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Novelty and entertainment betting is an exciting form of gambling everyone can enjoy. Not a sports betting fan? No problem! Watch the action unfold and place bets on showbiz events, awards ceremonies, politics, reality TV show winners - you can even bet on the weather. With novelty and entertainment betting the possibilities are endless! Betting on your favourite show doesn’t only give you a chance to have a stake in the excitement and suspense. If your bets win, you can even make a profit.
Many of the UK’s best bookmakers offer plenty of betting markets on novelty events. So how do you find the best place to bet on all these non-sports markets? Our team of betting experts at Gambling.com loves novelty and entertainment betting, and that includes even our hardcore football betting experts. So we’ve covered available markets and bet types, with recommendations for the best platforms for novelty betting, promotions and everything you need to know about event and entertainment betting.
Of course, we also look for the best welcome offers to get you started. As we constantly update this page with new and exciting novelty betting bonuses and news, bookmark our guide and visit it regularly to stay updated with the latest news and promotions.
Novelty betting is a term used to describe all bets placed on non-sporting events, which encompasses everything from TV betting to putting money on who will win major awards or the next political election and everything in between. For example, anyone that loves watching the Oscars each year can take part in Oscars betting - wagering on which film will be crowned Best Picture and take home the iconic golden trophy. Yet if Doctor Who is more your thing, predicting who will be the next Doctor can add an extra layer of excitement in the lead up to the latest series release.
You’ll even come across some weird and wonderful betting odds on financial markets or the weather forecast! Have a feeling it might snow on Christmas Day? You’ll be able to put money on this at the best novelty and entertainment betting sites recommended on this page.
You can find novelty betting markets at most online sportsbooks in the UK under the “Entertainment” or “Specials” section. Sites identify the most popular TV shows and events of the year and create bets to match. They’ll assess the strengths and weaknesses of each candidate, developing odds based on who they think is the predicted favourite and the underdog. They continually update these odds in the lead-up to the main event, resulting in shifting numbers and plenty of excitement!
We put together a list of recommended betting operators, as our betting experts know what makes a great novelty betting site. Most UK sportsbooks offer limited entertainment bets. Still, our top-ranked options provide you with unrivalled coverage of all novelty markets, along with quality odds and betting limits, meaning more choice and potentially bigger payouts.
When reviewing a betting operator, we also look at more criteria that make online sportsbooks worthy. The entertainment betting sites we recommend are all legal, reputable, and trustworthy. So you know your money is in safe hands. You’ll also be treated with impressive bonuses to boost your bankroll, a variety of rapid payment options, and invaluable customer support whenever you need it. In addition, all are mobile-compatible, so you can bet on your favourite novelty betting markets on the go from anywhere in the country.
The best novelty and entertainment bookmakers online have unique characteristics that separate them from the rest of the pack. Some of the best in the business are covered in focus below.
bet365 is well-known as a giant of the online gambling scene with hugely popular sportsbook, casino, live casino, poker and bingo sections to its name. Betting markets for all of of your favourite awards and TV shows are available at bet365 and you can always avail of attractive welcome bonuses when signing up. Entertainment and novelty betting enthusiasts just have to visit the "Specials" section at bet365 to find the list of available markets. Because the desktop and mobile versions are so user-friendly, even newcomers to online betting will have no problem making their selections. Read a full bet365 review here to find out more.
What is also noticeable about bet365's specials offering is that they have a dedicated United Kingdom section, a world specials section and novelty markets from other individual countries as well. You can even bet on foreign TV shows like Strictly Come Dancing Denmark or the Italian version of the X Factor. That's not to mention bet365's politics section, which has in-depth coverage of political betting markets from the UK and beyond.
888 is famed for its online casino, sportsbook and poker offerings and when you visit the sportsbook, you'll notice a section labelled "Novelty and TV Betting". This is where you'll find all of the latest and greatest entertainment and novelty bets that 888 has to offer. This is an online bookmaker that is renowned for free bet bonuses and competitive odds - so you can expect no different when placing specials bets here. Our dedicated online betting experts have compiled an 888sport review to give you a full lowdown on this brand and its unique features.
Among the novelty markets offered by 888sport are the Eurovision Song Contest, Financials, Nobel Prizes, The Oscars and The Voice. One thing that makes 888 stand out is the coverage it gives these novelty markets over on the 888sport blog, providing insight and expertise on fun novelty markets. Their politics section places a big emphasis on UK politics betting and covers the likes of America and Australia in-depth as well.
Many consider Paddy Power to be the home of novelty bets in the UK and Ireland. This bookie thrives on providing punters with weird, wonderful and downright bizarre betting odds. Paddy Power have even offered punters the chance to bet on whether the existence of alien life will be proven and once offered odds on the next animal to go extinct as the result of an oil spill.
Leaving aside those strange markets, you'll find great film and TV betting options in the 'Special Bets' section on the PP website. Free bets and bonuses are a staple of this long-established bookmaker which boasts strong desktop and mobile app/browser versions. To get a general idea of what Paddy Power offers its UK customers - check out our Gambling.com Paddy Power review put together by our online betting experts.
When it comes to entertainment betting in the UK, you’re spoilt for choice! Let’s take a closer look at some of the most popular novelty bets available that may interest you. Yet this list is by no means exhaustive, so check the betting markets at our top-rated novelty sites for access to even more fun events and wagers.
Predicting which actor or actress will take the role of the infamous 007 agent has long been a favourite novelty betting option. From 1962s Dr No to the 2021 Bond film No Time to Die, several top actors have played the legendary character, including Sean Connery, Pierce Brosnan, and Daniel Craig. But who will be the next actor to play Bond?
Favourites include Tom Hardy, James Norton, and Henry Cavill, and placing wagers on who will take the role makes the countdown to the announcement even more exciting. Alternatively, some UK betting sites offer novelty betting odds on whether the next iconic 007 agent could be a woman. The traditionally male role of The Doctor in Doctor Who has been taken by female actress Jodie Whittaker, so could the same change come for the James Bond franchise?
Predicting who will be the next Doctor is a fun pastime for fans of the popular show. Entertainment betting puts even more fun into the activity; get it right, and you could be walking home with a nice payout.
Jodie Whittaker has starred in three series of the beloved sci-fi show since 2017, yet she is set to be replaced in 2022. According to betting platforms, Michaela Cole, Richard Ayoade, and Olly Alexander are favourites to take the lead role. As the countdown to the big reveal ticks slowly by, who is your money going on?
Betting on the Royal Family has become something of a tradition for many British punters. Most of us cannot get enough of what the royals are up to, and we love glimpsing into their lives. If you can’t help but watch this illustrious family’s every move and keep up with royal gossip, this type of novelty betting will be right up your street. From royal babies to weddings, coronations, and fashion choices, there’s a whole bunch of exciting bets available right at your fingertips.
Prince Harry and Meghan Markle’s relationship has been a hot topic in entertainment betting for some time now. Random and weird betting odds on the Royals seen in the past include which singer would be the first to perform at Harry and Meghan’s wedding, whether it would rain during the procession and the name of the couple’s first child.
Moreover, Queen Elizabeth herself is regarded as somewhat of a fashion icon who never fails to impress. Many novelty betting sites offer odds on her outfit choices for big events. For example, what colour hat will she wear on her Royal Ascot visit or at the next royal wedding? Of course, there’s also always the option to place bets on which Royal Family member will be next to take the throne, with plenty of monarchs hoping to take the crown after Queen Elizabeth’s long reign.
Another popular novelty betting option is politics betting. Betting on who will be the next Prime Minister, is an option available on almost all online bookmakers. Alternatively, you can bet on how many seats a political party will win or whether there will be a hung parliament. You can also put money on who the next Labour and Conservative leaders will be.
Additionally, you can place bets on the outcome of political referendums. Brexit was one of the primary political betting markets of the past few years. Even now, you’ll find markets such as “will the UK re-join the EU before 2026?” on the best novelty and entertainment betting sites. It’s not just UK politics you can put your money on either. The outcome of international political events, particularly in the USA, draws the interest of many UK bettors each year. To get the best bonuses and market coverage for political betting, make sure to check out our dedicated best politics betting sites page.
Reality TV betting is another popular option among UK bettors. This category is seemingly the most saturated, with betting odds for TV shows available on most novelty betting sites. If you enjoy Love Island, Strictly Come Dancing, MasterChef, and more, placing money on the overall winner or who will be next to leave is sure to only add to the entertainment. Beyond this is a whole host of other entertainment betting options built explicitly for each show.
Let’s take a gander at some of the most popular shows you’ll find betting markets for.
A show of sexy singles and summer sun, Love Island betting is hugely popular and one of the top novelty betting options. Predicting which couple will win and take home the £50,000 prize is the favourite bet for fans of the show. Alternatively, you can put your money on the top man or woman you think will form part of the winning pair for a safer bet. With new Islanders coming and going each week, the odds and outcomes can drastically change throughout the show.
Many entertainment betting sites have more niche bets too. Do you think the winning couple will split the prize money? Who do you think will leave at the next recoupling? Which Islanders are going to make it to the final? The variety of TV betting markets is what makes this type of betting so exciting, so let your imagination run wild.
The Voice is a singing contest that strips back each contestant’s appearance and stage presence, leaving the judges to make decisions based on their singing ability alone. Celebrities within the music industry form the judging panel, and each is given a category to coach through the competition.
The first novelty betting option available is to bet which judge will coach the winning contestant, which can be done before knowing which contestants each judge will have. As the show progresses, more TV betting markets open up. You can place money on everything from the competition’s overall winner to who will leave each round or who the public will vote to protect.
Simon Cowell’s X-Factor is another popular singing competition aired in 50 countries worldwide. X Factor betting adds a layer of excitement for fans of the show. Not only may your favourite act win, but you could be walking home with a win too! Alternatively, guessing which category the winning singer is from or their gender are other options.
One of the most thrilling weird betting options for X Factor is match-up betting. This allows you to pick two contestants and put money on which one you think will go further in the competition. Yet you don’t have to wait for the X Factor final for some added excitement. There are several novelty betting options for anyone wanting to place wagers each week. Who will the public eliminate from the competition? Which contestants will end up in the bottom two? Choose your bets and get ready to turn up the fun!
The nation’s favourite cooking competition is another entertainment betting market you’ll want to feast your eyes upon. Who do you think will be crowned the next MasterChef winner? Putting money on your favourite spices up the competition nicely for TV viewers. The best novelty betting sites also offer odds on who will leave each week or which contestant will make it through to the grand finale.
Thanks to its global popularity, several different show versions have appeared since the original 1990s MasterChef UK series, including Celebrity MasterChef, MasterChef: The Professionals, and Junior MasterChef. Numerous international versions are also aired each year. US and Australian franchises are popular in the UK, meaning you can find MasterChef novelty betting options nearly all year round!
If you are a lover of the dancefloor, Strictly Come Dancing betting is undoubtedly a great option. Celebrities partner with professional dancers and learn new ballroom routines each week. Duos are slowly eliminated until one is crowned the ultimate winner. Predicting the overall winner of the show is one of the entertainment betting options available. Alternatively, you can bet on the top male or female contestant to lower your odds and increase your chances of winning.
There are also TV betting markets that allow you to get directly involved in all the Strictly action live each week. For example, you can wager on who the public will eliminate or which couples will be in the bottom two. Moreover, the judges score every duo on their choreographed routine each week, and many betting sites offer odds on who will be the highest and lowest scorer. As you can see, there’s plenty of options to choose from.
Win Britain’s Got Talent and you get the opportunity to perform at the Royal Variety Show. But correctly guess the winning act, and you have the chance to take home a fantastic real-money prize! UK entertainment betting sites let you try your luck in predicting the winners with Britain's Got Talent betting. From singers to magicians, dance troops to dancing dogs, the talent is always diverse, making it difficult to predict the winning act accurately.
Alternatively, you’ll find odds on everything from what type of act will win to which audition city the winner comes from. There are special proposition bets for this show, such as who the judges will eliminate each week, which act will receive a Golden Buzzer or who will make it through to the semi-finals. Play your money wisely and you too could be a winner.
The best UK entertainment betting sites won’t be limited to exclusively British events. Many offer international markets from Europe, the USA, and beyond. Infamous award shows such as the Oscars and Grammys are popular choices.
The Eurovision Song Contest is an international songwriting and singing competition organised by the European Broadcasting Union. The top Eurovision betting sites allow you to wager on which 10 countries will proceed to the final and who will be eliminated. You can then place stakes on which country you think will be crowned the winner.
The UK has not won the Eurovision Song Contest since 1997 but could next year be their lucky year? Or are you putting your money on other countries? In 2021, betting sites pinned Italy as the favourite and they managed to take the crown. But don’t forget about the underdog - anything is possible!
The Oscars are Hollywood’s most significant and glamorous event, and Oscars betting lets you get involved in the action. The biggest and best film stars and directors are up for a chance of taking home the ultimate sign of success: the golden Academy Awards statuette. The most highly anticipated award of the evening is for Best Picture, the film that critics believe to be the most prestigious that year.
Numerous other awards are also up for grabs, including Best Actor and Actress, Best Director, Best Cinematography, and Best Makeup and Hairstyling, to name a few. Entertainment betting sites give you the chance to bet on which celebrity you think will be taking home one of the 23 iconic trophies. Is your money on your favourites, or are you going to be thinking strategically?
Various proposition bets add another layer of fun to the most substantial awards evening in the entertainment industry. Who will make the longest acceptance speech? How many Oscars will a particular film title win? Or who will the best actress thank first? If the event wasn’t highly anticipated already, novelty betting on the outcomes ramps the evening up that extra notch.
The Grammys are another annual entertainment awards ceremony, recognising the incredible talent and skill within the music industry. Novelty betting on the Grammy Awards allows you to guess who will be taking home one of the coveted trophies. With awards including Album of the Year, Record of the Year, Song of the Year, Best New Artist, and previous winners such as Taylor Swift, Adele, and Megan Thee Stallion, who is your money on for the next Grammy Awards?
You can also place some riskier bets if you think one artist will win multiple categories. In 2020, Billie Eilish broke the record as the youngest person to win all four awards at once at the age of 18! If you think another artist can do the same, put your money on it and wait in anticipation for the big event.
Yet another infamous media awards evening is the Golden Globes, recognising the success within the film and television industry. Entertainment betting on the event is a great way to get a real piece of the action, and you can predict the winners of the major awards on all novelty betting sites. There’s bound to be an award category that sparks your interest, from Best Television Series to the Best Motion Picture Screenplay.
Moreover, the best TV betting sites will offer niche odds, such as betting on a particular actor or actress winning any available award, which is an excellent choice if you are a big fan of a specific celebrity who could be in the running. It doesn’t matter which award they win as you will receive a payout if they are selected as the winner for any category.
Nobel Prize betting also falls into the category of international novelty betting. Nobel Prizes are awarded in the fields of Literature, Chemistry, Physical, Physiology or Medicine, Economic Sciences, and Peace. If you’re keen to find out who will win a Nobel Prize, betting on the outcome makes it all the more exciting.
Betting on who will win a Nobel Prize is one of the more niche categories, and these wagers won’t be available on every novelty betting site. Yet, this is why we always recommended betting at one of our top-rated sites, which have markets for nearly every event imaginable, Nobel Prize winners included.
Although highly unpredictable, betting on the weather is gaining popularity among UK bettors. This type of betting is just as it sounds; you can wager on what you think the weather will do on a specific date. After all, British people are notoriously weather-obsessed! And there’s nothing that makes a gloomy day more bearable than winning a nice payout.
The most popular weather bet has to be whether or not it will snow on Christmas Day. We are all dreaming of a white Christmas, so why not put your money on it? Predicting which day of the year will be the hottest in the UK is another popular option. Alternatively, betting on whether the average yearly rainfall will be over or under a certain amount sure can brighten those miserable days.
Some novelty betting sites let bettors place more outrageous bets, such as whether the River Thames will freeze over. This hasn’t happened since the bitterly cold winter of 1963, but hey, it could be possible!
Have we convinced you that novelty and entertainment betting could bring a lot of fun to the table? We thought so! And thankfully, betting on all your favourite TV shows, awards ceremonies, political events, or even the weather forecast couldn’t be any easier.
To get started, we recommend choosing one of our top-rated novelty betting sites that guarantee the most comprehensive market coverage and plenty of wonderful and weird betting odds to choose from. Simply navigate to the website of your choice and sign up for an account if you haven’t already. You’ll need to deposit at least the value of the bet you wish to make using the payment method of your choice.
Once you’re all set up, you can view all of the novelty and entertainment betting markets by clicking on “Specials”, “TV and Specials”, “Entertainment”, or a section with a similar name. The available betting markets are then listed with the accompanying odds displayed. Many novelty betting sites enable you to filter the results based on category. For example, you can choose to only display TV betting markets for a particular television show or the available wagers for the Academy Awards. Alternatively, have a browse through the entire list to see all that is on offer.
Once you have found a market you’re interested in, click on it and enter your stake value. The novelty betting site will inform you of how much you stand to win if the bet is successful. Click the “Place Bets” option to lock in your choice. Then, all that is left to do is to wait for the outcome of the event. If your prediction proves correct, the betting platform will automatically credit your betting account with the funds.
There are several different novelty betting types available to choose from that can roughly be divided into five unique categories, which are as follows:
● Win: A win bet is the most straightforward novelty or entertainment betting type. As the name suggests, these wagers are on the winner of a particular reality TV show, award, election, or another event. Examples include betting on which movie will win Best Picture at the Oscars or the winner of the next MasterChef series.
● Place: Rather than predicting an outright winner, a place bet predicts an individual finishing in the top two, three, four, or five positions. These are more common for TV betting markets. For example, you can place a bet on a couple being in the top two in Love Island, with your bet being a winner if the pair come either first or second. Because this type of novelty betting is easier to predict, payouts are lower.
● Each-Way: In entertainment betting, an each-way bet is a combination of a win and a place bet, which is a great way to keep the risk down while still being in with a chance of a large payout. For example, you could put an each-way bet on who the winner of Strictly Come Dancing would be. If this individual comes first, you receive a payout for both the win and place parts of the bet. However, if they come third, you’ll still receive a payout for the place bet, despite them not winning.
● Accumulators: If you want more of a gamble, you may be interested in accumulator betting. Sportsbooks combine multiple wagers in this exciting type of betting, and all have to prove true for the overall bet to win. With higher odds, there is a potential for huge payouts. One example could be predicting the winners of all four Grammy Awards. Remember, if one bet within the accumulator loses, the whole accumulator will too.
● Forecast: In this type of betting, you correctly choose the winner and the runner-up for a novelty betting event. If placing a straight forecast, you need to get the two individuals to come first and second in the correct order. Comparatively, a reverse forecast allows for either order to count as a win. Forecast betting is great when betting on reality TV shows or competitions such as the Eurovision Song Contest.
Novelty betting is one of the most exciting betting options available. It is an excellent option for anyone that lacks an interest in sport to have the chance of winning bets. From the Academy Awards and the Grammys to political elections, reality TV show winners, and the weather, novelty betting markets cover a vast range, so there’s bound to be a wager to suit everyone!
If you’re keen to get involved in the action, sign up for one of our recommended novelty and entertainment betting sites. With the best odds and extensive market coverage, you won’t be disappointed. While at it, don’t forget to claim a welcome bonus to get you started.
You can bet on a huge range of popular TV programmes, including The X Factor, Strictly Come Dancing, Britain’s Got Talent, Love Island, Dancing On Ice, The Voice, I’m A Celebrity Get Me Out Of Here and Sports Personality Of The Year. You will often find betting odds on soap operas, popular dramas and TV awards too.
You should look for novelty and TV betting sites that cover a wide range of markets and offer quality odds compared to their rivals. Great novelty betting sites will also be easy to navigate and aesthetically pleasing, while offering compelling bonuses, excellent customer service and a wide range of banking options. You should stick to trustworthy, reputable operators with a long history of paying out customers in full and on time.
It really ramps up the excitement you feel when watching a TV talent show, an awards ceremony or election countdown. It can also be very profitable if you conduct thorough research and make astute predictions. There is always something fun to bet on within the specials and novelty section, but it can be a serious business too.
The most popular novelty bets among UK punters include Royal baby names, whether it will snow on Christmas, the Oscars, Nobel Prizes and Sports Personality of the Year. Brits also love to bet on TV shows such as The X Factor, Britain’s Got Talent and Love Island, along with the Eurovision Song Contest. Political betting is also huge during an election year.
The list of payment methods varies from one site to the next. However, common payment methods include debit card and wire transfer. E-wallets such as Skrill, Neteller and PayPal are also common, while many punters like to use a PaySafeCard. Some sites are set up to accept Bitcoin payments, and crypto is becoming increasingly popular in the gambling industry.
The safest online betting sites are established, reputable bookmakers that have been treating customers fairly for many years. Bookmakers with a strong land-based presence, such as Ladbrokes and William Hill, are among the safest online betting sites, along with large online operators such as Bet365 and 888Sport. You should find a well-known site with the liquidity to cover your winnings, and avoid niche sites that have poor reviews from customers and industry watchdogs like Gambling.com.
Bet365 is the UK’s most popular online sports betting company. It offers competitive odds on a huge range of markets, along with great bonuses, a slick user interface and excellent customer support, so it is easy to see why it is so popular. However, the best betting site is highly subjective. Some people like BetVictor because it offers really attractive odds, while others like 888Sport because it offers an enormous amount of markets and creative bonuses. Read our betting site reviews to find your perfect match.
Bookmakers generally require you to deposit some of your own money in order to unlock sign-up bonuses. For instance, Bet365 will give you £100 in free bets, but you have to deposit £100 of your own money first. Ladbrokes has often run promotions whereby you deposit £5 and receive £20 in free bets. These are generous offers, but they require a deposit. You should be wary if a site offers you the opportunity to win real money with no deposit, as it could prove to be a scam.
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