Updated: 25 Jan 2022

New Betting Sites 2022

Check our selection of the latest betting sites and choose what's right for you.

What Is a New UK Betting Site?

Before we get into it, you may be wondering how we define a new betting site. There are two criteria we use to determine which is a new online bookmaker. Firstly, the site must have launched sometime in the last two or three years. Alternatively, older sites that we have reviewed and added to our list of recommendations over the previous 12 months can also make the cut.

Either way, we want to connect our readers with the best and latest betting sites available to UK players. Since many new sports betting operators often take an innovative approach, you can find cheaper odds and excellent bonuses designed to attract prospective customers.

While it is easy to assume established sportsbooks are automatically better, we advise not to overlook new betting sites. In many cases, new bookies are willing to go the extra mile to attract new players, and you can often find benefits such as excellent rewards programs and a wide variety of in-play betting markets.

How we Rank New UK Online Betting Sites

Choosing the best new gambling sites in the UK is not as easy as you may think. Dozens of new online casinos and sportsbooks launch each year, so separating the best from those to avoid is often a challenge. That is why we are here, to give you a complete overview of all the new betting sites that are most certainly worth your time.

But what exactly do we look for when reviewing brand new betting sites? We use a team of dedicated experts with a vast knowledge of the betting industry, meaning we leave no stone unturned.

Our Gambling.com team of betting experts employs a strict review process that covers the following considerations:

Range and Variety of Betting Markets

New bookies can make an instant splash by offering a wide selection of betting markets across multiple sports. We want to see new betting sites that provide betting markets for all types of bettors in the UK. Whether it is football, cricket, rugby, US sports like the NFL and NBA, or less popular sports, we expect a breadth of options to be available.

Odds Offered

Players crave great value for money when wagering on popular sports and markets at sportsbooks. Our recommended new UK bookies offer competitive odds. With reasonable prices, players can get more significant profits when they score a winning bet.

Availability of In-Play Betting Features

While we love betting on upcoming events, our team also constantly looks for sites that deliver in-depth live betting options. In-play markets should be dynamic and exciting, which is why we want to see as many exciting lines as possible in our recommended new betting websites.

Bonuses with Easy Wagering Requirements

Bonuses and promotions are a fundamental part of the sports betting experience. During each review, we check the quality of bonuses available at the newest betting sites. Each site we highlight offers lucrative bonuses and generous wagering requirements to help players easily claim the offer. We recommend bookmakers that offer bonuses with no hidden limitations, just straightforward bonuses that can boost your bankroll.

Mobile App or Site Experience

In the modern era, new online bookmakers should be available on mobile as well as desktop. We expect nothing but a seamless and enjoyable user experience on both. So, our review involves extensively using both the website and mobile betting app to ensure excellence in whatever device you want to use.

Easy and Secure Sign-Up Process

Every bookmaker is bound by law to verify new player accounts. Our recommended new betting websites must perform certain checks and add specific questions to the registration process. Still, it is essential that the sign-up process is efficient and allows you to start wagering with minimum fuss.

Popular Payment Methods Accepted

There are so many ways to handle money these days, from traditional to more modern methods. The best new UK betting sites will offer a wide selection of payment options, including traditional bank transfers, e-wallets, debit cards, and sometimes even cryptocurrency. Not only does this provide flexibility, but it also gives users access to secure deposits and withdrawals.

Fast Pay-Outs

Having as many payment options as possible is essential, but our reviewers also look for new online betting sites that make cashing out as quick and efficient as possible. Players want to quickly get their hands on their winnings, so our recommended sports betting venues make the process as swift as possible.

Loyalty/VIP Programme Benefits

Sometimes it can feel like the party is over when you become a regular player. That is why we recommend new UK bookies that provide generous VIP/loyalty programs. With top rewards for playing more, you will be more eager to revisit the site and make bets while getting lucrative prizes in return.

Gambling License from a Trusted Authority

Security and player safety is at the forefront of any sports betting site review we do. We only recommend new online betting sites on this page that hold valid licencing from the UK Gambling Commission (UKGC), Malta Gaming Authority (MGA), or similar highly regarded regulators.

Privacy and Security

Similarly, our new betting sites also work hard to ensure customer data is kept safe. The sportsbooks recommended on this page protect your personal information and financial data by using the latest encryption technology and partnering with global payment platforms.

Customer Support

Problems can occur even at the best new UK betting sites. Perhaps it is a simple account issue or something more serious. Either way, swift communication and helpful feedback from customer support teams are vital. Our reviews include testing customer support and highlighting live chat features, FAQ sections, and other contact methods.

General Industry Reputation

Sometimes, it is helpful to listen to what other people are saying. During our reviews, we extensively research new UK bookies to see what other bettors think of them. We check if the site is well regarded amongst customers and what general user reviews say.

Top New Betting Sites UK – Our Picks

Now you know what goes into picking the best new online sports betting UK sites, it’s time to get down to business. Below are our expert selections for the most promising new sportsbooks that have debuted in recent years. Remember, it is worth checking back to this page regularly as we frequently update our recommendations and highlight new bonuses available at these top sites.

Kwiff Sports – Launched 2015

With a UK Gambling Commission License, Kwiff Sports is a relatively new betting site worth checking out. The sportsbook offers unique supercharged (Kwiffed) odds, which allow you to boost prices across a significant number of lines. This feature makes Kwiff Sport’s smaller list of sports more appealing, and often these odds are the best around.

When you register with Kwiff, you can claim a £20 match welcome bonus against your first bet of £10.

Kwiff began as a mobile-exclusive sportsbook but soon brought a desktop platform to its customers, alongside offering an online casino component which we have also reviewed here. This site has been around long enough to be well-respected amongst bettors, who value the sportsbook for its eye-catching features.

Getting “Kwiffed” is something you want to happen on this sports betting site. You can trigger this odds boost feature on any available betting market. So, any bet you make on the platform, no matter the value, line, or odds, could gain supercharged odds at random. You do not know when this will happen, but you also do not need to do anything. We love the feature, and the boost has no limits, meaning your odds could grow by a considerable amount.

Another unique feature of the Kwiff experience is the welcome bonus, including two free bets and free spins on top online slot games.

Betiton - Launched 2020

Betiton is one of the newest betting sites in the UK. However, since its 2020 launch, the company has wasted no time developing a reputation for quality. Created by former Karamba managing director Arnaud Serorur, Betiton is a licensed sportsbook that offers extensive in-play and upcoming markets across over 25 sports.

Admittedly, Betiton has room to grow because it is such a new sportsbook. However, it excels in many areas. For example, Betiton has one of the best VIP programs around. Its VIP Club is a well-thought-out loyalty section that allows players to level up across seven tiers by wagering and spending money.

For every £40 you spend on the site, you receive 1 Reward Point for the Betiton VIP Club. Some of the perks along the levels are excellent, including cashback deals, free games, access to VIP tournaments, personal offers, and bigger deposit and withdrawal limits.

Betiton covers over 25 sports and occasionally extends the number for special one-off sporting events.

Players can start betting for stakes as low as £1, and you can find plenty of pre-match and in-play betting options at competitive odds.

Fansbet - Launched 2016

If you are heading to as a new player, you can claim £10 for a free bet when you deposit £10.

Beyond a lucrative welcome offer, the real reason to head to Fansbet is the quality odds across a wide range of sports. Under the “promotions” tab, you can find frequent deals like odds boosts, meaning you can often get even better prices.

Odds on Fansbet tend to be cheaper, so this is a sportsbook to visit, especially for football markets. There are around 30 sports covered, with football leading the way with roughly 200 daily markets. While that is not the most, there is still a good selection of pre-game and live betting options.

Regarding Fansbet’s fantastic odds, our review team calculated the odds compared to rival sportsbooks betting on top football markets like the Premier League and La Liga. The results show that Fansbet offers marginally better odds than many competitors.

Our team also discovered that Fansbet takes a proactive approach to responsible gambling, making it a leader in this area. Available resources include self-assessment tests, time-outs, exclusions, deposit limits, product blocking, and the ability to close your account.

SportNation - Launched 2017

SportNation has swiftly become a favourite amongst UK bettors and was even named Innovative Operator of the Year at the 2018 EGR Awards. This site is an excellent option if you like greyhound/horse racing, as hundreds of markets are available each day. The live betting feature at SportNation is also fantastic, with over 10,000 lines each month covering a wide selection of sporting events.

This new betting site is a paradise for bettors who like to spread their gambling across multiple sports. There are 35 sports available, from big hitters like football, American football, and tennis, to more minor sports like futsal and darts. While SportNation competes well in terms of odds on major lines, it is with smaller markets the sportsbook is a winner.

So, if you are looking for secondary markets, like BTTS, this is a sportsbook worth checking out. Specifically, regarding the horse and greyhound racing at SportNation, the platform covers over 100 dog races and 400 horse races from around the world each day.

Rounding out a complete betting experience, SportNation offers a robust live betting section with odds at around 94%. Football has the most dynamic in-play offerings, allowing you to bet on goal kicks, goals, player actions, and more. All of this is accompanied by a solid live streaming section. All horse racing streams are free, meaning you do not need to place a bet first to watch.

Bet UK - Launched 2018

All prospective UK bettors can claim £30 in free bets when making your first £10 wager at this new bookie site.

Aside from Bet UK’s lucrative welcome bonus, the UKGC-licensed new betting site offers price boosts, a football predictor, and an Acca club. It is no surprise that the platform has quickly established itself amongst UK bettors. Speaking of price boosts, Bet UK is amongst the best options because it provides daily boosts across a variety of different sports.

Bet UK is not the most extensive sportsbook in terms of the number of sports available. However, each market has incredible depth, with hundreds of lines on football, American football, tennis, basketball, and ice hockey. Football leads the way, and at the time of writing, we could choose between nearly 50,000 markets.

While odds prices are average, there is a big reason why some bettors will want to wager at Bet UK. Specifically, the site allows a low minimum stake of £0.10, making it a perfect option for players on a budget. Yet high-stake customers are not left out, with a maximum standard wager of £100,000 available on some markets.

New Sports Betting Sites - Should You Try a New Sportsbook?

We fully expect new betting sites in the UK to have high-security standards, brilliant desktop and mobile usability, and privacy policies in place. Our review team goes to great lengths to ensure the bookies we recommend provide in these areas. However, at the core of any top-notch is the overall betting experience. We will not highlight the site without competitive odds, a good selection of markets, and robust live betting options.

So, when you visit one of the latest betting sites recommended on this page, you are guaranteed a stamp of quality. It is good to have many sports covered on a sports betting site, but more essential is a wide selection of lines within the sports. We want to see the highest number of future and in-play markets. On top of that, those markets should offer value for money through competitive odds that will appeal to gamblers in the UK.

An excellent way to see what we expect when reviewing new UK betting sites is to have a look at two popular sports:

What to Look for in Brand-New Football Betting Sites

Since football is arguably one of the most-played sports globally, it makes sense that it is the most popular sport to bet on in the UK. Sports betting sites compete against each other to deliver the best football markets and prices. So, what exactly goes into having the best football betting site? New UK bookies need to go big to stand out from the crowd and attract customers.

A top-quality betting site should deliver a massive selection of betting markets. We are not just talking about the major competitions, like the Premier League, La Liga, and Champions League. There should also be markets on smaller divisions, women’s football, and even U21s and other youth games.

Essentially, if there is a professional football game happening globally, a top-quality sports betting site should cover it. We love to see plenty of pre-match markets, but in-play live betting is where football comes alive. Leading new betting sites should be at the cutting edge of real-time betting and cover a wide range of options.

We want to see in-play markets covering every aspect of a match, including player actions, interval scores, next goals, and more. While it is understandable that there are more live betting options for bigger games, the more matches with in-play markets, the better. Of course, all available lines should come with competitive odds.

New Horse Racing Betting Sites - Must-Have Features

Horse racing remains one of the prominent betting tickets in the UK gambling scene. With hundreds of races each day globally, bettors must have as much access to those races as possible. When you visit one of the sites we recommend, you should be able to wager on horse races around the globe.

As well as those daily races, we expect to see a robust collection of future bets for upcoming major races internationally (the Grand National, Kentucky Derby, etc.) Of course, getting access to quality odds is also essential, giving you the best chance of profit on your bets. Another benefit we like to see in a horse racing section is the live streaming of races worldwide.

The best horse racing betting sites will provide special offers, such as guaranteed odds or odds boosts. Ensure to check the promotion section of our highlighted betting sites to see what deals are available. Finally, having a low minimum stake for races allows more people to play, so we always check for affordable entry-level horse race betting as well.

New Betting Offers - Latest UK Online Betting Bonuses

Welcome bonuses and offers for existing players are a standard part of the UK online betting scene. Sportsbooks provide welcome packages to attract new players, while ongoing promotions keep existing players happy. Think of it as a win-win situation; the casino gives you a little extra as a reward for being a loyal player (and spending money).

For new betting sites, attracting customers is essential. Since new bookies do not have an established reputation or presence in the market, new operators often provide lucrative bonuses to entice and attract players. When comparing the brand new betting sites on this page, you will find the following typical bonuses:

• Welcome Bonus: A welcome bonus is the warm greeting you get from a betting site when you first register. For online bookies, the most common type of welcome is a free/risk-free bet. However, sportsbooks often offer other types of welcome bonuses to new players, including deposit matches. With any bonus, we recommend reading the T&Cs to check the wagering requirements and any other restrictions (such as eligible payment methods).

When our team of experts review a betting site, we look for welcome bonuses with favourable conditions for players, including generous wagering requirements. We always recommend claiming a lucrative welcome package when you sign up for a new UK betting site.

• Free Bets: Free bets are hugely popular at sports betting sites in the UK. As the name suggests, this bonus will give you a free wager at the sportsbook. You can find top free bets promos as part of a welcome package or bonuses for ongoing players. Either way, there are some things to consider.

Firstly, there will usually be a limit on the odds market you can wager on and occasionally on which sport you can redeem your bet on. Secondly, the free bet amount will not be massive, usually around £10 to £20. Some new betting websites may call the free bet a “risk-free” bet, meaning the operator will reimburse a losing bet under the bonus’ terms.

• Deposit Bonus: One of the most common bonuses in the online casino world, you can also find deposit bonuses at top new betting sites. When you claim this promo, the operator will provide a match against a deposit you make. This offer is common as a welcome bonus and is a popular bonus amongst UK bettors.

For example, if the deposit bonus states a 100% match against a deposit up to £100, the sportsbook will equally match any deposit you make below that number. So, a £50 deposit would get an additional bonus of £50, leaving you with a stake of £100 to spend. It is worth paying close attention to the wagering requirements on deposit bonuses.

• Matched Bet: Don’t confuse a matched bet with matched betting. The latter involves hedging all possible outcomes on free bet bonuses across multiple bookmakers. Instead, a matched bet is a betting bonus that combines the free bet and deposit bonus. It involves the sportsbook matching a wager you make on the site.

A bonus term may be a £10 bet when you make your own £10 bet. So, you would need to deposit at least £10 and then wager that amount on eligible sports/odds before claiming the £10 matched bet.

Recommended Offers – Find Your Favourite New Betting Site 2022

We want to make it easy for players to connect with the best offers at new betting sites. Below you will see the top sites recommended by our dedicated team of sports betting experts, each providing access to top welcome bonuses and ongoing promos. Take a look and sign up today to grab yourself a generous welcome offer!

Rank	Brand Name	Welcome Offer
1	mr.play	Bet £10, Get £20
2	Betiton	Bet £15, Get £10
3	MansionBet	Bet £10, Get £10
4	Kwiff Sports	Bet £10, Get £20
5	FansBet	Bet £10, Get £10
6	Grosvenor	Bet up to £10, Get 100% Odds Boost
7	Bet UK	Bet £10, Get £30 Free Bets
8	SportNation	Get £20 Free Bet Every Week
9	BetVictor	Bet £5, Get £30
10	BritainBet	Bet £10, Get £10

New Live Betting Sites

Do you think you can predict the outcome of matches? Do you enjoy the drama and excitement of watching live sports seeing what comes next? If you are nodding in agreement, then live betting is definitely for you.

Live betting is the ultimate sports betting experience, bringing new markets, flexibility, and excitement. Many of the best in-play betting sites are market leaders in this area. Sites enter the market as innovative and modern sports betting operations, so in-play betting should be at the forefront of the website.

When a sporting event offers in-play betting, the whole game, fight, or race comes alive. Options vary depending on the sportsbook, the sports, and the event. Top-level football tends to have the most in-play options, but other sports also provide live betting, like tennis, hockey, cricket, basketball, and more. Aside from wagering on what happens in real-time, you can still wager on pre-match options (albeit with different odds) during play.

While we know that live betting is fundamental to brand new bookies in the UK, what does this mean? Essentially, when we review a site, we are looking for it to fulfil live betting features that all top sportsbooks should have. Aside from the betting markets, a top in-play section will function seamlessly on mobile and desktop devices.

Live streaming adds an element of thrill to your sports betting experience, and top sports betting sites offer this feature across a wide selection of sports. To enjoy live streaming, you will usually need to have placed a bet within 24 hours and have a positive account balance to tap into live streaming.

New eSports Betting Sites

Esports is now one of the most popular sports worldwide, with hundreds of millions of people watching events each week. If you are unfamiliar with esports, these are online gaming events that professional players play. Therefore, people treat eSports like athletic sporting events. Sportsbooks in the UK have quickly taken notice of this new market and now offer robust betting options on esports.

New betting sites often lead the way in esports betting because they launch with an eye on innovation. At the sites we recommend on this page, you can find a wide selection of esports markets. So, what kinds of bets and esports are available at the top esports betting sites in the UK?

Well, UK betting sites have done an excellent job in recent years of expanding the events they cover. These days, the selection is broad and includes popular games like FIFA, Fortnite, Call of Duty, Defense of Ancients 2, League of Legends, and much more. Bookmakers provide numerous markets for league events during the esports calendar.

Bets are similar to what you would find for regular sports. You can bet on match outcomes and even pick up some in-play markets. We expect any top sports betting website in the UK to offer esports betting to be competitive.

Latest UK Betting Apps and Mobile Betting Sites

The best new betting sites in the UK work perfectly on mobile devices. Many new bookmakers offer a dedicated betting app for iOS and Android devices. In addition, every site recommended on this page is optimised for mobile browsers through responsive HTML5 technology. Ultimately, this lets you enjoy sports betting and casino games at a tap of your screen, whether you are out and about, commuting to work or just lying on the sofa.

New betting sites tend to be much easier to navigate and offer slicker mobile betting platforms than established rivals, as they adopt a mobile-first strategy. These sites take advantage of all the latest technological developments to provide a quality betting experience on all devices. You should be able to rapidly find betting markets you are interested in and place wagers with a few taps of your finger.

High-quality new online bookies have feature-rich apps that allow you to stream sporting events, enjoy live betting, and choose from hundreds of different slots, table games and live dealer games. On the best mobile betting apps, you will find reliable, user-friendly and fast-loading mobile-responsive clients.

Benefits of New Betting Sites

By now, you know the ins and outs of new betting sites. But you may be wondering what makes them better than more established bookies? While there is nothing wrong with visiting a well-known sports betting operator, there are many unique benefits to using the latest betting sites. Let’s take a closer look at some of the advantages:

1. Lower Minimum Odds on Free Bets – New UK betting sites are entering the busiest sports wagering market in the world. Dozens of sites compete for customers, and new operators must stand out from established brands to succeed. One way to do this is by providing lucrative free bet promotions.

Not only do new sites often offer better free bet offers than other sportsbooks, but they can also provide better odd limits and access to more betting options. It is worth browsing our selection of top new sports betting sites to see what current free bets are available.

2. Improved Odds Overall – Bonuses are one way to compete with established brands, but new betting websites need something more substantial to entice customers. Often a new bookmaker will undercut its rivals in terms of the price of odds. While this is unlikely to happen across all sports on a site, you can find low prices on some markets.

Our advice is to browse the odds of your chosen betting site and compare them to sports/markets you are interested in. You can often find top prices at the latest betting sites if you shop around a little.

3. Innovative Features – Top established sports betting sites do a solid job of moving with the times and adding new features. However, these sites are always playing catchup, constantly updating to include the latest innovations. When you visit a leading new betting site, you do not need to worry about waiting for the latest trends and features to arrive.

New sports betting sites tap into the latest technology to deliver exciting features backed by top software. So you can expect a smooth user experience with the latest platforms powering new sites.

4. Security and Trustworthiness – No leading sportsbook will leave its players at risk, and even established sites will employ the latest cybersecurity tech and be fully licensed. Older sites have the reputation of years of delivering safe gambling environments. However, this has paved the way for industry standards to be developed.

Any new betting site looking for success will build on this blueprint by having its own security measures and regulatory oversight. When we recommend new betting sites, we only choose the online sportsbooks that hold valid licences from the UKGC or other notable gambling authorities.

5. Wide Range of Payment Methods - New sports betting websites in the UK will generally offer a vast range of payment methods for you to choose from. They are desperately trying to seize market share from more established rivals, so they cannot afford to leave any stone unturned.

You can fund your online sports betting account and cash out using debit cards, e-wallets, and other impressive options such as Trustly, SEPA, Sofort, PaySafeCard, GiroPay, Zimpler, Siru, Boku and more. You will also find that some new online bookmakers allow you to make payments in cryptocurrencies such as Bitcoin.

Top Software Providers for the Latest Bookmakers

Betting sites that are fresh on the scene will team up with leading online betting software providers to offer customers a polished experience. This market sector is highly competitive, so new online bookmakers have some crucial decisions to make. However, the result should always be a seamless experience that allows you to place bets quickly and with minimal fuss.

A new sports betting site will have two clear options when it launches; to develop its own proprietary technology or use an off-the-shelf technology provider.

A bookmaker will need a large team of odds compilers and a large development team to create its odds and maintain its platform. Even the largest and most established bookmakers, such as bet365, Paddy Power and William Hill, receive odds data live from suppliers like OpenBet, Betradar and Geneiety. These suppliers offer a high degree of customisation, allowing operators to differentiate themselves from one another.

However, many new online bookmakers use respected, award-winning tech providers, such as SBTech or Kambi, to power each site’s sports betting platforms. That allows them to offer a wealth of markets on a massive range of online sports betting without having to employ an army of odds compilers and developers.

You will often find that the layout, the betting markets and even the odds are the same at these sites. Each platform can then provide a unique experience by choosing bespoke bonuses and promotions and adding its branding and colour schemes onto the platform. We will highlight the software that each of the new UK betting sites vying for your attention uses, so you can check they are licensed firms.

Kambi and SBTech are the most popular sportsbook providers among new online bookmakers, while Inspired Gaming powers a lot of virtual sports. Betradar is the go-to provider of live data, Geneiety is a multi-channel platform, and OpenBet is an industry titan, so these are always good names to look out for.

New betting sites on GAMSTOP

One thing most of our recommended new UK bookmakers are passionate about is responsible gambling. While betting on sports is meant to be fun, there is no point denying the dangers of excessive gambling. We believe new betting sites (and established venues) have a responsibility to keep players safe. With that in mind, every new online betting site we recommend is a committed member of GAMSTOP.

For those unfamiliar with the organisation, GAMSTOP allows sports betting sites to have responsible gambling measures in place. Additionally, we always dive into the responsible gambling page on each website we review. In recent years, UK betting sites have vastly improved in this area, and new betting sites are leading the way.

Under UKGC law, every betting site must be a member of GAMSTOP. You should avoid any site that is not. Other responsible gambling resources we expect include information on money management, the ability to set limits, tips on staying safe, and access to third-party charities like Gamblers Anonymous, Gambling Therapy, and BeGambleAware.

New Betting Sites in the UK – Key Takeaways

Established sportsbooks are great, but the future is here. New betting sites provide a fresh approach to online sports gambling. Whether it is unique contemporary designs, eye-catching bonuses, or offering market-busting odds across various sports, new UK bookies are always worth checking out. And that’s what we are all about, providing you with the relevant information and connections to the top new UK betting sites.

Our dedicated review team heads out into the busy landscape of UK online sports betting and tracks down the best new sites. What you see on this page are those sports betting sites that pass our strict criteria. Not every new betting website makes it onto this page. For those that do, we are confident recommending these sites for their reputability and quality.

Visit one of our top new UK betting sites and enjoy wagering on the biggest sports and events, including live betting markets. And while you’re at it, claim a generous welcome offer today!