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Market Policies of Group Plc Group Plc actively targets regulated online gambling markets. As a result, the Group has a the highest portion of its sales from regulated markets of all of the large performance marketing companies within the industry.

Last updated: October 30th 2017

In addition to targeting already regulated markets, the Group will target markets where a clear path to regulation has been communicated by the relevant authorities. As of October 2017, the Group derives approximately 75% of its sales from fully regulated markets and another 20% from Sweden, a market which is well understood to be regulating shortly with sensible tax rates. As a result, virtually all of the Group's revenue is from either regulated or soon to be regulated markets. Our policies for a few noteworthy markets are listed below:

Main Markets

United Kingdom - The UK is the largest, regulated online gambling market in the world and has been a pioneer in online gambling regulation since the beginning of the industry. Group is active in the UK market and it is the Group's largest market comprising about 70% of sales.

Sweden - The Group is active in Sweden and it is the Group's second largest market comprising about 20% of sales.

Ireland - The Group is active in the regulated Irish market.

Future Target Markets

United States of America - Founded by Americans, Group has made a point to always be compliant with US law. From the inception of the company in 2006, no entity within our Group has ever taken any unregulated business from the United States.

The Group ensures compliance with this policy by:

In 2017 the Group registered with the New Jersey Division of Gaming Enforcement in order to start promoting online gambling operators in New Jersey. The Group anticipates and is excited to see future regulation in the American market.

Unregulated Markets

Netherlands - Group is compliant with the current Dutch advertising regulations concerning gambling. The Group does not publish any websites which specifically target gamblers in the Netherlands.

Australia - In 2017 Australia closed their market to online casino and poker gaming. Group stopped promoting casino and poker in Australia prior to the closing of the market. The Group still promotes legal sports betting operators in Australia.

France - Although France has partially regulated online gambling, Group has no activities in France and does not target users in France.

Turkey, China, Hong Kong, Macau & Singapore - Group has no activities in these markets and does not target users in these markets.