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While the Swedish town of Växjö may not be as synonymous with online gambling as Malta or Gibraltar, this mysig (that's Swedish for 'pleasant') little place is a hub for several small online video slot developers, including Play’n GO. The company started its operations in 1997 by creating games for other software outfits, but eventually used this experience to break away and become a fully independent company in 2004. While the new-and-improved company initially focused on crafting simple mobile casino games, Play'n GO has made several technological leaps and produced a number of dazzling HD offerings in recent years.

Major Games

Among their popular sub-category are the fantasy-themed 'Tower Quest', the manga-inspired 'Ninja Fruits', and 'Wild North', which is based on an epic trek into the Scandinavian wilderness. The company has also produced a smaller 'bespoke' range that recalls the golden days of real-life slot machines with titles like 'Super Flip', and 'Rage to Riches'.

Types of Games

Play’n GO has a eclectic catalogue of over 80 games, including a huge number of online video slots.There are over a dozen table games in Play'n GO's catalogue, including retro versions and creative remakes of oldies like Blackjack, Roulette, and Baccarat. The outfit has also made several video poker options, including 'Jackpot Poker', 'Joker Poker' and 'Jacks or Better' variations. For players who only have time for quickfire gaming, Play’n GO offer a couple of scratch card games, such as the pirate-themed 'Scratch Ahoy!'.

Key Features and Design

Play’n GO's developers code using both Flash and HTML5, which allows end users to enjoy the company's titles at optimum quality on web browsers and mobile devices. In addition to its games, the outfit also offers business users its 'Game Account Kit' (GAT), which is a piece of modular 'open architecture' software that facilitates management and integration of other developers' games with maximum ease. It's no coincidence that the company's mantra is “up the entertainment while eliminating the hassle”.

Most Play’n GO games are available in 30 different languages, reiterating the company's desire to appeal to an increasing international audience. Though it's difficult to generalise about the 'in-game' layout of multiple titles, the firm's products usually have simple navigation structures that make them easy to use. Where a generalisation can easily be made, however, is in relation to Play'n GO's graphics – it has recently churned out a string of good-looking slots that will have industry giants like Betsoft looking over their shoulders.

Licensing and Fairness

Given that Play'n GO's headquarters are in Sweden and the company's secondary offices are in Hungary, its no surprise that the firm operates using a range of European licences. Play'n GO has documentation from bodies operating in the UK, Alderney, Denmark, Malta, Belgium, and Gibraltar; with so much scrutiny from authorities based in several well-respected iGaming locations, it's extremely unlikely that the company is engaging in any fraudulent behaviour.

Aside from the watchful eyes of legal bodies, several other independent companies make sure that Play’n GO's games are fair and based on genuinely random number generation. The firm employs auditing company Technical Systems Testing (TST), part of Gaming Laboratories International (GLI), to make sure that its games meet the highest levels of integrity and security.

Types of Products Offered

Play’n GO builds the vast majority of its titles using the company's patented Maven proprietary software, which is specially designed to cater for servers that experience large volumes of user traffic. The firm has responded well to the emergence of smartphones as a gaming device, and has recently concentrated its efforts on designing software for this platform. Gamers who enjoy playing on the move can sample Playn' GO products on iOS, Android, and BlackBerry phones.

The firm has also created quite a few games for the mini-game and widget markets. These products can be enjoyed in e-mails and ad banners, and can even be placed directly onto third-party websites. Ever the innovators, Play’n GO partnered with payment solution providers Worldpay this year to develop a new cashier system for gaming products. The company now uses Worldpay’s 'WebDollar' service to offer games that can be played with over 30 local currencies and 60 payment methods.

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