Updated: 27 Jan 2023

Best New Betting Sites UK - January 2023

With dozens of new betting sites launching every year, the online betting scene can be difficult to keep up with. To make life a little easier for you, we review the latest new betting sites and list our favourites in the following article. You can claim a welcome bonus from any of these fully licensed new bookmakers by clicking 'visit site' on the links below.

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  1. Long Established Independent Bookmaker
    Unique Horse Racing Free Bet Refunds
    Racing Ambassadors Hayley Turner & Tom Cannon
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    10
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Betgoodwin is the new online betting site from the independently owned Goodwin Racing telephone betting service. They offer a variety of horse racing special offers as well as betting on a variety of other sports.
  2. 2
    Zet Bet Sports
    Established 2022
    More Details
    Fast & Clean Betting Interface
    'Zet Boost' Accumulator Boosts
    Broad Range of Sports & Esports Markets
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    21
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    ZetBet is a new to market UK betting site that includes an attractive sportsbook with excellent filters to enable you to find your bet quickly and easily.
  3. 3
    Monster Casino Sports
    Established 2017
    More Details
    Dual Sportsbook & Casino Platform
    10% Cashback on Sports Betting Losses
    'Wager Wars' Leaderboard & Cash Prizes
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    30
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Monster Casino Sportsbook is the new sports betting offering from this long established casino brand, with a small but select selection of sports to bet on.
  4. Official UK Betting Partner of Fulham FC
    Regular Money-Back Specials
    'Racing Sportsbook of the Year' 2020
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    8
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Fitzdares have offered a boutique bookmaker service to members of their exclusive Mayfair Club (The Fitzdares Club) since 1882, but have now launched an online sportsbook open to all.
  5. Create Your Own Accumulater with 'Bet Maker'
    Enhanced Odds Every Week with 'BetPlus'
    Live Streaming of International Horse Racing
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    34
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Well known in Europe and growing fast in the UK, NetBet offer some unique features, such as 'Snap Bet' - where mobile users can bet on a goal being scored in the next 30 secs, 1 min, 5 mins or 10 mins of live football matches.
  6. 6
    Vegas Mobile Casino - Sport
    Established 2014
    More Details
    Dual Sportsbook & Casino Platform
    10% Cash-Back on Various Sports
    Complete Missions to Unlock Rewards
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    VMC30
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    7
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    The Vegas Mobile Casino Sportsbook offers regular promotions for existing customers, including a Rewards Store where you can exchange 'rewards points' for free bets and other extras.
  7. Official Betting Partner of Worcester Warriors
    Dual Sportsbook & Casino Platform
    'Wager Wars' Leaderboard & Cash Prizes
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    SB30
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    48
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    TebWin are the official betting partner of Gallagher Premiership rugby union club Worcester Warriors and offer a very simple and easy to navigate betting site.
  8. 8
    Mr Mega Sports
    Established 2021
    More Details
    Accumulator Boosts of up to 77%
    Extensive Range of Football Markets
    Dual Sportsbook & Casino Platform
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    8
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Mr Mega Sports boasts an impressive and easy to use online betting UK interface, with markets on all major sports and events, plus a wide range of Esports betting markets.
  9. 9
    Parimatch Sports
    Established 1994
    More Details
    Brand Ambassadors Mike Tyson & Conor McGregor
    'Run For Your Money' Horse Racing Insurance
    Unique & Easy to Navigate Sports Betting Lobby
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    11
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Parimatch is a global bookmaker first established in Kyiv, Ukraine and now fully licensed in the UK. They are official betting partner of various Premier League football clubs, including Chelsea, Newcastle United, Aston Villa, Everton and Leicester City.
  10. Fresh & Easy To Navigate Website
    Dual Sportsbook & Casino Platform
    24/7 Customer Service
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    BET30
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    48
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetStorm is a new bookmaker in the UK, with a distinctive website and 'Lightning' logo. They offer a comprehensive range of pre-match and live sports betting markets.
  11. 11
    Luckster Sports
    Established 2022
    More Details
    Live Betting & Cash-Out Options
    Well Designed & Easy To Use Interface
    ‘Boost Up’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Luckster is a dual sportsbook and casino platform with a vaguely Irish theme, including the inevitable leprechaun logo and shamrock imagery.
  12. 12
    Hey Spin Sports
    Established 2020
    More Details
    Dual Sportsbook & Casino Platform
    Extensive Range of Football Markets
    Accumulator Boosts of up to 77%
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    18
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Heyspin is an online betting site that offers both sports betting and online casino games. Their impressive sportsbook platform offers a huge range of markets, including in-play betting and cash-out options.
  13. 13
    Kwiff Sports
    Established 2015
    More Details
    Random Supercharged Payouts
    Weekly ‘kwiff Club’ Cashback & Free Bets
    ‘Acca Shield’ Refund (if One Leg Fails)
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    13
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    When a customer places a bet with kwiff, they may find that their bet is “kwiffed” - where you receive increased odds after placing your bet.
  14. 14
    Bet UK Sports
    Established 2012
    More Details
    Brand Ambassador Teddy Sheringham
    Live Streaming of UK Horse Racing
    Acca Club: £5 Free Bet Every Week
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    9
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    BetUK have former England footballer Teddy Sheringham and six time champion jockey Kieren Fallon as brand ambassadors and betting experts.
  15. 15
    Leo Vegas Sports
    Established 2016
    More Details
    Mobile First Betting Interface
    'Leo King' Sports Prediction Game
    24/7 Customer Service
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    34
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Leo Vegas Sports is the sportsbook from this multi-award-winning casino operator, with a focus on mobile users - including a sport betting app for Android & iOS Devices.
  16. 16
    888 Sports
    Established 1997
    More Details
    Create your own Multiples with Bet Builder
    Live Streaming of all UK & Irish Racing
    Daily Price Enhancements & Specials
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    16
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    888sport offer a wide range of sports betting markets, combined with regular enhanced specials, plus an exclusive 'Acca Club' (bet £20 on Multiples or Bet Builder to get a £5 free bet - every week).
  17. 17
    10bet Sports
    Established 2003
    More Details
    Regular Free Bets & Enhanced Odds Specials
    Cutting Edge In-Play Betting Options
    Accumulator Boosts of up to 50%
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    No
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    10bet is one of the smaller online bookmaker brands in the UK but they are becoming more popular thanks to their impressive website and daily betting promotions.
  18. 18
    BetItOn Sportsbook
    Established 2020
    More Details
    'Rising Star Operator of the Year' 2021
    Interactive Football Match Centre
    ‘BoostItOn’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    27
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetItOn have ex-Liverpool striker and Champions League winner Djibril Cissé as their brand ambassador and resident football expert.
  19. 19
    mr.play Sports
    Established 2017
    More Details
    Dual Sportsbook & Casino Platform
    Distinctive ‘Moustache’ Branding
    ‘PlayBoost’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    21
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Mr.Play Sports has a fun style of its very own, with a memorable handlebar 'tache wherever you look, but it boasts a serious amount of betting markets, plus Premier League & 'Euro Elite' betting battle tournaments.
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Why Sign Up To a New Betting Site?

You might be asking yourself why you should sign up for a new betting site instead of an established bookmaker. While there are obvious positives to signing up with a well-known brand, there are also some advantages to choosing new bookmakers. Let's have a look at some:

Best New Betting Sites UK January 2023 - Our Picks

So now you know what to look for in a new betting site, why don’t we take you through some of our favourites? We test and review all of these new betting sites as they are launched, before presenting our findings to you, the bettor.

Below you'll find a selection of the top new bookmakers on the market. This section is updated regularly, so keep this page bookmarked to access the latest offers.

BetGoodwin - Launched 2022

50% Back as a Welcome Bonus up to £25 on First Day Losses

BetGoodwin is a new betting site that clearly knows its target market very well. Horse racing betting should be a priority for any new UK bookmaker and this site really nails its racing offering.

It's no surprise that this is an area where this site excels, as it was launched by the same company behind the Goodwin Racing telephone betting service.

There are horse racing money-back specials with free bets, regular odds boosts and a huge range of markets with competitive odds. There are also handy apps available for iOS and Android if you want to place bets on-the-go.

We would like to see horse racing live streams added in the future to take things to the next level - but BetGoodwin is an exciting new bet site that is already competing with the industry's heavy-hitters.

BetGoodwin Pros & Cons

Pros
Top-class horse racing section
Money-back specials
Solid cash out facility
Cons
No live streaming
No VIP programme

Vegas Mobile Sports - Launched 2022

Bet £10, Get £30 Free Bet

Vegas Mobile Sports is among a number of new UK betting sites aiming to expand on an already successful casino offering.

New customers are met with a generous welcome bonus after a very straightforward sign-up and verification process.

The Vegas Mobile Sports platform is well-known among UK gamblers for regular promotions that include cash backs, tourneys, risk-free bets, and plenty more.

Vegas Mobile Sports is a little light on horse racing markets, but football punters are well looked-after with ultra-competitive odds and some great promo offers.

We especially like the detailed sports calendar function that includes the entire upcoming week. Sport-specific filters are available on the left-hand side of the page, allowing users to explore all upcoming events or narrow their search by sport.

Pros
Competitive football odds
Consistent promotions
Detailed sports calendar function
Cons
Light on horse racing markets
No racing live streams

Monster - Launched 2021

Bet £10, Get £30 Free Bet

Esports punters may already be aware of Monster - one of the best new betting sites for Esports markets.

An attractive welcome offer will get you going with Monster, which also offers a £5 no-deposit bonus for its casino games. You won’t be able to access the free bet if you already have a casino account open, however.

Aside from the broad range of markets available on Monster, we're big fans of the Monster Rewards Program, which allows punters to earn points via missions and leaderboards. You can redeem your points in Monster's online store to claim free bets and bonus cash

Monster is light on horse racing markets but does offer regular odds boosts and other promos on many other sports. We especially like Monster's enhanced payouts on winning accas: the more legs that come in, the higher your bonus.

Pros
Excellent rewards program
Regular odds boosts & offers
Cons
Light on horse racing markets
No live streaming

Grosvenor Sport - Launched 2016

Double The Odds, Any Bet, Any Odds

If you're looking for a great all-round betting experience with excellent customer support and a user-friendly layout, look no further than Grosvenor Sport.

A quick scan around Grosvenor will tell you a lot about the quality of this new betting site. Established in 1970, Grosvenor Casinos is one of the UK's top casino brands. All of that industry expertise has been poured into Grosvenor's new sports betting site which features superb customer support, 24/7 live chat and a best-in-class VIP program called Grosvenor One.

Add to this a generous sign-up bonus and you've got one of the best new UK betting sites around. Grosvenor Sport has a very strong UK focus so you'll find the best offers and odds on popular domestic sports like football. Grosvenor also offers live streaming for UK and Irish horse and greyhound racing.

Pros
Trusted online & offline brand
Outstanding customer service
24/7 live chat
Cons
No international racing live streams

Parimatch - Launched 2020

Harry Kane 66/1 Top Goalscorer on World Cup

Parimatch is an ambitious new betting site, likely to have come on your radar through its stable of brand ambassadors including Mike Tyson and Conor McGregor, as well as its sponsorship of Chelsea Football Club.

The Cyprus-based bookie boasts a strong welcome offer which can be claimed after signing up through a very simple three-step verification process.

Trending bets, enhanced accas, and boosted markets are all offered by Parimatch, alongside good football odds. To claim a place alongside the established industry names, Parimatch will probably need to update its site layout and add to its payment options.

But if you don't mind taking a few extra seconds to navigate to your preferred markets, this is one of those new betting sites that will reward your patience with great promos, features, and most importantly very competitive odds.

Pros
Top betting ambassadors
Generous welcome offer
Cons
Site layout could be cleaner

Fitzdares - Launched 2005

Bet £30 & Get £30 + 20 Extra Spins

Free live streaming for all UK, Irish & International racing is Fitzdares' major selling point. This exciting new betting site also features regular offers, loyalty rewards, and free bets for a growing customer base.

There's no best odds guaranteed, but Fitzdares makes up for it in other ways. The live chat function, for example, is one of the best around, with users reporting fast response times from Fitzdares' customer support teams. 

Slower than normal withdrawal times have recently been fixed with a Visa Direct function, which means customers receive their winnings on the same day - and sometimes as fast as within 15 minutes - when withdrawing to a Visa card.

Overall, Fitzdares is a fantastic betting option, especially if you're a horse racing punter.

Pros
Brilliant horse racing coverage
Quick withdrawal times
Free international racing streams
Cons
No best odds guaranteed

Luckster Sport - Launched 2022

Bet £10, Get £10

Luckster Sport is a brand new betting site that launched in 2022 with a straightforward welcome offer to entice new customers.

The first thing we noticed when trying out Luckster was the sheer amount of betting markets on offer. Immediately, you'll see a huge range of in-play markets as well as a long list of available sports on the left side of your screen.

There are also 'Boost Up' accumulator boosts to enjoy here - which is a real plus for football bettors.

Variety sets Luckster apart from other new bet sites and makes up for some of its drawbacks (a basic layout and not too many promotions).

There is plenty of room for Luckster to grow and this is a new betting site that we’ll be keeping a close eye on going forward.

Luckster Pros & Cons

Pros
Acca boosts up to 77%
Competitive odds
Huge range of markets
Cons
Not the biggest welcome offer
Layout is a bit basic

BritainBet - Launched 2020

Deposit £10, Get £10 Free Bet

BritainBet is among a plucky breed of new UK bookmakers who've managed to carve out a niche in the online betting world. It's clear to see why this new bet site has already established itself, as its user-friendly design draws you in from the off.

Delve deeper into the site and you’ll find more reasons why it is surging in popularity. Promotions make BritainBet stand out from other new gambling sites, with a wide range of cashback offers and a unique rewards programme included in its offering.

There are some drawbacks, however. Betting markets on BritainBet are a bit slim at first glance - something which we would like to see improved as the site continues to grow.

With all that said, BritainBet clearly has the right idea with its range of promotions and an array of payment methods to choose from.

BritainBet Pros & Cons

Pros
Cashback on range of sports
Extensive rewards programme
Lots of payment options
Cons
More markets could be added
Site layout isn't for everyone

ZetBet Sport - Launched 2022

Bet £10, Get £10

ZetBet Sport is one of the most well-rounded new betting sites on our list. The site has a familiar feeling and its intuitive design makes it easy to use for first-time visitors on both mobile and desktop.

Bettors are immediately presented with a huge range of in-play markets and a long list of sports. We like ZetBet because they don't just add markets for the sake of it - you’ll find competitive odds and offers for every market on the site.

In the promotions section, you’ll notice that there's more than just a sign up bonus available. With boosted bets and offers on big events like the World Cup, ZetBet clearly has eyes on the ball.

There are some shortcomings - such as no live streams for in-play events - but for a new bookie, ZetBet has made a great start.

ZetBet Pros & Cons

Pros
Interesting range of promos
Numerous price boosts
30+ sports to bet on
Cons
No live streams yet
Screen can look cluttered

Tebwin - Launched 2019

Deposit £10, Get £30 Free Bet

Tebwin is a new betting site that seeks to stand out from the crowd. As soon as we tested out the site, we were taken straight to the latest in-play betting markets. Tebwin clearly has its focus on quick and easy live betting, rather than adding too much fluff to its site, which is something we appreciate.

It’s very easy to find your favourite football betting markets and upcoming horse racing events, with a handy live calendar showing the biggest upcoming events on any day.

One unique feature Tebwin boasts is a results page, which makes it easy to track your bets and to do some quick research without leaving the site.

The current welcome offer is extremely appealing and is one of the best sports betting bonuses you'll find in the UK at this time.

There are some improvements we would like to see from Tebwin, however. The site can be a bit buggy at times and although the layout is interesting, the overall look could use some improvement.

Luckily the quality of the product still shines through.

Tebwin Pros & Cons

Pros
Cashback offers on certain sports
Unique results page and calendar view
Top-notch welcome offer
Cons
Site can be a bit buggy
No betting app

BetStorm - Launched 2021

Deposit £10, Bet £10, Get £30 Free Bet

BetStorm is one of the newest betting sites that has been brought to market by ProgressPlay - a company with plenty of experience in the gambling industry.

This new betting site will have a familiar feel for those who have used some of BetStorm’s sister sites, which is never a bad thing.

Punters will immediately be impressed by the selection of markets presented on the site. Live events are available to bet on instantly and an easy sign-up process means that it won’t take you long to start betting.

One area where some new online bookies fall down is payment methods, but BetStorm has no such issues. There are the typical debit card and PayPal options but also newer methods such as Trustly, MuchBetter and Paysafecard.

There is a healthy welcome bonus when you sign up as well, which should never be discounted.

There are no downloadable BetStorm betting apps at this time, but thankfully the mobile browser version of the site is user-friendly.

BetStorm Pros & Cons

Pros
Plenty of payment methods
Easy sign-up process
Healthy welcome bonus
Cons
No bet builder
No betting apps

mr.play Sport - Launched 2017

Bet £10, Get £15 in Free Bets

mr.play is known in the gambling industry for its casino more than its sportsbook. However, mr.play Sport is among some exciting new bet sites definitely worth checking out.

One of the unique positives here is the number of horse racing markets available and it's not just regular UK and Ireland meets. You can place daily bets on horse racing in France, the USA, South Africa, Chile and more.

There are also promotions like 'PlayBoost', which gives customers enhanced odds on accumulator bets. Another cool feature is a Premier League battle game that puts your football betting knowledge to the test against other customers, with cash prizes on the line.

mr.play could improve its focus on sports betting by adding more free bets, but we’re hoping those will come as the site continues to grow. We'd also like to see live streaming options at some stage in the future.

mr.play Pros & Cons

Pros
Horse racing coverage
Battle games vs other punters
Competitive odds across sports
Cons
No live streaming
More free bets could be added

kwiff Sports - Launched 2015

Bet £10, Get £20

kwiff Sports is a relatively new betting site that is well worth checking out. The sportsbook offers random supercharged (kwiffed) odds, which is a fun, unique feature.

kwiff began as a mobile-exclusive betting site before bringing a desktop platform to its customers. But we would recommend accessing this online bookmaker from a mobile device to get the most out of its eye-catching features.

As mentioned, getting 'kwiffed' is something you want to happen on this new betting site. Any bet you make on the platform, no matter the value, line, or odds, could gain supercharged odds at random. You don't know when this will happen, but you also don't need to do anything. We love the feature and the boost has no limits, meaning your odds could grow by a considerable amount.

One area we would like to see kwiff improve upon is the number of payment options available to UK punters and that's something we'll be watching out for.

kwiff Pros & Cons

Pros
Random price boosts on any bet
Regular cashback offers and free bets
Strong in-play betting platform
Cons
Limited payment methods
Withdrawals could be quicker

Mr Mega - Launched 2021

Bet £15, Get £10 Free Bet

Like some of the new UK bookmakers we’ve already looked at, Mr Mega might be more familiar to casino players than sports bettors. But this online betting brand has already made a splash with its new sports betting site.

Mr Mega’s site layout isn’t quite as eye-catching as some other new betting sites out there, but sometimes simplicity is the best way to approach site design. It's incredibly easy to navigate, even for new sports bettors, and you’ll be able to find a huge range of pre-match and in-play betting markets at this site.

There’s also a chance to get up to 77% extra on top of your accumulator winnings each time you place an acca - something a lot of new bookies won’t offer.

Football bettors will enjoy the range of markets and the quality of odds on offer here, while there are 25 other sports categories to choose from as well.

Mr Mega Pros & Cons

Pros
Simple site layout
Big acca boosts
Great football betting options
Cons
No betting apps yet
Bonus could be strengthened

LeoVegas Sport - Launched 2016

Bet £10, Get £10 Free In-Play

Since its launch in 2016, LeoVegas Sport has quickly established itself as one of the best sports betting sites around. Almost every football bettor will have heard of LeoVegas Sport, thanks to its recent partnerships with major football clubs like Manchester City, Inter Milan, Norwich City and Brentford.

But what is the actual betting site like to use?

Well, unsurprisingly, it’s one of the best-looking sites on the market, and that goes for all areas of the site. Mobile is where it truly shines but that does not come at the expense of the desktop site.

One negative we have to point is the lack of acca insurance, although we were glad to see that this is one of the best bet builder sites when we tried it for ourselves.

LeoVegas Sport's partnership with Man City means the site offers profit boosts on all of their matches, another really appealing feature.

LeoVegas Pros & Cons

Pros
Easy-to-use new betting apps
24/7 live chat
Official partner of Man City
Cons
No acca insurance

How Our Experts Rank New Online Bookmakers

At Gambling.com, our team is made up of betting experts who are constantly on the lookout for the best new online bookmakers.

There are some things that take priority over others when we review new bet sites, so we’re going to take you through the key aspects in detail. Before that, however, let's introduce a couple of our team members:

Top Ranking Factors

Best New Football Betting Sites

Football is one of the world's most beloved sports and has been bet on in the UK for decades.

So what does a new betting site need to do to compete with the best football betting sites?

Firstly, there needs to be a range of betting markets. Obviously the big events like the Premier League, Champions League and World Cup will always be covered, but what about smaller tournaments?

Every league around the world should have betting markets, with youth football and women's football extensively covered as well. Essentially, if there is a professional football game happening globally, a top-quality new sports betting site should be covering it.

When it comes to a wide range of offerings, Tebwin is always up there with the best.

The best new football betting sites should also always have competitive odds. Regardless of the range of markets on offer, if your odds aren't competitive, then you’ll always be better off looking elsewhere.

It’s important to do your research to find the best odds before placing any bet, but for a safe option, we’ve always found kwiff Sports to have competitive odds across a range of football betting markets.

Best New Horse Racing Betting Sites

Horse racing and sports betting have gone hand-in-hand in the UK for the best part of a century. Truth be told, it’s hard to think of one without the other.

Next to football, horse racing is easily the most popular sport amongst UK bettors. So, let’s take a look at what new betting sites in the UK need to do to keep up with the best horse racing betting sites.

We’ll start with ante-post offerings. Ante-post punting is a huge part of racing betting and often provides the chance to get the best odds. If you’re unfamiliar, ante-post betting allows you to place a bet on a horse to win a race before the race card has been announced.

Ante-post bets are popular in the lead-up to huge events like the Cheltenham Gold Cup or the Grand National and you can get competitive odds months out from the race. We’ve found that BetGoodwin is one of the new betting sites with a huge selection of ante-post betting markets.

Because horse racing betting is so popular, bookmakers pull out a number of betting offers and promotions to keep punters engaged. The best new horse racing betting sites must have Cheltenham offers aplenty, along with promotions around the likes of Royal Ascot and the Aintree Grand National.

Some of the promos we like to see covered by new UK bookmakers are best odds guaranteed, extra each-way places, non-runner no bet and acca insurance.

We also look out for new horse racing bookmakers that have live streams of racing from the UK and Ireland, as well as in-running betting so that you can place wagers as a race is happening.

New Esports Betting Sites

Esports attracts hundreds of millions of viewers weekly across the world every week, as people tune in to watch the best professional gamers going head-to-head. New betting sites in the UK have quickly taken notice of this new market and now offer robust Esports betting options.

The best Esports betting sites are usually those that have emerged recently, because new bookmakers launch with an eye on innovation.

UK Esports betting sites have done an excellent job in recent years of expanding the events they cover. These days, the selection is broad and includes League of Legends betting, FIFA, Fortnite, Call of Duty and much more.

Betting markets are similar to what you would find for regular sports. You can bet on match outcomes and even pick up some in-play markets. We expect any top new betting website in the UK to offer Esports betting in order to be competitive.

Betting Offers & Bonuses From New UK Betting Sites

Free bets and bonuses for existing players are a standard part of the UK online betting scene. Bookmakers provide welcome packages to attract new players, while ongoing promotions keep existing players happy.

For new betting sites UK, attracting customers is essential. Since new bookmakers don't have an established reputation or presence in the market, they often provide the most lucrative bonuses. When comparing the brand new betting sites on this page, you'll come across the following typical bonus types:

New Sports Betting Sites v Older Bookies

You might still be wondering why you wouldn’t just stick to your old reliable bookmaker instead of switching to a brand new betting site.

Well, there are arguments to be made for both. But it doesn't hurt to shop around, as you can claim multiple free bet bonuses this way.

It’s more than just welcome bonuses, however. New betting sites are also typically the best-looking and most user-friendly betting sites. They take the best parts of your favourite bookmakers and combine them into a shiny new product.

There are definitely some advantages to using an older bookie compared to a new online bookmaker, however. Long-established bookmakers have built a reputation from years of trading and they typically offer a wide range of promotions, as they have have a bigger customer base and are therefore able to experiment more with their offers.

Because there is so much experience behind older bookmakers, you won't find many bugs on desktop or mobile apps, and you'll likely enjoy stellar customer service.

Overall, we still definitely recommend trying out new UK betting sites to freshen up your betting. As we've mentioned, there's nothing to stop you having multiple accounts to ensure you claim the best offers and odds at any given time.

New Betting Sites UK - Pros & Cons

Advantages
New, innovative features
Valuable welcome bonuses
Fresh site design
Great for Esports betting
Disadvantages
Occasionally lack promotions
Generally less live streams
Sometimes have less markets
Not as many betting apps

Top Software Providers for New Betting Sites

New bookmakers will team up with leading online betting software providers to offer bettors a polished experience. The result should always be a seamless experience that allows you to place bets quickly and with minimal fuss.

A new sports betting site will have two clear options when it launches; to develop its own technology or use an off-the-shelf technology provider.

A bookmaker will need a large team of odds compilers and a large development team to create its odds and maintain its platform. Even the largest and most established bookmakers, such as bet365 and William Hill, receive odds data live from suppliers like OpenBet, Betradar and Geneiety. These suppliers offer a high degree of customisation, allowing bookmakers to differentiate themselves from one another.

However, many new online bookmakers use award-winning tech providers like SBTech or Kambi to power their sports betting platforms. That allows them to offer a wealth of markets on a range of sports without having to employ an army of odds compilers and developers.

You will often find that the layout, the betting markets and even the odds are the same at these sites. Each platform can then provide a unique experience by choosing bespoke bonuses and promotions and adding its branding and colour schemes onto the platform.

Kambi and SBTech are the most popular providers among new online bookmakers, while Inspired Gaming powers a lot of virtual sports. Betradar is the go-to provider of live data, Geneiety is a multi-channel platform, and OpenBet is an industry titan, so these are always good names to look out for.

How To Know Which New Online Bookmakers to Avoid

There’s only really one red flag you need to look out for when choosing new bet sites. Having a gambling licence is the one true sign to know whether a site is trustworthy or not.

Gambling licences can be issued by the UK Gambling Commission, the Malta Gaming Authority or similar boards across the world. These licences ensure that a site follows all the rules and regulations that come with running a gambling website.

Every new betting site that we have mentioned on this page has a gambling licence from the UKGC, meaning they are all regulated.

If you find a site not mentioned on this page, you can normally scroll down to the bottom of their homepage to see if they have a licence or not. If they do, a logo of the UKGC or a similar board will be displayed, along with a licence number.

New Betting Sites UK - Key Takeaways

Established betting sites are great, but new betting sites provide a fresh approach to online sports betting. Whether it is unique contemporary designs, eye-catching bonuses, or market-busting odds across various sports, new UK bookies are always worth checking out.

Our job is to provide you with the relevant information and connections to the top new UK betting sites. Our dedicated review team heads out into the busy UK online sports betting landscape and tracks down the best new bet sites.

What you see on this page are the new sports betting sites that pass our strict criteria. Not every new bookmaker makes it onto this page. For those that do, we are confident in recommending these sites for their reputability and quality.

Visit one of the best new UK betting sites to wager on the biggest sports and events and while you’re at it, claim a welcome offer today!

FAQ


The new betting sites recommended on this page are legal, reputable and safe for UK bettors. Our review team ensures that every one of these new bookmakers holds valid licensing from the UK Gambling Commission (UKGC), meaning they are regulated and have responsible gambling measures in place.

New bookies come with some clear benefits over established betting sites. For example, new bookmakers can often give you better bonuses and improved odds to stand out in the busy UK gambling scene. You can also find innovative new technology and features at these sites.

BetGoodwin, Bet UK and mr.play Sport have some of the best new betting apps available to UK bettors. Android and iOS users can download apps from all of these new betting sites to enjoy mobile sports betting on-the-go.

Football and horse racing are the two most popular sports to bet on at new betting sites in the UK. Golf, tennis, cricket, snooker and darts are also popular, while combat sports like boxing and MMA are also a hit with some punters. F1 betting sites have also become more popular in recent years.

You can find the newest sports betting sites right here on this page! Our dedicated team of gambling experts hold bookies to strict criteria, meaning you can only discover the best and most reputable new online betting sites on this page.

Mr Mega, Tebwin and BetGoodwin are among the best new UK betting sites. Our review team tests out the latest betting sites to come up with these recommendations - all of which are licensed and regulated by the UK Gambling Commission.

Contributors

Contributors

Hi, I'm Dean Ryan

"A passionate sports betting expert and journalist with over 15 years spent in the gambling industry."

Interests
  • Sports Betting Sites
  • Odds Compiling
  • Horse Racing

Reviewer since June 2016

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