Ladbrokes Betting
Bet £5, Get £20 in Free Bets
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply. - Full Terms Apply

Ladbrokes Free Bets

Ladbrokes is one of the oldest and most recognisable brands when it comes to UK betting sites industry right now. They've been about since 1886 and in that time have risen from a single trackside betting hut to a multi-billion-pound corporation, providing gambling opportunities over a wide range of platforms.

The company's merger with the Gala Coral Group in 2016 was the biggest gambling merger ever at the time. Since then, Ladbrokes Coral has now been bought out by GVC Holdings and they are reportedly worth a staggering £5 billion as a result.

Whilst both Ladbrokes and Coral now work out of the same company, the two brands are very much separate. They also have separate sponsorship deals, with Ladbrokes putting their name to the likes of the Scottish Professional Football League, UK Open (Darts), Players Championship (Darts), Dublin Racing Festival at Leopardstown (Horse Racing), Summer Mile at Goodwood (Horse Racing) and the Stayers Hurdle at Punchestown (Horse Racing) to name just a few.

Link online and offline account Desktop layout a little cluttered
Great range of promotions Can struggle to match the best for pricing
Established, trusted brand

Welcome Bonus

New accounts to Ladbrokes get a £20 free bet when you place your first bet of just £5. The promotion is one of the best in the business right now and essentially offer a 400% match on your first bet.

You need to enter the promo code “20FREE” when you make your deposit and in return, you get 4 x £5 free bets. The first bet you place must be £5 or more and must be placed at odds of 1.50 or greater. You then have 7 days to use all your free bets before they will expire.

Deposits made using prepaid cards, Moneybookers, PayPal, Paysafecard, Neteller or Skrill will not be able to claim this offer.


Payment Amount%

Matched Amount

Promo Code

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No Code

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
Full Terms Apply

Get Exclusive offers on Ladbrokes Promo Codes with today.


Registration takes just a couple of minutes to work through. It starts by asking for some personal info, such as name, DOB and email. The next step is your contact info, which is your address and phone number.

The third phase is your account info. Here you need to include a username and password. It's also where you need to enter any deposit limit if you want to apply this to your account and where you enter the promo code (20FREE) to claim the welcome offer.

The final phase of the registration process is where you need to verify your account. They will first check your details across the GamStop database to see if you're already on there. If you are, then you won't need to verify your account again.

If not, you will need to send in documents such as driver's license, passport, utility bill and things like this. It's a quick process and you can take photos on your smartphone as long as they are clear. Only once you've done this will you get access to your account and be able to make your deposit.

Payments and Banking Methods

One of the plus points of using the more established bookmakers is often to do with how their banking system works. Ladbrokes is no different and with it, you get a wide range of payment methods to choose from. These include debit cards, Skrill, Paypal and Neteller as well as World Pay and The Grid.

You're probably aware of how most of these works, but one that you may not be familiar with is The Grid. This hooks up your online account to a brick and mortar account, which means that you can track bets placed in-store, online. This payment method has the lowest amount you can deposit on site, which is 0.10p and also the fastest withdrawal time, which is instant as you get it in cash from the high street store.

Outside of this, you can deposit from as little as £5 of the online methods and withdrawals generally take up to 2 working days. The e-wallets and Apple Pay are much faster and come through pretty much instantly, although the site states up to 3 hours, which is fair enough. The minimum withdrawal amount is just 0.01p.

Payment Method


Deposit Amount

Withdrawal Amount

Withdraw Time


£10 Min


Min 6 Hours


£5 Min - 99,999 Max


1-3 Days


£5 Min - 99,999 Max


1-3 Days

Visa Electron

£5 Min - 99,999 Max


1-3 Days


£5 Min - 99,999 Max


1-3 Days


£10 Min


Min 6 Hours


£10 Min


Min 6 Hours


£5 Min


Min 6 Hours

Bank Transfer

£10 min


1- 5 Days

Desktop/Mobile Experience

Ladbrokes has a busy looking site, but it's one of those that as you spend a little more time on it, it gets easier to use. What's probably most impressive about it is the layout. The site not only looks good, but it functions well as well.

We liked that the sports menu is one that is hidden, but you can bring it forward as and when you need. This basically does away with what would be a pretty standard side menu for most, and then allows more room for the main content, whilst still allowing you to access that menu as needed.

The betting app can be downloaded on both iOS and Android from the respected app stores. It's one that has evolved a lot in recent years and is now as good as it's ever been.

It feels a little less “busy” than the desktop version, which is a good thing for mobile. You can access a range of menus as you need, and back buttons mean that you can easily revert to where you came from.

Sports and Markets Available at Ladbrokes

It won't be a huge surprise to hear that you're getting a huge range of sports at Ladbrokes. Horse racing and football are top of the pile as you would expect. If there's betting available on it, Ladbrokes will have it. Everything from the likes of tennis and golf all the way to water polo and e-sports can be found at Ladbrokes. Even niche sports, such as wrestling, rowing, floorball and futsal are all pretty well equipped as well. It's about as comprehensive a list as you'll find at an online bookmaker.

Game Providers

Game Provider OpenBet
Game Provider Geneity
Game Provider Betradar
Game Provider Inspired Gaming

Betting Odds with Ladbrokes

A bookmaker can't survive at the top of the game for as long as Ladbrokes have without having a dam good pricing section. Is it the best? No. But it's ridiculously consistent. Without being the best price, they are usually not far off and you could use them as a single bookmaker, although we always recommend that you should be flexible about where you bet to get the best price.

Betting Features

The horse racing section is, without doubt, one of the best parts of the Ladbrokes site. Not only do they cover races from all over the world as well as any, but they also include a ton of features within as well.

The first thing to note is the link with the Racing Post. For each race in the UK and Ireland and most of the international ones, you get a verdict, tips, form, results, commentary and video of previous races for horses in that race all for free.

Horse racing also has live streaming of each race, and all you need is to have placed a bet on that race to view the race.

For those that don't know, Ladbrokes acquired Betdaq a few years ago, who was one of the biggest betting exchanges in the betting industry at the time. They've now integrated this into their betting platform, which means you get to choose from betting in a traditional sense and also on the betting exchange as well. This is something that very few bookmakers can do.

We also really liked Ladbrokes' work for coupon bettors as well. The vast majority of these are aimed at football, but with it you get to choose from a massive range of markets and leagues from all over the world. This means that you can make your coupons in a much more refined manner and doesn't require you to jump between so many markets and matches.

Finally, their in-play betting and live streaming section is the icing on the cake for us. This section of the site is buzzing, to say the least. There is always something going on and we would guess that they now turn the majority of the matches and games that they cover live, given how diverse this section is.

Live streaming is also linked up to the in-play betting section. For this, you need to be logged in and to have placed a bet within 24 hours or have a funded account. You get access to the whole live streaming channel across all their sports for this, so it's vast.

Current Promotions

Ladbrokes is one of the best when comes to promotions. Here are just a few of their ongoing offers for new and existing players.

#GetAPrice – Tweet Ladbrokes to get a price on any bet or combination bet. Literally, anything goes here!

Best Odds Guaranteed – Place a bet on a horse race and if the Starting Price of the horse that you bet on and won with is higher than the price you took, they will pay at the higher SP.

Odds Boost – Get daily odds boosts from a range of sports and markets on site.

Customer Support

The support centre is one of the best that we've seen. The staff seem switched on and can't do enough to help. There are several ways that you can contact them but our advice would be to use Twitter where possible as here we got the fastest response time. If you prefer a more traditional method, Live Chat, email and phone are all available.

Responsible Gambling Features

Ladbrokes are very active, as one of the biggest companies in the industry, to play their role in responsible gambling. Right from the off, you need to be able to verify your account before you can deposit. On top of that, there are several features on-site, such as betting limits, deposit limits and cooling-off periods that can help players.

They're also the founding members of The Senet Group who are a self-regulating industry body looking to minimise the risk of gambling-related issues. They have a ton of information on their role and how they look to promote responsible gambling within a mini-site connected to the sportsbook.

Our Verdict

Ladbrokes has been an impressive bookmaker to test. Right from the off you can tell that they are a polished platform and everything from the desktop site to the mobile app has been carefully carved to serve a purpose.

Whilst there are flaws, such as the somewhat erratic pricing structure, it's been hard to come up with negative things to say about the brand, which is a positive in itself. The inclusion of the betting exchange, the range of promotions, number of sports/markets and the links with their high street betting shops (via The Grid) make them one of the best bookmakers in the business.

Visit Ladbrokes Sports
Please note the following terms and conditions of Ladbrokes
TC's for F50 Multi Sports Offer:

18+. New customers only. Promo code 'F50' required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.



These Promotion Terms & Conditions apply to this Casino Bonus. They should be read alongside the General Casino Bonus Terms & Conditions and our General Website Terms & Conditions. These terms can be accessed at Ladbrokes Website. We use some terminology in these Promotional Terms & Conditions that you may not be familiar with. You can find out what we mean when using key terms by visiting our jargon buster page at Ladbrokes website.

1. This Casino Bonus is a Buy-In Bonus. More details about how a Buy-In Bonus operates can be found in our General Casino Bonus Terms & Conditions. These terms can be accessed at Ladbrokes website. These include important general provisions relating to Wagering Requirements and to your ability to withdraw any winnings.

2. This Casino Bonus is available to new real money Ladbrokes online and mobile customers aged over 18 years making their first deposit with Ladbrokes.

3. To claim this Casino Bonus, you must:
Register for the first time with Ladbrokes by opening a new account;
Deposit a minimum of £20 (or the currency equivalent €20/$20/SEK200) as your first deposit in your Account; and
click 'Buy-In' to this Casino Bonus on the promotional page when logged in and accept the terms and conditions.

4. Once you have completed these steps, your “Buy-In” amount of at least £20 (or currency equivalent) will be sit in your Buy-In Balance wallet and your Casino Bonus (representing 100% of your Buy-In amount up to a maximum of £500) will be automatically credited to the Bonus

5. Once you have claimed this Casino Bonus, you will only be permitted to withdraw any winnings contained in your Bonus Balance wallet and the Pending Winnings wallet once you have met the Wagering Requirements.

6. Whilst you can withdraw the funds in your Cash Balance wallet and Buy-In Balance wallet at any time before the necessary Wagering Requirements have been met (whilst your Casino Bonus is Active), this will mean that you fully forfeit any winnings sitting in your Bonus Balance wallet and/or Pending Winnings wallet.

7. The Wagering Requirements for this Casino Bonus must be met within thirty (30) days following the date on which your Casino Bonus becomes Active otherwise any funds sitting in your Bonus Balance wallet and Pending Winnings wallet will be forfeited.

8. The Wagering Requirements for this Casino Bonus are as follows:

For example, if your “Buy-In” deposit amount is £100, you will receive a bonus of £100. The Wagering Requirements will be £4,000 (20 x £200).
9. “Double Options” on any Qualifying Games will not count towards your Wagering Requirements. A “Double Option” is where you are offered the opportunity to double your winnings on a bet on one or more occasions.

10. Bets placed on some games will attract a lower contribution towards the Wagering Requirements than other games – please see the table below for reference and for Qualifying Games.

Game% of stake contributing to Wagering Requirements
Slots all types including jackpots (Excluding double up options)100%
Arcade, Scratchcard Games and Fixed Odds Games100%
Roulette (Excluding Keybet Roulette)20%*
Blackjack (excluding Blackjack Cashback) & Poker10%
Baccarat (all variations)10%
Pontoon, Red Dog, Spin A Win/Lucky Wheel, Casino War5%
Casino Hold'em, Wild Vikings, Let Them Ride5%
Stravaganza, Blackjack Switch, Pai Gow Poker5%
Blackjack Surrender, Lucky Blackjack5%

11. If a combination of bets placed in a Roulette Game amounts to coverage of 67% or more of the Roulette wheel, these bets will not count towards the Wagering Requirements. This applies to all versions of Roulette on the Casino and Games Tabs online, on downloadable client format and on mobile

12. This Casino Bonus is only available for use on Casino games including Slots and Live Casino. It is not available for any Poker or Bingo products.

13. The following Casino games are excluded from this Casino Bonus:

Ugga Bugga, Vacation Station, Highway Kings, Chinese Kitchen, Darts, Heads or Tails, Spin a Win, Dice Twister, Wheel of Light, Craps, Blackjack Switch, Blackjack Surrender, Pontoon, Legacy of the Wild, Key Bet Roulette, Castle Builder, Baccarat, Rock Paper Scissors, Golden Tour, Funky Monkey, Silver Bullet, Red Dog, heads or tails, jacks or better, Deuces Wild (Or Any variant of Video Poker), Joker Poker, Neotunes Kingdom, Rock N Roller

14. Any bets placed on any of the Excluded Games will not count towards the Wagering Requirements.

15. The General Casino Bonus Terms & Conditions also apply to all of your Active Bonuses and include additional restrictions on your use of this Casino Bonus.

16. Deposits made via Neteller or MoneyBookers pre-paid credit/debit card will NOT qualify

17. Please note these further important terms:

We reserve the right to withdraw this Casino Bonus from anyone who does not qualify, or is excluded from our offers or promotions under the General Website Terms & Conditions;
We reserve the right to change or end any Casino Bonus at any time, if required for legal and/or regulatory reasons; and
This Casino Bonus will remain available to qualifying customers until such time as we choose to withdraw it. The withdrawal of this Casino Bonus will not impact you if this Casino Bonus is Active at the time of withdrawal by us. Please remember, if you have accepted this Casino Bonus, you will have a specified time limit to complete the applicable Wagering Requirements in accordance with the section headed “Wagering Requirements for this Casino Bonus” above.

For full Terms & Conditions go to Ladbrokes Website
Last Updated: February 26th, 2018



Hi, I'm James Molloy

"I've worked in the betting industry on product, operations and customer service for several years. A class operator will deliver on many aspects and we cover them all."

  • Sports Betting
  • Football
  • Online UX

Reviewer since October 2015