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Picking a new online casino can be an overwhelming task. There are hundreds to choose from and some are better than others.
What we try to do is allow the user to make their mind up based on facts. This includes a huge number of variables, but for us to sit and say that x casino is better for you than y, would be impossible without knowing what you want from your casino.
If you are new to the industry, then an easy route to take here would be to stick with the mainstream brands to get started. However, if you’ve been around for a while and are looking to move away from the big boys, then here are a few points you can consider.
Just as a final note here, players in the UK might only get limited or sometimes no access to the main casino without creating an account. This will include account verification, so take your time to check out user reviews on Gambling.com of these casinos first to get an idea of what might work best for you before having to sign up.
At Gambling.com we’ve been very fortunate to assemble a brilliant team that has been around the casino industry for years. Our team of experts include a mix of players and those who have been based within many of the same online casinos that we promote on-site today.
Within this team, we combine our knowledge when looking at any new casino or a new brand that may be opening their virtual doors for the first time. Given that it’s relatively easy to open an online casino, we’re able to search out things that may be a red flag that other casino review sites miss.
We’ve mentioned some of the things that you need to be looking for in the sections above, but to be honest, they aren’t a million miles away of what we’re looking out for as well.
The first thing that we like to see is if they are an independent casino or are running as part of an already established brand. It may sound odd to hear that a brand would run more than one site, but it’s very common.
If they are new, then it’s harder to get information about the company given it is likely very sparse. Instead, we move more towards individuals who are the make-up for that company and try to see where their backgrounds lie. More often than not, the guys a the top have played significant roles in established brands and are looking to venture out to create their own brand.
Next up on the checklist is that of licenses. Who are they licensed by and does their license match up? Any casino that accepts players from the UK have to be licensed by the UK Gambling Commission, but they don’t necessarily only have to be licensed by them.
One of the best things about the likes of the UKGC is that they are incredibly transparent. It’s easy to jump on their website, enter the name of the casino and see the type of license that they occupy. This is also a great way to see if they are linked to other casinos or already established brands or not.
Once we are satisfied the site is safe and legit, we now turn our attention on to the game providers. These are the companies that supply the games that the casino is hosting. We’ve spoken many times about how this works in other articles, but in short, the casinos do not make the casino games you see, and instead, they are acquired via various game developers.
What you usually find is at least one or two of the big hitters are involved, such as your Microgaming, NetEnt, PlayTech, IGT or the like. This is usually a good sign, but we’re also keen to see smaller firms given a go, as they do provide some great games.
From here we move into the user experience of the casino. How easy is it to navigate? Can games be easily accessed? Do they make good use of menus to organise games? Are there mobile apps? If so, are they accessible via the main app stores?
Finally, it’s time to look at things like promotions, loyalty programs and tournaments. These are often three key areas that allow a casino to put its stamp on things.
It’s not always a case of the bigger the better either. A well catered for casino bonus with a low wagering requirement beats a huge bonus with massively unrealistic wagering requirements all day long.
| Brand | Offer Free Spins | Offer Wager Requirement | Bonus | Visit Site |
|---|---|---|---|---|
| 100 | 35 | 100% up to £300 + 100 Spins | Visit Site |
| 18+. New players only. Min Deposit £20. Max Bonus bet £5. Winnings from spins capped at £50. 100 Zee spins valid on starburst (first 10 credited immediately upon first deposit; rest credited at 07:00 GMT at 10/day). Spins must be used by 23:59 GMT of the day on which they are credited to player account, any unused shall be removed. Bonus funds must be used within 30 days. Bonus funds are seperate to cash funds, and subject to 35x wagering (bonus + cash). Full terms apply. Begambleaware.org | ||||
| 50 | 35 | 100% Welcome Bonus up to £400 + 50 Bonus Spins | Visit Site |
| 18+. New players only. One bonus offer per player. Minimum deposit £20. Max bonus bet is £5. Bonus spins on selected games only and must be used within 72 hours. Winnings from Bonus spins credited as bonus funds and capped at £100. Bonus funds must be used within 30 days otherwise any unused bonus shall be removed. Bonus funds are 100% match up to £400 on your 1st deposit, 40% match up to £3000 on your 2nd deposit, and 60% match up to £1500 on your 3rd deposit. Bonus funds are separate to Cash funds, and are subject to 35x wagering the total bonus & cash. Only bonus funds contribute towards any wagering requirements. Terms apply. BeGambleAware.org | ||||
| 25 | 20 | 50% Welcome Bonus up to £100 + 25 Free Spins | Visit Site |
| New Customers only; Min. deposit £15 (no Skrill/Neteller); Wager bonus 40x within 15 days; Max winnings = 10x bonus; Extra spins validity: 7 days; Extra spins max. winnings = £100. Stake contribution as per eligible games; See full terms; Terms apply; 18+ | ||||
Only after all this has been undertaken are we then able to form a review for the new casino. It takes days if not weeks of gameplay to create our reviews and as a result, they are the best real-world casino reviews that we can create.
Online Slots are the biggest and fastest-growing sector for online casino. There are hundreds of new games released every year and thousands to choose from overall.
What we’ve tried to do at Gambling.com is create a platform for you to see the games that are newly released and about to be released. We trawl through all of the major game providers to see what’s hot and what’s not in this sector.
The list that we create is designed to allow you to see what is happening and where. They will offer an overview of those games and from that, also highlight where you can access said games.
Some of the games that you see will have special bonus cash promotions attached to them and we include information on these as well.
| Brand | Total Slots | Mobile Slot Providers | Total Slot Providers | Visit Site |
|---|---|---|---|---|
|
| 1672 | 107 | 109 | Visit Site |
|
| 1421 | 100 | 112 | Visit Site |
| 1386 | 100 | 103 | Visit Site |
Casinos are evolving at an alarming rate. Even looking at features and games from five years are almost unrecognisable these days. Which is a good thing!
Competition has never been fiercer, and this means that casinos are having to find an edge to attract new players. Here’s a look at some of the features that are starting to be adopted throughout the industry.
Branded online slot games are a good place to start and whilst these aren’t necessarily the “future” of iGaming, they are very much the driving force for change within the online slots sector. The likes of the DC Comics signing with PlayTech were a big step forward in terms of development.
Gamification is one of the areas that is starting to move right now. For this, we include things like missions, tasks, levels and trophies. They are all things that keep us attached to a certain casino, but for doing so, we are rewarded. Some casinos do this better than others, but we would predict that most will have some if not of all these features over the next few years.
One thing that keeps evolving are things like promotions and tournaments for new games. There are things that just work, such as welcome bonuses and free bonus spins, but it’s good to see casinos mix things up here with the likes of tournament games and interchangeable offers, allowing the user to pick the one best suited for them.
In terms of banking, the speed in which we get money in and out is ever-changing. E-wallets were a big change-up for the gambling industry and their ability to get a hold of money almost instantly from your withdrawals. We’ve already noticed a big improvement in withdrawal times for other banking options over the last 5 years, so this is likely only going to improve.
Some of the biggest innovations that we’re looking forward to come from the games themselves. Live casino has been a revelation for the industry, but we’re more excited to see what route they go down with existing games, such as slots, roulette and blackjack.
| Brand | Live Software Providers | Total Live Games | Live Roulette Games | Live Blackjack Games | Visit Site |
|---|---|---|---|---|---|
| 3 | 127 | 50 | 34 | Visit Site |
| 3 | 38 | 12 | 11 | Visit Site |
| 1 | 134 | 29 | 71 | Visit Site |
Technology has moved on a lot in terms of the design of the games, but it’s the features that often makes or breaks them. You’re looking at interactive bonus rounds as the main innovation here and they are already starting to be developed as we speak.
Other trends to look out for include new, cool designs for casino sites and lobbies. There have been rumours of including voice recognition for mobile casinos to allow you to quickly get to your game of choice. A change-up of design platforms to HTML 5 has been huge, but the question now needs to be asked, what is next?
Whilst we can only look forward and speculate, for now, one thing is for certain is that the online casino sector is in a good spot and the next five years should be as exciting as the last.
Following on from the future of the industry brings us nicely into mobile casinos. This was the future not all that long ago and now it’s starting to become the mainstream.
With each casino that opens their doors, one of the first things that we look at is their presence when it comes to their mobile sector. If a casino does not have any sort of mobile access, then it’s setting up to fail.
The HTML 5 platform that most casinos are now created on means that even if there is not a dedicated app, there’s a good chance the user is going to be getting just as good a playing experience via the mobile site. Some function better than the app, given that they are so well designed.
A key area that you have to note with mobile is the game selection. Just because they have 1,000 casino games online, does not mean this number copies across to mobile.
You see, some of the older games have not been converted to mobile, which means they can’t be accessed. It’s usually games that are on their way out or barely played, but it’s still worth noting that you won’t get access to as many games within the app as you would online.
The flip side of that these days is that many new games are being designed with a mobile intent focus. The concept is to make them as good on the app as possible and then alter them from there to online play. As more people switch from online to mobile, this is going to become a much more common theme.
| Brand | Mobile Games | iOS App | Android App | Bonus | Visit Site |
|---|---|---|---|---|---|
|
| 2000 | Yes | Yes | 100% up to £300 + 100 Spins | Visit Site |
| 18+. New players only. Min Deposit £20. Max Bonus bet £5. Winnings from spins capped at £50. 100 Zee spins valid on starburst (first 10 credited immediately upon first deposit; rest credited at 07:00 GMT at 10/day). Spins must be used by 23:59 GMT of the day on which they are credited to player account, any unused shall be removed. Bonus funds must be used within 30 days. Bonus funds are seperate to cash funds, and subject to 35x wagering (bonus + cash). Full terms apply. Begambleaware.org | |||||
| 1538 | Yes | Yes | Wager £10, Get £70 in Bonuses + 50 Extra Spins | Visit Site |
| New customers only. Opt in, deposit and wager £10 on selected games within 7 days of opening new account. Get 2 x £20, 3 x £10 bonuses for selected games with up to 40x wagering & 7 days expiry. Max redeemable from bonuses £1,750. 50 Extra Spins are on selected games, have no wagering and expire in 7 days. T&Cs Apply, see below. 18+| Begambleaware.org Please Gamble Responsibly. | |||||
| 1535 | Yes | Yes | 100% Welcome Bonus up to £250 | Visit Site |
| 18+. UK players only. New customers only. Minimal initial deposit £10. Once the offer is claimed players have 30 days to release equivalent to initial deposit as a cash reward up to £250. 50x wagering requirement before cash rewards applied. Certain deposit options are excluded. T&Cs apply | |||||
Payout rates are now a huge part of online casinos. Pretty much all of the games come with payout rates attached and most casinos display them for their players to see.
The payout rate is often referred to as the Return to Player percentage. This is the amount of money, on average, that the player gets back for each unit that they wager.
For the most part, the games with higher rates of between 94% and 98% are what you will find at an online casino. These would essentially mean that in terms of monetary value, you’d get back 94p to 98p respectively, for each £1 that you wagered.
Of course, it’s not as black and white as this for most players, given that these numbers are taken over millions of spins, a figure that few casual players will surpass over a single game.
Player rates have now become a feature that most casino proudly display. Gone are the days where a fruit machine in the local pub was taking an eye-watering 70% payout and now, the margins are much more favourable to the player than they were.
If you’re wondering the reason on this, well, it comes down to volume. A fruit machine can only ever have one player at one time playing it, limiting how much money it can take. An online slot can have thousands of people playing at one time. This means that even at 98% they can make more money and offer better value to the player based on the volume it can churn.
As a final point on this, it’s worth noting that at Gambling.com we include the payout rates for all games that we review on the site. With some games you might find that rates will differ depending on the bets that you place, so we try to outline this as well when recommending new online slot sites.
| Brand | Testing Agency | Payout %* | Bonus | Visit Site |
|---|---|---|---|---|
| eCogra | 98.00% | Welcome Offer deposit £10 Get £40 | Visit Site |
|
| eCogra | 96.62% | 100% Welcome Bonus up to £200 + 25 Extra Spins | Visit Site |
|
| eCogra | 96.60% | 200% Welcome Bonus up to £500 | Visit Site |
*Casino payout rates are subject to change and provided by the operator via their own websites, they are correct at the time of publish and will be updated from time to time.
One of the most exciting things about the casino sector is that it’s constantly changing. This includes everything from new brands, new casinos, games, developers, bonuses, features, you name it, there’s something new seemingly every week.
When done right, change is a good thing. It means that older sites have to keep up and this forces them to improve what is likely an already pretty good set up.
Established casinos have the experience that new brands often do not. They’ve been there, had the feedback from the players, adjusted, tweaked and are now at a point where they’ve got a pretty polished product.
As a player, you get a sense of security with this and from that comes a relatively relaxed place to play. Support is usually on point, game selection is deep and promotions are likely solid enough.
Whilst this is all great, it means that for new casinos to get a foot in the door, they need to work harder. With this comes enhanced promotions, cool new games, new game developers and even a dive into new technology, as we spoke about in the last section.
It’s worth their while taking a risk and offering something new than simply copying the same product that dozens, if not hundreds of casinos now cater for.
You need to bear in mind that just because a casino is new, does not necessarily this is being started from scratch. Again, we briefly spoke about this earlier, but many new casinos have a highly skilled and experienced team that is running the site.
It can come from a mix of personnel who have moved from established brands or it could be established brands moving into the casino sector. It’s common for online betting sites, poker rooms and bingo sites that are doing well to branch out into other segments such as an online casino.
So, even though the sites are new, it could mean they have huge budgets to work with. The likes of Mr Green, BGO and 32Red are widely considered three of the biggest in the UK these days, but they started from nothing and worked their way up by innovating. Established brands now copy features they introduced some 10+ years ago and eventually, the new breed of these sites will come through and do the same.
The problem is that sometimes it’s hard to find out who owns who in this sector. It’s for this reason that for each review we add, we include all the relevant info about the team behind the brand and how the casino started. Some are “newer” than others and we think from a reader’s point of view, it’s important to know where sites are starting from.
Game developers are the heartbeat of the online casino sector. Regardless if you’re new or have been around for decades, if you don’t have a good group of slot game developers, the casino isn’t going anywhere fast.
Many of the more established sites include the tried and tested brands here. The big hitters are that of Microgaming, NetEnt, PlayTech, NextGen Gaming, IGT and Play N’ Go. You will find that around 90% of all casinos have at least one of these companies at their disposal.
Whilst these guys are tired and tested when you get so many casinos offering the same games, it becomes a little repetitive. This is an issue that you get with established brands in that, once you peel back the layers, you get very similar game catalogues to choose from.
The good things for new casinos are that they can mix things up by utilising smaller brands that maybe don’t get the coverage from the bigger sites as they get buried. A smaller casino can feature their games and in turn, offer something a lot less mainstream to a wide range of potential players.
Smaller game developers have fewer games to choose from, but often the games are better because of this. The teams have been able to develop and nurture these games, utilising new technology in a bid to make them stand out.
A few notable mentions include the likes of Yggdrasil and Nolimit City. Neither are particularly new anymore, but they only stock around 30 games each, making them small. However, the quality of the games is up there with the best, but because they aren’t part of a Microgaming or NetEnt, they aren’t deemed as desirable.
What you will find is that the smaller casinos are willing to take more of a punt on these guys, often in exchange for a better deal. Some of them have even signed exclusive deals with new casinos as part of their initial marketing campaign, offering increased exposure for both brands.
We’ve spoken about new technologies for online casino, but none have had more of an impact than live casino. The live casino games recreate that brick and mortar casino atmosphere that you miss online and allow people to genuinely have the best of both worlds.
Lots of new casinos are now seeing this a feature that they must include, not just to keep up with what’s there, but to get ahead of established brands who are yet to fully roll out the live dealer game platform.
The issue here is that only a few developers are offering these games on any sort of scale. These are Evolution Gaming and NetEnt. This means that the table games they offer, such as video poker, are likely accessible elsewhere.
| Brand | Live Card Games | Live Blackjack Games | Live Poker Games | VIP Casino Program | Visit Site |
|---|---|---|---|---|---|
| 73 | 62 | 2 | Yes | Visit Site |
| 53 | 34 | 7 | Yes | Visit Site |
|
| 29 | 18 | 5 | Yes | Visit Site |
The signup process for each casino is going to differ slightly. However, you can use our step by step guide below to get a feel of how it might play out and the documents that you will need on hand to create your account.
Whilst technological advancements have been enjoyed over the last decade, the increase in payment processing methods is something that is often overlooked. You now get access to a wide range of options from casinos in the UK and each of them is as secure as you can get.
It used to be pretty common for new casinos to have a fairly limited range of banking options, but that is no longer the case. The industry has seen a cull of some of the less secure methods, mainly thanks to the UK Online Gambling Commission, making the process much more streamlined and safer at the same time.
Some of the most common payment methods include:
There are plenty of others, but these are what you’re likely going to choose from newer casinos and some of the ones that we recommend you utilise here at Gambling.com.
It’s worth noting that not all payment methods can be used in conjunction with deposit bonuses. For example, rarely are Skrill and Neteller accepted for any bonuses becomes of the anonymity that comes with using these banking methods.
Finally, make sure that you check any limits for both deposits and withdrawals that come with each of these. Casinos can vary massively on this and you need to make sure you can get real money out as easily as it goes in. Some may charge a fee as well, so note this before depositing.
This is a rare offer for a new casino, but yes, some will offer a no deposit bonus.
Yes. You need to make sure they are fully licensed by the UK Gambling Commission before you sign up. If so, they can be trusted.
They need a license to accept players from the UK. This license must be from the UK Gambling Commission. If they do not have this, they cannot accept new players.
New casinos are a lot more common than they used to be. You can expect a couple of new sites to open their doors every month.
At Gambling.com we have reviews on all the latest new casinos online.
Yes, we do. We leave no stone unturned when it comes to reviewing new casinos.
You often get access to smaller game developers which means access to games that bigger sites don’t have. Also, promotions are stronger to entice players away from the larger casinos, making them more lucrative in return.
The majority of the new ones are, yes. If they don’t have a mobile casino app, they will have a mobile version of their casino accessible via a mobile browser.
Sometimes they offer a bigger bonus amount. This is to entice a new player to sign up and give them a chance over more established brands.
Free spins are often incorporated into welcome offers that run alongside a first deposit bonus. You can expect to get 20 or more free spins with most of these offers.
They can range, with 35x wagering your deposit being common, but most of the time they are about on par with established sites. You need to make sure they fit the offer before you sign up.
Support is often smaller than older casinos, but that doesn’t mean they aren’t reliable. In some instances, the smaller player database means you will get seen to quicker than many of the larger brands.
Yes, you often see a new UK online casino take a chance on new technology. Live casino is a good example of this with some casinos setting up only offer this platform before it was mainstream.
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Reviewer since February 2016
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