New Betting Sites UK: March 2024's Best New Bookmakers

The best new betting sites in the UK, ranked and compared. Find the latest bonus offers from new betting sites here.

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  1. Our Top Pick
    1
    BetMGM UK Sports
    Established 2023
    Hide Details
    UK Betting Site of MGM Resorts International
    Exclusive 'Golden Goals' £2m Jackpot Game
    Official Betting Partner of Newcastle United
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    24
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetMGM is a new UK betting site from MGM Resorts International with a weekly free-to-play 'Golden Goals' predictor game with a £2 million jackpot for correctly predicting six correct scores.
  2. 2
    BzeeBet Sports
    Established 2022
    More Details
    Dual Bet Site & Casino Platform
    Free Bet Thursdays - Earn Free Bets Every Week
    Accumulator Boosts of up to 77%
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    25
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Bzeebet is a fresh betting site that already offers everything we expect from the best online bookmakers, including features such as live betting, cash out, bet builder and accumulator boosts.
  3. Multiple Daily Horse Racing Bet Boosts
    Impressive Selection of Virtual Sports
    Live Streaming of Esports Clashes
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    14
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    talkSPORT has partnered with BetVictor Group to create a slick new online bookmaker with enhanced accas, bet boosts and a flexible bet builder.
  4. 4
    Pub Sports
    Established 2023
    More Details
    Dual Bookmaker & Casino Platform
    Range of MMA & Boxing Betting Options
    Dozens of Esports Betting Markets
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    8
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Pub Sports is the brand new betting site from Pub Casino - complete with a great range of markets and betting options for combat sports, as well as a thriving Esports betting section.
  5. Long-Established Independent Bookmaker
    Unique Horse Racing Free Bet Refunds
    Racing Ambassadors Hayley Turner & Tom Cannon
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    10
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetGoodwin is the new online betting site from the independently-owned Goodwin Racing telephone betting service. This bookmaker offers a great variety of horse racing specials as well as 30 other sports betting markets.
  6. Esports & Tennis Live Streams
    Wide-Ranging Specials Markets
    Lots of UK Politics Betting Options
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    15
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    For a relatively new betting site, Fun Casino Sports has already compiled a strong selection of niche markets, including entertainment, TV and politics specials. You can also get acca boosts of up to 50%.
  7. 7
    Red Axe Play Sports
    Established 2021
    More Details
    Free Bet Mondays: Bet £50 Get £20
    Cashback on Losses (Multiple Sports)
    Non Runner No Bet For Cheltenham
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    25
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    RedAxePlay is a really easy betting site to navigate and is home to a slew of promotions - including loyalty bonus free bets, cashback deals and NRNB for the Cheltenham Festival.
  8. Live Betting & Cash-Out Options
    Politics & Novelty Betting Coverage
    ‘Boost Up’ Accumulator Boosts
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    12
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Luckster Sport is a new sports betting site with a vaguely Irish theme. Football and horse racing betting are the big highlights here, with plenty of Esports, politics and novelty markets to choose from as well.
  9. 9
    Hey Spin Sports
    Established 2020
    More Details
    Dual Sports Betting & Casino Platform
    Huge Array of Esports Betting Options
    Accumulator Boosts of up to 77%
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    18
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    HeySpin is an online betting site that offers both sports betting and online casino games. Their impressive UK betting platform is home to a huge range of markets, with in-play betting and cash-out options.
  10. 10
    Zet Bet Sports
    Established 2022
    More Details
    Customisable Betting Homepage
    'Zet Boost' Accumulator Boosts
    Odds Boost Section With Daily Enhancements
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    21
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    ZetBet is a new UK betting site with a user-friendly layout that enables you to find your bet quickly and easily. Daily price boosts and acca enhancements help bettors to find extra value with this bookmaker.
  11. 11
    Mr Mega Sports
    Established 2021
    More Details
    Accumulator Boosts of up to 77%
    Extensive Range of Football Markets
    Dual Betting Website & Casino Platform
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    8
    Bet Builder
    Tooltip Can you create your own personalised bets?
    No
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Mr Mega boasts an impressive and user-friendly online betting interface, with markets on all major sports and events, plus a wide range of Esports betting markets.
  12. 12
    BetItOn Sportsbook
    Established 2020
    More Details
    'Rising Star Operator of the Year' 2021
    'Fast Market' In-Play Betting Feature
    ‘Boostiton’ Accumulator Boosts
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    27
    Bet Builder
    Tooltip Can you create your own personalised bets?
    No
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Betiton has ex-Liverpool striker and Champions League winner Djibril Cissé as a brand ambassador and resident football expert. This bookie has become known for unique live betting markets, boosts and personalised offers.
  13. 13
    BritainBet Sport
    Established 2020
    More Details
    10% Cashback on Various Sports
    'Wager Wars' With Cash Prizes
    Full & Partial Cash-Out Options
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    BB30
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    16
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    BritainBet is a relatively new sports betting site and casino platform, which offers bet builder, cashback deals and 24/7 customer service.
  14. Dual Online Betting & Casino Platform
    Regular Odds Boosts & Cash-Out Offers
    Variety of Esports Betting Markets
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    8
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Vegasland Sport is the betting site which supplements this Vegas-themed casino, with betting markets on thousands of global sporting events.
  15. Free Bet Loyalty Rewards
    Football Leaderboard Battles
    F1, Tennis & NBA Cashback
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    BET30
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    48
    Bet Builder
    Tooltip Can you create your own personalised bets?
    No
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetStorm is a new bookmaker in the UK, with a distinctive website and 'Lightning' logo. Regular free bets, cashback offers and loyalty rewards are some of the most attractive features at this bet site.

Best New Betting Site Offer of The Week

With the 2024 Cheltenham Festival finally here, new betting sites have started to stake their claim with updated welcome offers.

One of the top offers comes from BetMGM. For the week of the Cheltenham Festival, new customers can stake £10 and claim £60 in free bets.

You’ll be credited with 4 x £10 horse racing free bets, as well as 2 x £10 accumulator free bets to use throughout the Festival.

Best New Betting Sites - Our Picks

The best new sports betting sites are separated into categories below. Our favourite features are highlighted, along with the areas where these sites still have room for improvement. 

Best New UK Betting Site For Football: BetMGM (Launched 2023)

Best Features: BetMGM is a brand-new UK bookie that is making a mark with its free Golden Goals football prediction game, where there's a chance to win up to £2million. There are also five weekly acca profit boosts worth up to £1,000 each.

Biggest Negatives: Not many horse racing promotions - but there are live streams of racing.

Alternative: Heyspin

Our View: BetMGM is new to the UK but has already built a strong reputation in the United States (think MGM Resorts in Las Vegas). We've been impressed by the range of promos already on offer here for such a new site.

Best New Betting Site For Free Bets: Bzeebet (Launched 2022)

Best Features: Free bets for new and existing customers. The sign-up offer matches your first £10 bet and free bets can also be claimed every week after you've signed up.

Biggest Negatives: No live streams available yet.

Alternative: BritainBet

Our View: Although we'd like to see live streams added, Bzeebet's 'Free Bet Thursdays' promotion was the key to this site securing a place on our list. Simply place £20 on accumulators throughout the week to get a £5 free bet every Thursday.

Best New Horse Racing Betting Site: BetGoodwin (Launched 2022)

Best Features: BetGoodwin is home to the best money-back special offers for horse racing bettors. You get money back as a free bet if your horse is beaten by a 50/1+ runner, if it falls at the last, or if it's beaten by a nose.

Biggest Negatives: Acca insurance not available.

Alternative: Tote

Our View: We love watching races while betting and there is no minimum stake even required to watch BetGoodwin's racing live streams. Money-back specials and best odds guaranteed on all UK and Irish races are other big positives.

Best New Bookmaker For Bet Builders: ZetBet (Launched 2022)

Best Features: ZetBet has one of the most flexible bet builders of any new betting site in the UK, where you can combine selections from one or more matches into a same-game acca of up to 30 legs, more than most other bookies allow.

Biggest Negatives: Not as many horse racing markets as some rival sites.

Alternative: Betiton

Our View: Like most punters, we've tried our hand at bet builders in the last couple of years. The same-game acca from ZetBet offers more choice than most and is an option for cricket, football, tennis, rugby, basketball and American football.

Best New Betting Site For Esports: Luckster Sport (Launched 2022)

Best Features: Luckster Sport has more comprehensive Esports betting options than most new betting sites, with markets available for Warcraft 3, StarCraft, Rainbow Six, League of Legends, Overwatch, DOTA 2, Counter-Strike and many more games.

Biggest Negatives: No live streaming.

Alternative: Tebwin

Our View: It would be remiss of us not to include an Esports pick when ranking the best new betting sites, with betting on gaming becoming increasingly popular. Luckster is the clear standout in this area, with a range of Esports markets and free bets available.

Best New Betting Site For Odds Boosts: talkSPORT BET (Launched 2023)

Best Features: If you want some extra value with enhanced prices, talkSPORT Bet is a great option to explore. We took advantage of enhanced accas, broadcast boosts (boosts for live TV games), racing price boosts and enhanced bet builders here.

Biggest Negatives: No acca insurance.

Alternative: Spinzwin

Our View: This well-known media company has teamed up with BetVictor to launch a new bookmaker, so the site already has a professional feel. It's nice to see pundit and ex-footballer Alan Brazil getting in on the boosted odds action with enhanced bet builder picks.

Best New Mobile Betting Site: kwiff (Launched 2015)

Best Features: kwiff has bespoke betting apps for Android and iOS which make it quick and easy to place bets. They also come with unique promotions like randomly boosted odds after your bet is placed.

Biggest Negatives: Not many live streams here.

Alternative: mr.play Sport

Our View: We like the variety kwiff gives punters, with apps for all types of popular devices and a mobile browser site that also works perfectly. A 4.5/5 App Store rating on the chimes with our experience using this new betting site's apps.

Our Rating System: How we Rank The Best New Betting Sites

Every new betting site on this page comes with a Gambling.com rating. Some new bookmakers won't make the cut after we've tried them. Those that do are rated out of 100, based on the following criteria:

The Top Promotions From New Betting Sites: March 2024

Here are some of the top regular betting promotions that we found at new online bookmakers in March 2024.

Payment Methods Accepted by New Betting Sites

The best new bookmakers now accept a variety of payment options, so you should have a good degree of flexibility for your deposits and withdrawals after signing up. Below are the typically accepted payment methods for new betting sites:

The Final Word From Our New Betting Sites Experts

A new betting site launches nearly every month in the UK, so it can be tricky to keep up to speed with all the latest developments. 

It's our job to run the rule over every new UK betting option, so the rankings on this page are constantly updated to include the latest new betting options.

A handy tip is to bookmark this page and revisit it for instant access to the newest bonus offers and promotions. 
 

FAQ

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