Betting Software

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It can be easy to overlook the underlying software at an online betting hub, especially when getting lost in the flurry of numbers and odds on screen. The design and organization of these sites certainly play a major role in the online betting experience.


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When you place sports bets with certain bookmakers, you are often using sophisticated betting software in the process. Several operators work in tandem with these providers in order to provide a first-class betting service to their customers, especially when it comes to In-Play betting.

While it is easy to overlook, a solid software platform can greatly influence the user experience, especially when it comes to online betting sites. While unique bingo software suppliers might get more publicity, the top betting software providers quietly go about the work of producing high-end gambling experiences for all who join their online bookies.

Online casino and bingo software suppliers might get all the attention but don't sleep on these betting software providers, they might just surprise you. Here now is a glimpse into some of the hallmarks of the top-tier betting software providers.

Recommended Betting Software

Recommended Betting Software

OpenBet

Geneity

SBTech

Betradar

Inspired Gaming

Kambi

How we Review the Best Betting Software Providers

One size doesn’t necessarily fit all when it comes to betting software providers. That’s because each company provides a different service. Some might offer a trading platform, others will literally provide a bookmaking service including odds, while there are those that provide sports data, such as NFL scoring odds for example, which is especially pertinent for In-Play betting.

Naturally, industry reputation is important and the actual bookmakers who work with each software provider can offer a recommendation all by itself. If we like betting with a particular betting site and it’s powered by certain software, then the two things go hand in hand.

If a software provider is actually supplying odds and white labelling their product, then it’s important that they hold a UK gambling license and that they are regulated accordingly. They don’t necessarily need to be trading directly to customers in order to need a license.

However, a software provider is supplying their betting products, we can always rate their user experience either directly or through a bookmaker website. Does the interface offer a clean betting experience, are the odds competitive and is the live data completely on point?

We can also look at the full product range that is being offered by that software provider. As each company has a big team of developers, they are always looking to innovate and create a new product that will be embraced in this vertical. Things like In-Play, Cash Out and Bet Builder are among the latest new releases.

Established 2012
Cash Out Sports
Cash Out In-Play
34
Yes
Cash Out - Auto
Cash Out - Partial
Yes
No
19+. T&Cs Apply. Play Responsibly
Established 2008
Cash Out Sports
Cash Out In-Play
32
Yes
Cash Out - Auto
Cash Out - Partial
Yes
Yes
19+. T&C Apply. Play Responsibly
Established 1997
Cash Out Sports
Cash Out In-Play
34
Yes
Cash Out - Auto
Cash Out - Partial
No
No
19+ • $10 min deposit • The Bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater • Half of the bonus will be credited to you right away, while the other half will be credited after you verify your documents • Casino Bonus must be claimed within 7 days and expires after 14 days • Withdrawal restrictions, payment methods, country & T&Cs apply

In some cases, a software provider will be responsible for coming up with a bonus mechanism for their betting partners and we can look at how a free bet can be claimed and the process behind it. We also need to understand how accessible the products are because the aim is for them to always be user-friendly.

How Betting Sites Provide Odds

You might have noticed that bookmakers have different odds available for sporting events. This is because they might have different margins factored into their prices or it might be because they are using third-party providers who supply the markets and odds for a huge range of sporting events.

A company such as bet365 will use proprietary trading software to create their odds, while they also have an in-house team of traders who research the latest events and come up with prices that can be offered to customers. Naturally, these odds can be altered depending on the weight of money that comes for any of the selections.

Those betting sites that rely on software providers for their betting interface or prices have less control, although the bookmaker in question can still amend the odds that are being supplied and change the algorithm in accordance with their view of a sporting event. Some operators are keen to be aggressive and take on the favourites for certain sports.

The same applies to In-Play betting. You might find that certain bookmakers offer identical prices when the odds go live and that means they’re likely to be using a provider who specialise in In-Play betting odds. However, there might be a difference in the Cash Out value depending on how the bookies have decided to fix the prices.

Live Betting Data

In-Play betting continues to be the future of sports wagering and, for many customers, it’s the only type of betting that they know. Therefore, betting sites need to be on the ball and ensure that they can provide a first-class live betting service across a huge range of sports.

It’s not just the provision of live odds which attracts a betting customer. You also need to be able to stream live data pertaining to the sporting event in question, especially if there is no live streaming available. Suppliers such as Betradar actually provide a live data widget service which allows a bookie to house the information in the relevant sections.

Bookmakers need to be completely confident that the live information on their website is accurate and up-to-date. Therefore, the data stream needs to be in real-time and the same applies to the In-Play prices that are fed through from the odds providers.

Betting sites themselves will have a team of developers who are able to take the odds and data feeds and then house them in a presentable fashion on the website, through the mobile site and in the app. It’s a case of rerouting the data into the relevant section and making sure the bet functionality works.

Established 1997
In-Play Sports Tooltip The number of sports with in-play betting available
Cash Out - In-Play
14
Yes
In-Play Parlays
Mobile Live Streaming Tooltip Is there live streaming of sporting events?
Yes
No
19+ • $10 min deposit • The Bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater • Half of the bonus will be credited to you right away, while the other half will be credited after you verify your documents • Casino Bonus must be claimed within 7 days and expires after 14 days • Withdrawal restrictions, payment methods, country & T&Cs apply
Established 2012
In-Play Sports Tooltip The number of sports with in-play betting available
Cash Out - In-Play
34
Yes
In-Play Parlays
Mobile Live Streaming Tooltip Is there live streaming of sporting events?
Yes
No
19+. T&Cs Apply. Play Responsibly
Established 2008
In-Play Sports Tooltip The number of sports with in-play betting available
Cash Out - In-Play
34
Yes
In-Play Parlays
Mobile Live Streaming Tooltip Is there live streaming of sporting events?
Yes
No
19+. T&C Apply. Play Responsibly

Streaming Services

Every bookmaker has now latched on to the fact that it’s a good idea to have live streaming of sporting events at their website. After all, what could be a better customer experience than being able to log into their betting account and watching a football match from start to finish without having to pay for the pleasure?

Having live streaming available is also great in terms of encouraging customers to bet In-Play on the events being shown at the bookmaker website. Live streams and In-Play odds go hand in hand, with an operator clearly aiming for customers to remain at the bookmaker website for as long as possible to increase the chances of them gambling.

There are many great examples of live stream providers and Betradar is clearly leading the way in terms of integrating this technology into a betting site, although a bookmaker also needs to secure a deal with the rights providers when it comes to the various sporting events. Sometimes there is a restriction on the number of bookies who can show the matches.

Interface

Whether you are betting through desktop, mobile or betting app, it’s imperative that you like the bookmaker’s website interface or you will go elsewhere to bet. Put simply, the interface is the site’s structure and the platform that is supplied when you look for the latest betting markets. It can also apply to In-Play betting where a betting site needs to house the odds in a way that is easily accessible.

There’s also the important matter of bet slip functionality. A customer should be able to load up their bet slip with selections and have an easy way of betting singles, multiples or another form of combination bet. They should also be able to see their latest bets and the corresponding Cash Out values.

Many software betting providers are behind the interface that you see at several bookmaker websites. In some cases, they provide the whole package including the interface and betting odds and you might start to recognise some similarities with how sports betting markets are now offered.


responsible
Established 1997
Time Out Option
Profit/Loss Totaliser
Yes
Yes
Deposit Limits
Stake Limits
Yes
No
19+ • $10 min deposit • The Bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater • Half of the bonus will be credited to you right away, while the other half will be credited after you verify your documents • Casino Bonus must be claimed within 7 days and expires after 14 days • Withdrawal restrictions, payment methods, country & T&Cs apply
Established 2017
Time Out Option
Profit/Loss Totaliser
Yes
Yes
Deposit Limits
Stake Limits
Yes
Yes
19+. T&C Apply. Play Responsibly
Established 1946
Time Out Option
Profit/Loss Totaliser
Yes
No
Deposit Limits
Stake Limits
Yes
Yes
19+ | T&Cs apply | Please gamble responsibly | Begambleaware.org. This offer is not available for players residing in Ontario.

Legal and Regulated Betting Software Providers

The betting software providers listed on this article all adhere to the latest UK regulations, while the appropriate firms also have a UK license, especially if they are supplying odds to bookmakers. However, that is not the case with every company that operates in the online gambling space and you should therefore be careful when you visit a new bookmaker website.

Here at Gambling.com, we constantly review the software providers and betting sites that are showcased to make sure that they still have a UK license from the United Kingdom Gambling Commission and operate within that strict framework that ensures customers have a fair and secure experience. Anyone that falls outside of these parameters will no longer be promoted.

What Sites Can I use Betting Software On?

The vast majority of betting sites will offer integration with the betting software listed here. The sites that you can sign up to will depend on your location as each province has its own set of laws surrounding sports betting, such as NFL bets. In some cases, your only option may be to sign up with an offshore operator. Some provinces are beginning to change their laws. For example, Ontario Sports betting has now been legalised and there are a whole host of new operators available to sign up with. So, be sure to check what your options are in advance of signing up with any betting site.



 

FAQ

Why are some betting software developers better than others?

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  1. 1
    TonyBet Sports
    Established 2020
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    Regular Bettors Tournaments
    Sport VIP Program
    Ongoing 'Forecasts' Promotion
    Promo Code
    Tooltip
    not required
    Min Deposit
    15
    Acca Insurance
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    No
    Live Streaming
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    In-Play Betting
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    21
    Bet Builder
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    bwin Sports
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    BetVictor Sports
    Established 1946
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