The best new betting sites in the UK, ranked and compared. These rankings are based on expert reviews of each site and are updated to include the best new bookmakers in December 2023.
What we Expect From The Best New Betting Sites
When reviewing a new betting site, the first thing we do is check for these essentials:
A United Kingdom Gambling Commission licence, which allows new bookmakers to operate legally in the UK.
Bonuses and promotions like free bets are essential and should be easy to claim.
In order to compete with the best, new betting sites should have value odds and a wide range of markets.
Why Trust Gambling.com's New Betting Site Recommendations?
At Gambling.com, we've reviewed the best new online bookmakers since 2006. Our aim has always been to match bettors with secure, regulated new bookies that treat their customers with respect.
In order to recommend the best new betting sites, our review team needs to know exactly what punters want from a bookie.
For this reason, we've spent 17+ years assembling a team of experts with experienced sports bettors, former employees of betting companies and ex-sports journalists who have covered betting for news outlets.
Our team has been recognised as an authority on all things betting with a number of awards in recent years, including the EGaming Review Sports Affiliate of the Year award in 2022.
Affiliate Disclosure:At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you.At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links.At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you. All product reviews and recommendations are still impartial as our editorial standards are designed to be commercially independent and follow a professional methodology.MoreLess
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers Only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, neteller & paypal not eligible. T&Cs apply.
Dual Bet Site & Casino Platform
Free Bet Thursdays - Earn Free Bets Every Week
Accumulator Boosts of up to 77%
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
25
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Bzeebet is a fresh betting site that already offers everything we expect from the best online bookmakers, including features such as live betting, cash out, bet builder and accumulator boosts.
#ad. 18+. Gamble Responsibly. Begambleaware.org. WELCOME BONUS: NEW PLAYERS ONLY, IST DEPOSIT, MIN DEPOSIT,: £15, MAX £15 FREE BET VALID FOR 14 DAYS, BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER AND BE SETTLED WITHIN 14 DAYS OF PLACEMENT. SYSTEM BETS NOT ELIGIBLE. NETELLER, SKRILL AND PAYPAL NOT ELIGIBLE. T&CS APPLY BELOW.
Accumulator Boosts of up to 77%
Extensive Range of Football Markets
Dual Betting Website & Casino Platform
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
8
Bet Builder
Can you create your own personalised bets?
No
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Mr Mega boasts an impressive and user-friendly online betting interface, with markets on all major sports and events, plus a wide range of Esports betting markets.
#ad. 18+. Gamble Responsibly. Begambleaware.org. Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £20, max £30 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
'Rising Star Operator of the Year' 2021
'Fast Market' In-Play Betting Feature
‘Boostiton’ Accumulator Boosts
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
27
Bet Builder
Can you create your own personalised bets?
No
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Betiton has ex-Liverpool striker and Champions League winner Djibril Cissé as a brand ambassador and resident football expert. This bookie has become known for unique live betting markets, boosts and personalised offers.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply.
UK Betting Site of MGM Resorts International
Exclusive 'Golden Goals' £2m Jackpot Game
Official Betting Partner of Newcastle United
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
In-Play Betting
The number of sports with in-play betting available
24
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
BetMGM is a new UK betting site from MGM Resorts International with a weekly free-to-play 'Golden Goals' predictor game with a £2 million jackpot for correctly predicting six correct scores.
#ad. 18+. Gamble Responsibly. Begambleaware.org. Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. T&Cs apply.
Customisable Betting Homepage
'Zet Boost' Accumulator Boosts
Odds Boost Section With Daily Enhancements
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
21
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
ZetBet is a new UK betting site with a user-friendly layout that enables you to find your bet quickly and easily. Daily price boosts and acca enhancements help bettors to find extra value with this bookmaker.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland.
Live Betting & Cash-Out Options
Politics & Novelty Betting Coverage
‘Boost Up’ Accumulator Boosts
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
12
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Luckster Sport is a new sports betting site with a vaguely Irish theme. Football and horse racing betting are the big highlights here, with plenty of Esports, politics and novelty markets to choose from as well.
#ad. 18+. Gamble Responsibly. Begambleaware.org. #AD New customers only, min deposit £10, wagering 40x, max bet £5 with bonus funds. Max bonus
is 100% up to £100. No max cash out on deposit offers. Welcome bonus excluded for players
depositing with Skrill or Neteller. Cashback is cash with no restriction. Full T&C’s apply. +18,
Please Gamble responsible. BeGambleAware.org
-
Full Terms Apply
Dual Bookmaker & Casino Platform
Range of MMA & Boxing Betting Options
Dozens of Esports Betting Markets
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
In-Play Betting
The number of sports with in-play betting available
8
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Pub Sports is the brand new betting site from Pub Casino - complete with a great range of markets and betting options for combat sports, as well as a thriving Esports betting section.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.
Long-Established Independent Bookmaker
Unique Horse Racing Free Bet Refunds
Racing Ambassadors Hayley Turner & Tom Cannon
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
In-Play Betting
The number of sports with in-play betting available
10
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
BetGoodwin is the new online betting site from the independently-owned Goodwin Racing telephone betting service. This bookmaker offers a great variety of horse racing specials as well as 30 other sports betting markets.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New players only, Maximum bonus is £123, Max bet with bonus is £5, No max cash out, Wagering is 50x – Skrill & Neteller excluded, Eligibility is restricted for suspected abuse. Full T&C’s apply.
-
Full Terms Apply
Esports & Tennis Live Streams
Wide-Ranging Specials Markets
Lots of UK Politics Betting Options
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
In-Play Betting
The number of sports with in-play betting available
15
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
For a relatively new betting site, Fun Casino Sports has already compiled a strong selection of niche markets, including entertainment, TV and politics specials. You can also get acca boosts of up to 50%.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
Random Supercharged Payouts
Weekly ‘kwiff Club’ Cashback & Free Bets
‘Acca Shield’ Refund (if One Leg Fails)
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
In-Play Betting
The number of sports with in-play betting available
13
Bet Builder
Can you create your own personalised bets?
No
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
When you place a bet with this bookmaker, your bet may be “kwiffed” - meaning the Kwiff betting site gives you random enhanced odds as a surprise after you've placed your bet.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Players only. Max. Free Bet Token amount: £15.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15
Dual Sports Betting & Casino Platform
Huge Array of Esports Betting Options
Accumulator Boosts of up to 77%
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
18
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
HeySpin is an online betting site that offers both sports betting and online casino games. Their impressive UK betting platform is home to a huge range of markets, with in-play betting and cash-out options.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.
10% Cashback on Various Sports
'Wager Wars' With Cash Prizes
Full & Partial Cash-Out Options
Bonus Code
The code required to claim this sign-up bonus (if any)
BB30
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
16
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
BritainBet is a relatively new sports betting site and casino platform, which offers bet builder, cashback deals and 24/7 customer service.
#ad. 18+. Gamble Responsibly. Begambleaware.org. #AD 10% Cash back without wagering the day after if the player loses all the money in the account.
Min deposit £10. Gameplay is monitored. Full T&Cs apply.
Football Acca Boosts of up to 50%
Live Streams of Niche Sports Like Table Tennis
Wide Range of Esports Markets
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
In-Play Betting
The number of sports with in-play betting available
20
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
No Bonus Sports is one for the punter who likes to dabble in niche betting markets. Esports betting is a major focus of this bookmaker and there are also live streams of sports like table tennis.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply #AD
£20 Free Bets Available Every Monday
10% Cashback on Sports Betting Losses
'Wager Wars' Leaderboard & Cash Prizes
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
30
Bet Builder
Can you create your own personalised bets?
No
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Monster Casino Sportsbook is the new sports betting site from this well-known casino brand. Monster has a healthy welcome offer, £20 free bets every Monday and 10% cashback on losses.
#ad. 18+. Gamble Responsibly. Begambleaware.org. Place a qualifying £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early.
A first free £10 fixed odds bet will be credited upon settlement of the qualifying bet.
The second free £10 fixed odds bets will be added to your account on the following day.
Free bets must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+ begambleaware.org
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Players Only. Min £ 20 qualifying bets stake not returned. Free bet - one-time stake of £ 40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
Simple & Easy-to-Navigate Betting Lobby
'Wager Wars' Leaderboard & Cash Prizes
10% Cashback on Sports Betting Losses
Bonus Code
The code required to claim this sign-up bonus (if any)
TOC40
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
12
Bet Builder
Can you create your own personalised bets?
No
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
The Online Casino, as its name clearly indicates, is a casino-first operator with an added sports betting section in case you also fancy some sports wagers.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments only. T&Cs Apply.
Multiple Daily Horse Racing Bet Boosts
Impressive Selection of Virtual Sports
Live Streaming of Esports Clashes
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
In-Play Betting
The number of sports with in-play betting available
14
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
talkSPORT has partnered with BetVictor Group to create a slick new online bookmaker with enhanced accas, bet boosts and a flexible bet builder.
#ad. 18+. Gamble Responsibly. Begambleaware.org. Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. T&Cs apply
Battle Games v Other Punters
Dual Online Betting & Casino Site
‘PlayBoost’ Accumulator Boosts
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
21
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
mr.play Sport has a fun style of its very own, with a memorable handlebar 'tache wherever you look, but it boasts a serious amount of betting markets, plus Premier League & 'Euro Elite' betting battle tournaments against other punters.
#ad. 18+. Gamble Responsibly. Begambleaware.org. Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
Dual Online Betting & Casino Platform
Regular Odds Boosts & Cash-Out Offers
Variety of Esports Betting Markets
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
8
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Vegasland Sport is the betting site which supplements this Vegas-themed casino, with betting markets on thousands of global sporting events.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Players Only. Min £10 qualifying bets stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
'Wager Wars' Leaderboards & Cash Prizes
Complete Missions to Unlock Rewards
Cashback Offers on Multiple Sports
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
21
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Spinzwin's betting site offers a clean and easy-to-use interface, plus cashback promos and regular sports betting leaderboards where you can earn cash prizes.
#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+, WELCOME BONUS: NEW PLAYERS ONLY, 1ST DEPOSIT, MIN DEPOSIT,: £10, MAX £20 FREE BET VALID FOR 14 DAYS, BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER AND BE SETTLED WITHIN 14 DAYS OF PLACEMENT. SYSTEM BETS NOT ELIGIBLE. NETELLER,SKRILL AND PAYPAL NOT ELIGIBLE. T&C APPLY
Dual Bet Site & Casino Platform
Accumulator Boosts of up to 77%
Bet Builder Available For 8+ Sports
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
32
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Luckland Sport is a recent addition to the established Luckland Casino brand, offering an all-round betting experience complete with free bets and a new bet builder function.
#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+. New players only. Minimum stake £/$/€ 10, minimum odds 2, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £/$/€ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
Free Bet Loyalty Rewards
Football Leaderboard Battles
F1, Tennis & NBA Cashback
Bonus Code
The code required to claim this sign-up bonus (if any)
BET30
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
48
Bet Builder
Can you create your own personalised bets?
No
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
BetStorm is a new bookmaker in the UK, with a distinctive website and 'Lightning' logo. Regular free bets, cashback offers and loyalty rewards are some of the most attractive features at this bet site.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
Official Betting Partner of Worcester Warriors
In-Play Football Match Tracker With Live Graphics
'Wager Wars' Leaderboard & Cash Prizes
Bonus Code
The code required to claim this sign-up bonus (if any)
SB30
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
48
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Tebwin is the official betting partner of Gallagher Premiership rugby union club Worcester Warriors and offers a very simple and easy-to-navigate betting site.
Our Rating System: How we Rank The Best New Betting Sites
Every new betting site on this page comes with a Gambling.com rating. Some new bookmakers won't make the cut after we've tried them. Those that do are rated out of 100, based on the following criteria:
Reputation, Licensing & Security
Bonus Offers & Promotions
Value of Odds
Mobile Betting Experience
Payment Options & Processing Speed
Ease of Sign-Up Process
Betting Market Coverage
New Betting Features (e.g. live streaming, bet builder)
The best new sports betting sites are separated into categories below. Our favourite features are highlighted, along with the areas where these sites still have room for improvement.
Best New UK Betting Site For Football: BetMGM (Launched 2023)
Best Features: BetMGM is a brand-new UK bookie that is making a mark with its free Golden Goals football prediction game, where there's a chance to win up to £2million. There are also five weekly acca profit boosts worth up to £1,000 each.
Biggest Negatives: Not many horse racing promotions - but there are live streams of racing.
Our View: BetMGM is new to the UK but has already built a strong reputation in the United States (think MGM Resorts in Las Vegas). We've been impressed by the range of promos already on offer here for such a new site.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply.
Best New Betting Site For Free Bets: Bzeebet (Launched 2022)
Best Features: Free bets for new and existing customers. The sign-up offer matches your first £10 bet and free bets can also be claimed every week after you've signed up.
Our View: Although we'd like to see live streams added, Bzeebet's 'Free Bet Thursdays' promotion was the key to this site securing a place on our list. Simply place £20 on accumulators throughout the week to get a £5 free bet every Thursday.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers Only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, neteller & paypal not eligible. T&Cs apply.
Best New Horse Racing Betting Site: BetGoodwin (Launched 2022)
Best Features: BetGoodwin is home to the best money-back special offers for horse racing bettors. You get money back as a free bet if your horse is beaten by a 50/1+ runner, if it falls at the last, or if it's beaten by a nose.
Our View: We love watching races while betting and there is no minimum stake even required to watch BetGoodwin's racing live streams. Money-back specials and best odds guaranteed on all UK and Irish races are other big positives.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.
Best New Bookmaker For Bet Builders: ZetBet (Launched 2022)
Best Features: ZetBet has one of the most flexible bet builders of any new betting site in the UK, where you can combine selections from one or more matches into a same-game acca of up to 30 legs, more than most other bookies allow.
Biggest Negatives: Not as many horse racing markets as some rival sites.
Our View: Like most punters, we've tried our hand at bet builders in the last couple of years. The same-game acca from ZetBet offers more choice than most and is an option for cricket, football, tennis, rugby, basketball and American football.
#ad. 18+. Gamble Responsibly. Begambleaware.org. Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. T&Cs apply.
Best New Betting Site For Esports: Luckster Sport (Launched 2022)
Best Features: Luckster Sport has more comprehensive Esports betting options than most new betting sites, with markets available for Warcraft 3, StarCraft, Rainbow Six, League of Legends, Overwatch, DOTA 2, Counter-Strike and many more games.
Our View: It would be remiss of us not to include an Esports pick when ranking the best new betting sites, with betting on gaming becoming increasingly popular. Luckster is the clear standout in this area, with a range of Esports markets and free bets available.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland.
Best New Betting Site For Odds Boosts: talkSPORT BET (Launched 2023)
Best Features: If you want some extra value with enhanced prices, talkSPORT Bet is a great option to explore. We took advantage of enhanced accas, broadcast boosts (boosts for live TV games), racing price boosts and enhanced bet builders here.
Our View: This well-known media company has teamed up with BetVictor to launch a new bookmaker, so the site already has a professional feel. It's nice to see pundit and ex-footballer Alan Brazil getting in on the boosted odds action with enhanced bet builder picks.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments only. T&Cs Apply.
Our Experts on New Online Bookmakers
Our reviewers are experienced sports bettors and are well-equipped to identify the best new UK bookmakers as soon as they launch. Find out more about them below:
Kevin Taylor - Author
Kevin brings nearly a decade of experience as a journalist and online betting tipster to our team. He has tried his fair share of new bookmakers over the years and has spent the last three years testing and reviewing the best new betting sites for Gambling.com.
💬 "My favourite new betting site is talkSPORT BET. I love betting on football accumulators at the weekend, but I also like to mix up my football punting with betting on transfers. I've found that talkSPORT BET has more transfer betting specials than any other site. I also got to claim £40 in football free bets when I signed up."
Jamie Casey - Editor
Jamie Casey is the Managing Editor of our sports betting news team at Gambling.com. His role involves staying on top of all the latest online betting developments, meaning he is well-placed to review the latest new betting sites.
💬 "BetMGM takes the top spot for me when it comes to new betting sites. I mainly bet on football and this new bookie has a number of fun football promos. I get profit boosts if I'm successful with my weekend Premier League accas and there's free score prediction game with up to £2million in prizes."
How we Review New Betting Sites
We take a range of factors into account when ranking and reviewing new gambling sites. Here is some further insight into our methodology, which should also help you to choose a new bookmaker.
Offers & Promotions
During each review, we check the quality of bonuses available at new UK betting sites, for both new and existing customers. We recommend new online betting sites that have offers without restrictive terms and conditions.
Betting Market Coverage
New online bookmakers can make an instant impact withg a wide selection of betting markets across a range of different sports. Whether you want to bet on popular sports like football and horse racing, or even markets like political and entertainment betting, the best sites should have you covered.
Mobile Betting Experience
Sites often have downloadable betting apps for iOS and Android users. If not, they should have a mobile betting website that is easy-to-use on your chosen web browser.
Licensing & Security
Some unregulated new betting sites on the internet aren't safe to use. We only recommend bookmakers licensed by the UK Gambling Commission (UKGC). The UKGC is a government body that oversees betting companies, ensuring they adhere to strict operating guidelines.
Customer Support
The more available customer support channels, the better. Live chat is the handiest way to get a question answered and new bookmakers should have this facility available. Email and toll-free phone number details should also be provided.
Live Betting Options
A slick in-play betting product is a must for the best new bookies. You should be able to follow live updates from an event and access in-play statistics. If live streaming is available that's another big plus. Cash out values on offer should be generous as well.
Betting Odds
When new betting sites launch, we compare the odds on offer to the prices offered by the best established bookmakers. If they don't stack up favourably, it's a major black mark against a site.
Payment Options
Licensed new betting sites must have a wide range of payment options available to customers. We expect to see Visa and Mastercard debit cards accepted, along with e-wallet methods such as PayPal, Trustly, Skrill, Neteller, Apple Pay and ecoPayz. Instant deposits are a must and withdrawals should reach your account within 48 hours.
Here are some of the best betting offers we found at new online bookmakers in December 2023.
Bzeebet Free Bet Thursdays: This is a simple and effective offer from Bzeebet, where you get a £5 free bet every Thursday if you place £20 on multiples throughout the week. Place £50 and you get a £10 free bet.
BetMGM Golden Goals: A £2million weekly jackpot is shared between any players who can correctly predict the scores in six games nominated by this new bookie. This is a free-to-play game once you have a BetMGM account.
BetGoodwin 2nd to 50/1 Refund: There's nothing worse than losing out to a rag when you come close to picking a winner, but this offer softens the blow a bit by giving you your money back in the form of a free bet, up to a maximum of £50.
BritainBet Premier League Cashback: BritainBet regularly refunds customers with 10% cashback on Premier League bets placed within a certain timeframe. Deposit £10 or more with the code EPLC, place bets on football and get 10% of your losses refunded.
talkSPORT BET Footie 4 Play: This is another free-to-play football prediction game, where this time the aim is to predict four correct scores. If you get all four correct you're rewarded with £500 cash.
Payment Methods Accepted by New Betting Sites
The best new bookmakers now accept a variety of payment options, so you should have a good degree of flexibility for your deposits and withdrawals after signing up.
Debit Cards: All of the best new UK betting sites accept Visa and Mastercard debit cards. Credit card gambling, however, is banned in the UK.
E-Wallets: PayPal, Neteller and Skrill are easy-to-use online betting payment methods.
Bank Transfers: You can directly send money to and from your bank at some new sports betting sites.
Prepaid Cards: Cards such as Paysafecard are purchased with a set value for online spending, so you can only bet the amount you've preloaded.
Mobile Payments: Payments on-the-go are made easy with options like Apple Pay or Google Pay.
The Final Word From Our Online Betting Experts
A new betting site launches nearly every month in the UK, so it can be tricky to keep up to speed with all the latest developments.
It's our job to run the rule over every new UK betting option, so the rankings on this page are constantly updated to include the latest new betting options.
A handy tip is to bookmark this page and revisit it for instant access to the newest bonus offers and promotions.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Players only. Max. Free Bet Token amount: £15.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.
Opening a new betting account typically takes a few minutes, provided you have all necessary documentation. However, the verification process can extend the time, as new UK betting sites require proof of identity for regulatory compliance. Always ensure you're registering with a reputable provider by choosing a site reviewed by our experts.
Not all new betting sites are trustworthy, but we only highlight sites that are licensed, secure and reliable at Gambling.com. To legally operate in the UK, bookmakers must secure a UK Gambling Commission licence. This ensures the safety of your personal data and mandates that bookmakers offer information on responsible gambling.
The best new betting sites provide free bets for new and existing customers. Some of the best new bookmakers for free bet welcome offers in December 2023 are talkSPORT BET, Tebwin and Pub Casino Sports. Bzeebet is the standout new betting site for regular free bets, with a weekly 'Free Bet Thursdays' offer.
Some new betting sites offer live streaming of sporting events to enhance user experience. However, their availability depends on the platform and licensing agreements in place. You'll find lots of horse racing streams at BetGoodwin, for example, while talkSPORT BET allows you to stream Esports clashes.
Not all new betting sites launch with mobile apps. While many prioritise apps, some focus on mobile-optimised websites instead. Some of the best new betting sites with apps in 2023 are BetGoodwin and talkSPORT BET.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Players only. 1st, 2nd and 3rd ever deposit: spin multiplier wheel and win a Matchup Bonus up to 10X your deposit amount (£2,000 max bonus), £10 min fund for all 3 offers, 65x Bonus wagering requirements, max bonus conversion to real funds equal to lifetime deposits (up to £250) full T&Cs apply-
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