Best New Betting Sites UK July 2024
The best new betting sites in the UK, reviewed, ranked and compared. Find the latest bonus offers from new UK betting sites here.
In order to rank the best new betting websites, we sign up and put their promotions and betting features to the test - only the very best make our list of recommendations.
We favour new betting sites and betting apps that perform well in key areas such as security, free bet bonuses, odds value and payment methods.
The top three new UK betting sites in 2024 are BetMGM, talkSPORT BET and BetGoodwin. We like these sites because they all go above and beyond for their customers in different ways.
For example, BetMGM has lots of accumulator and bet builder promotions, talkSPORT BET has a great range of price boosts and BetGoodwin has market-leading horse racing betting offers.
If a new bookmaker is to feature on this page, it must have a licence from the UK Gambling Commission (UKGC). In other words, each new betting site you see below is trustworthy and legal for UK bettors to use.
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Established 2022#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. T&Cs ApplyDual Bet Site & Casino PlatformFree Bet Thursdays - Earn Free Bets Every WeekAccumulator Boosts of up to 77%not requiredBonus Code
The code required to claim this sign-up bonus (if any)Live Streaming
Is there live streaming of sporting events?NoIn-Play Betting
The number of sports with in-play betting available25Bet Builder
Can you create your own personalised bets?YesCash Out
Can you cash out of bets before an event has finished?YesAcca Insurance
Refund or free bet when one selection in an accumulator lets the bet downNoBzeebet is relatively new but already offers everything we expect from the best online bookmakers, including features such as live betting, cash out, bet builder and accumulator boosts. - 2
Established 2022#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ New customers only. Opt in & bet £10+ on any sports at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply. GambleAware.org | Please gamble responsibly - 3
Established 2024#ad. 18+. Gamble Responsibly. gambleaware.org. T&C Apply - 4
Established 2022#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply. - 5
Established 2023#ad. 18+. Gamble Responsibly. Gambleaware.org. New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 6x Free Bets: 3 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply. - 6#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get a £10 Free Bet (odds 2.0+), which expires in 5 days. Cards and Apple Pay payments only. Scroll down for T&Cs. GambleAware.org | Please gamble responsibly
- 7
Established 2019#ad. 18+. Gamble Responsibly. Gambleaware.org. #ad. 18+. Gamble Responsibly. [Gambleaware.org|https://www.gambleaware.org/]. Get a percentage boost on all football multibets of 4 or more selections. - Full Terms Apply - 8
Established 2023#ad. 18+. Gamble Responsibly. Gambleaware.org. Get a percentage boost on all football multibets of 4 or more selections. - Full Terms Apply - 9
Established 2022#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland. - 10
Established 2020#ad. 18+. Gamble Responsibly. Gambleaware.org. New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. Click here for full rules and exclusions. Bet Responsibly. - 11
Established 2020#ad. 18+. Gamble Responsibly. Gambleaware.org. New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. Full Terms Apply. 18+ | BeGambleAware | #Ad. - 12
Established 2021#ad. 18+. Gamble Responsibly. Gambleaware.org. This promotion is for new customers only. - Sign up using the promo code bet20get10 and make a minimum deposit of £20. - Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet - 13
Established 2022#ad. 18+. Gamble Responsibly. Gambleaware.org. Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. T&Cs apply. - 14
Established 2024#ad. 18+. Gamble Responsibly. Gambleaware.org. New Players Only. Min. $/€10 deposit and bet on odds 1/1 or greater required. Extra bets and bonus spins are issued within 24 hours of the qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins are valid for 24 hours, only available on the Book of Dead game. Terms and Conditions apply. - 15
Established 2020#ad. 18+. Gamble Responsibly. Gambleaware.org. New Players only. Max. Free Bet Token amount: £10.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15 - 16
Established 2021#ad. 18+. Gamble Responsibly. Gambleaware.org. #ad. 18+. Gamble Responsibly. Gambleaware.org. Deposit and place a bet on Euro2024 odds of evens 1/1 (2.00) or greater. Minimum deposit to qualify for this promotion is £/€50. You will receive a 150% deposit bonus if your qualifying bet on the first day is four times your deposit. T&C's apply. - 17
Established 2021#ad. 18+. Gamble Responsibly. Gambleaware.org. New player only, 1st deposit, min deposit £15, Max £15 Free Bet valid for 14 days, Bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller, Skrill and Payapl not eligible. T&C apply. - 18
Established 2020#ad. 18+. Gamble Responsibly. Gambleaware.org. Welcome Bonus: New players only, 1st Deposit, Min Deposit: £15, Max £10 Free Bet valid for 14 days. Bets Must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller, Skrill and PayPal not eligible. T&Cs apply - 19
Established 2021#ad. 18+. Gamble Responsibly. Gambleaware.org. This promotion is for new customers only. Customers must residents of the UK/IE. Sign Up using the promo code b25g10fb and make a minimum deposit of £25. Place a minimum £25 bet on any selection with minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement. Only customers signing up through a recognized affiliate partner will be eligible for this promotion.T&C's apply - 20
Established 2022#ad. 18+. Gamble Responsibly. Gambleaware.org. Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
Best New Betting Sites - Our Picks in July 2024
Each of the new betting sites listed below has been reviewed thoroughly.
We sign up for each bookie we review, deposit money, claim free bets and test other available offers before placing bets. We also contact customer support and test the deposit/withdrawal processes.
From our latest research, we're confident that the following brands are the best new betting sites UK punters can find in July 2024:
talkSPORT BET: Best New Betting Site For Price Boosts
talkSPORT BET is a collaboration between the radio/media giant talkSPORT and established bookmaker BetVictor.
This is one of the best new bookies for price boosts, which are available across various sports, including football, golf and tennis. It's also one of the best horse racing betting sites around, thanks to regular promotions for major races and a best odds guaranteed offer.
The bookie also stands out for its Esports coverage, which comes with live streaming. In-play markets are widely available for football, tennis and golf, with live streaming also available for many events.
In total, there are over 25 sports and over 1,000 markets to bet on and new customers who sign up and place a £10 qualifying bet will get £30 in free bets.
While the selection of payment methods could be more extensive, withdrawals using debit cards are speedy and often clear in a day.
- Regular Racing Odds Boosts
- Esports Live Streaming
- Competitive Odds
- Not Many Payment Methods
- Fewer Sports Than Some Competitors
Our Expert's Opinion - Kevin Taylor:
"Whether I'm backing an outsider in The Masters or a long-odds runner at Cheltenham, I'm always trying to squeeze extra value from my bets.
"talkSPORT BET's price boost offers give me extra bang for my buck across a range of markets. I like to bet on a variety of different sports, so this is an ideal offer for me.
"From enhanced accas to price boosts on major events, there's something here for every type of punter."
LiveScore Bet: Best New Betting Site For Live Streaming
LiveScore Bet was launched in 2020, when this company, known originally for its live football scores app, entered the world of online betting.
It's one of the few new online bookmakers that can really compete with the industry's heavy-hitters with its range of betting offers and features.
LiveScore Bet punters can unlock a free £5 bet every week. All we needed to do was opt in and place £20 or more on bets from Monday to Sunday to get 25% of our outlay back as free bets, making this one of the more generous offers you'll come across at a new betting site.
We're also fans of LiveScore Bet's unique fantasy game: Squads, where you get a five-a-side fantasy football team and go up against teams from other punters (similar to Premier League fantasy football where players earn points with goals, assists, clean sheets etc.) Whoever finishes top of the table at the end of a season gets a cash prize.
LiveScore Bet also offers premium features like live streaming on a range of sports (the tennis coverage is particularly outstanding) and round-the-clock customer support via live chat and email.
Some users on the Google Play store have reported a lack of match stats and form guides in the betting app, but others were satisfied with the in-play and live streaming options.
- Lots of Tennis Live Streams
- New Offers Launched Regularly
- Free 'Squads' Fantasy Football Game
- Lacking Match Stats & Form Guides
Bzeebet: Best New Betting Site For Free Bets
Since opening for business in 2022, Bzeebet has become one of the standout new UK betting sites.
New Bzeebet customers can collect £20 in free bets when they sign up and bet £20. There are plenty of offers for regular punters, too.
For example, 'Free Bet Thursdays' is an excellent ongoing promo that rewards a £5 free bet when you bet £20 on accumulators during the week, while they also have a valuable Free Bet Club available to existing customers.
With over 40 sports to bet on, Bzeebet's market depth is top-tier. While there is no live streaming, the live betting section provides plenty of in-play action, including a stats page which helps you track ongoing events.
You can deposit and withdraw using various trusted payment methods such as Visa, Mastercard, PayPal, Skrill and Paysafecard.
- Weekly Free Bets
- 40+ Sports to Bet on
- Acca Boosts up to 77%
- Extensive Markets For Major Sports
- No Live Streaming
- No 24/7 Live Chat
Pub Sports: Best New Bookie For Combat Sports Betting
Pub Sports has delivered a top-tier sports betting service to UK punters since 2023 and offers new customers a 100% up to £100 matched deposit bonus.
There are over 30 sports to bet on, with great prices and extensive market coverage for combat sports like boxing and MMA - as well as Esports.
For football bettors, there are accumulator profit boosts of up to 50% when you win an acca - with the boost increasing as you add more legs to the bet.
While the in-play betting options here could definitely be expanded upon and improved, Pub Sports is up there with the best new betting sites for anyone who likes a bet on combat sports.
- Extensive MMA & Boxing Markets
- Strong Esports Coverage
- Live Streaming
- Limited Live Betting Options
BetMGM: Best New Bookmaker For Football
Despite only arriving in the UK in 2023, BetMGM is already competing with Britain's established bookies.
The US casino and betting giant has a BetMGM sign up offer of £10 Get £60 for new customers and boasts strong prices for markets within over 25 sports.
Odds for European football leagues and the major North American sports particularly impressed us when we ran our odds comparison tests with other online bookies.
Making a name for themselves as an accumulator betting site, we were also impressed with BetMGM's Golden Acca promotion, which gets you five acca profit boosts every week on winning football accumulator bets. A successful treble will land you a 10% profit boost, which increases by 10% each time you add a leg, up to a maximum of 50%.
BetMGM is quickly gaining a reputation as one of the UK's best new football betting sites and its 'Golden Goals' free prediction game gives members a chance to win up to £2million by attempting to predict six correct scores for nominated matches.
While BetMGM would benefit from expanding its payment methods, you will find them high on the list of the best PayPal betting sites on the market.
- Acca Profit Boosts
- 'Golden Goals' Free Football Prediction Game
- Excellent US Sports Coverage
- Limited Payment Methods
Our Expert's Opinion - Michael Butlin:
"BetMGM's Golden Acca offer adds serious value to my weekend accumulators with profit boosts up to 50%.
"I like to place four or five-leg accas mainly, but you can go as big as you want with this promo. The more legs in the multiple, the greater the reward.
"I like BetMGM's welcome offer and took advantage of £60 in free bets, but I'd like to see football live streams made available to take this new bookmaker to the next level."
Fafabet: Top Live Betting Option
Fafabet is a new betting site with a flexible welcome package for new customers that allows you to choose your offer based on your betting style.
If you like big betting, you can bet £100 and get £50 in free bets. However, if your budget is smaller, you can choose to bet £10 and get £5 or bet £20 and get £10.
All welcome bonus options include an additional reward for the online casino section.
Fafabet also has a range of betting offers for returning customers. We like the £10 money-back offer, which you can claim as a free bet if your horse finishes second to the favourite.
As mentioned, this is one of the best new live betting sites in the UK, with in-play markets available for over 30 sports.
We also like that acca insurance is available for football, tennis and horse racing bets - so you can get money back if one leg of your accumulator lets you down.
You will need to be patient with the odds as prices can sometimes be beaten by other bookies, but you can find good deals by choosing your markets carefully and using Fafabet's regular promotions.
- Regular Free Bets
- Customisable Welcome Offer
- Money-Back Specials (e.g. Acca Insurance)
- No Live Chat Customer Support
- Prices Sometimes Beaten by Rival Bookies
BetGoodwin: Best New Bookmaker For Horse Racing
BetGoodwin is one of the best new bet sites you can choose for horse racing bets.
And while the online betting site is new, you're dealing with a company here that has run a telephone betting service since 1997 and has built up a solid reputation in the UK during that time.
The bookie offers some of the best money-back specials we've seen. We particularly like how you're stake is returned if your horse finishes second to a runner with odds of 50/1+ (because we've all felt the pain of being pipped by a rag at some point).
BetGoodwin's sign-up offer takes the form of a cashback welcome bonus. There is a 50% rebate up to £25 on losses through your first day of betting with this new UK bookmaker.
You can also watch all UK and Irish race meets through live streaming without even having to place any bets.
We would like to see more live streaming options for sports other than horse racing, but BetGoodwin still rates as a strong option for bettors of all kinds.
- Free Horse Racing Live Streams
- Lots of Money-Back Racing Specials
- New Betting Site Comes From an Established Company
- Majority of Promotions Focus Only on Racing
Our Expert's Opinion - Diarmuid Nolan:
"As an avid racing punter, I know how valuable money-back specials can prove to be in the long run if you back horses regularly.
"BetGoodwin offers an impressive range of money-back promos, comparable to anything I've seen from the best-known bookies in the industry (including NRNB for Cheltenham and the Grand National).
"While I'd like to see a few more offers geared towards other sports, BetGoodwin is my go-to new betting site at the minute. The site is new and fresh but the Goodwin Racing telephone betting company has been around for as long as I can remember, so I know I'm betting with an established brand."
Fun Sports: Top New Tennis Betting Site
Fun Sports is one of the best new tennis betting sites in the UK. Tennis punters can expect in-depth coverage across dozens of tournaments, with live streaming also available on selected matches.
Special event bets are also taken seriously by this bookie. There are more markets specials markets here than you'll find with most new UK bookmakers, with extensive politics and entertainment markets included.
Returning customers can also find regular free bet offers, a fantasy football game and a bet builder.
Only 15 sports have live betting options, but there is a live streaming service to enhance the available in-play markets.
Fun Sports also features a classy interface that works seamlessly on mobile and desktop.
- Tennis Live Streams
- Extensive Specials Markets
- Lots of Esports Markets & Live Streams
- Football Acca Boosts
- No Money-Back Offers
Luckster: New Betting Site With Standout Odds
Luckster is one of the best new online bookies for betting on niche sports and the odds here compete with the best UK bookies.
We found that the bookie consistently offers excellent prices, even compared to established bookmakers.
With over 40 sports to bet on, you will find some options that are not widely available at other new bookmakers, like speedway, for example.
Live betting is available on around half of the available sports, including major events and some Esports betting tournaments.
New Luckster customers who deposit and bet £10 can claim £10 in free bets. While there isn't a wide selection of regular betting offers, you can get acca boosts, odds boosts and you'll have access to a bet builder on a range of sports.
- Very Competitive Odds
- Lots of Markets For Niche Sports
- Range of Esports Betting Options
- Limited Ongoing Promos
HeySpin: 40+ Sports to Bet on
HeySpin offers 25,000+ pre-match betting markets and over 15,000 live betting options across over 40 sports.
With over 200 available races, it's one of the best new betting sites UK punters can pick for horse and greyhound racing.
New bettors can bet £15 to receive £10 in free bets, while other offers include the ability to boost your accumulator winnings by up to 77%.
HeySpin can take up to four days to clear withdrawals, which is on the lengthy side, but the flexibility of payment methods is impressive. Available payments at HeySpin include PayPal, Visa, Paysafecard, Skrill and Mastercard.
- 15,000+ Live Betting Markets
- Accumulator Profit Boosts
- Full & Partial Cash Out Options
- Withdrawal Times Could be Quicker
- Customer Support Not 24/7
Best New Betting Site Offer of The Weekend: talkSPORT - Bet £10 Get £30
The Paris 2024 Olympic Games is underway, with more than 3,800 hours of live sport to look forward to over 18 days of competition in France.
The games continue this weekend with a huge selection of events to choose from including diving, fencing, football, handball and hockey.
UFC 304 comes to Manchester and the Co-op Arena on Saturday, with English fighters Tom Aspinall and Leon Edwards representing the UK. 'Rocky' defends his 170lb title against Belal Muhammad in the main event of the evening, while Aspinall faces Curtis Blaydes for the interim heavyweight title.
In boxing, heavyweights Joe Joyce and Derek Chisora meet in an all-British bout at the O2 Arena this Saturday. Joyce comes into the contest having lost two of his last three fights.
A third defeat would completely end his world title dreams, while a 14th career loss for Del Boy will increase calls for him to retire.
talkSPORT BET has an ideal welcome offer for betting on all of this weekend's sport.
Place a qualifying bet of £10 on any of the markets listed above to get £30 in free bets - which are awarded as follows:
- 2 x £5 Football Bet Builder Free Bets (can be used on football games at the Olympics or Champions/Europa/Conference League qualifiers)
- 2 x £5 Any Sports In-Play Free Bets (which can be used on any of the events mentioned above)
- 2 x £5 Lucky Dip Free Bets (lucky dip bets give you enhanced odds on randomly selected markets)
Our Experts on New Betting Sites
Our Gambling.com review team is made up of industry veterans and keen sports bettors. Get to know the people who compare and rank the best new betting websites here:
Michael Butlin - Author
"I've spent more than 20 years working in the gambling industry across a variety of roles with major bookmakers like Unibet. I've also been an avid sports bettor for decades, so I know what punters want from new betting websites.
"As Gambling.com's EN Director, I lead a team of experts who review and rank all of the best new bookmakers in the UK and other countries where English is spoken."
Kevin Taylor - Fact-Checker
"I've written about sport and sports betting for over a decade at this point, previously working as a journalist with news publications and now as a Content Strategist with Gambling.com.
"I cover sports betting from a number of different angles alongside a talented team of writers and editors. We rank the best new betting sites based on their unique features, provide betting strategy tips and help readers compare odds and offers for the biggest sporting events."
Diarmuid Nolan - Expert Contributor
"I've worked in the gambling industry for over 10 years and I'm passionate about discovering new online bookmakers that deliver for their customers.
"I also have a passion for trying to beat those very same bookies, especially when it comes to betting on horses.
"That's why I co-founded the #Racehour podcast - to share tips and analysis with an audience which has grown significantly over the last decade. The podcast now has over 18,000 followers on X, while our Cheltenham preview nights have garnered tens of thousands of views on YouTube."
How we Review & Rank New Online Bookmakers
We provide reviews of new online bookies through a comprehensive and impartial review and rating process. Our process covers multiple criteria, ranking distinct factors like overall security, bonuses, odds value, payment methods and more to find a total score.
This process is designed to help you find the best new betting websites for your betting style. Below are the main criteria we use to rank new bookies:
Licensing & Security
Only new bookmakers that are licensed by the UK Gambling Commission (UKGC) make it on to our list. We never compromise on this key factor because we believe new bookies must be held accountable by the official gambling regulator in the UK.
Welcome Offers
Most new bookies have a welcome bonus, but not all bonuses are equal. We test the bonuses that new sports betting sites offer, finding out how easy they are to claim and identifying the terms and conditions you should know about.
Regular Offers & Promotions
Alongside a welcome package, the best new sports betting sites have ongoing promotions for existing customers. Some will offer much more promos than others. We test new bookmakers to see who has the most free bets, money-back specials, odds boosts and more.
Competitive Odds
Better odds mean bigger potential wins, so we favour new online bookmakers with fair and competitive odds across as many markets as possible.
Mobile Experience
In the UK, most people who use new online bookies bet exclusively on their mobile devices. We favour new UK bookmakers with betting apps and fast mobile browser sites.
Payment Options & Processing Speeds
When we test new online betting sites, we deposit funds and withdraw winnings. This allows us to rule out sites that don't offer popular payment methods or those that keep you too long waiting for your money to hit your account.
Ease of Sign-Up
You shouldn't have to jump through too many hoops to sign up and place bets with the best new betting sites. It should be a simple, secure process that doesn't take too much effort.
Betting Market Coverage
Ideally, new bookmakers will provide bets across as many sports as possible. 25+ should be a minimum, while some sites offer over 40 sports. Market depth (or the number of betting markets open for each sport and event) is equally important.
In-Play Betting Options
UK bettors should expect lots of in-play options. Our new betting site reviews outline the sports with a live betting feature. We also give high marks to new bookmakers that provide live streams, so you can watch your bets play out.
Quality of Customer Support
We believe a new online bookmaker must take care of its customers. We contact support teams to test their customer care. The process includes using live chat and checking whether support is available 24/7. We also test the complaints procedure.
Responsible Gambling Measures
We encourage you to gamble responsibly and demand that the new gambling sites we review provide safe betting features. Key features include timeouts, deposit/bet limits, access to safer gambling information and links to third-party resources.
Why Choose New Betting Sites?
Choosing a new betting site over an older bookie can have its benefits.
There are plenty of established betting brands in the UK to choose from. bet365, Ladbrokes and BetVictor are some of our favourites and we definitely recommend holding accounts with the industry's best-known names.
However, there's nothing to stop you mixing up your bets and using new gambling sites to your advantage alongside established favourites. This approach comes with the following advantages:
- Access to New Offers: If you are already betting with an established bookie, you have likely already claimed a welcome offer. By picking a new betting site, you can grab a new promotion and get free bets.
- Bet on Multiple Sites: No betting site will ever be perfect. There will always be areas for improvement. By adding some new online betting sites to your betting arsenal, you can enjoy the benefits of different brands and compare odds to find the best prices.
- Enjoy Boosted Features: The UK is one of the world's most competitive online betting markets, so newer brands often try to be among the fastest withdrawal betting sites and by offering better odds, bigger bonuses and quick payments.
- New Bookmakers Come With Innovative Features
- Their Welcome Offers Often Provide More Value
- New Bookies Generally Have The Best Mobile Features
- There's More Focus on Esports Betting
- New Bookmakers Introduce Unique Types of Offers
- Lack of Industry Experience & Performance History
- Sometimes Lacking Reviews From Other Bettors
- Generally Less Live Streaming Options
What to Avoid When Choosing a New Betting Site
We would love to say that every new betting site you'll find online is a trusted betting site, but unfortunately, that isn't the reality.
The good news is that you can easily avoid these brands if you know what to look out for. Choosing a bookie with a licence from the UKGC (like the new betting sites listed on this page) is a good start.
Below, you'll find some red flags to be aware of so that you can easily identify and avoid untrustworthy betting sites.
- Unlicensed & Not Secure: Some new online bookmakers do not hold a licence from the UKGC - and therefore aren't licensed to offer betting services in the United Kingdom. These disreputable bookmakers may not pay bonuses or, worse, will stall and avoid paying you your winnings. Many of these rogue sites don't have security measures such as SSL encryption. Shoddy security measures put personal data and financial information at risk.
- Poor Betting Coverage: You should avoid new bookmakers that lack sports, have few betting markets for events, or have poor odds. You can read professional reviews or access customer feedback to assess the quality of the bookmaker. Doing this will give you insight into the quality of the new betting site you're considering.
- Bonus & Offer Issues: It is easy to attract punters with an eye-catching big bonus. However, only the very best new betting sites combine lucrative promos with fair terms and conditions. Claiming bonuses will be tricky if the new betting site you are using has high wagering requirements and other restrictive terms.
- Payment Problems: An untrustworthy new betting site will usually lack payment options. They may apply fees to transactions and have slow withdrawal times. You may be able to compromise on one of these factors, but if the bookie fails in all payment areas, we recommend avoiding the brand.
- Customer Support Failures: Issues can arise with even the best new sports betting sites. Less reputable bookies will have patchy support that isn't helpful and often mistreats bettors. We want to see a transparent customer service process, which you should double-check for before registering.
Best New Sports Betting Sites Compared
How to Deposit & Withdraw Funds With New Betting Sites
UK bettors value flexibility and security when depositing and withdrawing money, so the best new online betting sites must offer a range of payment methods to accomodate their needs.
Common payment types include debit cards, e-wallets, traditional bank transfers and prepaid cards. Below are the most popular payment services you can find at new bookmakers:
- Visa Debit
- Mastercard Debit
- PayPal
- Apple Pay
- Skrill
- Neteller
- MuchBetter
- Paysafecard
- Bank Transfer
The Final Word on New Betting Sites UK
When you choose one of the best new betting sites listed here, you're guaranteed a secure, licensed bookmaker complete with offers and promotions, lots of sports to bet on, competitive odds, in-depth market coverage and a smooth payment process.
We regularly test new online betting sites as they launch to identify the best bookies and adjust our rankings accordingly when we compare how sites stack up against each other.
That's why we recommend bookmarking this page and checking back regularly to find the best new online bookies available to bet with in the UK.
References
- UK Gambling Commission
- HM Government of Gibraltar - Remote Gambling
- Isle Of Man Government - Gambling and E-Gaming
- The Independent Betting Adjudication Service (IBAS)
- BeGambleAware
- The Betting and Gaming Council
- International Association of Gaming Regulators
- The Alderney Gambling Control Commission
- Gamblers Anonymous
- eCOGRA (eCommerce Online Gaming Regulation and Assurance)
- Cultural Indicators of Internet Sports Betting Policy
FAQ
Are new betting sites trustworthy?
New betting sites with a licence from the UK Gambling Commission are safe and secure to use. This Government body regulates new bookmakers and ensures that they meet strict standards when it comes to security, transparency and responsible gambling support.
Can I live stream at new betting sites?
This depends on the new betting site you choose to bet with. Sites like talkSPORT BET, BetMGM and BetGoodwin all stream sports live to desktop and mobile. If it's horse racing streams you're after, BetGoodwin should be your go-to new betting site.
What is the best new betting site in the UK?
The best new betting site in the UK in July 2024 has to be BetMGM. Since this American sports betting giant came to the UK, they've caught the eye with regular acca boosts, live streams and a free-to-play football prediction game with a chance to win up to £2million.
Do new bookmakers accept PayPal?
You will be able to deposit and withdraw with PayPal at most of the best new sports betting sites listed on this page. You can also refer to our list of the best PayPal betting sites to find a full selection of online bookies that accommodate these payments.
Do new betting sites have mobile apps?
Yes, but some new online bookmakers choose not to offer an app. Many new betting sites have a dedicated mobile app for iOS and Android alongside their mobile browser website. Other new online bookmakers do not offer an app and instead just provide a mobile-friendly version of their desktop site.
