Bet £5, Get £20 in Free Bets
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. - Full Terms Apply

Ladbrokes Sports Review


Ladbrokes are a sports betting giant in the UK. They operate more than 2,200 betting shops in the high street and have a big reputation for sports betting worldwide.

Known as ‘The Magic Sign’, they have looked to translate their retail strength in the online marketplace with a full range of cross promotional offers. Their ‘Odds On’ reward card allows both players bets placed online and in a Ladbrokes betting shop to count towards a player’s reward scheme.


The casino utilizes Geneity Limited software, which is produced by industry giant Playtech, while top-notch software from OpenBet powers the sportsbook. The presence of this dynamic duo means that no matter what aspect of the Ladbrokes operation that a user wishes to play they are going to be treated to an exceptional gaming experience.

Game Providers

Game Provider OpenBet
Game Provider Geneity
Game Provider Betradar
Game Provider Inspired Gaming

User Experience

The ease of use and impressively intuitive nature of Ladbrokes Sports is perhaps of no surprise considering their resources and standing in the industry. There is a focus on using all available space above the fold of the homepage to promote as many upcoming betting opportunities as possible. Marketing banners are narrowed accordingly to give more prominence to in-running opportunities available at an instant.

Ladbrokes Mobile is heavily promoted across the sportsbook. Android and iPad users can see how Ladbrokes slickly deploy campaigns for multiple sporting events, such as football, racing, darts and snooker. The mobile solution allows Ladbrokes' sports betting customers to check their account balance, to receive race notifications, promotionss, loyalty rewards and mobile coupons which can be redeemed in any betting shop.

Their integrated ‘Odds on’ reward card is also a key asset to their online sportsbook. This is also linked to their mobile application where reward card holders are sent an average of one SMS per week, often encouraging them to visit the betting shops or website more frequently or stake on new or additional products in return for bonus vouchers.

Ladbrokes Sports Screenshot

Odds and Prices

Ladbrokes might not offer the 'best' odds when compared to other industry leaders but they do tout quality odds on most major football league markets; unfortunately those odds do not roll down to the more obscure leagues. Odds are certainly considered fair when examined closer but most would never claim Ladbrokes Sports offers the 'best' odds.

Betting Options

Ladbrokes offer a vast array of betting markets across over 30 sports. Most football matches screened live on TV can see up to 120 markets offered. There has been a change in Ladbrokes’ approach to liability through bets placed on their website.

It is now possible to place bets online of significant size and exposure without being referred to a call centre trading manager. Ladbrokes have also broadened the number of markets offered around events such as reality shows and general elections.

Key Markets Offered

In-Play Focus

Ladbrokes in-play portal offers live streaming of over 12,000 sporting events for their players each month. There is a general commitment to the in-play player across the website and this is also backed up by associated live data that helps the player put his bet into context.


New Ladbrokes players receive a free £10 in bets when they deposit and wager with at least £10 online. Ladbrokes also runs a series of 'quick fire' bonus offers associated with major sports events as well as a series of cashback offers.

An excellent "bet a tenner, get a free twenty pound bet" offer will also run throughout this football season. Unique yet profitable bets can almost always be found at Ladbrokes so there is sure to be one perfect for you.


Payment Amount(%)

Matched Amount

Promo Code

Claim Now




No Code

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

Support and Banking

Support is available 24/7 with players having the option of using email, phone or the Live Chat feature to be put through to the support team directly. Ladbrokes have a deserved reputation for being the leaders in player support across the industry. Major disputes are normally dealt with within 24 hours and their staff are highly informed as to the nature of sports betting and the many variables involved.

Ladbrokes allow deposits in 16 currencies by credit/debit cards, PayPal, Neteller, ClickAndBuy, Ukash, Skrill (Moneybookers), Western Union, bank transfer and cash at a Ladbrokes shop via your ‘Odds On' Reward card. Minimum deposits are £5 for debit cards and £10 for bank transfer.

Withdrawals are processed extremely fast with larger amounts often in your account the following day after the withdrawal request was made.

Payment Method


Deposit Amount

Withdrawal Amount

Withdraw Time


£10 Min

£ 0.01 Min - 30000 Max

Min 6 Hours


£5 Min - 99,999 Max

£ 0.01 Min - 30000 Max

1-3 Days


£5 Min - 99,999 Max

£ 0.01 Min - 30000 Max

1-3 Days

VISA Electron

£5 Min - 99,999 Max

£ 0.01 Min - 30000 Max

1-3 Days


£5 Min - 99,999 Max

£ 0.01 Min - 30000 Max

1-3 Days


£10 Min

£ 0.01 Min

Min 6 Hours


£10 Min

£ 0.01 Min

Min 6 Hours


£5 Min

£ 0.01 Min

Min 6 Hours

Our Verdict

Ladbrokes' physical bookmaker presence touts 2,200 betting shops, so you know they have a solid grasp on succeeding in the world of sports betting. Their transition to an online sport betting site has gone smoothly as their online platform looks to garner the same reputation their physical shops have earned and from the looks of Ladbrokes Sports, they are well on their way.

 outstanding in-play portal relatively small sign-up promotion
 ‘Odds On’ Reward scheme relatively small incentives
 slick mobile integration

Company Information


Imperial House Imperial Drive Rayners Lane Harrow, HA2 7JW




United Kingdom

Support Hours:



+00 800 032 1133


Overall Rating [ 3.9/5 ]

Game Variety - 4/5

Game Quality - 4/5

User Experience - 3.5/5

Competitive Odds - 4/5

Event Coverage - 3.5/5

Free Bets - 4.5/5

Supported Platforms

Other Ladbrokes Products

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