Updated: 1 Jul 2022

New Betting Sites 2022

Check our selection of the latest new betting sites in the UK and choose what's right for you.
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  1. 1
    Kwiff Sports
    Established 2015
    More Details
    Bet £10 Get £20
    Random Supercharged Payouts
    Weekly ‘kwiff Club’ Cashback & Free Bets
    ‘Acca Shield’ Refund (if One Leg Fails)
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    13
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    When a customer places a bet with kwiff, they may find that their bet is “kwiffed” - where you receive increased odds after placing your bet.
  2. 2
    BetStorm Sports
    Established 2021
    More Details
    Deposit £10, Bet £10, Get £30 Free Bet
    Fresh & Easy To Navigate Website
    Dual Sportsbook & Casino Platform
    24/7 Customer Service
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    BET30
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    48
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetStorm is a new bookmaker in the UK, with a distinctive website and 'Lightning' logo. They offer a comprehensive range of pre-match and live sports betting markets.
  3. 3
    Bet UK Sports
    Established 2012
    More Details
    Bet £10 & Get £30 in Free Bets
    Wide Range of In-Play Markets
    Live Streaming of UK Horse Racing
    Betting App for Android & iOS Devices
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    9
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetUK have leading National Hunt trainer Neil Mulholland and celebrity horse racing enthusiast and model Vogue Williams as brand ambassadors and betting experts.
  4. 4
    Zet Bet Sports
    Established 2022
    More Details
    Bet £10 Get £10
    Fast & Clean Betting Interface
    'Zet Boost' Accumulator Boosts
    Broad Range of Sports & Esports Markets
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    21
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    ZetBet is a new to market betting site that includes an attractive sportsbook with excellent filters to enable you to find your bet quickly and easily.
  5. 5
    Luckster Sports
    Established 2022
    More Details
    Bet £10 Get £10
    Live Betting & Cash-Out Options
    Well Designed & Easy To Use Interface
    ‘Boost Up’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Luckster is a dual sportsbook and casino platform with a vaguely Irish theme, including the inevitable leprechaun logo and shamrock imagery.
  6. 6
    mr.play Sports
    Established 2017
    More Details
    Welcome Bonus Bet £10 Get £15
    Dual Sportsbook & Casino Platform
    Distinctive ‘Moustache’ Branding
    ‘PlayBoost’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    21
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Mr.Play Sports has a fun style of its very own, with a memorable handlebar 'tache wherever you look, but it boasts a serious amount of betting markets, plus Premier League & 'Euro Elite' betting battle tournaments.
  7. 7
    BetItOn Sportsbook
    Established 2020
    More Details
    EXCLUSIVE: Bet £10, Get £10
    'Rising Star Operator of the Year' 2021
    Interactive Football Match Centre
    ‘BoostItOn’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    27
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetItOn have ex-Liverpool striker and Champions League winner Djibril Cissé as their brand ambassador and resident football expert.
  8. 8
    Luckland Sports
    Established 2015
    More Details
    Bet £15, Get £10
    Dual Sportsbook & Casino Platform
    Accumulator Boosts of up to 77%
    Extensive Range of Football Markets
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    32
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Luckland Sports is a recent addition to the established Luckland Casino brand to offer an all-round gaming and betting experience.
  9. 9
    Leo Vegas Sports
    Established 2016
    More Details
    Bet £10 get £10 free in-play
    Mobile First Betting Interface
    'Leo King' Sports Prediction Game
    24/7 Customer Service
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    34
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Leo Vegas Sports is the sportsbook from this multi-award-winning casino operator, with a focus on mobile users - including a sport betting app for Android & iOS Devices.
  10. 10
    10bet Sports
    Established 2003
    More Details
    50% up to £50 Welcome Bonus
    Regular Free Bets & Enhanced Odds Specials
    Cutting Edge In-Play Betting Options
    Accumulator Boosts of up to 50%
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    No
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    10bet is one of the smaller online bookmaker brands in the UK but they are becoming more popular thanks to their impressive website and daily betting promotions.

What Is a New UK Betting Site?

Before we get into it, you may be wondering how we define a new betting site. Firstly, the site must have launched sometime in the last two or three years. Alternatively, older sites that we have reviewed in the last 12 months and added to our list of recommendations can make the cut as well.

Either way, we want to connect our readers with the best new betting sites available to UK players. Since many new online bookmakers take an innovative approach, you can find better odds as well as enticing welcome bonuses for new customers.

While it is easy to assume established bookmakers are automatically better, we advise not to overlook new betting sites. 

In many cases, new bookies are willing to go the extra mile to attract new players, and you can often find benefits such as excellent rewards programs and a wide variety of in-play betting markets.

How we Rank New UK Online Betting Sites

Choosing the best new gambling sites in the UK is not as easy as you may think. Dozens of new betting sites launch each year, so separating the best from those to avoid is often a challenge. That is why we are here, to give you a complete overview of all the new betting sites that are worth your time.

But what exactly do we look for when reviewing brand new betting sites? We use a team of dedicated experts with a vast knowledge of the betting industry, meaning we leave no stone unturned.

Our Gambling.com team employs a strict review process that covers the following considerations:

Range and Variety of Betting Markets

New bookies can make an instant splash by offering a wide selection of betting markets across multiple sports. We want to see new betting sites that provide betting markets for all types of bettors in the UK. Whether it is football betting, cricket, horse racing, rugby, or US sports like the NFL and NBA, we expect a breadth of options to be available.

Odds Offered

Players crave great value for money when wagering on popular sports markets - and for good reason. Our recommended new UK bookies offer competitive odds. With reasonable prices, players can get more significant profits when they score a winning bet.

In-Play Betting Features

Our team looks for sites that deliver in-depth live betting options. In-play markets can be dynamic and exciting, which is why we want to see as many live betting as possible in our recommended new betting websites.

Valuable Welcome Bonuses

Bonuses and promotions are a key part of the sports betting experience. During each review, we check the quality of bonuses available at the newest betting sites. Each site we highlight offers lucrative bonuses and generous wagering requirements to help players easily claim an offer. 

We recommend bookmakers that have offers with no hidden limitations, just straightforward bonuses that can boost your bankroll.

Mobile App or Site Experience

In the modern era, new online bookmakers should be available on mobile as well as desktop. We expect nothing but a seamless and enjoyable user experience on both. So, our review involves extensive using of both websites and betting apps to ensure an excellent experience on any device you want to use.

Easy and Secure Sign-Up Process

Every bookmaker is bound by law to verify new player accounts. Our recommended new betting websites must perform certain checks and add specific questions to the registration process. 

Still, it is essential that the sign-up process is efficient and allows you to start wagering with minimum fuss.

Popular Payment Methods Accepted

There are so many ways to handle money these days, from traditional to more modern methods. The best new UK betting sites offer a wide selection of payment options, including traditional bank transfers, e-wallets, debit cards, and sometimes even cryptocurrency. Not only does this provide flexibility, but it also gives users access to secure deposits and withdrawals.

Fast Payouts

Having as many payment options as possible is essential, but our reviewers also look for new online betting sites that make cashing out as quick and efficient as possible. UK punters should be allowed to quickly get their hands on their winnings, so our recommended sports betting sites make the process as swift as possible.

Loyalty/VIP Programme Benefits

Sometimes it can feel like the party is over when you become a regular player. That is why we recommend new UK bookies that provide generous VIP/loyalty programmes

These programmes provide regular bettors with perks such as free bets, which is always a nice touch.

Gambling Licence from a Trusted Authority

Security and player safety is at the forefront of any sports betting site review we undertake. We only recommend new online betting sites on this page that hold valid licensing from the UK Gambling Commission (UKGC), Malta Gaming Authority (MGA), or similar highly-regarded regulators.

Privacy and Security

The best new betting sites work hard to ensure customer data is kept safe. The online bookmakers recommended on this page protect your personal information and financial data by using the latest encryption technology and partnering with global payment platforms.

Customer Support

Problems can occur at even the best new betting sites. Perhaps it is a simple account issue or something more serious. Either way, swift communication and helpful feedback from customer support teams is vital. 

Our review process tests customer support and runs the rule over live chat features, FAQ sections, and other contact methods.

General Industry Reputation

Sometimes, it is helpful to listen to what other people are saying. During our reviews, we extensively research new UK bookies to see what other bettors think of them. 

We check if a site is well-regarded amongst customers and what general user reviews say, as this often gives a good indication of a betting site's quality.

New Betting Sites UK – Our Picks

Now you know what goes into picking the best new online sports betting UK sites, it’s time to get down to business. Below are our expert selections for the most promising new betting sites that have debuted in recent years. Remember, it is worth checking back to this page regularly as we frequently update our recommendations and highlight new bonuses available at these top sites.

Kwiff Sports – Launched 2015

Bet £10 Get £20

With a UK Gambling Commission License, Kwiff Sports is a relatively new betting site worth checking out. The sportsbook offers unique supercharged (Kwiffed) odds, which allow you to boost prices across a significant number of lines. This feature makes Kwiff Sport’s smaller list of sports more appealing, and often these odds are the best around.

When you register with Kwiff, you can claim a £20 welcome bonus for your first bet of £10.

Kwiff began as a mobile-exclusive betting site but soon brought a desktop platform to its customers, alongside offering an online casino component. This site has been around long enough to be well-respected amongst bettors, who value the bookmaker for its eye-catching features.

Getting “Kwiffed” is something you want to happen on this sports betting site. You can trigger this odds boost feature on any available betting market. So, any bet you make on the platform, no matter the value, line, or odds, could gain supercharged odds at random. You do not know when this will happen, but you also do not need to do anything. We love the feature, and the boost has no limits, meaning your odds could grow by a considerable amount.

One area we would like to see Kwiff improve upon is the number of payment options available to UK punters and that's something we'll be watching out for. 

Kwiff Sports Pros & Cons

Pros
Green Circle with white tick in the center Random boosted payouts
Green Circle with white tick in the center Regular cashback offers and free bets
Green Circle with white tick in the center 'Acca Shield' (free bet if one leg of acca fails)
Green Circle with white tick in the center Strong in-play betting platform
Cons
Green Circle with white tick in the center Limited payment options
Green Circle with white tick in the center Withdrawals could be faster
Green Circle with white tick in the center No live streaming of sports currently

Betiton - Launched 2020

EXCLUSIVE: Bet £10, Get £10

Betiton is one of the newest betting sites in the UK. However, since its 2020 launch, the company has wasted no time developing a reputation for quality. Created by former Karamba managing director Arnaud Serorur, Betiton is a licensed betting site that offers extensive betting markets across over 25 sports.

Betiton has plenty of room to grow because it is such a new bookie. For example, we'd like to see the bet builder (same-game multi) feature added to keep up with more established competitors.

However, this new bookmaker does excel in many areas. Betiton has one of the best VIP programs around. Its VIP Club is a well-thought-out loyalty section that allows players to level up across seven tiers by wagering and spending money.

For every £40 you spend on the site, you receive 1 Reward Point for the Betiton VIP Club. Some of the perks along the levels are excellent, including cashback deals, free bets, access to VIP tournaments, personal offers, and bigger deposit and withdrawal limits.

Betiton covers over 25 sports and occasionally extends the number for special one-off sporting events.

Players can start betting for stakes as low as £1, and you can find plenty of pre-match and in-play betting options at competitive odds.

Betiton Sport Pros & Cons

Pros
Green Circle with white tick in the center Strong VIP loyalty program
Green Circle with white tick in the center Great option for eSports betting
Green Circle with white tick in the center 'Boostiton' odds boost for accumulators
Cons
Green Circle with white tick in the center No bet builder feature
Green Circle with white tick in the center No live streams of sports

FansBet - Launched 2016

Bet £10, Get £10 + 5 Extra Spins

If you are heading to FansBet as a new customer, you can claim £10 for a free bet when you deposit £10.

Beyond a nice, straightforward welcome offer, the best reason to head to FansBet is the pricing across a range of sports. Under the 'promotions' tab, meanwhile, you can find frequent deals like odds boosts, so you can often get even better prices.

Odds on FansBet tend to be strong, so its always worth pricing up betting markets here and comparing them to other sites - especially for football markets. 

Our review team compared odds to rival betting sites across popular football markets like the Premier League and La Liga. The results show that Fansbet offers marginally better odds than many competitors.

There are around 30 sports covered, although some niche sports have limited markets, something we'd like to see improved over time. 

Our team also discovered that Fansbet takes a proactive approach to responsible gambling, making it a leader in this area. Available resources include self-assessment tests, time-outs, self-exclusions, deposit limits, product blocking, and the ability to close your account if necessary.

FansBet Pros & Cons

Pros
Green Circle with white tick in the center Highly competitive betting odds
Green Circle with white tick in the center Strong football betting section
Green Circle with white tick in the center Brilliant 'Fans Club' donation service to good causes
Green Circle with white tick in the center Slick design on mobile and desktop
Cons
Green Circle with white tick in the center Some sports have limited markets
Green Circle with white tick in the center Welcome offer could be improved

SportNation - Launched 2017

50% up to £50 Welcome Bonus

SportNation has swiftly become a favourite amongst UK bettors since its launch in 2017. 

This site is an excellent option if you like horse racing, as hundreds of markets are available each day. The live betting feature at SportNation is also a real plus, with over 10,000 lines each month covering a wide selection of sporting events.

We would like to see a few more payment methods added as time goes on - but rest assured that the main baking options (Visa debit, PayPal, Mastercard debit) are catered to.

This new betting site is ideal for bettors who like to spread their online gambling across multiple sports. There are 35 sports available, from big hitters like football, golf, and tennis, to more minor sports like futsal and darts.

The horse racing and greyhound racing sections at SportNation cover an impressive 100 dog races and 400 horse races from around the world each day.

Rounding out a complete betting experience, SportNation offers a robust live betting section, with in-play football betting being the highlight here. 

This is accompanied by a solid live streaming section. All horse racing streams are free, meaning you do not need to place a bet first to watch.

SportNation Pros & Cons

Pros
Green Circle with white tick in the center Extensive horse racing market coverage
Green Circle with white tick in the center Good for betting on US sports
Green Circle with white tick in the center Solid live streaming section
Cons
Green Circle with white tick in the center Payment methods slightly limited
Green Circle with white tick in the center Minimum deposit amount could be lowered

Bet UK - Launched 2018

Bet £10 & Get £30 in Free Bets

Aside from Bet UK’s lucrative welcome bonus, the UKGC-licensed new betting site offers price boosts, a football predictor, and an acca club. Speaking of price boosts, Bet UK is amongst the best bookies for enhanced odds and there are daily boosts across a variety of different sports.

Bet UK is not the most extensive sportsbook in terms of the number of sports available. However, every sport that is covered has real depth, with hundreds of betting markets on football, tennis, horse racing and more. Football leads the way, and at the time of writing, we could choose between nearly 50,000 markets.

While prices are average, there is another key reason why some bettors will want to wager at Bet UK. The site allows a low minimum stake of £0.10, making it a perfect option for players on a budget. 

Yet high-stakes customers are not left out either, with a maximum standard wager of £100,000 available on some markets.

Bet UK Pros & Cons

Pros
Green Circle with white tick in the center Lucrative welcome offer
Green Circle with white tick in the center Daily price boosts
Green Circle with white tick in the center TV & novelty markets offered
Green Circle with white tick in the center Live streams of UK horse racing
Cons
Green Circle with white tick in the center Most e-wallets not accepted as payment methods
Green Circle with white tick in the center Not the best site for betting on niche sports

New Sports Betting Sites - Should You Try a New Bookmaker?

We fully expect new betting sites in the UK to have high-security standards, brilliant desktop and mobile usability, and privacy policies in place. Our review team goes to great lengths to ensure the bookies we recommend provide in these areas. However, at the core of any top-notch is the overall betting experience. We will not highlight the site without competitive odds, a good selection of markets, and robust live betting options.

So, when you visit one of the latest betting sites recommended on this page, you are guaranteed a stamp of quality. It is good to have many sports covered on a sports betting site, but more essential is a wide selection of lines within the sports. We want to see the highest number of future and in-play markets. On top of that, those markets should offer value for money through competitive odds that will appeal to gamblers in the UK.

An excellent way to see what we expect when reviewing new UK betting sites is to have a look at two popular sports:

What to Look for in Brand-New Football Betting Sites

Since football is arguably one of the most-played sports globally, it makes sense that it is the most popular sport to bet on in the UK. Sports betting sites compete against each other to deliver the best football markets and prices. So, what exactly goes into the best football betting sites? New UK bookies need to go big to stand out from the crowd and attract customers.

A top-quality betting site should deliver a massive selection of betting markets. We are not just talking about the major competitions, like the Premier League, La Liga, and Champions League. There should also be markets on smaller divisions, women’s football, and even U21s and other youth games.

Essentially, if there is a professional football game happening globally, a top-quality sports betting site should cover it. We love to see plenty of pre-match markets, but in-play live betting is where football comes alive. Leading new betting sites should be at the cutting edge of real-time betting and cover a wide range of options.

We want to see in-play markets covering every aspect of a match, including player actions, interval scores, next goals, and more. While it is understandable that there are more live betting options for bigger games, the more matches with in-play markets, the better. Of course, all available lines should come with competitive odds.

BrandInPlay FootballLive Streaming - FootballFootball BetBuilderVisit Site
Established 1997
Yes Yes Yes
18+. Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.
Established 2001
Yes Yes Yes
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Established 2007
Yes No Yes
New customers. Max £10. 200% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18+. BeGambleAware.org

New Horse Racing Betting Sites - Must-Have Features

Horse racing remains one of the prominent betting tickets in the UK gambling scene. With hundreds of races each day globally, bettors must have as much access to those races as possible. When you visit one of the sites we recommend, you should be able to wager on horse races around the globe.

As well as those daily races, we expect to see a robust collection of future bets for upcoming major races internationally (the Grand National, Kentucky Derby, etc.) Of course, getting access to quality odds is also essential, giving you the best chance of profit on your bets. Another benefit we like to see in a horse racing section is the live streaming of races worldwide.

The best horse racing betting sites will provide special offers, such as guaranteed odds or odds boosts. Ensure to check the promotion section of our highlighted betting sites to see what deals are available. Finally, having a low minimum stake for races allows more people to play, so we always check for affordable entry-level horse race betting as well.

BrandDaily Racing SpecialsLive Streaming RacingAnte Post RacingTote/Other MarketsVisit Site
Established 2001
Yes Yes Yes Yes
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Established 2020
No No Yes No
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply. Gamble responsibly. www.begambleaware.org
Established 1997
Yes Yes Yes Yes
18+. Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.

New Betting Offers - Latest UK Online Betting Bonuses

Welcome bonuses and offers for existing players are a standard part of the UK online betting scene. Bookmakers provide welcome packages to attract new players, while ongoing promotions keep existing players happy. Think of it as a win-win situation; the casino gives you a little extra as a reward for being a loyal player (and spending money).

For new betting sites, attracting customers is essential. Since new bookies do not have an established reputation or presence in the market, new operators often provide lucrative bonuses to entice and attract players. When comparing the brand new betting sites on this page, you will find the following typical bonuses:

BrandAcca Insurance - Max Stake24 Hour Customer ServiceSports X Cash OutQuick PayoutsVisit Site
Established 1997
25 No 25 888 Sports
18+. Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.
Established 2019
50 No 22 STS Bet
18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org
Established 2007
20 No 12 BoyleSports
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. Play Responsibly. www.begambleaware.org.

Recommended Offers – Find Your Favourite New Betting Site 2022

We want to make it easy for players to connect with the best offers at new betting sites. Below you will see the top sites recommended by our dedicated team of sports betting experts, each providing access to top welcome bonuses and ongoing promos. Take a look and sign up today to grab yourself a generous welcome offer!

New Live Betting Sites

Do you think you can predict the outcome of matches? Do you enjoy the drama and excitement of watching live sports seeing what comes next? If you are nodding in agreement, then live betting is definitely for you.

Live betting is the ultimate sports betting experience, bringing new markets, flexibility, and excitement. Many of the best in-play betting sites are market leaders in this area. Sites enter the market as innovative and modern sports betting operations, so in-play betting should be at the forefront of the website.

When a sporting event offers in-play betting, the whole game, fight, or race comes alive. Options vary depending on the betting site, the sports, and the event. Top-level football tends to have the most in-play options, but other sports also provide live betting, like tennis, hockey, cricket, basketball, and more. Aside from wagering on what happens in real-time, you can still wager on pre-match options (albeit with different odds) during play.

While we know that live betting is fundamental to brand new bookies in the UK, what does this mean? Essentially, when we review a site, we are looking for it to fulfil live betting features that all top sports betting sites should have. Aside from the betting markets, a top in-play section will function seamlessly on mobile and desktop devices.

Live streaming adds an element of thrill to your sports betting experience, and top sports betting sites offer this feature across a wide selection of sports. To enjoy live streaming, you will usually need to have placed a bet within 24 hours and have a positive account balance to tap into live streaming.

BrandLive Streamed SportsLive FootballLive TennisLive Horse RacingVisit Site
Established 2001
8 Yes Yes Yes
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Established 1997
2 Yes Yes Yes
18+. Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.
Established 1999
10 Yes Yes Yes
Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet. The second £10 free fixed odds bet and second £5 free Total Goals football spread bet will be credited 24 hours later. Free bet stakes not included in any winnings from the free fixed odds bets. You need to open a full sports spread betting account to use the 2 x £5 free Total Goals football spread bets. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals who are registered customers of Spreadex.

New eSports Betting Sites

Esports is now one of the most popular sports worldwide, with hundreds of millions of people watching events each week. If you are unfamiliar with esports, these are online gaming events that professional players play. Therefore, people treat eSports like athletic sporting events. Online bookmakers in the UK have quickly taken notice of this new market and now offer robust betting options on esports.

New betting sites often lead the way in esports betting because they launch with an eye on innovation. At the sites we recommend on this page, you can find a wide selection of esports markets. So, what kinds of bets and esports are available at the top esports betting sites in the UK?

Well, UK betting sites have done an excellent job in recent years of expanding the events they cover. These days, the selection is broad and includes popular games like FIFA, Fortnite, Call of Duty, Defense of Ancients 2, League of Legends, and much more. Bookmakers provide numerous markets for league events during the esports calendar.

Bets are similar to what you would find for regular sports. You can bet on match outcomes and even pick up some in-play markets. We expect any top sports betting website in the UK to offer esports betting to be competitive.

BrandCS:GODOTA 2League Of LegendsBonusVisit Site
Established 1997
No No No £30 In Free Bets + £10 Casino Bonus When You Place Your First Bet of £10
18+. Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.
Established 2003
No No No 50% up to £50 Welcome Bonus
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+
Established 1999
No No No Exclusive 100% Bonus up to £50
UK new customers only. Prior to a withdrawal, the bonus and deposited amount must be rolled over 17x at odds of 2.00 (evens) or higher within 365 days. When you activate the bonus, your funds are split into "Linked funds" (your deposit) and "Bonus funds" (the bonus amount). Stakes are taken first from linked funds and then bonus funds and winnings are credited accordingly. You can cancel the bonus at any time (e.g. to withdraw linked funds) by going to My Account » My promotions. This will result in all bonus funds being forfeited and linked funds being credited to your account as regular withdrawable funds. Please note that all deposits must be wagered once prior to a withdrawal. 18+.T&C's apply. Gamble responsibly. www.begambleaware.org

Latest UK Betting Apps and Mobile Betting Sites

The best new betting sites in the UK work perfectly on mobile devices. Many new bookmakers offer a dedicated betting app for iOS and Android devices. In addition, every site recommended on this page is optimised for mobile browsers through responsive HTML5 technology. Ultimately, this lets you enjoy sports betting and casino games at a tap of your screen, whether you are out and about, commuting to work or just lying on the sofa.

New betting sites tend to be much easier to navigate and offer slicker mobile betting platforms than established rivals, as they adopt a mobile-first strategy. These sites take advantage of all the latest technological developments to provide a quality betting experience on all devices. You should be able to rapidly find betting markets you are interested in and place wagers with a few taps of your finger.

High-quality new online bookies have feature-rich apps that allow you to stream sporting events, enjoy live betting, and choose from hundreds of different slots, table games and live dealer games. On the best betting apps, you will find reliable, user-friendly and fast-loading mobile-responsive clients.

BrandiOS AppAndroid AppMobile Live StreamingBonusVisit Site
Established 2001
Yes Yes Yes Bet £10 & Get £50 in Free Bets for new customers at bet365
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Established 2020
No No No EXCLUSIVE: Bet £10, Get £10
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply. Gamble responsibly. www.begambleaware.org
Established 1997
Yes Yes Yes £30 In Free Bets + £10 Casino Bonus When You Place Your First Bet of £10
18+. Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.

Benefits of New Betting Sites

By now, you know the ins and outs of new betting sites. But you may be wondering what makes them better than more established bookies? While there is nothing wrong with visiting a well-known sports betting operator, there are many unique benefits to using the latest betting sites. Let’s take a closer look at some of the advantages:

  1. Lower Minimum Odds on Free Bets – New UK betting sites are entering the busiest sports wagering market in the world. Dozens of sites compete for customers, and new operators must stand out from established brands to succeed. One way to do this is by providing lucrative free bet promotions.
  2. Improved Odds Overall – Bonuses are one way to compete with established brands, but new betting websites need something more substantial to entice customers. Often a new bookmaker will undercut its rivals in terms of the price of odds. While this is unlikely to happen across all sports on a site, you can find low prices on some markets.
  3. Innovative Features – Top established sports betting sites do a solid job of moving with the times and adding new features. However, these sites are always playing catchup, constantly updating to include the latest innovations. When you visit a leading new betting site, you do not need to worry about waiting for the latest trends and features to arrive.
  4. Security and Trustworthiness – No leading betting site will leave its players at risk, and even established sites will employ the latest cybersecurity tech and be fully licensed. Older sites have the reputation of years of delivering safe gambling environments. However, this has paved the way for industry standards to be developed.
  5. Wide Range of Payment Methods - New sports betting websites in the UK will generally offer a vast range of payment methods for you to choose from. They are desperately trying to seize market share from more established rivals, so they cannot afford to leave any stone unturned.

Top Software Providers for the Latest Bookmakers

Betting sites that are fresh on the scene will team up with leading online betting software providers to offer customers a polished experience. This market sector is highly competitive, so new online bookmakers have some crucial decisions to make. However, the result should always be a seamless experience that allows you to place bets quickly and with minimal fuss.

A new sports betting site will have two clear options when it launches; to develop its own proprietary technology or use an off-the-shelf technology provider.

A bookmaker will need a large team of odds compilers and a large development team to create its odds and maintain its platform. Even the largest and most established bookmakers, such as bet365, Paddy Power and William Hill, receive odds data live from suppliers like OpenBet, Betradar and Geneiety. These suppliers offer a high degree of customisation, allowing operators to differentiate themselves from one another.

However, many new online bookmakers use respected, award-winning tech providers, such as SBTech or Kambi, to power each site’s sports betting platforms. That allows them to offer a wealth of markets on a massive range of online sports betting without having to employ an army of odds compilers and developers.

You will often find that the layout, the betting markets and even the odds are the same at these sites. Each platform can then provide a unique experience by choosing bespoke bonuses and promotions and adding its branding and colour schemes onto the platform. We will highlight the software that each of the new UK betting sites vying for your attention uses, so you can check they are licensed firms.

Kambi and SBTech are the most popular providers among new online bookmakers, while Inspired Gaming powers a lot of virtual sports. Betradar is the go-to provider of live data, Geneiety is a multi-channel platform, and OpenBet is an industry titan, so these are always good names to look out for.

New betting sites on GAMSTOP

One thing most of our recommended new UK bookmakers are passionate about is responsible gambling. While betting on sports is meant to be fun, there is no point denying the dangers of excessive gambling. We believe new betting sites (and established venues) have a responsibility to keep players safe. With that in mind, every new online betting site we recommend is a committed member of GAMSTOP.

For those unfamiliar with the organisation, GAMSTOP allows sports betting sites to have responsible gambling measures in place. Additionally, we always dive into the responsible gambling page on each website we review. In recent years, UK betting sites have vastly improved in this area, and new betting sites are leading the way.

Under UKGC law, every betting site must be a member of GAMSTOP. You should avoid any site that is not. Other responsible gambling resources we expect include information on money management, the ability to set limits, tips on staying safe, and access to third-party charities like Gamblers Anonymous, Gambling Therapy, and BeGambleAware.

New Betting Sites in the UK – Key Takeaways

Established betting sites are great, but the future is here. New betting sites provide a fresh approach to online sports gambling. Whether it is unique contemporary designs, eye-catching bonuses, or offering market-busting odds across various sports, new UK bookies are always worth checking out. And that’s what we are all about, providing you with the relevant information and connections to the top new UK betting sites.

Our dedicated review team heads out into the busy landscape of UK online sports betting and tracks down the best new sites. What you see on this page are those sports betting sites that pass our strict criteria. Not every new betting website makes it onto this page. For those that do, we are confident recommending these sites for their reputability and quality.

Visit one of our top new UK betting sites and enjoy wagering on the biggest sports and events, including live betting markets. And while you’re at it, claim a generous welcome offer today!


References

  1. UK Gambling Commission
  2. BeGambleAware
  3. Gaming Regulators European Forum
  4. International Association of Gaming Regulators
  5. Gamblers Anonymous
  6. National Debt Line
  7. Gambling.com – Responsible Gambling
  8. BGC - The Betting and Gaming Council

FAQ


Yes, every site we recommend on this page is legal, reputable and safe for all UK players. Our review team ensures that every one of the new betting sites we highlight holds valid licensing from the UK Gambling Commission (UKGC) or other legitimate gambling jurisdictions.

Sometimes, yes. New betting sites are entering the most competitive sports betting market worldwide, joining dozens of new sites and countless established sports betting brands. To stand out from the crowd, a new operator may offer better odds than its competition.

New bookies come with some clear benefits over established betting sites. For example, new bookmakers can often give you better bonuses and improved odds to stand out in the busy UK gambling scene. You can also get innovative new technology and features.

You can find the best new mobile betting sites right here on this page! Our team of dedicated reviewers have tested all the latest mobile sports betting sites and recommended only the best to you. We only suggest licensed and reputable platforms to our customers, meaning you can bet on all your favourite sports and markets with confidence.

On our page highlighting the best new betting sites in the UK, you can see platforms that offer the hottest bonuses. Whether it’s a free bet, welcome bonus, a risk-free bet, or a deposit match for existing players, our recommended bookmakers cover it all.

Our recommended new betting websites offer a wide range of sports and markets, yet all will provide a great range of bets and odds on the most popular UK sports, including football, cricket, rugby, tennis, greyhound and horse racing and much more.

You can find the newest sports betting sites right here on this page! Our dedicated team of gambling experts hold bookies to strict criteria, meaning you can only discover the best and most reputable new online betting sites on this page.

When you visit one of our recommended new betting sites, typical bonuses you can find include a free bet or a risk-free bet, which provides a free wager on the online bookmaker. Other options such as deposit matches give you a percentage of bonus cash on top of a deposit you make.

All the new sports betting sites highlighted on this page are licensed by the UKGC (or another respected gambling regulator), meaning they must adhere to responsible gambling regulations. These sites will allow you to take time outs, self-exclude and impose limits upon your play while providing a great deal of help and advice.

Contributors

Contributors

Hi, I'm Dean Ryan

"A passionate sports betting broadcaster and journalist with over 15 years spent in the gambling industry."

Interests
  • Sports Betting
  • Odds Compiling
  • Horse Racing

Reviewer since June 2016

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