New Betting Sites UK: Top New Online Bookmakers 2023

The best new betting sites in the UK are listed here. These rankings are based list on expert reviews of each new betting site and are updated to include the top new bookmakers in September 2023.

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  1. 1
    BzeeBet Sports
    Established 2022
    More Details
    Dual Bet Site & Casino Platform
    Free Bet Thursdays - Earn Free Bets Every Week
    Accumulator Boosts of up to 77%
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    25
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Bzeebet is a fresh new betting site, but already offers everything we expect from the best online bookmakers, including features such as live betting, cash out, bet builder and accumulator boosts.
  2. Live Betting & Cash-Out Options
    Politics & Novelty Betting Coverage
    ‘Boost Up’ Accumulator Boosts
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    12
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Luckster Sport is a new sports betting site with a vaguely Irish theme. Football and horse racing betting are the big highlights here, with plenty of Esports, politics and novelty markets to choose from as well.
  3. 3
    Pub Sports
    Established 2023
    More Details
    Dual Bookmaker & Casino Platform
    Range of MMA & Boxing Betting Options
    Dozens of Esports Betting Markets
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    8
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Pub Sports is the brand new betting site from Pub Casino - complete with a great range of markets and betting options for combat sports, as well as a thriving Esports betting section.
  4. 4
    Hey Spin Sports
    Established 2020
    More Details
    Dual Sports Betting & Casino Platform
    Huge Array of Esports Betting Options
    Accumulator Boosts of up to 77%
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    18
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    HeySpin is an online betting site that offers both sports betting and online casino games. Their impressive UK betting platform is home to a huge range of markets, with in-play betting and cash-out options.
  5. 5
    Zet Bet Sports
    Established 2022
    More Details
    Customisable Betting Homepage
    'Zet Boost' Accumulator Boosts
    Odds Boost Section With Daily Enhancements
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    21
    Bet Builder
    Tooltip Can you create your own personalised bets?
    No
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    ZetBet is a new UK betting site with a user-friendly layout that enables you to find your bet quickly and easily. Daily price boosts and acca enhancements help bettors to find extra value with this bookmaker.
  6. 'Rising Star Operator of the Year' 2021
    'Fast Market' In-Play Betting Feature
    ‘Boostiton’ Accumulator Boosts
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    27
    Bet Builder
    Tooltip Can you create your own personalised bets?
    No
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Betiton has ex-Liverpool striker and Champions League winner Djibril Cissé as a brand ambassador and resident football expert. This bookie has become known for unique live betting markets, boosts and personalised offers.
  7. 10% Cashback on Various Sports
    'Wager Wars' With Cash Prizes
    Full & Partial Cash-Out Options
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    BB30
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    16
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    BritainBet is a relatively new sports betting site and casino platform, which offers bet builder, cashback deals and 24/7 customer service.
  8. Long-Established Independent Bookmaker
    Unique Horse Racing Free Bet Refunds
    Racing Ambassadors Hayley Turner & Tom Cannon
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    10
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetGoodwin is the new online betting site from the independently-owned Goodwin Racing telephone betting service. This bookmaker offers a great variety of horse racing specials as well as 30 other sports betting markets.
  9. Multiple Daily Horse Racing Bet Boosts
    Impressive Selection of Virtual Sports
    Live Streaming of Esports Clashes
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    14
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    talkSPORT has partnered with BetVictor Group to create a slick new online bookmaker with enhanced accas, bet boosts and a flexible bet builder.
  10. Dual Online Betting & Casino Platform
    Regular Odds Boosts & Cash-Out Offers
    Variety of Esports Betting Markets
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    8
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Vegasland Sport is the betting site which supplements this Vegas-themed casino, with betting markets on thousands of global sporting events.
  11. Esports & Tennis Live Streams
    Wide-Ranging Specials Markets
    Lots of UK Politics Betting Options
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    15
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    For a relatively new betting site, Fun Casino Sports has already compiled a strong selection of niche markets, including entertainment, TV and politics specials. You can also get acca boosts of up to 50%.
  12. 12
    TebWin Sport
    Established 2019
    More Details
    Official Betting Partner of Worcester Warriors
    In-Play Football Match Tracker With Live Graphics
    'Wager Wars' Leaderboard & Cash Prizes
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    SB30
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    48
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Tebwin is the official betting partner of Gallagher Premiership rugby union club Worcester Warriors and offers a very simple and easy-to-navigate betting site.
  13. 13
    Mr Mega Sports
    Established 2021
    More Details
    Accumulator Boosts of up to 77%
    Extensive Range of Football Markets
    Dual Betting Website & Casino Platform
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    8
    Bet Builder
    Tooltip Can you create your own personalised bets?
    No
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Mr Mega boasts an impressive and user-friendly online betting interface, with markets on all major sports and events, plus a wide range of Esports betting markets.
  14. Free Bet Loyalty Rewards
    Football Leaderboard Battles
    F1, Tennis & NBA Cashback
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    BET30
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    48
    Bet Builder
    Tooltip Can you create your own personalised bets?
    No
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetStorm is a new bookmaker in the UK, with a distinctive website and 'Lightning' logo. Regular free bets, cashback offers and loyalty rewards are some of the most attractive features at this bet site.

Our Rating System: How we Rank New Betting Sites

Every new betting site on this page comes with a Gambling.com rating. Some new bet sites won't make the cut after we've tried them. Those that do are rated out of 100 based on the following criteria:

 

The Best New UK Betting Sites By Category

The best new sports betting sites are separated into categories below. Our favourite features are highlighted, along with the areas where these sites have room for improvement. Alternative bookmakers are listed for each category as well.

Best New Betting Site For Free Bets: Bzeebet (Launched 2022)

Best Features: Free bets for new and existing customers. The sign-up offer matches your first £10 bet and there also free bets to be claimed every week after you've signed up.

Biggest Negatives: No live streams available here.

Alternative: BritainBet

Our View: Although we'd like to see live streams added, Bzeebet's 'Free Bet Thursdays' promotion secured its place on our list. Simply place £20 on accumulators throughout the week and you get a £5 free bet every Thursday.

Best New UK Betting Site For Football: HeySpin (Launched 2020)

Best Features: Daily football betting specials and 'Hot Bets' with boosted prices. There's also a football bet builder that lets you combine bet builder markets from different games into one bet.

Biggest Negatives: Loyalty programme is more focused on casino game players.

Alternative: talkSPORT BET

Our View: Football takes centre-stage at HeySpin and all the main promotions can be applied to football bets, including accumulator boosts of up to 77%.

Best New Horse Racing Betting Site: BetGoodwin (Launched 2022)

Best Features: BetGoodwin is home to the best money-back special offers for horse racing bettors in the UK. You get money back as a free bet in a number of scenarios if your horse is beaten, including if it falls at the last or is beaten by a nose.

Biggest Negatives: Acca insurance not available.

Alternative: Tote

Our View: We love watching races through live streams while betting and there is no minimum stake even required to watch a race. The range of money-back specials and best odds guaranteed on all UK and Irish races are other big positives.

Best New Bookmaker For Bet Builders: ZetBet (Launched 2022)

Best Features: ZetBet has one of the most advanced bet builders of any new betting site in the UK, where you can combine selections from one or more matches into a same-game acca with up to 30 legs.

Biggest Negatives: Not as many horse racing markets as some rival sites.

Alternative: Betiton

Our View: Like many other UK punters, we've become big bet builder fans in recent times. We found that ZetBet's same-game acca gave us more choice than most, with bet builders available for cricket, football, tennis, rugby, basketball and American football.

Best New Betting Site For Esports: Luckster Sport (Launched 2022)

Best Features: Luckster Sport has more comprehensive Esports betting options than most new betting sites, with markets available for Warcraft 3, StarCraft, Rainbow Six, League of Legends, Overwatch, DOTA, 2, Counter-Strike and many more games.

Biggest Negatives: No live streaming.

Alternative: Tebwin

Our View: It would be remiss of us not to include an Esports pick when ranking the best new betting sites, with betting on gaming becoming more and more popular as time goes on. Luckster is the clear standout, with a solid range of Esports markets and free bets available.

Best New Betting Site For Odds Boosts: talkSPORT BET (Launched 2023)

Best Features: If you want to get some extra value with enhanced prices, talkSPORT Bet is a great option to explore. We took advantage of enhanced accas, broadcast boosts (boosts for live TV games), racing price boosts and boosted bet builders here.

Biggest Negatives: No acca insurance

Alternative: Spinzwin

Our View: While talkSPORT Bet is a brand-new betting site, this well-known media company has teamed up with BetVictor to launch their new bookmaker, so the site already has a professional feel to it. It's nice to see pundit and ex-footballer Alan Brazil getting in on the boosted odds action with enhanced bet builders for all the big matches.

Our Experts on New Online Bookmakers

Our reviewers are experienced sports bettors who are well-equipped to identify the best new UK bookmakers as soon as they launch. Find out more about them below:

My Favourite New Betting Site: talkSPORT BET

"When it comes to new sports betting sites, my current favourite is talkSPORT BET. I love betting on football accumulators at the weekend, but I also like to mix up my football punting with betting on transfers. I've found that talkSPORT BET has more transfer betting specials than any other site I've used. I was also able to avail of £40 in football free bets when I originally signed up."
 

My Favourite New Betting Site: Tebwin

"I mainly bet on the Premier League and Tebwin has a great array of free bet promotions for Prem punters like myself. There is a Premier League cashback deal for new customers where you can recoup 10% of losses. The welcome offer provides £30 in free bets. £20 free bets are available every Monday when you bet £50 and a 'Premier League Leaderboard' also rewards regular PL bettors with even more free bets."
 

How to Choose a New Betting Site

We take a range of factors into account when ranking and reviewing new gambling sites. Here is some further insight into our methodology, which should also make it easier for you to choose your next new bookmaker.

What Are The Newest Betting Sites in The UK?

New Sports Betting Sites v Established Bookies

If you're still wondering whether a new betting site is for you, we've run through some of the pros (and cons) of choosing a newbie over an established bookmaker. We recommend signing up both to fresh, new sites and established industry heavyweights, as you can claim more bonuses this way and get the best of both worlds. You also get more options when looking to exploit the best odds on any market.

New Online Betting Sites

Pros
Innovative features and interfaces
Attractive bonuses to entice new customers
More markets for new sports (like Esports)
Cons
Have limited track records
Sometimes lack resources to devote to customer service

Established Bookies

Pros
Have built trustworthiness over years
Often have a broader range of markets
Rarely face technical issues
Cons
May be slower to adopt new technologies
Can lack innovative promotions

The Importance of Safety For New Bookmakers

It's important to again stress that you should only ever sign up with new bookmakers that are licensed to operate in the UK. The UK Gambling Commission regulates betting companies and has the power to revoke a gambling licence as punishment for breaching regulations.

Licensed bookies must ensure your personal data is kept safe and is not shared with third-parties. They also need to provide responsible gambling information to customers to help customers keep their betting fun and under control.

Payment Methods Accepted by New Betting Sites

The best new bookmakers now accept a variety of payment options, so you should have a good degree of flexibility for your deposits and withdrawals after signing up.

The Final Word From Our Online Betting Experts

A new betting site launches nearly every month in the UK, so it can be tricky to keep up to speed with all the latest developments. It's our job to run the rule over every new site, so the rankings on this page are updated to include the top picks for September 2023. A handy tip is to bookmark this page and revisit it to assess the newest bonus offers and betting options. 
 

FAQ

Opening a new betting account typically takes a few minutes, provided you have all necessary documentation. However, the verification process can extend the time, as new UK betting sites require proof of identity for regulatory compliance. Always ensure you're registering with a reputable provider by choosing a site reviewed by our experts.

Not all new betting sites are trustworthy, but we only highlight sites that are licensed, secure and reliable at Gambling.com. To legally operate in the UK, bookmakers must have a UK Gambling Commission licence. This ensures the safety of your personal data and mandates that bookmakers offer information on responsible gambling.

The best new betting sites provide free bets for new and existing customers. Some of the best new bookmakers for free bet welcome offers in September 2023 are talkSPORT BET, Tebwin and Pub Casino Sports. Bzeebet is the standout new betting site for regular free bets, with a weekly 'Free Bet Thursdays' offer.

Some new betting sites offer live streaming of sporting events to enhance user experience. However, their availability depends on the platform and licensing agreements in place. You'll find lots of horse racing streams at BetGoodwin, for example, while talkSPORT BET allows you to stream Esports clashes.

Some of the best new betting sites in September 2023 are Bzeebet, BetGoodwin and HeySpin. Bzeebet is home to free bets and accumulator price boosts, BetGoodwin has a great range of horse racing promotions and live streams, and HeySpin boasts more Esports markets than many established competitors.

Not all new betting sites launch with mobile apps. While many prioritise apps, some focus on mobile-optimised websites instead. Some of the best new betting sites with apps in 2023 are BetGoodwin and talkSPORT BET.

At new betting sites, you can typically deposit and withdraw money using methods like debit cards, e-wallets (e.g., PayPal, Skrill) and bank transfers. As part of our review process, we check a site's banking section to check the available options and to ensure the transaction process is encrypted and secure.

Authors

Contributors

Hi, I'm Kevin Taylor

"A sports journalist and betting expert with a wealth of experience in the production of sports gambling content for major news outlets in Ireland and the UK."

Interests
  • Sports Betting Reviews
  • Golf Betting
  • Football Betting
  • Online Poker

Reviewer since March 2021