William Hill and The Jockey Club announced on Thursday a five-year deal that allows William Hill to operate betting shops at all 15 of The Jockey Club’s racecourses across the UK.
The agreement means that William Hill will operate high street retail betting shops at 31 on-course facilities at minimum. The deal means William Hill will succeed The Jockey Club’s current partner Betfred everywhere except Cheltenham. There, William Hill is to operate at least six facilities concurrent to the existing Star Sports and The Winning Post Shops.
During negotiations between the two companies, The Jockey Club coordinated with six independent courses to include them in the same agreement. As a result, William Hill will also begin operation at Leicester, newton Abbot, Plumpton, Salisbury, Stratford, and Taunton.
William Hill Divisional Director Steven White:
“We are delighted to reach this landmark agreement with Jockey Club Racecourses. William Hill shares The Jockey Club’s vision and passion for horseracing and we believe this will be a formidable partnership that will benefit the sport of horseracing for years to come.” He also added the firm had invested £1.5 million into racecourse estate.
Jockey Club Racecourses Group Betting Director Dickon White:
“I’m really pleased that we have reached agreement with William Hill to provide a comprehensive retail service to our customers across all 15 of The Jockey Club’s racecourses. They have proved an excellent partner in other areas over time and provided a compelling five-year offer through a competitive process.”
Newton Abbot Races Managing Director Pat Masterson:
“On behalf of the six independent racecourses we are delighted to team up with William Hill and very much look forward to a successful partnership for the next five years.”
The 15 Jockey Club courses that William Hill will begin operation at are: Aintree, Carlisle, Cheltenham, Epsom Downs, Exeter, Haydock Park, Huntingdon, Kempton Park, Market Rasen, Newmarket July Course, Newmarket Rowley Mile, Nottingham, Sandown Park, Warwick, and Wincanton. Between the 15 courses, William Hill will be able to operate during 348 fixtures a year on Jockey Club owned courses alone.
Internationally, the announcement with The Jockey Club comes almost a month after William Hill opened the first sports book in the US at Monmouth Park in New Jersey. At the time of writing, William Hill’s New Jersey venture had generated $2.28 million in revenue in only 17 days. According to the New Jersey Division of Gaming Enforcement’s report for June 2018, there have been $16.4 million in sports wagers placed in the state (including future events, but not including the remaining World Cup matches).
William Hill US Chief Executive Joe Asher:
"While it's still early, we're obviously off to a great start. We always knew there was a big appetite for legal sports betting during the years of litigation, and now it is being proven. We are proud to be creating new jobs in New Jersey and bringing excitement to our customers. We can't wait until football season."
The other two sports books in the state, the Borgata and the newly reopened Ocean Resort, brought in a combined$1.18 million. The Borgata and Monmouth had a head start on the Ocean Resort, which opened June 28th.
Until 2012, the UK giant had no US presence. As of 2018, they own 108 of the 190 sports books in Nevada. In January of 2017, William Hill opened a race book at the Horseshoe Council Bluff Casino in Iowa. The Monmouth Park sports book is the first outside of Nevada, and the continued success in New Jersey may give William Hill the early foothold they desire in the US market.