Last Updated: 29 Nov 2023The best new betting sites in the UK, ranked and compared. These rankings are based on expert reviews of each site and are updated to include the best new bookmakers in December 2023.
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet down
The code required to claim this sign-up bonus (if any)
Is there live streaming of sporting events?
The number of sports with in-play betting available
Can you create your own personalised bets?
Can you cash out of bets before an event has finished?
Refund or free bet when one selection in an accumulator lets the bet downEvery new betting site on this page comes with a Gambling.com rating. Some new bookmakers won't make the cut after we've tried them. Those that do are rated out of 100, based on the following criteria:
The best new sports betting sites are separated into categories below. Our favourite features are highlighted, along with the areas where these sites still have room for improvement.
Best Features: BetMGM is a brand-new UK bookie that is making a mark with its free Golden Goals football prediction game, where there's a chance to win up to £2million. There are also five weekly acca profit boosts worth up to £1,000 each.
Biggest Negatives: Not many horse racing promotions - but there are live streams of racing.
Alternative: Heyspin
Our View: BetMGM is new to the UK but has already built a strong reputation in the United States (think MGM Resorts in Las Vegas). We've been impressed by the range of promos already on offer here for such a new site.
Best Features: Free bets for new and existing customers. The sign-up offer matches your first £10 bet and free bets can also be claimed every week after you've signed up.
Biggest Negatives: No live streams available yet.
Alternative: BritainBet
Our View: Although we'd like to see live streams added, Bzeebet's 'Free Bet Thursdays' promotion was the key to this site securing a place on our list. Simply place £20 on accumulators throughout the week to get a £5 free bet every Thursday.
Best Features: BetGoodwin is home to the best money-back special offers for horse racing bettors. You get money back as a free bet if your horse is beaten by a 50/1+ runner, if it falls at the last, or if it's beaten by a nose.
Biggest Negatives: Acca insurance not available.
Alternative: Tote
Our View: We love watching races while betting and there is no minimum stake even required to watch BetGoodwin's racing live streams. Money-back specials and best odds guaranteed on all UK and Irish races are other big positives.
Best Features: ZetBet has one of the most flexible bet builders of any new betting site in the UK, where you can combine selections from one or more matches into a same-game acca of up to 30 legs, more than most other bookies allow.
Biggest Negatives: Not as many horse racing markets as some rival sites.
Alternative: Betiton
Our View: Like most punters, we've tried our hand at bet builders in the last couple of years. The same-game acca from ZetBet offers more choice than most and is an option for cricket, football, tennis, rugby, basketball and American football.
Best Features: Luckster Sport has more comprehensive Esports betting options than most new betting sites, with markets available for Warcraft 3, StarCraft, Rainbow Six, League of Legends, Overwatch, DOTA 2, Counter-Strike and many more games.
Biggest Negatives: No live streaming.
Alternative: Tebwin
Our View: It would be remiss of us not to include an Esports pick when ranking the best new betting sites, with betting on gaming becoming increasingly popular. Luckster is the clear standout in this area, with a range of Esports markets and free bets available.
Best Features: If you want some extra value with enhanced prices, talkSPORT Bet is a great option to explore. We took advantage of enhanced accas, broadcast boosts (boosts for live TV games), racing price boosts and enhanced bet builders here.
Biggest Negatives: No acca insurance.
Alternative: Spinzwin
Our View: This well-known media company has teamed up with BetVictor to launch a new bookmaker, so the site already has a professional feel. It's nice to see pundit and ex-footballer Alan Brazil getting in on the boosted odds action with enhanced bet builder picks.
Our reviewers are experienced sports bettors and are well-equipped to identify the best new UK bookmakers as soon as they launch. Find out more about them below:
Kevin brings nearly a decade of experience as a journalist and online betting tipster to our team. He has tried his fair share of new bookmakers over the years and has spent the last three years testing and reviewing the best new betting sites for Gambling.com.
💬 "My favourite new betting site is talkSPORT BET. I love betting on football accumulators at the weekend, but I also like to mix up my football punting with betting on transfers. I've found that talkSPORT BET has more transfer betting specials than any other site. I also got to claim £40 in football free bets when I signed up."
Jamie Casey is the Managing Editor of our sports betting news team at Gambling.com. His role involves staying on top of all the latest online betting developments, meaning he is well-placed to review the latest new betting sites.
💬 "BetMGM takes the top spot for me when it comes to new betting sites. I mainly bet on football and this new bookie has a number of fun football promos. I get profit boosts if I'm successful with my weekend Premier League accas and there's free score prediction game with up to £2million in prizes."
We take a range of factors into account when ranking and reviewing new gambling sites. Here is some further insight into our methodology, which should also help you to choose a new bookmaker.
During each review, we check the quality of bonuses available at new UK betting sites, for both new and existing customers. We recommend new online betting sites that have offers without restrictive terms and conditions.
New online bookmakers can make an instant impact withg a wide selection of betting markets across a range of different sports. Whether you want to bet on popular sports like football and horse racing, or even markets like political and entertainment betting, the best sites should have you covered.
Sites often have downloadable betting apps for iOS and Android users. If not, they should have a mobile betting website that is easy-to-use on your chosen web browser.
Some unregulated new betting sites on the internet aren't safe to use. We only recommend bookmakers licensed by the UK Gambling Commission (UKGC). The UKGC is a government body that oversees betting companies, ensuring they adhere to strict operating guidelines.
The more available customer support channels, the better. Live chat is the handiest way to get a question answered and new bookmakers should have this facility available. Email and toll-free phone number details should also be provided.
A slick in-play betting product is a must for the best new bookies. You should be able to follow live updates from an event and access in-play statistics. If live streaming is available that's another big plus. Cash out values on offer should be generous as well.
When new betting sites launch, we compare the odds on offer to the prices offered by the best established bookmakers. If they don't stack up favourably, it's a major black mark against a site.
Licensed new betting sites must have a wide range of payment options available to customers. We expect to see Visa and Mastercard debit cards accepted, along with e-wallet methods such as PayPal, Trustly, Skrill, Neteller, Apple Pay and ecoPayz. Instant deposits are a must and withdrawals should reach your account within 48 hours.
Here are some of the best betting offers we found at new online bookmakers in December 2023.
The best new bookmakers now accept a variety of payment options, so you should have a good degree of flexibility for your deposits and withdrawals after signing up.
A new betting site launches nearly every month in the UK, so it can be tricky to keep up to speed with all the latest developments.
It's our job to run the rule over every new UK betting option, so the rankings on this page are constantly updated to include the latest new betting options.
A handy tip is to bookmark this page and revisit it for instant access to the newest bonus offers and promotions.
Opening a new betting account typically takes a few minutes, provided you have all necessary documentation. However, the verification process can extend the time, as new UK betting sites require proof of identity for regulatory compliance. Always ensure you're registering with a reputable provider by choosing a site reviewed by our experts.
Not all new betting sites are trustworthy, but we only highlight sites that are licensed, secure and reliable at Gambling.com. To legally operate in the UK, bookmakers must secure a UK Gambling Commission licence. This ensures the safety of your personal data and mandates that bookmakers offer information on responsible gambling.
The best new betting sites provide free bets for new and existing customers. Some of the best new bookmakers for free bet welcome offers in December 2023 are talkSPORT BET, Tebwin and Pub Casino Sports. Bzeebet is the standout new betting site for regular free bets, with a weekly 'Free Bet Thursdays' offer.
Some new betting sites offer live streaming of sporting events to enhance user experience. However, their availability depends on the platform and licensing agreements in place. You'll find lots of horse racing streams at BetGoodwin, for example, while talkSPORT BET allows you to stream Esports clashes.
The top 10 best new betting sites in December 2023 are 1. Bzeebet 2. Betiton 3. Mr.Mega 4. BetMGM 5. Kwiff 6. Pub Sports 7. Fun Sports 8. BetGoodwin 9. Luckster 10. Heyspin. All of these new bookmakers were launched in the last 10 years and all are licensed by the UKGC.
Not all new betting sites launch with mobile apps. While many prioritise apps, some focus on mobile-optimised websites instead. Some of the best new betting sites with apps in 2023 are BetGoodwin and talkSPORT BET.
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