Betting Sites UK | Top New Online Bookmakers 2025

How to Sign up to a Betting Site

Whether you’re a seasoned punter, a complete newcomer, or returning to online betting after a break, this quick guide will help you get started.

Our experts have signed up to countless betting sites over the years to test their features, so we know exactly what to expect.

Below, we’ve broken down the process into a simple, step-by-step guide to help you create your account, verify your details, and start betting safely and confidently.

Gambling.com Weekly Pick: Best Betting Site (20th-26th October)

Each week, we highlight one standout bookmaker as our expert Weekly Pick.

The choice is led by Cathal Austin, our Lead Betting Site Reviewer, with input from the Gambling.com review team - recognising the betting site that delivers for this week's sport.

Best Betting Site This Week: talkSPORT BET

talkSPORT BET's selection of betting offers for football and racing makes it our top pick this week. 

'The 2 Up Payout' deal is the perfect insurance policy for this weekend's Premier League fixtures – if your team goes two goals ahead, your bet is paid in full even if they fail to win.

The 'Footie Rewards Club' is another standout, rewarding regular punters with a £5 free bet when they place five football bets worth £5 each.

Meanwhile, horse racing bettors get best odds guaranteed and live streams of all UK and Irish racing – including this weekend's action at Cheltenham and Doncaster.

We also like the 'No Horsing Around' refund offer, which returns stakes up to £100 if your horse loses all chance at the start of a race.

These promos and features are available on the site and through the talkSPORT BET app.

For a full breakdown, read our talkSPORT BET review or watch the quick review video below.

Best Betting Sites by Sport

There's plenty happening in sport across the UK and further afield this weekend.

There's a full schedule of Premier League football fixtures, while Real Madrid and Barcelona1 clash in El Clasico on Sunday afternoon.

In horse racing, the jumps season gets underway with the William Hill Showcase at Cheltenham on Friday and Saturday, while Doncaster stages the Futurity Trophy to close the flat season on Saturday.

And in cricket, England's men continue their New Zealand tour with an ODI on Sunday at the Bay Oval, while the Women's World Cup builds towards the semi-finals.

Here are our featured betting sites for major sports this week.

Football Betting Site of The Week: Betfred

A full slate of Premier League fixtures this weekend includes Man United v Brighton, Arsenal v Crystal Palace and Aston Villa v Man City.

There will also be plenty of betting interest in El Clasico on Sunday, as Real Madrid host Barcelona at 3:15pm.

Why we Choose Betfred For Football

Betfred's promotions make it a great choice for betting on the football this weekend.

The early payout deal pays out your bet if your team goes two goals ahead, even if they don't win.

'Double Delight' and 'Hat-Trick Heaven' promos boost returns on first goal-scorer bets - you get double the odds if your player scores twice, treble if they get a hat-trick.

Betfred also run daily price boosts and acca insurance across Premier League markets.

You can find out more in our full Betfred review or in the quick video overview below. 

Horse Racing Betting Site of The Week: William Hill

William Hill is one of the best horse racing betting sites around - and the bookie is sponsoring two major racedays this week. 

The William Hill Showcase Meeting at Cheltenham launches the jumps season on Friday and Saturday, featuring some of the most promising novices in training.

Meanwhile, Doncaster hosts the William Hill Futurity Trophy on Saturday afternoon – a Group 1 contest that closes the flat season and often produces future Epsom Derby contenders.

Why we Choose William Hill For Horse Racing

The fact that William Hill sponsors both the Cheltenham Showcase and the Futurity Trophy at Doncaster tells you everything you need to know about this bookmaker's racing credentials.

You'll get best odds guaranteed for bets on all UK and Irish racing from 8am each day, alongside regular extra-place offers and boosted odds on races across both sponsored meetings.

William Hill also offers live streaming of races to all active customers. You can watch every race directly through the site or app.

Watch our William Hill video overview below or read the full William Hill review to find out more.

Cricket Betting Site of The Week: Unibet

England's men face New Zealand in the 1st ODI of their series in Mount Maunganui.

Meanwhile, the Women's World Cup is heating up with the final group phase games.

Why we Choose Unibet For Cricket

Unibet's in-play cricket betting service makes it one of the best cricket betting sites.

Through Unibet TV, you can stream selected international matches directly on the site and place bets while watching.

For example, England Women's World Cup games can be streamed live on Unibet's site and app this week.

You'll also find a huge selection of in-play markets – including ball-by-ball bets where you can back the outcome of each delivery.

Unibet's 'Duck n' Cover' promo refunds top run-scorer bets if your player is dismissed for a duck.

Find out more about Unibet by watching our video overview or reading our full in-depth Unibet review. 

What to Bet on With Your Betting Site

If you’re looking for expert insight and fresh betting ideas, we have a team of analysts and tipsters here to help.

Our latest betting tips and previews cover the biggest upcoming events in sport. View a selection of the latest expert articles below:

How We Identify The Best UK Betting Sites

At Gambling.com, we follow a strict hands-on approach to how we review betting sites and apply a consistent rating system. 

By combining expert research with user insights, we can confidently rank the best bookmakers.

Award-Winning Betting Sites

We keep a close eye on the industry's top honours. When an online bookmaker earns recognition from respected industry bodies, we take note - and so should you.

These accolades reflect excellence in everything from innovation to user experience:

Bookmaker	Award	Adjudicator
	Online Sports Betting Operator Of The Year	Global Gaming Awards
	Best Mobile Sports Product	International Gaming Awards
	Best Customer Service Company of The Year	International Gaming Awards
	Esports Operator of The Year	SBC Awards
	Best Football Betting Operator	EGaming Review Awards

Responsible Gambling Tips

Betting should be fun - never a source of stress or financial pressure.

Here are some smart, practical ways to help you stay in control:

• Set a Budget: Choose a weekly or monthly limit that suits your finances and stick to it, win or lose.
• Accept Losses: Losing is part of betting. Avoid chasing losses or making emotional, high-risk decisions.
• Use Built-in Tools: Make the most of deposit limits, loss caps, time-outs, self-exclusion, and reality checks.
• Know Where to Get Help: If gambling starts to feel harmful, reach out 24/7 to free, confidential support services like BeGambleAware, GamCare, or GAMSTOP.

For more information on responsible betting, visit our responsible gambling hub.

How We Keep Our Betting Site Rankings Updated

We update our betting site rankings at least once monthly to keep them accurate.

Every site gets retested regularly, and we edit our reviews and ratings based on our latest findings.

When new betting sites launch, we try them straight away and review our full list to see where they fit. 

We also track how existing sites perform. If a bookmaker improves its service, it can move up the rankings, or vice-versa if it goes the other way.

This ensures the rankings you see on this page are fresh and up to date.