March 1st, 2017 - 1:30 AM ET

KAX Media Acquires Three Leading Swedish Casino Affiliate Sites

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KAX Media announces today that it has made further progress entering the lucrative and booming Swedish casino market through the acquisition of three leading Swedish casino affiliate websites:, &

The acquisition closed on March 1st, 2017.

The acquired assets occupy a prominent position in the Swedish casino market and have a strong track record of delivering substantial value to advertisers. The acquired assets generated a pre-tax profit margin of more than 80%. The assets were consolidated into KAX Media as of March 1st, 2017.

The purchase price amounts to an upfront payment of EUR 3.75 million which was paid as a cash consideration in conjunction with the transfer of the assets. In addition, there is an earn-out of maximum EUR 2.5 million which is based on revenue performance over a period of one year. In order to achieve the full earnout amount, the sellers need to generate sales growth during the earnout period of 25%.

“Together these three affiliate sites command a meaningful share of the Swedish casino market. We are thrilled to be active in Sweden and look forward to continued expansion into the other Nordic markets. Sweden is one of the most exciting and innovative iGaming markets in Europe,“ says Group Chief Executive Charles Gillespie.


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About Group Plc. Group Plc is a multi-award winning provider of digital marketing services for the global iGaming industry. Founded in 2006, the group has a workforce of over 80 and operates from offices in Dublin, Tampa, Monaco and Malta. The group publishes websites that offer comparisons and reviews of online gambling websites in 15 national markets in 9 languages. Players use these resources to select which online gambling operators they should trust to offer a safe and honest online gambling experience. The group’s publishing assets include the leading iGaming industry portal,® as well as and the CasinoSource℠ series of portals, among many others.

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