Betting Sites in The UK - The Best Online Bookmakers in 2025

How to Sign up to a Betting Site

Whether you’re a seasoned punter, a complete newcomer, or returning to online betting after a break, this quick guide will help you get started.

Our experts have signed up to countless betting sites over the years to test their features, so we know exactly what to expect.

Below, we’ve broken down the process into a simple, step-by-step guide to help you create your account, verify your details, and start betting safely and confidently.

Gambling.com Weekly Pick: Best Betting Site (13th–19th October)

Each week, Gambling.com highlights one standout bookmaker as our expert Weekly Pick.

The choice is led by Cathal Austin, our Lead Betting Site Reviewer, with input from the Gambling.com review team - recognising the betting site that delivers the best overall experience right now.

Best Betting Site of the Week: bet365

Few bookmakers in the UK match bet365 and none can lay a glove on this site's live betting service.

With live streams of over 600,000 sporting events each year, you can watch and bet on a huge variety of sports.

Live markets cover everything from football and tennis to cricket and racing - when a stream isn't available, live graphic updates and in-game statistics appear alongside in-play odds.

There are lots of promotions on offer at bet365 as well.

The '2 Goals Ahead Early Payout' and 'Bore Draw Money Back' deals are the perfect insurance offers for this week's domestic and international football matches. 

The best odds guaranteed promise applies to all UK and Irish horse racing - including this weekend’s action at Ascot.. 

The bet builder is another standout, letting you create same-game accas with up to 12 selections across 14 different sports including cricket - which is good news if you want to bet on this week's Test or T20 matches. 

For the full lowdown, read our bet365 UK review or watch the quick review video below.

Featured Betting Sites by Sport

There's plenty happening in sport across the UK and further afield this week.

International football takes centre-stage midweek before the Premier League returns at the weekend.

In cricket, England are in New Zealand for a three-match T20 series starting on Saturday. The ICC Women's World Cup is also underway.

And in horse racing, there's plenty to bet on including British Champions Day at Ascot - marking the end of the flat racing season.

Here are our featured betting sites for each sport this week:

Football Betting Site of The Week: BoyleSports

It's a busy week for football betting. World Cup Qualifiers take place midweek, followed by a full set of Premier League fixtures at the weekend.

England play away to Latvia on Wednesday, while Scotland, Wales and Northern Ireland also have important games before the return of club football.

Liverpool face Manchester United at Anfield on Sunday in the weekend's headline fixture.

Why we Choose BoyleSports For Football

BoyleSports is a versatile football betting site with some genuinely valuable promotions, which will come in handy for the mix of club and international fixtures.

With the early payout deal, bets are paid out if your team goes two goals ahead – even if the match ends in a draw or a loss. 

Unlike the equivalent deal with some other sites, this offer applies to both singles and accumulators.

There's also a 25% bet builder profit boost in place for international games involving the home nations. 

Aside from that, there are enhanced prices, acca bonuses, and acca insurance deals in place for football games.

You can find out more in our full BoyleSports review or in the quick video overview below. 

Horse Racing Betting Site of The Week: Ladbrokes

There's plenty of racing action to get stuck into this week with the best horse racing betting sites like Ladbrokes.

British Champions Day at Ascot is the grand finale of the Flat season this Saturday - a full card of elite racing with five Group 1 contests.

Headlining the field for the £1.3m Champion Stakes are four of the world’s top 10 horses: Ombudsman, Field Of Gold, Delacroix and Calandagan.

Why we Choose Ladbrokes For Horse Racing

At Ladbrokes, there are lots of price boosts and enhanced odds offers for all five Group 1 contests on Champions Day.

Ladbrokes also offers extra place promotions on major races and is one of the few UK betting sites that offers placepot betting.

There’s a guaranteed £100,000 daily prize pool if you can predict a placed horse in six races at a meeting.

You can watch every major race from the UK or Ireland live on Ladbrokes site and app - you also get best odds guaranteed from 8am every day.

Watch our Ladbrokes video overview below or read the full Ladbrokes UK review to find out more.

Cricket Betting Site of The Week: Unibet

England start a three-match T20 series against New Zealand this Saturday, while the West Indies are taking on India in Test action.

Meanwhile, the ICC Women's World Cup is also heating up. 

England Women take on Pakistan Women on Wednesday in one of the week's standout fixtures.

Why we Choose Unibet For Cricket

Unibet's in-play cricket betting service makes it one of the best cricket betting sites.

Through Unibet TV, you can stream matches directly on the site as a member, including the ongoing Women's World Cup games.

You'll find a huge selection of in-play markets here – including ball-by-ball markets so you can bet on the next delivery.

We also like Unibet's 'Duck n' Cover' promo, which refunds top run-scorer bets if your player gets out for a duck.

You can find out more about Unibet by watching our video review or reading our full in-depth Unibet review. 

What to Bet on With Your Betting Site

If you’re looking for expert insight and fresh betting ideas, we have a team of analysts and tipsters here to help.

Our latest betting tips and previews cover the biggest upcoming events in sport. View a selection of the latest expert articles below:

How We Review & Rate Bookmakers

At Gambling.com, we follow a strict hands-on approach to how we review betting sites and apply a consistent rating system. 

By combining expert research with user insights, we can confidently rank the best bookmakers.

Award-Winning Betting Sites

We keep a close eye on the industry's top honours. When an online bookmaker earns recognition from respected industry bodies, we take note - and so should you.

These accolades reflect excellence in everything from innovation to user experience:

Bookmaker	Award	Adjudicator
	Online Sports Betting Operator Of The Year	Global Gaming Awards
	Best Mobile Sports Product	International Gaming Awards
	Best Customer Service Company of The Year	International Gaming Awards
	Esports Operator of The Year	SBC Awards
	Best Football Betting Operator	EGaming Review Awards

Responsible Gambling Tips

Betting should be fun - never a source of stress or financial pressure.

Here are some smart, practical ways to help you stay in control:

• Set a Budget: Choose a weekly or monthly limit that suits your finances and stick to it, win or lose.
• Accept Losses: Losing is part of betting. Avoid chasing losses or making emotional, high-risk decisions.
• Use Built-in Tools: Make the most of deposit limits, loss caps, time-outs, self-exclusion, and reality checks.
• Know Where to Get Help: If gambling starts to feel harmful, reach out 24/7 to free, confidential support services like BeGambleAware, GamCare, or GAMSTOP.

For more information on responsible betting, visit our responsible gambling hub.

How We Keep Our Betting Site Rankings Updated

We update our betting site rankings at least once monthly to keep them accurate.

Every site gets retested regularly, and we edit our reviews and ratings based on our latest findings.

When new betting sites launch, we try them straight away and review our full list to see where they fit. 

We also track how existing sites perform. If a bookmaker improves its service, it can move up the rankings, or vice-versa if it goes the other way.

This ensures the rankings you see on this page are fresh and up to date.