plenty of college basketball games and offers many pre-game and live betting opportunities. You should have no trouble finding what's available thanks to 888's user-friendly sportsbook app and website.

This March Madness betting site also offers a helpful bet builder tool. You can use the bet builder to place multiple March Madness bets within the same contest. 888 shines for its award-winning brand too, which captured the EGR 2022 "Operator of the Year" honors.


888 sportsbook March Madness Betting

Pros and Cons:

Award-winning online betting site
Well-organized website and app
Bet builder
No live streaming


LeoVegas Sportsbook


Since launching in 2011, LeoVegas has made it a mission to excel in the mobile space. Its sports betting app has won multiple awards, including the 2023 International Gaming Awards top mobile operator. That said, you're in for quite a March Madness betting experience with the LeoVegas app.

The downside of this is that the desktop version isn't that great. But if you're just looking to place mobile March Madness bets, then you likely won't care. Other LeoVegas perks include plenty of features (e.g., cash out, bet builder) and many markets beyond college basketball betting. You can also look forward to a huge welcome bonus here worth up to $1,000 + a $75 free bet.


LeoVegas sportsbook March Madness Betting

Pros and Cons:

Multiple awards for mobile betting
Plenty of features (e.g., bet builder, live streaming)
Huge welcome bonus
Desktop design has been neglected


William Hill Sportsbook


Having opened in the UK in 1934, William Hill is one of the oldest sports betting brands. Its long history of success inspires trust in college basketball bettors. It also features some of the best customer support out of all March Madness betting sites.

William Hill Canada is lacking in some areas but stronger than competing online sports betting sites in others. It doesn't offer live streaming, which means you can't watch a March Madness game here. However, William Hill does have podcasts that cover March Madness teams and offer strategy advice. Bets" at the top. The Schedule section is nice for when you're keeping track of NCAA Tournament games and relevant betting opportunities.


William Hill sportsbook March Madness Betting

Pros and Cons:

Long history with good reputation
Podcasts for college basketball and other sports
Quality 24/7 customer service
No live streaming



Bwin Sportsbook


Bwin started offering college basketball betting in the late 1990s and has been popular ever since. It has bolstered its live streaming service to cover many events. That said, you'll have no trouble catching a college basketball game during tournament time here.

You can also rely on Bwin's sleek design to quickly find individual game betting lines. The app and website each provide helpful navigational tools for March Madness online wagering. You can take comfort in knowing that this is one of the most-reputable March Madness betting sites too. Bwin has operated with integrity in the sports betting world for over 25 years.


Bwin sportsbook March Madness Betting

Pros and Cons:

Live streaming covers college hoops extensively
Excellent app design
Trustworthy online sportsbook with 25+ years experience
No VIP program


Unibet Sportsbook


Unibet offers one of the smoothest college basketball betting experiences thanks to its well-organized sportsbook lobby. It expertly lays out sections for live streaming, upcoming games, live betting and futures. Speaking of the latter, Unibet outdoes most online sportsbooks regarding its futures selection for the Big Dance.

You can also expect some of the best odds for NCAA Tournament bets here. Unibet typically offers excellent college basketball prices compared to other betting sites.

Unibet sportsbook March Madness Betting

Pros and Cons:

Well-organized March Madness betting section
Lots of futures odds
Great March Madness betting odds
Payouts can take longer than average


Betway Sportsbook


Betway features a solid betting app with user-friendly navigation. Unfortunately, you do have to sign up to preview the app and its contents. Once you register, though, you'll easily be able to find the different NCAA Tournament lines.

This bookmaker also stands out for its many college basketball betting opportunities. Whether you're into moneylines or prop bets, you'll find many betting markets here. Finally, Betway excels in the features department with cash out, odds boosts and a bet builder.

Betway sportsbook March Madness Betting

Pros and Cons:

Nice app design
Plenty of March Madness betting opportunities
Multiple features
Must sign up to see sportsbook


Why Are These The Best March Madness 2023 Betting Sites

Canadians have no shortage of online sportsbooks to choose from for betting on March Madness. Therefore, it can be difficult when picking March Madness betting sites and apps. That's why we have specific criteria for choosing the best March Madness betting sites. You can see what aspects we value most when selecting the top online sportsbooks below.

Best Mobile Apps for Betting on March Madness 2023

We covered seven of the top NCAA Tournament sportsbooks earlier. Now, we'll break this down even further by giving our top three March Madness betting apps:


Mobile AppScoreFeatures
Unibet4.7/5Great odds, lots of betting options, many futures
Bwin4.6/5Sleek app, extensive live streaming, trustworthy brand
LeoVegas4.4/5Industry-leading app, many betting markets, several features

Online Betting on the 2023 March Madness Tournament

You can enjoy legal betting in any Canadian province because this country has an unregulated market. Ontario is the only province that features a regulated market, meaning legal sportsbooks must obtain a license. Sites like BetRivers Sportsbook, Caesars Sportsbook, and DraftKings Sportsbook have all acquired ON licensing.

Long story short, you can bet on March Madness from anywhere in Canada. It doesn't matter if you're using legal sportsbooks in Ontario or unregulated sites in the rest of CA. Assuming you need any help with how March Madness betting works, you can follow the steps below.

How to Bet on March Madness

  1. Find a worthwhile sports betting site.
  2. Select the join/sign up option and complete registration.
  3. Visit the banking section.
  4. Choose one of the deposit options.
  5. Enter a bonus promo code (if applicable).
  6. Place a deposit.
  7. Visit the sportsbook section and bet on March Madness. Best March Madness Picks

Looking for the special team that will win March Madness? If so, you can follow the tips below on selecting a National Championship contender.


NCAA March Madness

Most Popular March Madness Betting Lines, Markets & Odds

You can look forward to several different wager types when betting on March Madness. Here are the most notable types of bets for the NCAA Tournament.

✅ Moneyline betting:

A moneyline requires you to pick the winner of two teams, with the favourite and underdog featuring different odds. Here's an example:

✅ March Madness Futures Odds:

Futures bets revolve around outcomes that will conclude at a later point in the college basketball season. The most common example is futures on the National Championship winner:

Odds to win NCAA Championship

✅ NCAA March Madness Spread betting:

A spread bet attaches point spreads to the favourite and underdog. You need to pick the team that covers its spread to win this wager. Here's an example:

✅ Betting on the over/under:

An over/under (a.k.a. totals) sets a line, which you must either bet over or under. A common example involves the combined point total for two teams:

✅ Live Betting:

Live betting features lines even after a game has started. Therefore, you can enjoy more gambling action up until the final buzzer through in-play betting. Common live bets involve updated moneylines, spreads and totals.

✅ Prop betting:

Prop bets deal with outcomes besides the game winner or final score. For example, a sportsbook might offer a prop wager on a certain coach's jacket color.

How Does the 2023 March Madness Bracket Work?

A March Madness bracket separates the 68 schools into four regions. Eight teams then play to cut the field down to a more bracket-friendly 64 schools. Afterward, the tournament progresses through the following rounds:


The first round features more upsets and chances to pick long-shot teams. Bookmakers also have slightly more trouble perfecting odds with so many games and live betting opportunities.

You can continue finding upsets and value up until around the Elite Eight, at which point the field tightens up. This isn't to say that you can't still make some money. But your best opportunities may lie with live betting and prop bets at this point.

Also note that some sportsbooks offer March Madness bracket contests. These competitions provide a chance to pick the national title winner and earn prizes.

NCAA March Madness 2023 Quick Facts

📅 Selection Sunday:Sunday, March 12, 2023
🏆 March Madness start/end date:March 14, 2023 / April 3, 2023
🏀 Final Four Date location: NRG Stadium in Houston, TX
💸 Best March Madness sign-up offer:100% match bonus up to $1,000 + $75 free bet (LeoVegas)
🎲 Available bet types:Moneyline, Parlays, Over/Under, Spread, Futures, Prop Bets, Live Betting
😎 2023 NCAAB betting favoriteHouston Cougars (7.0 / +600)
📱 Mobile apps:iOS & Android
🛑 Legal March Madness betting age in Canada: 19+ (18+ in Alberta, Manitoba, Quebec)

Odds to Win March Madness 2023 NCAA Tournament

68 schools will have a chance to win the coveted national title. But which of these teams have the most-realistic chances of winning? You can see below by checking out the latest March Madness odds.

Odds Last Updated: March 13th, 2023

Houston 7.0 (+600)
Alabama 9.0 (+800)
Kansas 13.0 (+1200)
Purdue 13.0 (+1200)
UCLA 15.0 (+1400)
Arizona 17.0 (+1600)
UConn 19.0 (+1800)
Gonzaga 19.0 (+1800)
Texas 20.0 (+1900)
Baylor 26.0 (+2500)
Marquette 26.0 (+2500)
Tennessee 31.0 (+3000)
Duke 36.0 (+3500)
Kentucky 46.0 (+4500)
TCU 46.0 (+4500)
Creighton 51.0 (+5000)
Indiana 51.0 (+5000)
Miami 51.0 (+5000)
Saint Marys 51.0 (+5000)
Texas 56.0 (+5500)

Odds are current as of publication and subject to change.

Final Tips For Selecting the Best March Madness Betting Site

We've gone over our criteria for selecting the best March Madness betting sites. Now you can check out some further tips on finding quality NCAA Tournament sportsbooks by yourself too.

  1. Always seek competitive odds - Favourable odds can increase your March Madness winnings over time. For example, taking Duke at 1.90 versus 1.80 makes a difference in your potential profits. Unibet is one of our top mobile betting sites for consistently good odds. You might even sign up at multiple sportsbooks and contrast their prices for any given bet.
  2. Focus on betting sites with good reputations - We only recommend online sportsbooks with good track records on payouts and customer service. After all, you don't want to wait forever on a withdrawal or deal with rude support reps.
  3. Find the betting options you like - If you're somebody who enjoys a variety of bet types, you'll definitely want to pick sportsbooks with plenty of wagers. Moneylines, spreads, totals, props, futures, and live wagers give you the full spectrum.
  4. Look for frequent promotions - A big welcome bonus is nice, but what's available after the fact? Online sportsbooks that keep providing deposit bonuses, odds boosts, bonus bets, and more are ideal. A loyalty program is also nice because it ensures that you get extra rewards for each bet.


Bet Responsibly on the March Madness College Basketball Games

March Madness betting can be exhilarating, but you still want to bet sensibly. We strongly suggest having a bankroll management plan in place before the tournament begins. Also note that many Canadian online sportsbooks have responsible gambling tools available. Such tools commonly include time outs, bet limits, deposit limits and account closures (upon request).



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Updated by GDC - Icon - Black - Info

Dean Ryan

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