Best Betting Sites UK: Online Bookmakers Ranked 2024

The best betting sites in the UK, ranked by our online betting experts. Compare licensed online bookmakers and claim a bonus when you sign up.

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  1. Our Top Pick
    1
    BetMGM UK Sports
    Established 2023
    Hide Details
    UK Betting Site of MGM Resorts International
    Exclusive 'Golden Goals' £2m Jackpot Game
    Official Betting Partner of Newcastle United
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    99
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetMGM is a new UK betting site from MGM Resorts International with a weekly free-to-play 'Golden Goals' predictor game with a £2 million jackpot for correctly predicting six correct scores.
  2. 2
    BzeeBet Sports
    Established 2022
    More Details
    Dual Bet Site & Casino Platform
    Free Bet Thursdays - Earn Free Bets Every Week
    Accumulator Boosts of up to 77%
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    99
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Bzeebet is a fresh betting site that already offers everything we expect from the best online bookmakers, including features such as live betting, cash out, bet builder and accumulator boosts.
  3. Multiple Daily Horse Racing Bet Boosts
    Impressive Selection of Virtual Sports
    Live Streaming of Esports Clashes
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    91
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    talkSPORT has partnered with BetVictor Group to create a slick new online bookmaker with enhanced accas, bet boosts and a flexible bet builder.
  4. Primary Shirt Sponsor of Burnley FC
    Football First Goalscorer Insurance
    Horse Racing '2nd to a Rag' Insurance
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    98
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Spreadex is the only UK betting site to offer traditional fixed-odds betting as well as sports spread betting and financial trading from the same account. It is also one of the few betting companies to offer credit facilities - meaning sports bettors can place bets without having to first deposit funds.
  5. World's Largest Pool Betting Operator
    Home of the Placepot & Exclusive Placepot App
    Never Beaten by SP on Horse Racing with Tote+
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    97
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    The Tote offers horse racing pool betting, popular with punters who place small stakes to win large amounts. Favourite bets include the Placepot (picking a horse to be placed in the first six races) and Jackpot/Scoop6 (picking the winner of six nominated races on a single day).
  6. 6
    Betfred Sports
    Established 2005
    More Details
    Official Sponsor of Super League Rugby
    Personalise Bets With #PickYourPunt
    'Super Extra Places' on Racing Every Day
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    CHELT50
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    93
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Betfred is a UK betting powerhouse that sponsors Royal Ascot and Super League Rugby. Acca bonuses, odds boosts, money-back specials and extra places are available every day, while you can also live stream tennis here.
  7. Long-Established Independent Bookmaker
    Unique Horse Racing Free Bet Refunds
    Racing Ambassadors Hayley Turner & Tom Cannon
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    96
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetGoodwin is the new online betting site from the independently-owned Goodwin Racing telephone betting service. This bookmaker offers a great variety of horse racing specials as well as 30 other sports betting markets.
  8. 8
    BetVictor Sports
    Established 1946
    More Details
    Choice Between Two Welcome Offers
    BV Loyalty Club - Weekly £5 Free Bet
    Free to Play 'Pick 6' Predictor Game
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    98
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetVictor is named after founder Victor Chandler (known as the 'Gentleman Bookmaker') and boasts superstar jockey Rachael Blackmore and football legend Harry Redknapp amongst its brand ambassadors. Weekly free bets and a choice of sign up offers are standout features here.
  9. Global Betting Company With 12 Million Customers
    Sponsors 'Unibet Road to Cheltenham' Series
    Racing 'Uniboost' - 3x Daily Odds Boosts
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    90
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Unibet have made a big splash in the UK with sponsorship of various teams and sporting events, including the Unibet Champion Hurdle at the Cheltenham Festival. Top National Hunt trainer Nicky Henderson and jockey Nico de Boinville are Unibet ambassadors and racing experts.
  10. Official Betting Partner of Inter Milan & Man City
    Profit Boosts For Bets on Sponsored Teams
    'Leo King' Sports Prediction Game
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    93
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    LeoVegas Sport is the online betting offering from a well-known casino brand that has upped its sports betting game recently through its sponsorships of Inter Milan and Manchester City - and its unique profit boost specials for both teams.
  11. 11
    Red Axe Play Sports
    Established 2021
    More Details
    Free Bet Mondays: Bet £50 Get £20
    Cashback on Losses (Multiple Sports)
    Non Runner No Bet For Cheltenham
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    90
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    RedAxePlay is a really easy betting site to navigate and is home to a slew of promotions - including loyalty bonus free bets, cashback deals and NRNB for the Cheltenham Festival.
  12. 25% Back on Weekly Losses
    Extra E/W Places For Golf Every Week
    Daily Free Bet Deal (Selected Markets)
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    90
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    QuinnBet is a betting site with a user-friendly interface and a really impressive range of promotions, including money-back specials for horse and greyhound racing, football and US sports.
  13. User-Friendly on Desktop & Mobile
    Comprehensive Football Market Coverage
    Sport Welcome Offer Comes With Slots Bonus
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    84
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    MagicRed does the simple things well as a solid sports betting option. The welcome offer gives you a free bet and the market coverage here is up there with the best.
  14. 14
    Bet365 Sports
    Established 2001
    More Details
    'Online Sports Betting Operator of the Year' 2023
    Live Streaming of Thousands of Events
    2 Goals Ahead Early Payout Offer
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    98
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    bet365 offers a comprehensive betting service, including live streaming of a huge range of sports, plus a unique 'Edit Bet' in-play option. This bookmaker won the award for 'Online Sports Betting Operator of the Year' at the 2023 Global Gaming Awards in London.
  15. Official Sponsors of West Ham United
    Daily 'Betway Boost' Price Enhancements
    Free Bet Club: £15 in Free Bets Every Week
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    95
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Betway boast various brand amabassadors including the likes of Robbie Keane, Kevin Pietersen and Katie Walsh. They also sponsor the Grade 1 Betway Queen Mother Champion Chase at the Cheltenham Festival.
  16. Sponsors of the BoyleSports Irish Grand National
    £5 Free Acca for Every 5 Accas Placed
    Free Bet if Second to the SP Favourite
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    95
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    BoyleSports is an independent Irish bookmaker which sponsors Coventry City FC and Birmingham City FC and is an official betting partner to Newcastle United FC and Wolverhampton Wanderers FC.
  17. Spread & Fixed-Odds Betting Options
    Horse & Greyhound Racing Streams
    Double Odds on Lucky 15s With 1 Winner
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    92
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Sporting Index has offered spread betting services in the UK since 1992. You can also access fixed-odds markets here, with promotions such as 75% acca boosts available.
  18. 18
    Bet UK Sports
    Established 2012
    More Details
    Brand Ambassador Adebayo Akinfenwa
    Live Streaming of UK Horse Racing
    Acca Club: £5 Free Bet Every Week
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    94
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Bet UK has former footballers Teddy Sheringham and Adebayo Akinfenwa, plus former jockey Peter Scudamore as brand ambassadors and UK betting experts.
  19. 19
    All British Casino - Sports
    Established 2012
    More Details
    Distinguishing ‘British’ Branding
    10% Next Day Cashback on Losing Bets
    Dual Online Betting & Casino Platform
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    94
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    All British Sports is a new addition to the All British Casino platform and uniquely offers 10% cashback on all your lost deposits via the 'Cashback' page, with no strings attached.
  20. Official UK Betting Partner of Fulham FC
    Golf Fantasy Game With £5k Prize Fund
    'Racing Sportsbook of the Year' 2020
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    92
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Fitzdares has offered a boutique bookmaker service to members of the exclusive Mayfair Club (The Fitzdares Club) since 1882, but has now launched an online betting site open to all.

Betting Site Offer of The Week: Bet UK Bet £10 Get £30

There are some cracking FA Cup quarter-finals down for decision this weekend as eight teams battle for a place in the last four of the world's oldest football competition.

Man City host Newcastle United on Saturday evening, while Liverpool travel to Old Trafford to take on Erik Ten Hag's Manchester United on Sunday afternoon.

Betting sites will have a host of FA Cup betting offers to get stuck into over the weekend. For us, the pick of the bunch is the Bet UK's bet £10 get £30 welcome offer. Sign up with this betting site and place a £10 bet at odds of 4/5 or greater to receive:

Any welcome bonus that triples your first stake is always a good one and compares favourably with other offers from UK betting sites. There's also a nice bit of variety to this deal, with a few different bet types covered.

Best Betting Sites UK - Our Picks

At Gambling.com, we understand that different people want different things from their betting site. You may have a strong affinity for a particular sport, like football or horse racing, or perhaps you like to place the majority of your bets in-play.

Browse the following categories to identify betting sites that match your preferences:

Best Betting Sites For Football

The best football betting sites have lots of perks and promotions specifically for football punters.

The following are three of the top online betting sites for football. You'll find they all have unique features that make them great betting options for the beautiful game.

1. BetMGM

This betting site is new to the UK but Premier League fans may already be familiar with BetMGM, seeing as they sponsor Newcastle United and have partnerships with Man City and Wolves.

BetMGM's 'Golden Acca' offer comes with five acca profit boosts every week on winning football accumulators. A successful treble will land you a 10% profit boost, which increases by 10% each time you add a leg, up to a maximum of 50% for seven legs.

There's also the 'Golden Goals' prediction game, which offers the chance to win up to £2million by correctly predicting six scores.

Our Expert Michael Butlin's Opinion:

"Like the majority of football punters, I find it hard to resist a cheeky accumulator on a Saturday afternoon or a treble on midweek European clashes.

"That's the main reason I enjoy betting with BetMGM - because other bookmakers don't offer the same value on their acca profit boosts.

"It's still early days for this betting site in the UK but I'd love to see football live streams available soon to take this bookie to the next level."

2. talkSPORT BET

It comes as no surprise that talkSPORT BET has a premium football betting service, as this is the betting arm of a media company known for its football coverage.

We like UK betting sites that reward loyalty and the 'Football Rewards Club' here does just that, with cash and free bets when you place £40+ on football.

The welcome offer comes with three £10 free bets for football. There's also the free 'Footie 4 Play' prediction game, where correct score predictions earn free bets and cash prizes.

3. Betfred

Betfred is one of the best betting sites for free football bets and is also home to lots of football live streams, so you can watch matches while you bet.

New customers get £40 in free football bets when they sign up. Once registered, free Premier League bets can be unlocked by betting in-play.

The 'Acca Flex' offer gives punters a choice between boosted acca profits (up to 50%) or acca insurance

There's also a promotion which doubles your first goalscorer odds if your player scores twice and triples them if they score a hat-trick.

Our Football Betting Sites Expert Michael Butlin's Extra Pick:

"I've used bet365 to bet on football for decades and I've found this bookie's prices are rarely beaten by other football betting sites. 

"Like a lot of other football punters, I've recently become a fan of bet builders, which makes bet365 a great option because they regularly boost the odds on same-game accas. 

"My favourite bet365 promo is probably the early payout offer. I've won quite a few bets from bet365 paying out whenever my team takes a two-goal lead."

Best Betting Sites For Horse Racing

All good betting sites in the UK must give horse racing special attention - especially at this time of the year with Cheltenham Festival fast-approaching. 

The best horse racing betting sites go the extra mile with a wide range of promotions for bettors to enjoy.

Here are our top three online bookmakers for horse racing betting in March 2024:

1. Spreadex

Spreadex gives you access to two different styles of betting in one betting site. 

The welcome offer comes with free racing bets for fixed-odds markets and free spread bets, where your profit/loss is determined by the accuracy of your prediction.

All major races from the UK and Ireland can be streamed live, along with meetings from further afield. In fact, Spreadex has a wider selection of racing streams than the other betting sites we've tested.

One of the best promos here is '2nd to a Rag Insurance' - money back as a free bet if your horse finishes second to a 33/1+ winner.

2. Kwiff

Kwiff is a unique betting site which uses the element of surprise to stand out from the crowd. For example, any bet can be randomly 'kwiffed' after it is placed, which boosts the odds significantly.

Our favourite promotion here is the '2nd Place Refund' which gives you money back if your horse finishes second to the SP favourite

You're also paid out as a winner if your horse crosses the line first and is demoted after a stewards' enquiry.

A selection of races from the UK, Ireland, France and South Africa can be watched live on the betting site and app.

Our Expert Diarmuid Nolan's Opinion:

"Kwiff does things a little differently to most betting sites with 'surprise' free bets on random markets.

"While this might not be for everyone, I really enjoy the 'kwiffed' feature, where your racing odds can be randomly boosted with any bet you place.

"The element of surprise adds a bit of extra excitement to things and the price boosts generally provide a lot of extra value."

3. BoyleSports

BoyleSports is an Irish bookie which sponsors some of the biggest events in Ireland like the Irish Grand National and the Galway Races.

Here you can get non-runner no bet for the Cheltenham Festival, best odds guaranteed, price boosts and extra each-way places. 

Over the years we've found that BoyleSports consistently has some of the best extra place terms in the business.

This is also another betting site that gives you money back as a free bet if second to the favourite in selected races.

Our Horse Racing Betting Sites Expert Diarmuid Nolan's Extra Pick:

"I view the Tote as an essential bookie for any serious racing punter and I'll often use this pool betting site to back less-fancied horses. 

"Because the money staked on a race is shared with winning punters, Tote payouts on unfancied runners are often bigger than they would be at fixed odds.

"I'm also a big fan of playing the placepot and trying to predict six horses to place on each day of the Cheltenham Festival has become something of a tradition for me. It's a small-stakes bet with the potential to win big and adds an extra bit of fun to my Festival betting."

Best Betting Sites For Golf

Golf punters expect betting sites to prioritise certain promotions that are specifically relevant to golf, like extra each-way places

There are lots of online bookies that don't have golf markets from a wide range of tours and tournaments, but the best golf betting sites provide all the options you could ask for, along with extra perks like free golf bets.

1. Coral

Coral has the best extra each-way place terms in the business when it comes to golf.

12 places were paid at 1/6 of the win odds for all majors apart from The Masters last year, where 10 places were paid at 1/5 of the outright odds.

This is also one of the only golf betting sites that pays 10 E/W places for regular PGA Tour events on a weekly basis.

Your £20 free bet from the Coral welcome offer can be used to bet on golf, while you also get free bets if your player misses the cut in selected tournaments.

Look out for the 'Odds Booster' promotion as well for enhanced prices, particularly when the majors are on.

2. BoyleSports

BoyleSports is a top choice for live golf betting. They have the best shot tracker of any betting site, allowing you to follow your player shot-by-shot with a live graphic.

This is also one of the only betting sites with live streams of selected holes (golf streams are generally hard to come by at online bookmakers).

Our favourite offer here - possibly the best golf betting offer in the UK - is the early payout deal that sees you paid out as a winner if your selection is the solo leader after Round 3.

Your player could lead by one shot at the close of play on Saturday evening and end up losing by three or four shots under the pressure of the final round, but it won't matter because you'll still win the bet.

Our Expert Kevin Taylor's Opinion:

"The early payout golf promo from BoyleSports is currently one of my favourite offers from any betting site in the UK.

"I might be biased here because it recently gave me a 55/1 winner on the PGA Tour - but it's a really solid offer because the third round leader often doesn't go on to win the tournament."

3. bet365

bet365's new customer free bets can be used to bet on golf. For example, a £10 bet will land you three free golf bets worth £10 each after you sign up.

This is a betting site known for offering early odds and is usually one of the first sites on a Monday morning to reveal prices for the week's PGA Tour, LIV Golf and DP World Tour events.

The 'Each-Way Extra' offer gives the bettor the option to customise extra place terms. You can add extra places for more security at lower odds, or remove places to increase prices.

Best Betting Sites For Bet Builders

Bet builders continue to grow in popularity at online bookies and the best betting sites now have promotions tied to same-game accas. 

Our top three betting sites for bet builders in 2024 are:

1. Bzeebet

Bzeebet offers a bet £20 get £20 free bet welcome bonus when you sign up. Once registered, you have access to one of the best bet builders around.

You can combine up to 30 legs from the same game and there are 10 sports with the bet builder option, including football, rugby, tennis, American football and basketball.

You can also combine bet builder markets from a range of games into a multi-match bet builder.

2. BetVictor

BetVictor is a long-established, reputable bookmaker and could have made our best betting sites list in a number of categories.

We particularly like their same-game acca, which comes with enhanced bet builder odds for big football matches.

There are no restrictions on the number of legs you can combine into your bet (max odds 1000/1) and the bet builder is available for nearly every match you can think of.

3. 10bet

The 10bet welcome offer gives new customers 50% of the value of their first deposit in free bets (up to a maximum of £50). 

The great thing about this offer is that you can use your free bets to place bet builders.

Again, there's no limit on the number of legs you can combine. The three sports with bet builders are football, American football and basketball.

Best Live Betting Sites

Most betting websites come with in-play options as standard, but the best online bookmakers put a real emphasis on live betting.

When reviewing sites, we look for a range of in-play markets, live streams and in-play offers like boosted prices.

These are our picks for the top 3 live betting sites based on the above criteria:

1. bet365

bet365 was one of the first UK betting sites to embrace live betting around the turn of the century and they continue to lead the way in this area.

The live streaming service at bet365 is second-to-none. Horse and greyhound racing, football, cricket, NBA basketball, NFL and tennis are just some sports that can be watched live at this betting site.

bet365's cash out feature is also industry-leading and you generally get better value than you can with other betting sites.

You can cash out a portion of your stake and leave the rest to run, or you can set an automatic cash out for your bet once the value hits a certain amount.

2. Unibet

Unibet is another online bookmaker that gives in-play betting the full treatment. Similar to bet365, the range of live streaming options is impressive.

Football bettors can watch FA Cup and Scottish Premiership live streams, as well as streams of selected international matches. 

Horse and greyhound races can also be watched live, along with darts, tennis and North American sports leagues like the NBA, NFL and NHL.

There's even an 'In-Play Free Bet Club' that rewards in-play punters with free bets.

3. Betway

Betway is one of the UK's most well-known betting companies, sponsoring major football clubs like West Ham and big races like the Champion Chase at Cheltenham.

Betway is also home to live betting features that you won't find at many other betting sites. For example, cash out is available across nearly every football market.

The live streaming service isn't as extensive as bet365's, but you can watch lots of horse races, as well as some football matches and every single NBA basketball game.

'Betway Boosts' are also worth mentioning as they give you some of the best enhanced prices in all of online betting.

Best Betting Sites For Promotions

Betting sites should come with a range of offers and promos like free bets, price boosts and money-back specials.

These are our top three betting sites for new and existing customer promotions:

1. QuinnBet

QuinnBet's welcome offer gives you 50% of your first day losses back up to a maximum of £35, but it's this betting site's existing customer promos that really catch the eye.

Racing punters can take advantage of 12 special offers, including extra places every day, money-back specials, and profit boosts on forecasts, tricasts and yankees.

We counted a total of 10 ongoing promotions for football, a lot of which are unique to QuinnBet. 

For example, 'Crossbar Insurance' gives you money back on all goalscorer bets if the crossbar is hit at any stage during a match.

Our Expert Michael Butlin's Opinion:

"I've seen lots of bookies offering enticing welcome offers over the years and then failing to deliver for their existing customers after they've signed up.

"The UK online betting scene is extremely competitive, so a bookmaker should be expected to keep punters engaged with plenty of ongoing promotions. Otherwise they'll take their business elsewhere.

"That's why I'm a big fan of QuinnBet. They've clearly made an effort to look after their existing customers with unique promos and offers. More UK betting sites should follow their lead."

2. Coral

Coral's welcome offer comes with great value and gives you plenty of choice with your £20 free bet, when you sign up and bet £5 at odds of 1/2 or greater.

Coral's 'Racing Super Series' pits you against other bettors in a prediction game with a £25,000 prize fund

The 'Football Super Series' rewards you with £100 cash and free bets for correctly predicting four match stats.

We also love the '5/1 Racing Offer'. Back a winning horse at 5/1 or bigger and you'll get a free bet worth up to £10 on top of your winnings.

3. BetGoodwin

There's always a great selection of promos to choose from at BetGoodwin, most of which centre around horse racing. 

Best odds guaranteed comes as standard and there are up to five money-back specials available at any time.

There's money back as a free bet if your horse is beaten by a nose, if it's second to a 50/1+ winner, or if it falls at the last fence when in front.

We also like knowing we're betting with a reputable bookmaker, since this is the same company behind the well-known Goodwin Racing telephone betting service.

Best Online Bookies For Tennis

The best tennis betting sites are those that have the most promotions for the Grand Slams but also give attention to regular ATP and WTA events, as well as lesser-known competitions.

You should have plenty of tennis betting options every day and the best online bookies should have offers that are unique to this popular sport with punters.

1. Parimatch

Parimatch is one of the very best betting sites for live tennis betting.

That's largely thanks to in-play match graphics which give you instant updates, as well as user-friendly statistics which can really help inform your bets.

The site is really easy to navigate and does the simple things well, delivering valuable bonuses that are easy to grasp, like tennis odds boosts and tennis acca profit boosts.

Downloading the Parimatch app is a smart move if you plan to place your bets easily on mobile - which is backed up by a 4.7/5 average rating from 3,700 reviews on the Apple App Store.

2. Unibet

Unibet is one of the only tennis betting sites that has live streams of matches, including the best women's clashes from the WTA.

You'll also get tennis free bets as a reward for regular betting, while the enhanced odds at Unibet ('Uniboosts') are some of the best in the online betting business.

Even if the odds aren't boosted on a market, our price comparison tests have shown that Unibet consistently has some of the best odds for tennis betting.

3. 10bet

10bet is another online bookmaker that recognises the popularity of in-play betting with tennis punters.

If you place bets on regular tennis markets throughout the week, you'll be rewarded with free bets for in-play tennis markets.

There are also profit boosts for tennis accumulators. The boosts start at 5% for successful trebles, while a 10% boost is applied to winning four-folds.

The boost increases as you add more legs, all the way up to 100%.

Best Betting Sites For The Six Nations

The Six Nations is in full swing and the best rugby betting sites are bringing their top offers to the table throughout the tournament.

Here are a few of the best betting sites for the Six Nations:

1. BetMGM

Look out for BetMGM's 'Golden Try' offer during the Six Nations, which gives you a 100% profit boost on nominated rugby markets.

You get £40 worth of free bets for placing your first £10 bet with BetMGM's welcome offer. 

The good news for rugby fans is that £10 from this bonus can be used on a Six Nations accumulator.

Another £10 free bet can be placed on a Six Nations bet builder when you sign up as a new customer.

2. BoyleSports

BoyleSports has become known as a go-to betting site for early payout deals across a range of sports, including rugby.

With BoyleSports, your bet is paid out as a winner if the team you've backed takes a 14-point lead in any Six Nations game. 

We've seen some big comebacks in the Six Nations in the past, so this is definitely one of the better promotions around.

BoyleSports also have a range of enhanced prices during each Six Nations weekend, while their welcome offer gives you £20 in Six Nations free bets when you bet £10 as a new customer with this betting site.

3. bet365

bet365 is another betting site with an early payout deal for the Six Nations, although the terms aren't quite as good as they are with BoyleSports.

With bet365, you're paid out as a winner if your team takes a 17-point lead.

You get profit boosts on rugby accumulators (up to 77%) depending on the amount of legs you have in the bet.

bet365 is also one of a select few rugby betting sites allowing you to place bet builders. A lot of online bookies don't have the bet builder option for rugby, but bet365 gives you the option to combine up to 12 markets from the same game.

Award-Winning UK Betting Sites 2024

Award-Winning Betting Sites

A good way to identify the best betting sites is by looking at the most recent online betting award winners.

Here are some of the best UK betting sites that have won awards in recent years:

🏆 Online Sports Betting Operator of the Year 2023: bet365 (Global Gaming Awards)

🏆 Best Customer Service Company of the Year 2023: Casumo (International Gaming Awards)

🏆 Best Football Betting Operator 2023: William Hill (EGaming Review Awards)

🏆 Best Horse Racing Betting Operator 2023: William Hill (EGaming Review Awards)

🏆 Mobile Operator of the Year 2023: LeoVegas Sport (International Gaming Awards)

🏆 Sportsbook Operator of the Year 2022: bet365 (SBC Awards)

🏆 Esports Operator of the Year 2022: Betway (SBC Awards)

More Betting Site Rankings

🏏 Cricket Betting Sites

🏁 F1 Betting Sites

🎯 Darts Betting Sites

🎱 Snooker Betting Sites

🥊 Boxing Betting Sites

🏀 NBA Betting Sites

🏈 NFL Betting Sites

Our UK Betting Sites Experts

Our Gambling.com review team is made up of industry veterans and keen sports bettors. Get to know the people who compare and rank the UK's best betting sites here:

How we Review Betting Sites

We review UK betting sites by registering an account with all available licensed online bookmakers.

We then place bets and try out betting sites in the same way any other punter would.

Here are some of the criteria we use to test and compare bookies:

Responsible Gambling Online

The best betting sites must take responsible gambling seriously. 

Remember, for the vast majority of us, betting is entertainment rather than a source of reliable income. 

Here are a few tips to help you bet safely and responsibly at UK betting sites:

Why we Highlight Betting Sites With UKGC Licensing

As mentioned throughout this guide, the UK Gambling Commission seal of approval is a must for reputable betting companies. 

The UKGC is one of the most respected regulatory bodies in the world of online betting and there are a number of reasons why it has gained such a reputation:

The Final Word From Our Experts on Betting Sites

Our March 2024 best betting sites UK guide was designed to help you find online bookmakers that suit your preferences. 

Consider what you want from a bookie and click through to our in-depth reviews if you ever need more information on a particular site. 

Most importantly, no matter which betting sites you choose to gamble with, keep your online betting fun by gambling responsibly.

Don't forget to check this page regularly for the latest rankings, as our list of online bookmakers changes when we update it with our latest findings.

Promotions From UK Betting Sites

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