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See our selection of the newest betting sites below and choose whats right for you.
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New betting sites must offer an exciting point of difference if they are to stand a chance of cracking the competitive UK market and attracting new players. They are going up against all of the world’s most iconic online gambling companies, from online pioneers such as Bet365 to industry stalwarts such as William Hill and Ladbrokes. These new UK bookmakers must, therefore, work really hard to tempt new customers, and they often provide compelling reasons for you to sign up for an account.
Increased competition is great for punters because it allows you to benefit from appealing bonuses, better odds and an improved user experience. It makes sense to sign up for multiple accounts at rival bookmakers, as this allows you to receive a wealth of different bonuses and always grab the best odds on any sporting event or casino game you are interested in.
Most new UK betting sites will promote appealing welcome bonus offers, but they also have to offer advanced technology, above-average prices and much more to muscle their way into the established UK market. You will miss out if you do not take advantage of the measures these sites take in order to drum up new business. This guide highlights the key features you should look out for before deciding which new online bookies to register with.
| Brand | Free Bet Value | Minimum Deposit | Matched Deposit? | Includes Casino Bonus? | Visit Site |
|---|---|---|---|---|---|
|
| 30 | 10 | No | Yes | Visit Site |
| Sig terms: Min deposit of £/$/€10 • A qualifying bet is a ‘real money’ stake of at least £/$/€10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal at any time • Withdrawal restrictions & full T&Cs apply | |||||
|
| 10 | 10 | No | No | Visit Site |
| 18+ New Customers Only. Minimum Deposit and wagering on sport to activate the Free Bet is £20. Customers who deposit using Neteller, Paysafe, Skrill or Skril 1-Tap will not be eligible for any free bet offer.BeGambleaware.org | |||||
| 10 | 5 | No | No | Visit Site |
| *New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets bets won’t apply. Payment method restrictions. Available 12:00, 4/5/2021 until 11:59, 11/5/2021. One Free Bet offer per customer, household and IP Address only. 18+. T&Cs apply | |||||
The vast majority of new online bookmakers will offer a welcome bonus to encourage you to sign up for an account. You typically have to match a minimum deposit and use some of your own money to unlock this sign-up bonus. A classic bonus offer is “bet £10, get £10”, which means you deposit £10 of your own money and receive £20 in credit to play with.
You will find terms and conditions attached to these welcome bonuses. For example, you might have to wager it at odds of 1/2 (1.50) or higher to qualify, or the minimum odds might be 3/4 (1.75) or evens (2.00). You generally have to use your welcome bonus within a specified period such as 14 days. Most welcome bonus offers for UK players are free bet tokens, meaning the stake will not be included in any winnings.
Some new betting sites will offer even more attractive sign-up bonuses. You might receive £30 in free bets and a £10 casino bonus if you deposit just £10 of your own money at a new bookmaker. Another might offer a 100% welcome bonus up to £100, meaning you deposit £100 and get £200 to play with. You will also find the odd risk-free, no deposit bonus, and some creative promotions will give you double the odds, paid in cash, on your first wager.
The next job for new UK betting sites is to keep customers happy and loyal. Great odds, a superb user experience and immaculate customer service can help, but they will generally offer ongoing promotions and loyalty schemes to keep you interested. You can find short-term promotions on sporting events, boosted odds on big games, prize draws, and much more, while many new bookmakers allow you to rack up loyalty points as you play. These points can be exchanged for free bets and other prizes.
| Brand | Free Bet Value | Loyalty Programme | Free Bet Expiry | Bonus | Visit Site |
|---|---|---|---|---|---|
|
| 30 | Yes | 7 Days | Bet £10, Get £30 in Free Bets + £10 Casino Bonus | Visit Site |
| Sig terms: Min deposit of £/$/€10 • A qualifying bet is a ‘real money’ stake of at least £/$/€10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal at any time • Withdrawal restrictions & full T&Cs apply | |||||
|
| 10 | Yes | 14 Days | Bet £20, Get £10 | Visit Site |
| 18+ New Customers Only. Minimum Deposit and wagering on sport to activate the Free Bet is £20. Customers who deposit using Neteller, Paysafe, Skrill or Skril 1-Tap will not be eligible for any free bet offer.BeGambleaware.org | |||||
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| 10 | Yes | 7 Days | Bet £10 Get £30 In Free Bets | Visit Site |
| *New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets bets won’t apply. Payment method restrictions. Available 12:00, 4/5/2021 until 11:59, 11/5/2021. One Free Bet offer per customer, household and IP Address only. 18+. T&Cs apply | |||||
One of the easiest ways for a new UK online bookie to make a splash is to offer greater value on sporting events. For example, if most bookmakers are offering between 11/10 (2.10) and 6/5 (2.20) on Everton winning a Premier League match, a new online betting site might offer more attractive odds of 5/4 (2.25). Several new UK bookmakers offer market leading prices on a huge range of sporting events.
This helps them stand out on odds comparison grids and generate a reputation for offering punters great value. You will earn more money from each winning bet if you shop around for the best odds, and new bookmakers often offer the most attractive prices in the business. Signing up for accounts with these new betting sites can, therefore, make the difference between securing a profit or incurring a loss over the course of the year.
Many new online bookies will also run enhanced odds promotions. If Novak Djokovic is priced at 4/6 (1.66) to win a big tennis match, a new betting site might offer boosted odds of 2/1 (3.00). You will be limited in terms of the amount you can wager at these boosted odds, but these promotions are very attractive.
| Brand | Sports with Price Boosts | Daily Racing Boosts | Daily Football Boosts | Bonus | Visit Site |
|---|---|---|---|---|---|
|
| 2 | Yes | Yes | Bet £10, Get £30 in Free Bets + £10 Casino Bonus | Visit Site |
| Sig terms: Min deposit of £/$/€10 • A qualifying bet is a ‘real money’ stake of at least £/$/€10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal at any time • Withdrawal restrictions & full T&Cs apply | |||||
| 2 | No | Yes | Bet £20, Get a £20 Free Bet | Visit Site |
| New customers only. Qualifying bets must be placed before midnight 31/12/20. £10 Free bet credited when your first bet on Glory Goals settles. Min odds 1.6. Free bet min odds 1.1 and must be used in 7 days. 18+ BeGambleAware. Full terms apply. | |||||
| 34 | No | Yes | Bet £100, Get £100 in Free Bets | Visit Site |
| New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply www.begambleaware.org | |||||
New betting sites in the UK will generally offer a huge range of payment methods for you to choose from. They are desperately trying to seize market share from more established rivals, so they cannot afford to leave any stone unturned. They need to appeal to as many potential customers as possible, so they typically provide a long list of deposit and withdrawal methods.
You will always find debit cards listed as payment methods at new bookmakers. However, many will go a lot deeper, by offering e-wallets like PayPal, Skrill and Neteller, and other interesting options such as Trustly, SEPA, Sofort, PaySafeCard, GiroPay, Zimpler, Siru, Boku and more.
You will also find that some new online bookmakers allow you to make payments in cryptocurrencies such as Bitcoin, Litecoin, Bitcoin Cash, Ripple and Tether. This facilitates fast, secure, cheap user-to-user transfers, making the process swift and efficient for both parties.
The best new betting sites will offer free and instant deposits, while most withdrawal methods should also be free. They should specify withdrawal times in the terms and conditions, and you should not have to wait more than two or three business days. Some new online bookmakers allow rapid withdrawals using certain methods, which is a great benefit for customers.
Also, check out the deposit and withdrawal limits permitted, usually a new uk betting site cater to casual players, others are better for high rollers, and some try to appeal to a wide range of punters.
New betting sites should take advantage of the latest technological advances to ensure they can compete with the best online bookmakers in the business. These are some key features to look out for when selecting a new bookie:
If these factors are important to you when signing up for a new bookmaker, the table below lists some top bookies who have these on offer!
| Brand | Cash Out Sports | Acca Insurance | Bet Builder | InPlay Sports | Visit Site |
|---|---|---|---|---|---|
|
| 25 | Yes | Yes | 16 | Visit Site |
| Sig terms: Min deposit of £/$/€10 • A qualifying bet is a ‘real money’ stake of at least £/$/€10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal at any time • Withdrawal restrictions & full T&Cs apply | |||||
|
| 31 | No | Yes | 31 | Visit Site |
| Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. 18+. New players only. www.begambleaware.org | |||||
|
| 24 | No | No | 15 | Visit Site |
| 18+ New Customers Only. Minimum Deposit and wagering on sport to activate the Free Bet is £20. Customers who deposit using Neteller, Paysafe, Skrill or Skril 1-Tap will not be eligible for any free bet offer.BeGambleaware.org | |||||
There are plenty of exciting new betting sites for you to choose from. The first thing you must do is identify the safe, licensed, trustworthy new betting sites and stay away from the shady operators. Stick to the regulated, reputable new betting sites in the UK recommended on this page, and then focus on the features that matter the most to you.
Once you have ring-fenced the honest new bookmakers, it comes down to personal preference. One site might be particularly strong when it comes to football betting, while another might lead the way when it comes to tennis, esports or progressive jackpot slots. You might prefer the colour scheme, aesthetics, layout and interface at one site to another.
You should also consider the betting limits, deposit limits, how much the qualifying bet is to claim the welcome bonus and withdrawal limits that would suit your bankroll, and your preferred payment methods. Yet there are several factors that you should demand from all-new online bookmakers before signing up: a UK licence, cutting-edge software, a superb overall user experience, helpful customer service, a strong in-play betting service, a great mobile app and a commitment to responsible gambling. Read on to learn more about all of these points.
All new betting sites targeting new players in the UK should be licensed and regulated by the UK Gambling Commission. The 2005 Gambling Act set up the UKGC and tasked it with regulated commercial gambling in the UK. Its remit includes online and land-based bookmakers and casinos, and the National Lottery.
The UKGC aims to protect the interests of punters, prevent harm, raise standards in the gambling market and bolster regulation. It ensures that all new betting sites uphold the highest standards in honesty, fairness and responsibility.
Staff will carry out reviews and visits, impose licence conditions, review financial information and provide new UK betting sites with guidance to help them stay on the straight and narrow.
If an online bookmaker does not comply with these strict licencing requirements, the UKGC will take regulatory action. You should therefore stay well clear of any unlicensed operators that try to target UK players without working with the UKGC. They are liable to rip you off, so stick to licensed, regulated operators that will treat you fairly and with respect at all times.
The best new betting sites will team up with leading betting software providers to offer customers a polished experience. This sector of the market is extremely competitive, so new online bookmakers have some important decisions to make. However, the result should always be a seamless experience that allows you to place bets quickly and with minimal fuss.
New sports betting sites have two clear options when they launch: develop their own proprietary technology or use a white-label provider. A bookmaker will need a large team of odds compilers and a large development team to create its own odds and maintain its platform. Even the largest and most established bookmakers, such as Bet365, Paddy Power and William Hill use OpenBet software, which offers a high degree of customisation to these operators, allowing them to significantly differentiate from one another.
Many new online bookmakers choose to use a respected, award-winning white-label provider such as SBTech or Kambi to power their sports betting platforms. That allows them to offer a wealth of markets on a huge range of online sports betting without having to employ an army of odds compilers and developers.
You will often find that the layout, the betting markets and even the odds are the same at these sites. They can then provide a unique experience by choosing their own bonuses and promotions, and adding their branding and colour schemes onto the platform. We will highlight the software that each of the new UK betting sites vying for your attention uses, so you can check they are licensed firms.
Kambi and SBTech are the most popular sportsbook providers among new online bookmakers, while Inspired Gaming powers a lot of virtual sports. Betradar is the go-to provider of live data, Geneiety is a multi-channel platform and OpenBet is an industry titan, so these are always good names to look out for.
Typically a new bookie will invest in offering their customers a very strong user experience. You should find sports betting, in-play betting, casino, poker, promotions and so on broken down into different sections on a menu at the top of the homepage. You will generally see the list of sports that the bookmaker covers running down the left of the homepage. You should be able to navigate between different sports and find leagues, tournaments and matches with ease.
The best online bookmakers will offer a search function to speed up this process. This search functionality should clearly and intuitively display different betting options whenever you click on a particular game, and the bet slip should be simple to use. It should tell you the amount you stand to win after you enter your stake, and clearly list your multiple wagering options when you add more than odds selection to the slip.
The betting platform should be clean, uncluttered and aesthetically pleasing. The best new bookies strike the right balance between a neat design and rich features that highlight exciting, upcoming betting markets that you might be interested in. They also provide educational material, such as how-to guides, stats, tips, results, a calculator and more.
You should be able to access an FAQ that answers pertinent questions. Terms and conditions should lay down the betting rules in a concise fashion. The site should outline the security measures it takes, the details of its licence and its commitment to responsible gambling.
New online bookmakers should also include a great customer service department. They will allow you to choose from live chat, phone and email, and have representatives waiting to help you 24/7, 365 days a year. Wait times should be short, and the staff should be polite, helpful, friendly, accommodating, efficient and knowledgeable, while many are also multilingual. This all contributes to an excellent all-round customer experience at the best new betting sites.
In-play betting is now more popular than pre-match wagering among UK punters and it is easy to see why. You can watch the game, gain a feel for how well each team is playing and then make your bet from a position of knowledge. You also find that the odds compilers are reacting just as quickly to developments as you are, giving you more opportunities to exploit weaknesses in their decisions.
The best online bookies have a dedicated section for live, in-play betting. They cover a range of sports in excellent depth, and provide a breadth of live betting markets for you to choose from. At the very least they should provide live stats as the action unfolds. Some live betting sites offer an interactive graphic featuring live commentary from each game, while the best new UK bookmakers allow you to stream the action and bet on it, all in one place which is a key attraction to the modern day bettor.
| Brand | Live Streamed Sports | Live Football | Live Tennis | Live Horse Racing | Visit Site |
|---|---|---|---|---|---|
| 9 | Yes | Yes | Yes | Visit Site |
| Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. | |||||
|
| 6 | Yes | Yes | No | Visit Site |
| New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply www.begambleaware.org | |||||
|
| 2 | Yes | No | Yes | Visit Site |
| Sig terms: Min deposit of £/$/€10 • A qualifying bet is a ‘real money’ stake of at least £/$/€10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal at any time • Withdrawal restrictions & full T&Cs apply | |||||
The best new betting sites UK work perfectly on mobile devices. Many have a dedicated betting app for iOS, Android and Windows phone users, while others are mobile optimised and can be accessed from your browser. This allows you to enjoy sports betting and casino games at the touch of a button, whether you are out and about, commuting to work or lying on the sofa.
New betting sites tend to offer slicker mobile betting platforms than some of their established rivals, as they adopt a mobile-first strategy. They take advantage of all the latest technological developments to offer a quality betting experience on all manner of devices. You should be able to rapidly find betting markets you are interested, and then place wagers with a few taps of the finger.
The best new online bookies have feature-rich apps that allow you to stream sporting events, enjoy live betting and choose from hundreds of different slots, table games and live dealer games. You should demand availability, compatibility, reliability, speed and user-friendliness from new betting sites on mobile devices. Reliability is a particularly crucial concern, as some apps crash at inopportune moments, so you should stick to reputable mobile betting sites that are consistently dependable.
| Brand | iOS App | Android App | Mobile Live Streaming | Bonus | Visit Site |
|---|---|---|---|---|---|
|
| Yes | Yes | Yes | Bet £10, Get £30 in Free Bets + £10 Casino Bonus | Visit Site |
| Sig terms: Min deposit of £/$/€10 • A qualifying bet is a ‘real money’ stake of at least £/$/€10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal at any time • Withdrawal restrictions & full T&Cs apply | |||||
|
| Yes | Yes | Yes | Open Account Offer - Up to £100 in Bet Credits for new customers at bet365 | Visit Site |
| Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. 18+. New players only. www.begambleaware.org | |||||
| Yes | Yes | Yes | Double the Odds, Paid in Cash | Visit Site |
| 18+ New Customers Only. Bet must be placed using real money in combination with the Odds Boost Token. Offer applies to Sport bets only. Maximum total stake is £10. Each way bets are a maximum of £5 each way (£10 total stake). Customers have 60 days after registration to use the Odds Boost token. T&Cs apply. BeGambleaware.org | |||||
New UK online betting sites often dedicate a specific section to virtual sports betting to capitalise upon its growing popularity among punters. You can place wagers on virtual football, horse racing, greyhounds, darts, tennis, cricket, trotting, motorsports and more. Some high-quality online bookmakers will offer a wide range of different virtual football games to bet on in order to provide variety.
You can bet on virtual sports on a 24/7 basis, which is great for night owls faced with a dearth of real-life betting markets. The virtual sports games have grown increasingly sophisticated in recent years, and the list of betting options on offer has also shot up, so it is easy to see why placing a virtual sports bet is so popular right now. RNG (random number generator) software powers all of these games, which ensures the outcomes are fair.
The UKGC will monitor these RNG algorithms to make sure they are genuinely random, transparent and trustworthy.
New bookies will often pull out all the stops in a bid to keep customers loyal. You will earn loyalty points for every bet that you place, and these points can be exchanged for free bets and other prizes. You can then work your way up through the tiers, earning increasingly lucrative rewards the higher you climb. Look out for short-term promotions, competitions and prize draws, as they all help you boost your bankroll over the course of the year.
VIP customers can expect to benefit from monthly cashback, a personal account manager, personalised bonuses and promotions, free spins at the casino, expedited payouts and other incentives, such as event tickets, trips and gadgets. You generally qualify for a VIP scheme by either placing a high volume of bets or placing large bets.
All licensed new betting sites will put responsible gambling at the heart of their business strategies. You should be able to find a dedicated responsible gambling section at these bookmakers, and you can look out for the following features:
New betting sites regularly work with groups that are dedicated to responsible gambling, such as GambleAware, GamCare, Gamblers’ Anonymous, GAMSTOP and Gambling Therapy. There is also a multi-operator self-exclusion scheme for UK gamblers, and the sites often provide links to organisations that protect minors from being exposed to gambling platforms, such Cyber Patrol and Net Nanny, while also providing general help and advice for parents.
| Brand | Time Out Option | Profit/Loss Totaliser | Deposit Limits | Stake Limits | Visit Site |
|---|---|---|---|---|---|
|
| Yes | Yes | Yes | Yes | Visit Site |
|
| Yes | Yes | Yes | Yes | Visit Site |
|
| Yes | Yes | Yes | Yes | Visit Site |
New betting sites will often provide exciting bonuses, market-leading odds and interesting promotions in an effort to compete with bigger bookmakers. The best new betting sites will invest significant sums in new customer acquisition, and punters can reap the benefits. New betting sites can compete with bigger bookmakers, but you must stick to licensed, regulated sites that will treat you fairly.
All new bookmakers should provide strong coverage of football, horse racing, tennis, cricket, rugby union, rugby league, motorsports, greyhounds, boxing, MMA, golf, darts, snooker and athletics. Many now put plenty of emphases on US sports like basketball, baseball and American football, while you will regularly find Aussie rules, Gaelic sports and more niche sports such as bandy, chess, cycling, lacrosse, handball, table tennis, trotting and volleyball, along with politics and novelty markets. Esports is another major focus for many new bookmakers.
All licensed new betting sites targeting UK players will adhere to strict responsible gambling measures. They will allow you to take time outs, self-exclude and impose limits upon your play, while providing a great deal of help and advice. However, unlicensed, unregulated bookmakers also tend to target UK bettors, and they should be avoided, as they often flout responsible gambling protocols.
It really depends upon your personal preferences, as you have to determine which features are the most important to you. However, some of the best new mobile betting sites include BetRegal, MansionBet, and Novibet. It is always worth signing up for multiple new betting sites, as you can then enjoy several variations of a betting bonus and be ready to quickly grab the most attractive odds on each sports betting market, so you should check out the mobile betting app of all the new online bookies listed on this page.
Most new betting sites are licensed by the UK Gambling Commission and you can trust them to uphold the highest standards of fairness, trustworthiness and responsibility. However, several shady new bookies continually vie for your attention, despite being unlicensed and unregulated. We can help you stay away from those sites and find a trusted online sportsbook to suit your needs.
The vast majority of new bookmakers offer free bets when you sign up for an account. Occasionally you will find promotions such as “double the odds on your first bet” instead, but a free bet is the most common welcome offer. Just remember that you will generally be unable to claim a free bet bonus using certain e-wallets, such as Neteller and Skrill, so it is generally best to use a debit card for your first deposit.
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