Updated: 2022 Nov 17

Betting Software

When you place sports bets with certain bookmakers, you are often using sophisticated betting software in the process. Several operators work in tandem with these providers in order to provide a first-class betting service to their customers, especially when it comes to In-Play betting.

While it is easy to overlook, a solid software platform can greatly influence the user experience, especially when it comes to online betting sites. While unique bingo software suppliers might get more publicity, the top betting software providers quietly go about the work of producing high-end gambling experiences for all who join their online bookies.

Online casino and bingo software suppliers might get all the attention but don't sleep on these betting software providers, they might just surprise you. Here now is a glimpse into some of the hallmarks of the top-tier betting software providers.

Recommended Betting Software

Recommended Betting Software

OpenBet

Geneity

SBTech

Betradar

Inspired Gaming

Kambi

How we Review the Best Betting Software Providers

One size doesn’t necessarily fit all when it comes to betting software providers. That’s because each company provides a different service. Some might offer a trading platform, others will literally provide a bookmaking service including odds, while there are those that provide sports data, such as NFL scoring odds for example, which is especially pertinent for In-Play betting.

Naturally, industry reputation is important and the actual bookmakers who work with each software provider can offer a recommendation all by itself. If we like betting with a particular betting site and it’s powered by certain software, then the two things go hand in hand.

If a software provider is actually supplying odds and white labelling their product, then it’s important that they hold a UK gambling license and that they are regulated accordingly. They don’t necessarily need to be trading directly to customers in order to need a license.

However, a software provider is supplying their betting products, we can always rate their user experience either directly or through a bookmaker website. Does the interface offer a clean betting experience, are the odds competitive and is the live data completely on point?

We can also look at the full product range that is being offered by that software provider. As each company has a big team of developers, they are always looking to innovate and create a new product that will be embraced in this vertical. Things like In-Play, Cash Out and Bet Builder are among the latest new releases.

Established 2016
Cash Out Sports
Cash Out In-Play
34
Yes
Cash Out - Auto
Cash Out - Partial
Yes
No
19+. T&C Apply. Play Responsibly
Established 1997
Cash Out Sports
Cash Out In-Play
34
Yes
Cash Out - Auto
Cash Out - Partial
No
No
Must be 19+ to participate. T&Cs apply. Play Responsibly.
Established 2018
Cash Out Sports
Cash Out In-Play
22
Yes
Cash Out - Auto
Cash Out - Partial
Yes
No
Must be 19+ to participate. T&Cs apply. Play Responsibly.

In some cases, a software provider will be responsible for coming up with a bonus mechanism for their betting partners and we can look at how a free bet can be claimed and the process behind it. We also need to understand how accessible the products are because the aim is for them to always be user-friendly.

How Betting Sites Provide Odds

You might have noticed that bookmakers have different odds available for sporting events. This is because they might have different margins factored into their prices or it might be because they are using third-party providers who supply the markets and odds for a huge range of sporting events.

A company such as bet365 will use proprietary trading software to create their odds, while they also have an in-house team of traders who research the latest events and come up with prices that can be offered to customers. Naturally, these odds can be altered depending on the weight of money that comes for any of the selections.

Those betting sites that rely on software providers for their betting interface or prices have less control, although the bookmaker in question can still amend the odds that are being supplied and change the algorithm in accordance with their view of a sporting event. Some operators are keen to be aggressive and take on the favourites for certain sports.

The same applies to In-Play betting. You might find that certain bookmakers offer identical prices when the odds go live and that means they’re likely to be using a provider who specialise in In-Play betting odds. However, there might be a difference in the Cash Out value depending on how the bookies have decided to fix the prices.

Live Betting Data

In-Play betting continues to be the future of sports wagering and, for many customers, it’s the only type of betting that they know. Therefore, betting sites need to be on the ball and ensure that they can provide a first-class live betting service across a huge range of sports.

It’s not just the provision of live odds which attracts a betting customer. You also need to be able to stream live data pertaining to the sporting event in question, especially if there is no live streaming available. Suppliers such as Betradar actually provide a live data widget service which allows a bookie to house the information in the relevant sections.

Bookmakers need to be completely confident that the live information on their website is accurate and up-to-date. Therefore, the data stream needs to be in real-time and the same applies to the In-Play prices that are fed through from the odds providers.

Betting sites themselves will have a team of developers who are able to take the odds and data feeds and then house them in a presentable fashion on the website, through the mobile site and in the app. It’s a case of rerouting the data into the relevant section and making sure the bet functionality works.

Established 1997
In-Play Sports The number of sports with in-play betting available
Cash Out - In-Play
14
Yes
In-Play Parlays
Mobile Live Streaming Is there live streaming of sporting events?
Yes
Yes
Must be 19+ to participate. T&Cs apply. Play Responsibly.
Established 2016
In-Play Sports The number of sports with in-play betting available
Cash Out - In-Play
34
Yes
In-Play Parlays
Mobile Live Streaming Is there live streaming of sporting events?
Yes
No
19+. T&C Apply. Play Responsibly
Established 2018
In-Play Sports The number of sports with in-play betting available
Cash Out - In-Play
11
Yes
In-Play Parlays
Mobile Live Streaming Is there live streaming of sporting events?
Yes
Yes
Must be 19+ to participate. T&Cs apply. Play Responsibly.

Streaming Services

Every bookmaker has now latched on to the fact that it’s a good idea to have live streaming of sporting events at their website. After all, what could be a better customer experience than being able to log into their betting account and watching a football match from start to finish without having to pay for the pleasure?

Having live streaming available is also great in terms of encouraging customers to bet In-Play on the events being shown at the bookmaker website. Live streams and In-Play odds go hand in hand, with an operator clearly aiming for customers to remain at the bookmaker website for as long as possible to increase the chances of them gambling.

There are many great examples of live stream providers and Betradar is clearly leading the way in terms of integrating this technology into a betting site, although a bookmaker also needs to secure a deal with the rights providers when it comes to the various sporting events. Sometimes there is a restriction on the number of bookies who can show the matches.

Interface

Whether you are betting through desktop, mobile or betting app, it’s imperative that you like the bookmaker’s website interface or you will go elsewhere to bet. Put simply, the interface is the site’s structure and the platform that is supplied when you look for the latest betting markets. It can also apply to In-Play betting where a betting site needs to house the odds in a way that is easily accessible.

There’s also the important matter of bet slip functionality. A customer should be able to load up their bet slip with selections and have an easy way of betting singles, multiples or another form of combination bet. They should also be able to see their latest bets and the corresponding Cash Out values.

Many software betting providers are behind the interface that you see at several bookmaker websites. In some cases, they provide the whole package including the interface and betting odds and you might start to recognise some similarities with how sports betting markets are now offered.


responsible
Established 1997
Time Out Option
Profit/Loss Totaliser
Yes
Yes
Deposit Limits
Stake Limits
Yes
Yes
Must be 19+ to participate. T&Cs apply. Play Responsibly.
Established 2018
Time Out Option
Profit/Loss Totaliser
Yes
Yes
Deposit Limits
Stake Limits
Yes
Yes
Must be 19+ to participate. T&Cs apply. Play Responsibly.
Established 2000
Time Out Option
Profit/Loss Totaliser
Yes
No
Deposit Limits
Stake Limits
Yes
Yes
19+. T&Cs apply. Please Play Responsibly. ConnexOntario.ca. BetVictor operates pursuant to an agreement with iGaming Ontario

Legal and Regulated Betting Software Providers

The betting software providers listed on this article all adhere to the latest UK regulations, while the appropriate firms also have a UK license, especially if they are supplying odds to bookmakers. However, that is not the case with every company that operates in the online gambling space and you should therefore be careful when you visit a new bookmaker website.

Here at Gambling.com, we constantly review the software providers and betting sites that are showcased to make sure that they still have a UK license from the United Kingdom Gambling Commission and operate within that strict framework that ensures customers have a fair and secure experience. Anyone that falls outside of these parameters will no longer be promoted.

What Sites Can I use Betting Software On?

The vast majority of betting sites will offer integration with the betting software listed here. The sites that you can sign up to will depend on your location as each province has its own set of laws surrounding sports betting, such as NFL bets. In some cases, your only option may be to sign up with an offshore operator. Some provinces are beginning to change their laws. For example, Ontario Sports betting has now been legalised and there are a whole host of new operators available to sign up with. So, be sure to check what your options are in advance of signing up with any betting site.



 

FAQ


Every developer has a different purpose and they create products according to their client basis. Therefore, you are sometimes comparing apples with oranges, although it also follows that a huge development company will have more resources when it comes to innovating new ideas and products that might interest the betting sites.

Betting software often forms the backbone of an overall sports betting service for a bookmaker. Indeed, virtually every betting site is reliant on betting software in some shape or form, whether it’s the bookmaker interface, the betting odds or the Live In-Play data that also includes the incorporation of live streaming.

This very much depends on whether the software developer is providing live odds and a white labelled solution to bookmakers. If this is the case, then they will be classed as an operator needing a UK license irrespective of whether they are actually trading directly to customers.

There’s no right answer on this one, although OpenBet are generally seen as the leading betting software developer in terms of providing an interface and betting odds, while Betradar are market leaders when it comes to the provision of live data. However, the landscape is always changing according to the needs of betting customers.

Recommended Betting Sites

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  1. 1
    Cobra Sports
    Established 2022
    More Details
    Has One of Canada's Biggest Sports Selections
    Offers the Industry's Most "Combos Boosts"
    Compares Well to Any Bookmaker in Odds
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    10
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    11
    Bet Builder
    Can you create your own personalised bets?
    Yes
    CobraBet is a reliable online sportsbook with excellent backing (Dama N.V.). It offers an incredible number of markets and promotions, along with very competitive odds.
  2. Long Established UK Bookmaker
    Regular Bet Boosts
    Use Bet Builder to Make Custom Bets
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    10
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    33
    Bet Builder
    Can you create your own personalised bets?
    Yes
    BetVictor is named after founder Victor Chandler (known as the 'Gentleman Bookmaker') and they boast superstar jockey Rachael Blackmore, plus football legends Michael Owen and Harry Redknapp amongst their brand ambassadors and betting experts.
  3. 3
    Greatwin Sports
    Established 2022
    More Details
    Regular Bettor Tournaments
    Cashback & Acca Boost Promotions
    Competitive Odds & Extensive Sports Selection
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    30
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    11
    Bet Builder
    Can you create your own personalised bets?
    Yes
    GreatWin features a polished design that let's its users easily focus on broad selection of available sports. The platform offers competitive odds, but it stands out with ongoing promotions such as acca boosts. Players can also explore the casino section for more fun.
  4. Regular Bettors Tournaments
    Sport VIP Program
    Ongoing 'Forecasts' Promotion
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    20
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    21
    Bet Builder
    Can you create your own personalised bets?
    No
    TonyBet offers over 1,650 sports betting markets and sports. Aside from being spoilt for choice, bettors can also enjoy difrerent promotions. Plus the platform is available on all operating systems.
  5. 5
    Sports Interaction Sports
    Established 1997
    More Details
    Big Selection of Live Betting Markets
    Official Partner of NLL
    Odds Boosts Available on Select Events
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    20
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    4
    Bet Builder
    Can you create your own personalised bets?
    No
    Sports Interaction welcomes new customers with a generous welcome bonus but it doesn't stop there. Bettors can use odds boosts in the sports portfolio.
  6. 6
    Zet Bet Sports
    Established 2022
    More Details
    Fast & Clean Betting Interface
    Zet Boost' Accumulator Boosts
    Broad Range of Sports & Esports Markets
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    10
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    32
    Bet Builder
    Can you create your own personalised bets?
    No
    ZetBet is a new to market betting site that includes an attractive sportsbook with excellent filters to enable you to find your bet quickly and easily.
  7. 7
    BetItOn Sportsbook
    Established 2020
    More Details
    Rising Star Operator of the Year' 2021
    Single or Acca Bets Cashout
    ‘BoostItOn’ Accumulator Boosts
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    10
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    6
    Bet Builder
    Can you create your own personalised bets?
    No
    BetItOn have ex-Liverpool striker and Champions League winner Djibril Cissé as their brand ambassador and resident football expert
  8. The Brand Accepts Cryptocurrencies
    Bet Builder Available
    Parlay Odds Boosts & Weekly Bonuses
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    10
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    36
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Shangri La is a dual operator offering both a sportsbook and online casino. It offers and abundance of sports and in play betting. Parlay boosts and regular promotions are big incentives for its users.
  9. 9
    PriBet Sports
    Established 2022
    More Details
    Deposit match welcome bonus 100% up to $150
    Excellent sports betting lines for futures
    Asian view sports betting lines
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    10
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    6
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Sports bettors can earn up to a $75 free bet with a 10% deposit match bonus each month
  10. Broad Coverage of Live Events
    Cute Panda Theme
    Weekly Profit Boost for Sports Betting
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    10
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    39
    Bet Builder
    Can you create your own personalised bets?
    No
    Royal Panda might be known for it's world-class casino, but the brand also offers a panda themed sportsbook. Players can enjoy profit boosts by placing several bets on a single slip.
  11. 11
    Mr Mega Sports
    Established 2021
    More Details
    Accumulator Boosts of up to 77%
    Extensive Range of Football Markets
    Dual Sportsbook & Casino Platform
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    15
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    8
    Bet Builder
    Can you create your own personalised bets?
    No
    Mr Mega Sports boasts an impressive and easy to use online betting interface, with markets on all major sports and events, plus a wide range of Esports betting markets.
  12. Dual Sportsbook & Casino Operator
    Platform with a Clean Design
    Comprehensive Selection of Sports
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    10
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    11
    Bet Builder
    Can you create your own personalised bets?
    No
    VIP Casino is a host to amazing selection of casino games. Additionally, those eager to place sports bet will find the brand offering plenty of sports betting options.
  13. Regular Bettor Tournaments
    Forecast Betting
    Bettor Hall of Fame
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    15
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    13
    Bet Builder
    Can you create your own personalised bets?
    No
    20Bet wants to amaze bettors with several interesting features. Users will find hall of fame and regular tournaments appealing. They'll be able to compete with others to stay at the top.
  14. 14
    Palm Slots Sports
    Established 2022
    More Details
    Crypto-Friendly - Including Bitcoin
    Integrated Casino Wallet
    Leading Esports Betting Provider
    Promo Code
    The code required to claim a sign-up bonus (if any)
    See T&C's
    Min Deposit
    10
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    21
    Bet Builder
    Can you create your own personalised bets?
    Yes
    A new sportsbook to Canada, PalmSlots is operated by NewEra B.V, a trusted brand responsible for Pribet, Cashalot, and FaroUK.
  15. 15
    Stake.com Betting
    Established 2017
    More Details
    Betting Partner of UFC, Everton, & Watford FC
    Vast range of sports and markets on offer
    UEFA Champions League and More Live Streaming
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    100
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    38
    Bet Builder
    Can you create your own personalised bets?
    No
    The world's leading crypto sports betting site - Buy and bet with 19 different cryptocurrencies.
  16. Tennis Betting Leaderboard
    Big Selection of Popular Sports
    Clean Design for Smooth Navigation
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    10
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    32
    Bet Builder
    Can you create your own personalised bets?
    No
    Guts is a great platform where sports betting enthusiasts will find everything they need. Plus, they can play casino games and poker if they like to.
  17. 96% Payout Rate On Top Leagues
    Bitcoin And Other Crypto Payments Available
    Higher Odds Than Other Betting Site Options
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    30
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    -
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Unlike other betting companies, Sportaza appeals to a new generation of customer by gamifying its offering. This means every week, the online bookmaker will host challenges and tournaments where bettors earn points to improve their VIP rank.
  18. Huge Selection of Sports Betting Markets
    One of the Oldest Online Sportsbooks
    Exclusive Partnership with Sports Illustrated
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    10
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    14
    Bet Builder
    Can you create your own personalised bets?
    No
    888 Sportsbook offers a massive selection of sports betting markets and sports to its customers. In an US expansion effort, the brand has teamed up with Sports Illustrated.
  19. 19
    Powbet Sports
    Established 2020
    More Details
    Regular Tournament Leagues
    Weekly Acca Rewards & Boosts
    Bet Builder Feature
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    30
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    15
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Powbet sportsbook run a distinctive theme with a unique design. The platform comes with all the features and rewards that newcomers and experience bettors will appreciate, some of which are bet builder, acca boosts and regular tournaments.
  20. Huge selection of games to bet on
    Higher than average odds in various markets
    Bet on games from all over at OhMySpins
    Promo Code
    The code required to claim a sign-up bonus (if any)
    not required
    Min Deposit
    30
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    0
    Bet Builder
    Can you create your own personalised bets?
    No
    Oh My Spins offers a number of great features to its customers. It is certainly proud of the in-play betting and extra wagers options allowing users to get in on the live betting action even after the games have already started.