Updated: 24 Jun 2022

Best Football Betting Sites UK

There are lots of UK football betting sites open for business, although it’s worth narrowing down the number of bookies and making sure you always get the biggest odds and the best bonuses for your football bets. We would recommend you check out the below shortlist of bookmakers, with this page covering the best football betting sites in greater detail.

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  1. 1
    888 Sports
    Established 1997
    More Details
    £40 In Free Bets When You Place Your First Bet Of £10
    Create your own Multiples with Bet Builder
    Live Streaming of all UK & Irish Racing
    Daily Price Enhancements & Specials
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    WIMBLEDON
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    16
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    888sport offer a wide range of sports betting markets, combined with regular enhanced specials, plus an exclusive 'Acca Club' (bet £20 on Multiples or Bet Builder to get a £5 free bet - every week).
  2. 2
    BetItOn Sportsbook
    Established 2020
    More Details
    EXCLUSIVE: Bet £10, Get £10
    'Rising Star Operator of the Year' 2021
    Interactive Football Match Centre
    ‘BoostItOn’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    27
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetItOn have ex-Liverpool striker and Champions League winner Djibril Cissé as their brand ambassador and resident football expert.
  3. 3
    Bet UK Sports
    Established 2012
    More Details
    Bet £10 & Get £30 in Free Bets
    Wide Range of In-Play Markets
    Live Streaming of UK Horse Racing
    Betting App for Android & iOS Devices
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    9
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetUK have leading National Hunt trainer Neil Mulholland and celebrity horse racing enthusiast and model Vogue Williams as brand ambassadors and betting experts.
  4. 4
    The Online Casino - Sport
    Established 2018
    More Details
    Welcome Offer - Deposit £10, Bet £10, Get £30 Free Bet
    Simple & Easy to Navigate Betting Lobby
    'Wager Wars' Leaderboard & Cash Prizes
    10% Cashback on Sports Betting Losses
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    BETGET
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    The Online Casino, as its name clearly indicates, is a casino first operator with an added sportsbook if you also fancy some sports wagers.
  5. 5
    Bet365 Sports
    Established 2001
    More Details
    Open Account Offer - Up to £100 in Bet Credits for new customers at bet365
    Awarded 'Sportsbook of the Year' 2018/19/20/21
    Live Streaming of 1000's of Events
    2 Goals Ahead Early Payout Offer
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    31
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Bet365 offer the most comprehensive online sports betting service, including live steaming of a huge range of sports, plus a unique 'Edit Bet' functionality.
  6. 6
    mr.play Sports
    Established 2017
    More Details
    Welcome Bonus Bet £10 Get £15
    Dual Sportsbook & Casino Platform
    Distinctive ‘Moustache’ Branding
    ‘PlayBoost’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    21
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Mr.Play Sports has a fun style of its very own, with a memorable handlebar 'tache wherever you look, but it boasts a serious amount of betting markets, plus Premier League & 'Euro Elite' betting battle tournaments.
  7. 7
    BritainBet Sport
    Established 2020
    More Details
    Bet £10 And Get £30 Free Bet.
    10% Cash-Back on Various Sports
    'Wager Wars' Cash Prizes
    Full & Partial Cash-Out Options
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    BB30
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    16
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BritainBet is a relatively new sportsbook and casino platform, which offers Bet Builder and Cash-Outs, plus 24/7 customer service.
  8. 8
    Mr Green Sports
    Established 2008
    More Details
    Bet £10, Get £10 Free Bet
    ‘Jackpot Bets’ Syndicate Betting
    Bet Builder & Live Betting Functionality
    Clean & Easy to Navigate Interface
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    25
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Mr Green Sports is the sports betting offering from the award-winning Swedish casino operator, who offer both regular and syndicate betting (where you join forces with other players).
  9. 9
    Coral Sports
    Established 2002
    More Details
    Bet £5, Get £20 in Free Bets
    One of the UK's Biggest Bookmakers
    Football & Racing 'Super Series' Predictor Games
    'Beaten by a Length' Free Bets
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    14
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    No
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Coral has long established high street shops across the UK and with their industry-leading Coral Connect card you can deposit and withdraw money in shops, alongside a host of other benefits.
  10. 10
    Grosvenor Sports
    Established 2007
    More Details
    Double The Odds, Any Bet, Any Odds
    'Million Pound Picks' Predictor Game
    Live Streaming of all UK & Irish Racing
    3 x Odds Boost Tokens Every Week
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    23
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Grosvenor Sport is the sportsbook of Grosvenor Casinos - the UK's largest casino operator with over 50 casinos located in major towns and cities across the UK.

Best Football Betting Websites in Focus

We want our readers to know exactly what they're signing up for when they choose one of the top football betting sites available in the United Kingdom. For the best odds, promotions and bonuses like free bets, you should consider signing up with multiple online bookmakers. This is simply to maximise value for money and we always urge you to gamble responsibly when spreading your bets across multiple accounts.

To make online football betting a little bit easier for you, the punter, we've taken a closer look at some of the best football betting sites online in more detail below.

888sport

£40 In Free Bets When You Place Your First Bet Of £10

888sport is an established football betting site that is part of gaming giant 888 Group. Having originally made waves with online casino and poker, 888 went on to launch a sports betting platform that is renowned for various promotions available to customers. 888 free bets promotions have become well-known throughout the online betting world.

There is 'Up For 8' - which is a free football prediction game where big cash prizes are available. There are also free football bets available daily when you back a winner at odds of 4/1 or bigger. This sports betting site also gives customers boosted trebles, enhanced wincasts and other special bets.

888sport Football Betting Pros & Cons

Pros
Green Circle with white tick in the center Free football prediction game
Green Circle with white tick in the center Regular free football bets
Green Circle with white tick in the center Boosted football betting odds
Green Circle with white tick in the center User-friendly football betting app
Cons
Green Circle with white tick in the center Live chat customer support isn't 24/7
Green Circle with white tick in the center Not much live streaming of football

bet365

Bet £10 & Get £50 in Free Bets for new customers at bet365

This is the world’s favourite online betting company at the time of writing, with bet365 having exploded in recent years. There are now millions of customers all over the world that enjoy their football betting service. This is also a market-leading online bookmaker here in the UK, regarded as one of the best around due to the innovations they make.

From a football perspective, you can enjoy an early payout on teams that take a two-goal lead in certain competitions. Similarly, there are accumulator bonuses should you strike a winning acca, with the bonus amount dependent on the number of selections in the multiple.

'Bore Draw Moneyback' means that you can get a bet refunded on certain betting markets if a football match ends goalless, while those customers who like betting on first goalscorer will enjoy unlimited places for each-way wagers. Finally, there are enhanced prices for the full-time result market and a 'Soccer Substitute Guarantee' as well. That means if you back a player on an individual market in a football match, you'll get your stake refunded if they are subbed off before half-time.

That's just scratching the surface of what bet365 has to offer football punters, so check out our in-depth bet365 review to find out more.

bet365 Football Betting Pros & Cons

Pros
Green Circle with white tick in the center Live football streams on bet365 site and app
Green Circle with white tick in the center Huge number of football betting markets
Green Circle with white tick in the center Football accumulator bonuses
Green Circle with white tick in the center Strong welcome offer with free football bets
Green Circle with white tick in the center Football bet builder (same-game multis)
Cons
Green Circle with white tick in the center Could add more football promos for existing customers
Green Circle with white tick in the center Would be nice to see app-specific promotions added

William Hill

Bet £10, Get £30 in Free Bets

William Hill is a household name when it comes to football betting. They have been in operation for several decades and have a reputation for offering competitive prices on leagues and competitions such as the Premier League, La Liga, Serie A, Champions League and Europa League. There are always daily enhanced football betting specials on their homepage too.

What we especially like about William Hill’s football betting service is their 'Acca Freedom' promotion. They are currently the only bookmaker giving customers the choice between acca insurance and an acca boost. Load up a betting slip and decide the best betting option for you – there are some tasty boosts available.

You can also join the William Hill Acca Club to land a free £5 bet every week, while 'Scratch of the Day' can also land you an extra boost or concession when it comes to your football betting. 'Free or 4' is a free-to-enter football prediction game where you can land cash prizes for predicting games that have three or four goals scored. The William Hill sign up offer is simple and effective as well, so there's plenty to recommend this site to football punters.

William Hill Football Betting Pros & Cons

Pros
Green Circle with white tick in the center Free weekly football bets
Green Circle with white tick in the center Multiple accumulator-related promotions
Green Circle with white tick in the center Free football prediction game with cash prizes
Green Circle with white tick in the center Live football betting with cash out option
Green Circle with white tick in the center Football live streams
Cons
Green Circle with white tick in the center Homepage is a little dated/cluttered
Green Circle with white tick in the center Odds not always the best around
Green Circle with white tick in the center Can't claim sign-up offer with PayPal deposit

Unibet

Money Back as a bonus up to £40 if your first bet loses + £10 Casino Bonus

Unibet is also in the Premier League of bookmakers when it comes to football betting. The site forms part of Platinum Gaming Limited - a Swedish company that has been UK-licensed for a number of years. Unibet has landed a number of industry awards for football betting and is especially strong when it comes to the cash out feature.

Unibet's in-play and live streaming football services are top-notch. There is also a generous promotion where customers can boost their sports bets with Uniboosts. Each eligible customer can get their hands on three daily boosts, which is a tremendous way of getting extra value. To claim a Unibet free bet, click on the banner below!

Unibet Football Betting Pros & Cons

Pros
Green Circle with white tick in the center Often home to best outright football betting odds
Green Circle with white tick in the center Nice, clean layout on desktop and mobile
Green Circle with white tick in the center Live streams of international football matches
Green Circle with white tick in the center Daily 'Uniboosts' for enhanced football odds
Cons
Green Circle with white tick in the center Cash out option can be hit-and-miss
Green Circle with white tick in the center Customer support could respond quicker

Paddy Power

Bet £20 And Get It Back As Cash If It Loses

Paddy Power has been among the leading UK football betting sites for years. They are renowned for having competitive odds for the major leagues and they also have a first-class in-play betting service which includes generous cash out values. There is the option to take full or partial cash out on your bet for the majority of markets.

There is a 'Bet Builder' service where you can put together a personalised same-game multi on a particular match. There is also the chance to get money back as a free bet if one leg of your bet builder lets you down. '2 Up' is a popular promotion where you can get paid out on a team if they take a two-goal lead, while there are also enhanced win-draw-win markets. For regular bettors, Paddy Power free bets are in plentiful supply as well.

Paddy Power Football Betting Pros & Cons

Pros
Green Circle with white tick in the center Consistent football betting bonuses and promotions
Green Circle with white tick in the center Great bet builder feature
Green Circle with white tick in the center Competitive football betting odds
Green Circle with white tick in the center Money back as free bet if one leg of acca fails
Cons
Green Circle with white tick in the center Live streaming football coverage could be extended
Green Circle with white tick in the center More in-play markets could be added for smaller leagues

How we Review UK Football Betting Sites

We use strict criteria in order to judge each UK football betting site. For a bookmaker to be included on our shortlist, they must score highly for each category.

While every football betting site likes to boast that they have the best service, we can cut through the marketing speak and actually identify who comes out on top in each area. Ultimately, it is the choice of the reader to decide which bookmaker is most attractive, when it comes to the type of bets that you want to place.

There is no limit with regard to the number of football betting site accounts that you can hold - and remember that all bookies listed on this page are licensed and safe to bet with. The key areas we focus on are:

How to Sign Up to Football Betting Sites

The sign-up process is a fairly simple one when it comes to registering a betting account with an online bookmaker. Once you have clicked or tapped on 'Join Now' or an equivalent button, you bring up an application page where you generally have to fill out a few basic details. This includes your name, date of birth, postal address and mobile number.

You also need to create a username and password so that you can log into your online sports betting account, with many football betting sites allowing you to log in using Touch ID through mobile. New customers will also need to agree to some terms and conditions and you are also able to set a deposit limit as part of an operator’s responsible gambling measures.

Once you have a registered football betting account, you then need to choose a deposit method in order to fund your balance. You can choose from options such as debit card, e-wallet or Apple Pay, with the same method being recommended when it comes to withdrawing funds at a later stage.

Now comes the fun part of placing a football bet - filling out your betting slip. You need to identify the match or matches which interest you the most. The football section of a bookmaker's website will showcase all the available leagues, matches and markets. Once you have identified the selection, then you can tap on the odds and the selection will be added to your bet slip.

Once you are happy with the selection(s) on your online betting slip, you can then choose the bet you want to place. You nominate a stake for your football wager and then click on 'place bet'. You might be required to confirm the bet and once that's done you're ready to sit back and wait for the results.

BrandInPlay FootballLive Streaming - FootballFootball BetBuilderVisit Site
Established 1997
Yes Yes Yes
Min deposit £/€/$10 • Offer is valid until 10/07/2022 23:59 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 on Tennis market • Min odds 1/2 (1.50) • Free Bets expire after 10 days and valid only for Tennis • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & Full T&C’s apply.
Established 2001
Yes Yes Yes
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Established 2007
Yes No Yes
New customers. Max £10. 200% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18+. BeGambleAware.org

New Football Betting Sites

While many of our recommended football betting sites are established operators who have been around for a number of years, there are always new online bookmakers emerging as well. We welcome the arrival of fresh operators and their innovative approach often leads to the old guard stepping things up in terms of their football betting service.

New football bookmakers often have creative welcome bonuses to reward customers in different ways. There are often fresh promotions that haven't been seen before - and it’s sometimes the case that modern operators can outshine their established competitors when it comes to mobile betting.

Betiton was founded as recently as 2020, with this operator using a wide range of ambassadors to solidify its reputation in a short space of time. In addition to a welcome bonus, there is a 'Boostiton' offer which enhances accumulator odds and is great for football acca betting.

EXCLUSIVE: Bet £10, Get £10

mr.play Sport and FansBet are other new football betting brands that offer something different. The former was launched in 2017 and there are promotions such as Premier League Match Day Battles along with Euro Elite Battles. These pit customers against each other in exciting battle games with leaderboards ranking the top players. FansBet has been in operation since 2019 and this operator is fan-led, with football betting offers available on a daily basis.

Bet £10, Get £10 + 5 Extra Spins

Online Football Betting Apps

All of the leading football betting sites have first-class mobile betting apps. These are available on Apple and Android devices and the majority of smartphones meet the compatibility requirements. There are obvious advantages to downloading a football betting app and the main one is that customers can place bets quickly and easily.

Indeed, a good football mobile betting app will allow customers to log in with Touch ID. It will showcase the most popular sports, leagues and markets on the homepage and should also have smooth betting slip functionality. Naturally, the app should be highly responsive and in-play betting should be accessible with a user-friendly interface.

A football betting app gets extra marks for having live streaming available, with bet365, William Hill and Paddy Power leading the way on this front. Being able to watch live sporting events on-the-go through a mobile app is an added benefit of having a betting account.

BrandiOS AppAndroid AppMobile Live StreamingBonusVisit Site
Established 2001
Yes Yes Yes Bet £10 & Get £50 in Free Bets for new customers at bet365
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Established 2020
No No No EXCLUSIVE: Bet £10, Get £10
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply. Gamble responsibly. www.begambleaware.org
Established 1997
Yes Yes Yes £40 In Free Bets When You Place Your First Bet Of £10
Min deposit £/€/$10 • Offer is valid until 10/07/2022 23:59 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 on Tennis market • Min odds 1/2 (1.50) • Free Bets expire after 10 days and valid only for Tennis • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & Full T&C’s apply.

Features of the Best Bookies for Football

Every bookie is different in terms of what they offer for football betting. You should identify the most important areas for you as a customer. Some punters want to secure the biggest price every time, while others want to experience the most slick in-play betting service possible.

There are a number of football bookies that now offer cash out along with bet builder - which can be a unique way of approaching an individual football match that takes your interest. Read through this section and work out what you want to get from your bookmaker of choice.

Live Streaming

In order to watch live football streams on a bookmaker's website, you need to have a registered betting account with that operator. You will generally either need a funded balance or will need to have placed a bet within the past 24-48 hours. This will allow you to access the live streaming section.

Customers should also note that every live streamed football match has geo restrictions. Therefore, it’s possible that UK-based customers won’t be able to watch every game that is advertised, although a bookmaker such as bet365 still has hundreds of football matches streamed to a UK audience every week.

BrandLive Streamed SportsLive FootballLive TennisLive Horse RacingVisit Site
Established 2001
8 Yes Yes Yes
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Established 1997
2 Yes Yes Yes
Min deposit £/€/$10 • Offer is valid until 10/07/2022 23:59 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 on Tennis market • Min odds 1/2 (1.50) • Free Bets expire after 10 days and valid only for Tennis • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & Full T&C’s apply.
Established 1999
10 Yes Yes Yes
Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet. The second £10 free fixed odds bet and second £5 free Total Goals football spread bet will be credited 24 hours later. Free bet stakes not included in any winnings from the free fixed odds bets. You need to open a full sports spread betting account to use the 2 x £5 free Total Goals football spread bets. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals who are registered customers of Spreadex.

In-Play Betting

The majority of football betting customers enjoy live betting on matches at the best in-play betting sites, especially the ones that are being streamed or televised. It’s important for a bookmaker to get their live betting product bang on when it comes to desktop and mobile, with customers wanting to bet quickly and get their bets placed.

In-play betting on football is generally available as soon as a football match has kicked off. There should be an indication of the time elapsed for each match, while the odds should update in real time. You might expect a small delay of around five seconds before your bet is processed and the markets tend to be suspended when a goal is scored before reopening shortly afterwards.

BrandIn-Play SportsCash Out In-PlayIn-Play MultisLive StreamingVisit Site
Established 2001
31 Yes Yes Yes
Established 2020
27 Yes Yes No
Established 1997
16 Yes Yes Yes

Cash Out

Cash out is one of the most popular new innovations when it comes to football betting. Once you have placed a football bet, there is often the chance to close out this wager before the bet is settled. Cash out bookmakers will offer a cash out value when it comes to certain football markets and it might be more or less than your original stake depending on how the bet is progressing.

Several football betting sites will give you the chance to choose between full cash out and partial cash out, with the latter allowing customers to use slider functionality to choose what part of their bet to close out. This is an especially popular feature when it comes to in-play betting on accumulators.

BrandSports with Cash OutCash Out - InPlayCash Out - AutoCash Out - PartialVisit Site
Established 2001
31 Yes Yes Yes
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Established 2020
27 Yes No Yes
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply. Gamble responsibly. www.begambleaware.org
Established 1997
25 Yes No No
Min deposit £/€/$10 • Offer is valid until 10/07/2022 23:59 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 on Tennis market • Min odds 1/2 (1.50) • Free Bets expire after 10 days and valid only for Tennis • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & Full T&C’s apply.

Bet Builder

Several bookmakers such as bet365 and Paddy Power now offer customers the chance to place a bet builder when it comes to certain football matches. It works in a similar way to an accumulator, although a bet builder refers to an accumulator with selections from the same game. A customer will combine a number of different selections for one match and the odds will multiply in the same way as a normal accumulator bet.

This bet is also known as a same-game multi and can be a great way to bet on a match you are planning to follow or watch. You can predict the team to win, a player to score, bookings or red cards, shots on target, numbers of corners etc and combine them all together in one bet.

BrandInPlay FootballLive Streaming - FootballFootball BetBuilderVisit Site
Established 1997
Yes Yes Yes
Min deposit £/€/$10 • Offer is valid until 10/07/2022 23:59 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 on Tennis market • Min odds 1/2 (1.50) • Free Bets expire after 10 days and valid only for Tennis • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & Full T&C’s apply.
Established 2001
Yes Yes Yes
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Established 2007
Yes No Yes
New customers. Max £10. 200% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18+. BeGambleAware.org

Acca Insurance

There are bookies such as William Hill who have acca insurance and we always recommend checking this out if you enjoy placing football accumulators. The beauty of acca insurance is that there’s a chance to get money back if your bet loses by one leg, with a number of customers often narrowly missing out on their multiple wager.

The money back offer can either be returned as cash or a free bet depending on the bookmaker. It certainly softens the blow of narrowly losing out on your accumulator bet.

BrandSports with Acca InsuranceMinimum Legs/SelectionsAcca Insurance - Max StakeBonusVisit Site
Established 1997
3 5 25 £40 In Free Bets When You Place Your First Bet Of £10
Min deposit £/€/$10 • Offer is valid until 10/07/2022 23:59 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 on Tennis market • Min odds 1/2 (1.50) • Free Bets expire after 10 days and valid only for Tennis • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & Full T&C’s apply.
Established 2008
30 5 20 Bet £10, Get £30 in Free Bets
New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Full T&Cs apply. 18+. Play Responsibly www.begambleaware.org.
Established 2007
40 5 20 Bet £10 Get 20£ in Free bets
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. Play Responsibly. www.begambleaware.org.

Enhanced Odds

We always look out for enhanced odds when it comes to our football betting. UK bookmakers like 888sport often offer enhanced football odds, with customers often able to access bigger prices on the most popular matches.

Bookies such as Paddy Power and bet365 will also have enhanced odds when it comes to the full-time result betting market. That means that if you have a strong fancy for a team to win, you can take the enhanced odds but it also means you can’t tie in any other promotion with this selection.

£40 In Free Bets When You Place Your First Bet Of £10

Types of Football Betting Markets

It’s not an exaggeration to say that the best UK football betting bookies offer hundreds of pre-match markets for Premier League football betting and other popular leagues. In addition to the individual matches, there is the chance to enjoy antepost or outright betting, where you can wager on the winner of a division or a top scorer.

We look at some of the most popular football betting markets in this section. There is often the chance to combine the selections in an accumulator and it’s good to understand the pros and cons of each market before going ahead and choosing the right football bets for you.

1x2 Betting

1x2 betting is also known as the full-time result market.

It’s a simple case of either choosing the home team, the away team or the draw as the outcome after 90 minutes. This is a three-way market and many customers will look to combine a number of full-time results in an acca, which generates bigger odds than betting the single.

Both Teams to Score (BTTS)

BTTS is a great football betting market by virtue of its simplicity. You either choose the 'yes' option (both teams to score at least one goal) or the 'no' option (at least one team fails to score a goal).

Again, punters like to mix and match the both teams to score market from a variety of different matches to create a BTTS football accumulator.

Total Goals Over/Under

You also have the choice to bet on the total goals market in a football match. The line is usually set at 2.5 Goals, which means you either bet 'over' (three or more goals to be scored) or 'under' (two or less goals to be scored). However, the line can sometimes be 1.5 or 3.5 and the best football betting bookmakers usually offer the chance to choose alternative total goals lines as well.

Handicap Betting

Handicap football betting provides customers with the chance to take an alternative angle.

For example, you might want to back the favourite to win emphatically and it might mean you back a team with a -1.5 goal handicap. This means you need them to triumph by two or more goals. Alternatively, you can back the outsider with a +1.5 advantage and still profit if they lose by a single goal. Handicap betting is perfect for punters who want to add extra value to their bet by not backing odds-on favourites in the full-time result market. Instead, you can boost the odds by giving the underdog a head-start on the scoresheet.

Corner Betting

Many customers like to swerve full-time result and goals markets. Instead, they will bet over or under for a certain number of corners being awarded. The majority of corners bets refer to the total corners in a match, so it doesn’t matter which team takes the corner kicks, providing that the total lands you a profit.

Double Chance Betting

As the name suggests, this football betting market allows you to choose two full-time result outcomes. For example, you might not fancy the home team, but you're unsure if the away side will do enough to win. In this case you can bet on the double chance selection, which covers the draw and the away team. This is a particularly good football bet if one of the selections you want to oppose is a short price.

BrandCash Out SportsAcca InsuranceBet BuilderInPlay SportsVisit Site
Established 2001
31 No Yes 31
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Established 2020
27 No No 27
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply. Gamble responsibly. www.begambleaware.org
Established 1997
25 Yes Yes 16
Min deposit £/€/$10 • Offer is valid until 10/07/2022 23:59 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 on Tennis market • Min odds 1/2 (1.50) • Free Bets expire after 10 days and valid only for Tennis • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & Full T&C’s apply.

Promotions Offered by Football Betting Websites

Welcome offers are ready to be claimed at all of the best online football betting sites we recommend on this page. This is an ideal way to get started with a bookmaker essentially offering you an incentive for opening up a betting account. Similarly, there are a number of existing customer promotions that can be enjoyed along the way and we recommend you’re aware of how they work when you sign up.

Free Bets

A free bet will typically be offered to a customer when they register with a football betting site. It is often the case that you will need to make a first deposit into your betting account. It usually follows that you need to place a first bet and it might be that this needs to be wagered at minimum odds.

You may also get free bets as part of existing customer promotions. Loyal customers will also receive free football bets in their account on a sporadic basis, with the best bookies always looking to keep punters interested.

Bet X Get X

A football betting site might typically have a new customer bonus where you bet a certain amount to get free bet credit in return. Free bets differ from bookmaker to bookmaker, with customers needing to deposit and bet a minimum amount. For example, at the time of writing 888sport offers new customers £40 when they bet £10, as well as an extra £10 to spend at their online casino.

There is generally also a minimum odds requirement and the free bet is awarded to you after the initial qualifying bet is settled.

Deposit Bonus

Some top football betting sites reward you with bonus cash when you have made a first deposit. This is known as a deposit bonus and it’s great to see the money made available straight away. There are usually wagering requirements before any withdrawal can be made. This means you need to turn the money over a certain number of times at minimum odds.

BrandAcca Insurance - Y/NLoyalty ProgrammeSports X Acca InsuranceAcca Insurance - Max StakeVisit Site
Established 2019
Yes No 1 50
18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org
Established 1997
Yes Yes 3 25
Min deposit £/€/$10 • Offer is valid until 10/07/2022 23:59 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 on Tennis market • Min odds 1/2 (1.50) • Free Bets expire after 10 days and valid only for Tennis • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & Full T&C’s apply.
Established 2007
Yes Yes 40 20
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. Play Responsibly. www.begambleaware.org.

Online Football Betting Tips

There are a number of important things to remember when it comes to football betting strategy. We would recommend that all readers follow our advice and avoid the potential pitfalls that can come with online football betting. While we can never guarantee you winning bets or an overall profit, it can pay to follow these guidelines and hopefully give yourself the strongest possible chance of a return on your investment.

Compare Odds to Get Best Prices

The reason why we recommend holding a number of betting accounts is that you can effectively shop around for the best football odds every time. If you fancy a particular team to win or both teams to score in a certain match, it pays to compare prices between all the leading bookmakers.

You might be surprised to find Bookmaker A has 8/11 for a certain team to win and Bookmaker B has 1/1. Naturally, taking the biggest football betting odds on a consistent basis means you will leverage more profitable returns every time you back a winner.

Follow Team News and Latest Stats

Before you go ahead and bet on a team’s odds that seem too good to be true, it might be worth checking out the latest team news. This might indicate that a number of key players are missing for a particular side, with some bettors actually waiting for the starting 11 to be announced before deciding which way to bet.

There are teams who are regularly missing players through injury or suspension and this can have a big bearing on the match odds and other markets. We also advise that you check out the latest stats for each team - which might indicate the probability of both teams scoring, conceding, winning corners, picking up bookings etc.

Watch Matches and Bet In-Play

While football betting stats can be hugely important when it comes to picking out the right markets and the best options within these markets, nothing quite beats the eye test. Some of the more successful football punters watch a lot of football matches and are able to make a more accurate assessment than customers who simply look at the expected goals numbers blindly.

Similarly, it’s imperative that you are watching a football match if you want to profit from in-play football betting. A football betting site’s odds are created by traders watching that games, but an eagle-eyed customer may be able to identify an in-play betting opportunity based on the action that they’ve seen since the match kicked off.

BrandIn-Play SportsCash Out In-PlayIn-Play MultisLive StreamingVisit Site
Established 2001
31 Yes Yes Yes
Established 2020
27 Yes Yes No
Established 1997
16 Yes Yes Yes

Combine Short Prices in Accumulators

Quite simply, you are unlikely to get rich from backing 1/10 shots on a Premier League coupon. Any time you back any football betting selection at odds-on, you are risking more stake than the potential profit you stand to win. However, that is not the case if you place an accumulator bet that features a number of selections.

Indeed, one way to get with a number of favourites is to put together a football betting acca as this will combine these selections in one big bet. The odds all multiply together - which means you can cheer on the favourites and get a handsome return if they all win. However, you should still feel strongly that each selection will win and not just add them lazily.

BrandSports with Acca InsuranceMinimum Legs/SelectionsAcca Insurance - Max StakeBonusVisit Site
Established 1997
3 5 25 £40 In Free Bets When You Place Your First Bet Of £10
Min deposit £/€/$10 • Offer is valid until 10/07/2022 23:59 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 on Tennis market • Min odds 1/2 (1.50) • Free Bets expire after 10 days and valid only for Tennis • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & Full T&C’s apply.
Established 2008
30 5 20 Bet £10, Get £30 in Free Bets
New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Full T&Cs apply. 18+. Play Responsibly www.begambleaware.org.
Established 2007
40 5 20 Bet £10 Get 20£ in Free bets
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. Play Responsibly. www.begambleaware.org.

Always Gamble Responsibly

Last but certainly not least, you should make sure that you always bet within your means. No football betting customer wants to lose with their bet, although you should only really gamble what you can afford to lose. There is no such thing as a banker and lots of short-priced selections don’t end up winning – indeed, you are unlikely to make a long-term profit by backing favourites all the time.

All the football betting sites on this page give you an opportunity to set a deposit limit when you register a betting account. You can set a daily, weekly or monthly limit, while there are lots of other tools such as self-exclusion, reality checks and time outs to help you control your betting.

Popular Competitions for Football Betting

It naturally follows that UK football betting customers want to bet on the most popular football competitions, especially the English Premier League. When it comes to this league, along with competitions like the Champions League, La Liga, Serie A and Bundesliga, you will find that there are more available markets. The same applies with the European Championship, World Cup and Copa America.

In addition, there are also likely to be football betting promotions when it comes to fixtures for these popular leagues. These include acca-related offers, enhanced odds and even free bets. The best football bookies know that certain matches are going to generate a much larger number of bets than games in some of the more obscure competitions.

Premier League

The English Premier League is hugely popular, with football bookmakers creating hundreds of pre-match and in-play betting markets for each game. You can also place a bet builder on any game and there are regularly enhanced odds leading up to kick-off. There might also be money back specials relating to some of the more high-profile encounters and cash out is available for most markets. To help with your Premier League betting, check out our 8 essential Premier League stats to help you punt successfully.

Champions League

The Champions League is always a hit from an in-play betting perspective due to the fact that all games are televised. Football betting sites also have lots of accumulator promotions surrounding the competition as a number of the group games are played at the same time. You can expect to see price boosts and enhanced odds for some of the favourites in action.

Europa League

There can be some great football accumulator betting options for the Europa League, considering that the vast majority of games are played on Thursday nights. This also presents live betting opportunities on the various matches as they take place. Virtually every game in this competition has live markets available and you can sometimes land an edge over the bookie.

World Cup

The World Cup is always a huge football betting bonanza when the tournament comes around. Customers love the chance to bet on the World Cup winner and the Golden Boot, while many punters bet on the individual matches as well. It’s not uncommon to find around 500 pre-match betting markets for the top games, which means customers are spoilt for choice.

European Championship

When the leading nations across Europe compete in the European Championship, you can be sure that there are lots of promotions available at leading football betting sites. There could be money back specials, price boosts or enhanced odds, while customers placing a Euros football accumulator can often get a bonus or money back on their multiple.

FA Cup

FA Cup betting markets are practically endless, especially for high-profile televised games. During the early rounds, you'll have the chance to pick the underdogs you fancy to spring cup shocks. Any football betting site worth its salt will have extensive in-play betting coverage for every FA Cup match.

Spanish La Liga

You can expect a first-class betting service when it comes to La Liga, especially for El Clasico matches between Real Madrid and Barcelona. The Spanish League is usually included in accumulator bonus promotions, which means you can select Spanish top tier teams in your accas and get boosted odds, while every game will be covered in-play.

Italian Serie A

Bet on the top Italian Serie A games at the leading football bookmakers and choose from a wide range of betting markets. This includes bet builders where you can place a same-game multi on matches featuring teams such as Inter Milan, AC Milan, Juventus, Atalanta and Napoli.

Scottish Premiership

The best football betting sites in the UK offer plenty of betting markets on Scottish football. Bookies will roll out a number of promotions for bettors to enjoy for Old Firm clashes between Glasgow rivals Celtic and Rangers. The Scottish Premiership outright betting market is usually dominated by those two Glasgow giants, with Celtic and Rangers fans often backing their team to win the league before a ball is kicked.

English Championship

This is a highly popular division from a betting point-of-view. With 24 teams competing in the English second tier, there are always lots of football accumulator options. The English Championship betting markets are plentiful and you can bet in-play on every game throughout the season with top football bookmakers.


References

  1. Malta Gaming Authority
  2. BeGambleAware
  3. Gambling.com – Responsible Gambling
  4. National Debt Line
  5. FIFA
  6. International Association of Gaming Regulators
  7. The FA
  8. BGC - The Betting and Gaming Council

FAQ


Every football punter has different preferences when it comes to choosing a betting site, but we've done the research and listed the top football betting sites for you on this page. 888sport, FansBet, bet365 and MansionBet are consistently among the top football bookmakers online.

Placing a wager on football couldn't be easier. Once you have chosen your bookmaker just head to its football section and check out the match odds to find your selection. Click the odds that reflect your selection and they will then open in a betting slip that will appear on the same page. Choose the amount of money you would like to bet on and click 'Place Bet' to confirm.

A variety of factors go into calculating odds for football games including prior form, historical data, injury news, expert predictions, statistics and what is at stake. Traders will monitor how much money punters are placing on a given outcome and either shorten or lengthen the odds based on betting activity.

Yes! Online football betting is completely legal for residents in the UK with the licensed, trusted operators listed on this page. Look for the seal of approval from trusted gambling regulators such as the UK Gambling Commission and Malta Gaming Authority.

Most online gambling sites will allow you to place your free bet on a football accumulator. This has the added bonus of earning you far more profit as generally the odds will be far bigger on these types of bets. Remember, when placing a free bet your winnings will generally not include your stake, unlike when using real money.

When betting In-Play on live football it is crucial you are watching the proceedings. Take into account where the momentum is swinging, which team is on the front foot and how anxious or excited the crowd is in relation to the home team. Keep an eye on players regularly getting into scoring positions, or other players who are maybe one foul away from getting a yellow or red card.

This is up to the individual and their chosen betting strategy. Again, it is beneficial to use this option when viewing a football match in real time where you can use your judgment to determine whether or not things are going your way.

Acca Insurance gives punters their money back if one leg of their football accumulator lets them down. 888sport, Ladbrokes and BetVictor all offer acca insurance to their customers.

Betiton, mr.play Sport and FansBet are some new football betting sites that are well worth checking out if you're a football bettor in the UK.

The best football betting app is subjective and depends on your punting preferences - but you can't go wrong with bet365, 888sport, mr.play and MansionBet.

Contributors

Contributors

Hi, I'm Dean Ryan

"A passionate sports betting broadcaster and journalist with over 15 years spent in the gambling industry."

Interests
  • Sports Betting
  • Odds Compiling
  • Horse Racing

Reviewer since June 2016

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