New Betting Sites UK: December 2023's Updated Rankings

Date IconLast Updated: 29 Nov 2023

The best new betting sites in the UK, ranked and compared. These rankings are based on expert reviews of each site and are updated to include the best new bookmakers in December 2023.

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  1. Our Top Pick
    1
    BzeeBet Sports
    Established 2022
    Hide Details
    Dual Bet Site & Casino Platform
    Free Bet Thursdays - Earn Free Bets Every Week
    Accumulator Boosts of up to 77%
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    25
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Bzeebet is a fresh betting site that already offers everything we expect from the best online bookmakers, including features such as live betting, cash out, bet builder and accumulator boosts.
  2. 2
    Mr Mega Sports
    Established 2021
    More Details
    Accumulator Boosts of up to 77%
    Extensive Range of Football Markets
    Dual Betting Website & Casino Platform
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    8
    Bet Builder
    Tooltip Can you create your own personalised bets?
    No
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Mr Mega boasts an impressive and user-friendly online betting interface, with markets on all major sports and events, plus a wide range of Esports betting markets.
  3. 'Rising Star Operator of the Year' 2021
    'Fast Market' In-Play Betting Feature
    ‘Boostiton’ Accumulator Boosts
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    27
    Bet Builder
    Tooltip Can you create your own personalised bets?
    No
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Betiton has ex-Liverpool striker and Champions League winner Djibril Cissé as a brand ambassador and resident football expert. This bookie has become known for unique live betting markets, boosts and personalised offers.
  4. 4
    BetMGM UK Sports
    Established 2023
    More Details
    UK Betting Site of MGM Resorts International
    Exclusive 'Golden Goals' £2m Jackpot Game
    Official Betting Partner of Newcastle United
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    24
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetMGM is a new UK betting site from MGM Resorts International with a weekly free-to-play 'Golden Goals' predictor game with a £2 million jackpot for correctly predicting six correct scores.
  5. 5
    Zet Bet Sports
    Established 2022
    More Details
    Customisable Betting Homepage
    'Zet Boost' Accumulator Boosts
    Odds Boost Section With Daily Enhancements
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    21
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    ZetBet is a new UK betting site with a user-friendly layout that enables you to find your bet quickly and easily. Daily price boosts and acca enhancements help bettors to find extra value with this bookmaker.
  6. Live Betting & Cash-Out Options
    Politics & Novelty Betting Coverage
    ‘Boost Up’ Accumulator Boosts
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    12
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Luckster Sport is a new sports betting site with a vaguely Irish theme. Football and horse racing betting are the big highlights here, with plenty of Esports, politics and novelty markets to choose from as well.
  7. 7
    Pub Sports
    Established 2023
    More Details
    Dual Bookmaker & Casino Platform
    Range of MMA & Boxing Betting Options
    Dozens of Esports Betting Markets
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    8
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Pub Sports is the brand new betting site from Pub Casino - complete with a great range of markets and betting options for combat sports, as well as a thriving Esports betting section.
  8. Long-Established Independent Bookmaker
    Unique Horse Racing Free Bet Refunds
    Racing Ambassadors Hayley Turner & Tom Cannon
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    10
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetGoodwin is the new online betting site from the independently-owned Goodwin Racing telephone betting service. This bookmaker offers a great variety of horse racing specials as well as 30 other sports betting markets.
  9. Esports & Tennis Live Streams
    Wide-Ranging Specials Markets
    Lots of UK Politics Betting Options
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    15
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    For a relatively new betting site, Fun Casino Sports has already compiled a strong selection of niche markets, including entertainment, TV and politics specials. You can also get acca boosts of up to 50%.
  10. 10
    Kwiff Sports
    Established 2015
    More Details
    Random Supercharged Payouts
    Weekly ‘kwiff Club’ Cashback & Free Bets
    ‘Acca Shield’ Refund (if One Leg Fails)
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    13
    Bet Builder
    Tooltip Can you create your own personalised bets?
    No
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    When you place a bet with this bookmaker, your bet may be “kwiffed” - meaning the Kwiff betting site gives you random enhanced odds as a surprise after you've placed your bet.
  11. 11
    Hey Spin Sports
    Established 2020
    More Details
    Dual Sports Betting & Casino Platform
    Huge Array of Esports Betting Options
    Accumulator Boosts of up to 77%
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    18
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    HeySpin is an online betting site that offers both sports betting and online casino games. Their impressive UK betting platform is home to a huge range of markets, with in-play betting and cash-out options.
  12. 12
    BritainBet Sport
    Established 2020
    More Details
    10% Cashback on Various Sports
    'Wager Wars' With Cash Prizes
    Full & Partial Cash-Out Options
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    BB30
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    16
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    BritainBet is a relatively new sports betting site and casino platform, which offers bet builder, cashback deals and 24/7 customer service.
  13. Football Acca Boosts of up to 50%
    Live Streams of Niche Sports Like Table Tennis
    Wide Range of Esports Markets
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    20
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    No Bonus Sports is one for the punter who likes to dabble in niche betting markets. Esports betting is a major focus of this bookmaker and there are also live streams of sports like table tennis.
  14. 14
    Monster Casino Sports
    Established 2017
    More Details
    £20 Free Bets Available Every Monday
    10% Cashback on Sports Betting Losses
    'Wager Wars' Leaderboard & Cash Prizes
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    30
    Bet Builder
    Tooltip Can you create your own personalised bets?
    No
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Monster Casino Sportsbook is the new sports betting site from this well-known casino brand. Monster has a healthy welcome offer, £20 free bets every Monday and 10% cashback on losses.
  15. 16
    The Online Casino - Sport
    Established 2018
    More Details
    Simple & Easy-to-Navigate Betting Lobby
    'Wager Wars' Leaderboard & Cash Prizes
    10% Cashback on Sports Betting Losses
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    TOC40
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    12
    Bet Builder
    Tooltip Can you create your own personalised bets?
    No
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    The Online Casino, as its name clearly indicates, is a casino-first operator with an added sports betting section in case you also fancy some sports wagers.
  16. Multiple Daily Horse Racing Bet Boosts
    Impressive Selection of Virtual Sports
    Live Streaming of Esports Clashes
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    14
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    talkSPORT has partnered with BetVictor Group to create a slick new online bookmaker with enhanced accas, bet boosts and a flexible bet builder.
  17. 18
    mr.play Sports
    Established 2017
    More Details
    Battle Games v Other Punters
    Dual Online Betting & Casino Site
    ‘PlayBoost’ Accumulator Boosts
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    21
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    mr.play Sport has a fun style of its very own, with a memorable handlebar 'tache wherever you look, but it boasts a serious amount of betting markets, plus Premier League & 'Euro Elite' betting battle tournaments against other punters.
  18. Dual Online Betting & Casino Platform
    Regular Odds Boosts & Cash-Out Offers
    Variety of Esports Betting Markets
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    8
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Vegasland Sport is the betting site which supplements this Vegas-themed casino, with betting markets on thousands of global sporting events.
  19. 20
    Spinzwin Sport
    Established 2017
    More Details
    'Wager Wars' Leaderboards & Cash Prizes
    Complete Missions to Unlock Rewards
    Cashback Offers on Multiple Sports
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    21
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Spinzwin's betting site offers a clean and easy-to-use interface, plus cashback promos and regular sports betting leaderboards where you can earn cash prizes.
  20. 21
    Luckland Sports
    Established 2015
    More Details
    Dual Bet Site & Casino Platform
    Accumulator Boosts of up to 77%
    Bet Builder Available For 8+ Sports
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    32
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Luckland Sport is a recent addition to the established Luckland Casino brand, offering an all-round betting experience complete with free bets and a new bet builder function.
  21. Free Bet Loyalty Rewards
    Football Leaderboard Battles
    F1, Tennis & NBA Cashback
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    BET30
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    48
    Bet Builder
    Tooltip Can you create your own personalised bets?
    No
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetStorm is a new bookmaker in the UK, with a distinctive website and 'Lightning' logo. Regular free bets, cashback offers and loyalty rewards are some of the most attractive features at this bet site.
  22. 23
    TebWin Sport
    Established 2019
    More Details
    Official Betting Partner of Worcester Warriors
    In-Play Football Match Tracker With Live Graphics
    'Wager Wars' Leaderboard & Cash Prizes
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    SB30
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    No
    In-Play Betting
    Tooltip The number of sports with in-play betting available
    48
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Tebwin is the official betting partner of Gallagher Premiership rugby union club Worcester Warriors and offers a very simple and easy-to-navigate betting site.

Our Rating System: How we Rank The Best New Betting Sites

Every new betting site on this page comes with a Gambling.com rating. Some new bookmakers won't make the cut after we've tried them. Those that do are rated out of 100, based on the following criteria:

 

Best New UK Betting Sites Reviewed & Analysed

The best new sports betting sites are separated into categories below. Our favourite features are highlighted, along with the areas where these sites still have room for improvement. 

Best New UK Betting Site For Football: BetMGM (Launched 2023)

Best Features: BetMGM is a brand-new UK bookie that is making a mark with its free Golden Goals football prediction game, where there's a chance to win up to £2million. There are also five weekly acca profit boosts worth up to £1,000 each.

Biggest Negatives: Not many horse racing promotions - but there are live streams of racing.

Alternative: Heyspin

Our View: BetMGM is new to the UK but has already built a strong reputation in the United States (think MGM Resorts in Las Vegas). We've been impressed by the range of promos already on offer here for such a new site.

Best New Betting Site For Free Bets: Bzeebet (Launched 2022)

Best Features: Free bets for new and existing customers. The sign-up offer matches your first £10 bet and free bets can also be claimed every week after you've signed up.

Biggest Negatives: No live streams available yet.

Alternative: BritainBet

Our View: Although we'd like to see live streams added, Bzeebet's 'Free Bet Thursdays' promotion was the key to this site securing a place on our list. Simply place £20 on accumulators throughout the week to get a £5 free bet every Thursday.

Best New Horse Racing Betting Site: BetGoodwin (Launched 2022)

Best Features: BetGoodwin is home to the best money-back special offers for horse racing bettors. You get money back as a free bet if your horse is beaten by a 50/1+ runner, if it falls at the last, or if it's beaten by a nose.

Biggest Negatives: Acca insurance not available.

Alternative: Tote

Our View: We love watching races while betting and there is no minimum stake even required to watch BetGoodwin's racing live streams. Money-back specials and best odds guaranteed on all UK and Irish races are other big positives.

Best New Bookmaker For Bet Builders: ZetBet (Launched 2022)

Best Features: ZetBet has one of the most flexible bet builders of any new betting site in the UK, where you can combine selections from one or more matches into a same-game acca of up to 30 legs, more than most other bookies allow.

Biggest Negatives: Not as many horse racing markets as some rival sites.

Alternative: Betiton

Our View: Like most punters, we've tried our hand at bet builders in the last couple of years. The same-game acca from ZetBet offers more choice than most and is an option for cricket, football, tennis, rugby, basketball and American football.

Best New Betting Site For Esports: Luckster Sport (Launched 2022)

Best Features: Luckster Sport has more comprehensive Esports betting options than most new betting sites, with markets available for Warcraft 3, StarCraft, Rainbow Six, League of Legends, Overwatch, DOTA 2, Counter-Strike and many more games.

Biggest Negatives: No live streaming.

Alternative: Tebwin

Our View: It would be remiss of us not to include an Esports pick when ranking the best new betting sites, with betting on gaming becoming increasingly popular. Luckster is the clear standout in this area, with a range of Esports markets and free bets available.

Best New Betting Site For Odds Boosts: talkSPORT BET (Launched 2023)

Best Features: If you want some extra value with enhanced prices, talkSPORT Bet is a great option to explore. We took advantage of enhanced accas, broadcast boosts (boosts for live TV games), racing price boosts and enhanced bet builders here.

Biggest Negatives: No acca insurance.

Alternative: Spinzwin

Our View: This well-known media company has teamed up with BetVictor to launch a new bookmaker, so the site already has a professional feel. It's nice to see pundit and ex-footballer Alan Brazil getting in on the boosted odds action with enhanced bet builder picks.

Our Experts on New Online Bookmakers

Our reviewers are experienced sports bettors and are well-equipped to identify the best new UK bookmakers as soon as they launch. Find out more about them below:

My Favourite New Betting Site: talkSPORT BET

💬 "My favourite new betting site is talkSPORT BET. I love betting on football accumulators at the weekend, but I also like to mix up my football punting with betting on transfers. I've found that talkSPORT BET has more transfer betting specials than any other site. I also got to claim £40 in football free bets when I signed up."
 

My Favourite New Betting Site: BetMGM 

💬 "BetMGM takes the top spot for me when it comes to new betting sites. I mainly bet on football and this new bookie has a number of fun football promos. I get profit boosts if I'm successful with my weekend Premier League accas and there's free score prediction game with up to £2million in prizes."
 

How we Review New Betting Sites

We take a range of factors into account when ranking and reviewing new gambling sites. Here is some further insight into our methodology, which should also help you to choose a new bookmaker.

Newest Betting Sites UK

Best Offers From New Betting Sites: December 2023

Here are some of the best betting offers we found at new online bookmakers in December 2023.

Payment Methods Accepted by New Betting Sites

The best new bookmakers now accept a variety of payment options, so you should have a good degree of flexibility for your deposits and withdrawals after signing up.

The Final Word From Our Online Betting Experts

A new betting site launches nearly every month in the UK, so it can be tricky to keep up to speed with all the latest developments. 

It's our job to run the rule over every new UK betting option, so the rankings on this page are constantly updated to include the latest new betting options.

A handy tip is to bookmark this page and revisit it for instant access to the newest bonus offers and promotions. 
 

FAQ

Opening a new betting account typically takes a few minutes, provided you have all necessary documentation. However, the verification process can extend the time, as new UK betting sites require proof of identity for regulatory compliance. Always ensure you're registering with a reputable provider by choosing a site reviewed by our experts.

Not all new betting sites are trustworthy, but we only highlight sites that are licensed, secure and reliable at Gambling.com. To legally operate in the UK, bookmakers must secure a UK Gambling Commission licence. This ensures the safety of your personal data and mandates that bookmakers offer information on responsible gambling.

The best new betting sites provide free bets for new and existing customers. Some of the best new bookmakers for free bet welcome offers in December 2023 are talkSPORT BET, Tebwin and Pub Casino Sports. Bzeebet is the standout new betting site for regular free bets, with a weekly 'Free Bet Thursdays' offer.

Some new betting sites offer live streaming of sporting events to enhance user experience. However, their availability depends on the platform and licensing agreements in place. You'll find lots of horse racing streams at BetGoodwin, for example, while talkSPORT BET allows you to stream Esports clashes.

The top 10 best new betting sites in December 2023 are 1. Bzeebet 2. Betiton 3. Mr.Mega 4. BetMGM 5. Kwiff 6. Pub Sports 7. Fun Sports 8. BetGoodwin 9. Luckster 10. Heyspin. All of these new bookmakers were launched in the last 10 years and all are licensed by the UKGC.

Not all new betting sites launch with mobile apps. While many prioritise apps, some focus on mobile-optimised websites instead. Some of the best new betting sites with apps in 2023 are BetGoodwin and talkSPORT BET.