The best UK betting sites will have a range of World Cup betting offers to choose from when the tournament gets underway in June 2026.
We've picked the best offers and listed them on this page, including free World Cup bets, price boosts and other bonus deals.
Welcome offers usually take the form of 'bet and get' deals. These involve signing up with a betting site, making a deposit and placing a qualifying bet.
For example, lots of sites have bet £10 get £30 offers, where you sign up and bet £10 to get £30 in free bets.
Some online bookmakers reserve their best welcome offers for the World Cup. Check the list at the top of this page to see all of the best ones.
Odds boosts offer enhanced prices on selected markets during the World Cup. Sometimes you can decide which markets to apply a boost to, or bookies sometimes select markets that are boosted for all customers.
During big matches like those involving England, you'll sometimes find enhanced World Cup odds available as a new customer offer.
For example, you might get 40/1 on England to win a match when you first sign up (usually with a small maximum stake of £1 or £2).
Similarly, you can sometimes get enhanced odds on outright markets like England to win the World Cup.
bet365, Ladbrokes, talkSPORT BET and BetMGM are all reliable for price boosts.
Accumulator bonuses are commonly available during the World Cup. Sites will often give you a profit bonus on top of your winnings, which increases as you add more selections.
You might get an extra 5% on top of your winnings for a successful four-fold, or an extra 30 or 40% for a successful 10-fold.
Acca insurance offers refund losing accumulators if just one leg lets your bet down.
Betfred's 'Acca Flex' promotion combines acca insurance and profit boosts. For example, a winning 8-fold acca gets a 20% boost, while any acca with five legs or more is eligible for a refund (up to £10) when one leg lets you down.
Some betting sites will offer early payouts for all matches during the World Cup - usually paying out when the team you've backed takes a two-goal lead.
Your bet is paid as a winner no matter how the game develops after your team has gone up by two.
bet365, Coral and BoyleSports all have early payouts. During the last European Championships, BoyleSports paid out on bets for a one-goal lead, so it's a site worth keeping an eye on during the World Cup.
Early payouts at BoyleSports usually apply to selections in accumulators and bet builders as well as singles.
The best bet builder sites have offers for same-game accas placed on World Cup matches.
Bet builder insurance, for example, works the same as acca insurance if one leg lets your bet down.
Lots of sites also boost the odds of certain bet builder combinations. Some bookmakers offer specific bet builder free bets.
QuinnBet has a 20% boost on bet builder winnings, so this might be a site to consider during World Cup 2026.
Free bets aren't just reserved for new customers during the World Cup. Existing customers can also get their hands on bonus funds.
These are usually made available for high-profile matches. Sites like William Hill often have special free bets available for their customers around the biggest football fixtures.
Loyalty free bets are also offered by bookmakers like Betway, as rewards for regular betting. Place £25+ on accumulators during the World Cup and you'll get two free bets worth £5 each for the following week's games.
These are some of the best World Cup betting sites you can use for betting on the 2026 tournament:
Before claiming World Cup offers, there are a few things you should remember, to ensure you're extracting as much value as possible out of these promotions.
Before claiming any World Cup offer, always look over the key terms.
Check for things like minimum odds requirements, qualifying stake sizes, payment method restrictions and expiry dates.
Knowing these details ensures there are no surprises when claiming an offer.
Once you’ve received a free bet, think about how to get the most from it.
Many bettors use it as an opportunity to back slightly higher-priced markets.
Just make sure any market you choose still meets the offer’s conditions and works within your budget.
With so many matches and offers available during the World Cup, it’s easy to lose track of what you’ve claimed and when your free bets expire.
Keeping a simple note or reminder helps to make sure you use your bonuses before they lapse.
World Cup betting - like all forms of gambling - should always remain enjoyable.
Set a budget that works for you and stick to it and use the responsible gambling tools available with UK-licensed bookmakers if needed - including deposit limits, time-outs and self-exclusion options.