Betting Sites UK | Best & New Online Bookmakers July 2025

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We've reviewed over 175 licensed UK bookmakers to create this comprehensive guide to the best betting sites in July 2025. 

Our rankings feature trusted, established bookies and the best new betting sites launched this year.

We exclusively feature UKGC-licensed bookmakers that deliver proven quality, competitive odds and reliable service to UK bettors.

Each bookie on this page has been tested by our experts and rated highly by real bettors.

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Disclosure: If you visit other sites and make a deposit via links on Gambling.com, we may earn a commission at no extra cost to you. However, all reviews and recommendations remain commercially independent and follow strict editorial guidelines.
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  1. Valid Today:
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    Boosted Football Odds
    Live Streaming of UK, Irish & International Horse Racing
    In-Play Esports Betting
    Bonus Code
    Tooltip
    not required
    Live Streaming
    Tooltip
    No
    Our Rating
    Tooltip
    7.4
    Bet Builder
    Tooltip
    Yes
    App
    No
    Acca Insurance
    Tooltip
    Yes
    Esports betting is where Neptune Play stands out. We found that in-play Esports are plentiful, with live streams of the most popular competitive video games like League of Legends and Counter-Strike. All the latest odds boosts are flagged on the homepage, so it’s easy to access enhanced prices.
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    Bet Builder: Yes
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    Tote Sports
    More Details
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Bet442 Sport
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Betway Sports
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    Bet Builder: Yes
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    BetMGM UK Sports
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    Bet Builder: Yes
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    Bet Builder: No
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    Bet Builder: Yes
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    Casino Kings Sports
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Kwiff Sports
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Bet365 Sports
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Zet Bet Sports
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    Bet Builder: Yes
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    Bet Builder: Yes
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    10bet Sports
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Bet UK Sports
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    Bet Builder: Yes
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    Betano Sports
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    Bet Builder: Yes
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    Bet Builder: Yes
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    bwin Sports
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    Bet Builder: Yes
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    Coral Sports
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    Bet Builder: Yes
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    Bet Builder: Yes
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    Casumo Sports
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    Bet Builder: Yes
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    NetBet Sports
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    Bet Builder: Yes

Best UK Betting Sites Reviewed

Here's a closer look at some of the best bookmakers in our 2025 list. Click through to full bookmaker reviews for these sites and you'll find expert opinion alongside user comments and ratings.

Betfred

A view of the Betfred app loading screen

Betfred (Gambling.com rating 9.6/10) lives up to its 'Bonus King' moniker by offering an extensive range of promotions for existing customers and a high-value welcome offer.

The site has around 20 existing customer promos at last count – far more than most competitors - alongside consistently strong odds on major sports and a fast, reliable app

While markets are thinner for niche sports like cycling and sailing, Betfred is one of the very best betting sites UK punters can choose.  

Our full Betfred review has been recently updated for July 2025 with details of Betfred's latest betting offers and promos. 

Betfred Pros
  • Outstanding welcome bonus
  • Lots of existing customer offers
  • Valuable odds for major sports
  • Reliable customer support services
  • Betting app loads quickly and is easy to navigate
Betfred Cons
  • Not many markets for niche sports
  • Bet builder only allows 5 legs
  • Desktop experience could be improved
  • Better international racing markets elsewhere

bet365

bet365 football betting
A view of football betting markets on the bet365 site

bet365 (9.1/10) is one of the world’s most popular bookmakers, renowned for pioneering live betting with in-play features and live streaming – over 600,000 events are streamed annually. 

This global giant backs its reputation with a range of innovative promotions for existing customers, spanning 16 different sports with perks like early payout offers, acca profit boosts, and extra each-way places on big races. 

While the website’s busy layout can be a bit confusing for newcomers and the bookie doesn’t offer telephone support, bet365’s combination of competitive odds, frequent promotions, and live streaming services keeps it among the best betting sites in the business.

Read our bet365 review, which has been rewritten for July 2025 to include up to date details of bet365's latest offers and features. 

bet365 Pros
  • 600,000 events streamed live annually
  • Highly-rated user-friendly app
  • UK-based betting company
  • Highly reputable brand (80 million+ customers worldwide)
bet365 Cons
  • Lacking money-back offers
  • Could use more darts markets
  • No telephone customer support

William Hill

You might recognise William Hill's branding from high street betting shops - the online site is just as polished

Since the 1930s, William Hill has built a reputation as one of the UK’s top bookmakers.

Our tests revealed this bookie's commitment to high standards - it hits all the right notes for functionality and reliability.

The odds are consistently competitive and the range of promotions is impressive, especially for major sports like football and horse racing.

We found very few flaws, although the interface can be a little chaotic and cluttered on occasion.

Our William Hill review, has been updated for July 2025 to include up-to-date details of the latest promotions and features. 

William Hill Pros
  • Trusted brand with rich UK heritage
  • Outstanding football and horse racing odds
  • #YourOdds feature creates unique bets
  • Enhanced odds on hundreds of markets weekly
  • Top price guarantee for horse racing
William Hill Cons
  • Interface can feel cluttered
  • No phone or email support options
  • Bet builder only covers 3 sports

Betway

The Free Bet Club is one of Betway's most popular promotions

Betway (8.9/10) has built a reputation as an all-round bookmaker that stands out for its loyalty rewards – notably the Betway Free Bet Club, which rewards regular bettors with free bets.

With frequently boosted odds (alongside standard odds on football and racing often beat competitors) and a dedicated Esports betting section, Betway offers broad appeal. 

Aside from an occasionally frustrating automated live chat system, this bookmaker delivers a polished, user-friendly platform on both desktop and mobile.

We recently re-evaluated the site and refreshed our Betway review, which gives a detailed breakdown of the site's unique features.

Betway Pros
  • Free Bet Club rewards existing customers
  • Odds boosts and daily 'Super Boosts'
  • Impressive Esports betting section
  • High-value football and horse racing odds
  • Free prediction games with cash prizes
Betway Cons
  • Automated live chat can be frustrating
  • Some bet builder markets are limited
  • Welcome offer should be bigger
  • More F1 betting options needed

Ladbrokes

Sports like basketball are streamed live for Ladbrokes customers

Ladbrokes leverages decades of online and offline experience to offer unique promotions and games that help it stand out from the crowd. 

This long-running bookmaker has a history of innovation, evident in several offers rarely seen elsewhere.

While the mobile app could be a bit faster and more streamlined, Ladbrokes remains a top-tier bookmaker – combining rich high-street heritage with creative promotions and free-to-play games.

Our Ladbrokes review, updated for July 2025 explains why we give this site an 8.6/10 rating.

Ladbrokes Pros
  • Unique offers for existing customers
  • '1-2-Free' football prediction game
  • 'Fanzone' promo with favourite team specials
  • One of the longest-established UK bookmakers
Ladbrokes Cons
  • Lacking MMA markets for big events
  • Mobile app could be quicker

Bwin

Bwin Betting App
Bwin is popular worldwide but is still building its reputation in the UK - though you may recognise this brand from high-profile football sponsorships

Bwin (8.2/10) has a particularly strong focus on football, though it’s slightly let down by a lack of promotions for other sports. 

Having once sponsored giants like Manchester United and Real Madrid, Bwin unsurprisingly excels with its football betting options. 

The platform offers live streaming of numerous sports. However, compared to its UK rivals, Bwin provides relatively few ongoing promos for existing customers, hence why it has a slightly lower rating than the very best sites in our list.

We've just scratched the surface here - our full Bwin review was recently rewritten and covers everything in further detail.

Bwin Pros
  • Free-to-play football prediction game
  • Competitive odds on football matches
  • Live streaming of 10 sports
  • Unique money-back welcome offer
Bwin Cons
  • Lack of promotions for existing customers
  • Withdrawals can be slightly slow
  • Sometimes lacks boxing & UFC markets

BoyleSports

BoyleSports has early payout deals for betting across multiple sports (such as rugby - see above)

BoyleSports (8/10) is a dependable bookmaker best known for its early payout offers, which apply across sports like football, tennis, darts, and snooker. 

Horse racing and golf bettors get excellent each-way terms and you can boost or protect your accumulators across different sports.

The odds are good but not always the best available. The site looks busy, but their early payout offers are better than most competitors.

Our rating for this site is explained further in our recently updated BoyleSports review.

BoyleSports Pros
  • Lots of early payout promotions
  • Extra places on golf & horse racing
  • Choose to boost or insure accumulators
  • Excellent industry reputation
  • Golf odds tend to provide value
BoyleSports Cons
  • Site can feel cluttered
  • Welcome bonus isn't the biggest
  • Some apps have better user ratings

BetMGM

A view of horse racing markets at BetMGM

BetMGM (rated 9/10 by our experts) launched in the UK in 2023 and quickly carved out a reputation as a good option for football, horse racing, and darts betting. 

Its partnerships with Premier League Darts and football clubs like Tottenham and Newcastle are reflected in standout darts promos and consistently strong football odds. 

Overall, there are less existing customer offers than some rival bookmakers have - but it's a case of quality over quantity at BetMGM.

Read our recently updated BetMGM review for the full lowdown on what this site offers in 2025.

BetMGM Pros
  • Excellent odds for major UK sports
  • Golden Goals £1m jackpot game
  • Generous welcome bonus
  • User-friendly betting app
BetMGM Cons
  • Less existing customer promos than some other bookies
  • No phone customer support
  • Desktop loads slower than app

How We Review & Rate Bookmakers

At Gambling.com, we follow a strict hands-on review and rating system

By combining expert research with user insights, we can confidently rank the best UK betting sites and explain why they stand out.


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Our expert reviewers follow a strict 10-step process when evaluating each UK betting site which takes up to two months to complete.

  • Verify Licensing & Security: We check to ensure the site is licensed by the UK Gambling Commission and is safe to use.
  • Register & Verify ID: We sign up to the each bookmaker and complete full identity verification.
  • Deposit Real Money: We fund the betting account using popular payment methods.
  • Claim Welcome Offer: We claim the sign-up offer and evaluate the fairness of the terms and conditions, along with the overall value of the bonus.
  • Assess Odds & Markets: We compare odds value and review the variety of sports and markets that can be bet on.
  • Test Ongoing Promotions: We claim offers for existing customers, assess their value, and analyse their T&Cs.
  • Place Real Bets: We test different bet types across a range of sports and markets, including pre-event, in-play, and outright bets.
  • Contact Customer Support: We evaluate the speed and helpfulness of customer support.
  • Test Across Devices: We use iOS, Android, and desktop platforms to assess a site or app's overall performance.
  • Withdraw Funds: We confirm withdrawal options and measure processing times.

This process allows us to compile in-depth reviews on each bookmaker and to ultimately assign a Gambling.com rating to each site.


New Betting Sites to Consider in 2025

New Betting Sites

Here's an overview of some of the best new UK betting sites of 2025 - rated by real users and reviewed by our in-house experts. 

Click a bookmaker’s logo to explore a full, impartial review with expert analysis and user insights.

New Betting SiteStandout FeatureGambling.com Rating
Welcome Offer9/10
Bet Builder8.2/10
Early Payouts8.3/10
Esports Betting7.4/10
Live Betting 7.7/10
Virtual Betting7.5/10
Free Bet Club7.7/10
Free Bets8.3/10
Odds Boosts7.8/10
Betting App8/10

Why Choose a New Betting Site Over a More Established One?

At Gambling.com, we’re committed to finding the best new betting sites in the UK - platforms that offer fresh features, bigger promotions, and a next-level experience. 

Here are a few reasons why you might consider signing up for a new site instead of a more established one:

  • 1. Bigger & Better Welcome Offers

    1. Bigger & Better Welcome Offers

    New bookmakers go the extra mile to attract punters, often offering the most generous welcome offers.

    These offers come with free bets that give you more value from the moment you sign up.

  • 2. Faster Payouts & Modern Options

    2. Faster Payouts & Modern Options

    New bookmakers prioritise speed and convenience. Many support instant withdrawals, letting you cash out winnings in minutes rather than days.

    They also tend to accept a broader range of payment options, including e-wallets, cryptocurrencies, and instant banking.

  • 3. Innovative Promotions

    3. Innovative Promotions

    New platforms feature more creative promotions than older betting sites that rely on traditional offers.

    These can include profit boosts, early payout offers, and personalised loyalty rewards.

  • 4. Slick Design & Mobile-First Experience

    4. Slick Design & Mobile-First Experience

    New betting sites are designed for modern users, meaning cleaner layouts, smoother navigation, and fully optimised mobile betting apps.

  • 5. Cutting-Edge Features & Tech

    5. Cutting-Edge Features & Tech

    New bookmakers introduce advanced betting tools and features to stand out in a competitive market.

    Expect better cash out options, AI-powered bet suggestions, personalised dashboards, and gamified experiences that make betting more engaging.

"New betting sites often come up with big offers and bonuses to gain market share, so always keep an eye out and take advantage of these promotions."
Content Breaker Quote Author Image Kevin Taylor | Online Betting Expert

Best Betting Site Offers

Best Betting Site Offers

Our latest expert testing and real user feedback reveal which UK betting sites offer the most valuable welcome bonuses.

Each site listed here has been proven to treat new users fairly, with transparent terms and customer-first policies.

Betting SiteIdeal ForSign Up Offer
Acca Free BetsBet £10 Get £50
Cashback£30 if First Acca Loses
Free Spread BetsBet £10 Get £60
Free Bet BuildersBet £10 Get £40
Matched Deposit100% Bonus up to £50

"We communicate with betting companies and conduct in-depth research to ensure we only highlight offers with fair terms and conditions."
Content Breaker Quote Author Image James Molloy | Compliance Expert

Best Betting Site by Sport

Sports Betting Sites

Different betting sites excel in different sports, with some offering sharper odds, unique features, or deeper markets for specific events.

We break them down by speciality, so you can quickly find the bookmaker that best matches your interests.

Best BookmakerSportStandout Feature
Football£1m Prediction Game
Horse RacingCoral Racing Club
CricketLive Cricket Streams
GolfEarly Payouts
TennisLive Tennis Streams
BoxingBig Fight Promos
DartsLive Darts Odds
UFCUFC Free Bet Club

Best UK Bookmakers By Feature

Bookmaker Features

Top online betting sites offer features that enhance your experience, from advanced cash-out controls and flexible bet builders to extensive live streaming coverage.

These tools can make a real difference when it comes to speed, control, and enjoyment.

More Sites Ranked By Feature

Award-Winning Betting Sites You Can Trust

award-winninng betting sites

We keep a close eye on the industry's top honours. When an online bookmaker earns recognition from respected industry bodies, we take note - and so should you.

These accolades reflect excellence in everything from innovation to user experience:

BookmakerAwardAdjudicator
Online Sports Betting Operator Of The Year Global Gaming Awards
Best Mobile Sports ProductInternational Gaming Awards
Best Customer Service Company of The YearInternational Gaming Awards
Esports Operator of The YearSBC Awards
Best Football Betting OperatorEGaming Review Awards

 

UK Betting Site Payment Methods & Payout Speeds

Betting Payment Options

When betting with real money, speed and security are vital. 

Whether you’re topping up your account or cashing out a win, here’s everything you should know about deposits, withdrawals, and common pitfalls.

Credit cards are banned for gambling in the UK, so your go-to options are:

Withdrawal MethodDetails
Debit Card
  • Standard: 2–5 working days
  • With Visa Direct: often within 2 hours of approval
  • Mastercard may be slower or revert to manual bank payout
PayPal
  • Fastest method overall
  • Often hits your account within minutes once approved
  • Funds can be spent instantly or withdrawn to your bank (instant option available for a small fee)
Skrill / Neteller 
  • Fast like PayPal, sometimes even quicker
  • Usually same day or within 24 hours
Bank Transfer
  • Typically 1–3 working days
  • Some bookies offer instant bank withdrawals (if supported by your bank)
Apple/Google Pay Withdrawals
  • Money goes to the card linked to your wallet – essentially a debit card withdrawal

Minimum & Maximum Withdrawals

  • Minimum: Usually £5–£10
  • Maximum: Varies by site; big wins might require bank transfer or ID checks

Fees

  • Most UK bookies do not charge for deposits or withdrawals.
  • Be wary of currency conversion fees if using international banks
  • Some e-wallets may charge for instant bank withdrawals

Note: E-wallets such as PayPal, Skrill, Neteller, Apple Pay, Google Pay, Neosurf, Boku, Paysafecard, and ecoPayz may not be eligible for sign-up offers.


Ask The Experts: What Do You Want From a Betting Site?

  • Betting Expert Kevin Taylor

    Kevin Taylor

    Kevin has been betting on sport online for over a decade and has used a number of different betting sites in that time. He likes to bet on football, basketball, and golf, and is never afraid to share his opinion if a bookmaker doesn't live up to his expectations.

"Speed and ease of use are non-negotiable - if a site lags, crashes, or takes too long to load, I’m gone. I want to place a bet easily, especially in-play bets where every second matters."
Content Breaker Quote Author Image Kevin Taylor | Betting Expert
  • Betting Expert Cathal Austin

    Cathal Austin

    Cathal spent more than a decade as a journalist covering sports and breaking news before joining the Gambling.com team. He now utilises his research and reporting skills in his role as a betting site reviewer. Since 2022, Cathal has reviewed over 300 betting sites and apps, helping readers to find safe, trusted platforms for betting online.

"I tend to favour sites that cover the basics well - I want a good selection of markets for the event I'm betting on at good prices - promotions and features are secondary."
Content Breaker Quote Author Image Cathal Austin | Betting Expert
  • Betting Expert Dean Ryan

    Dean Ryan

    Dean brings 20 years of industry experience and a lifelong passion for horse racing to our team. He draws on his expertise as a tipster and #Racehour Podcast co-founder to analyse sites from the perspective of a passionate, experienced punter.

"Odds are king, plain and simple. I always compare prices across multiple sites, and if a bookmaker consistently falls short, they don’t make my shortlist."
Content Breaker Quote Author Image Dean Ryan | Betting Expert
  • Betting Expert Diarmuid Nolan

    Diarmuid Nolan

    Diarmuid is a hugely passionate horse racing fan and can be heard on the #Racehour podcast along with his Gambling.com colleague Dean Ryan. The podcast has garnered a large audience, with over 18.6k followers on X. Diarmuid's deep knowledge of the sport helps him to sort the best horse racing bookies from the rest.

"I always look for standout horse racing promotions like extra places, best odds guaranteed, and money-back specials. I like to bet ante-post, so a site must have plenty of future markets with competitive odds."
Content Breaker Quote Author Image Diarmuid Nolan | Horse Racing Betting Expert

Responsible Gambling Tips

Betting should be fun - never a source of stress or financial pressure.

Here are some smart, practical ways to help you stay in control:

  • Set a Budget: Choose a weekly or monthly limit that suits your finances and stick to it, win or lose.
  • Accept Losses: Losing is part of betting. Avoid chasing losses or making emotional, high-risk decisions.
  • Use Built-in Tools: Make the most of deposit limits, loss caps, time-outs, self-exclusion, and reality checks.
  • Know Where to Get Help: If gambling starts to feel harmful, reach out 24/7 to free, confidential support services like BeGambleAware, GamCare, or GAMSTOP.

For more information on responsible betting, visit our responsible gambling hub.

How We Keep Our Rankings Updated - And You Informed

We update our betting site rankings at least once a month, sometimes more often when needed.

When good new betting sites launch, we review the entire list to see if they deserve a spot. Recently, Easybet and Puntit both earned places in our rankings.

We also reward sites that improve. If our testing shows an existing bookmaker has made their platform better, they can move up the list. Matchbook is a recent example - their improvements earned them a place in our rankings.

We regularly check every bookmaker that's already featured, rewriting our reviews based on fresh testing and current performance.

We monitor the betting market constantly to make sure our rankings stay current and fair.

In terms of recent updates, our NetBet review, LiveScore Bet review and Tote review have all been updated to cover each site's latest features.

FAQ

How can I check if a betting site is legal in the UK?

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Why can’t I use a credit card to place bets in the UK?

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What is the legal age for online betting in the UK?

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Are online betting sites in the UK safe to use?

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Can I have accounts with multiple betting sites?

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