Tote Review 2025

The Tote is a significant and historic name in British horse racing and sports betting. Established in 1928 by Winston Churchill, the Tote was created as a pool betting system to ensure fair returns for punters and funding for the racing industry.

Although Tote does not offer its customers fixed odds betting or the best odds guaranteed on horse racing, its strength is that it provides jackpot betting, which gives bettors the chance to land enormous dividends for a modest outlay.

I particularly like the feature that Tote will match the starting price if the Tote dividend is smaller, which ensures customers get the best of both worlds.

Tote has recently expanded internationally, including partnerships like the World Pool, which connects global pools to create larger, more competitive betting markets. Jackpot and Placepot pools often reach £1m or more, especially at major meetings and festivals.

Although historically focused on horse racing, Tote has introduced sports betting and offers a broad range of markets comparable with other leading online betting sites.

The Tote is also licensed by the UK Gambling Commission, which assures customers of a professional, fair and safe online betting location.

Tote Sign Up Offer

Customers opening a new account with Tote can expect a bonus worth £40 when they sign up using the bonus code B10G40 and place a bet of £10 or more at odds of evens or greater on any racing pools or sports betting market. The offer is straightforward to complete and the bonus received is varied.

 To take advantage of this exclusive Tote sign up offer, just follow the instructions below:

• Visit the Tote website via this link and open a new account.
• Enter the promo code B10G40 during registration.
• Deposit a minimum of £10.  
• bet £10 or more on any horse racing pool or sports betting market with odds of 1/1 or greater.
• Qualifying bet must be placed within seven days, or the offer will expire.

When the qualifying bet has been settled, new customers, within 48 hours, will receive;

• £20 in horse racing free bets.
• £10 free bets on sports.
• 50 free spins for the slots game Big Bass Bonanza.

I like the variety of the Tote welcome package, as it offers a taster of all their services, from racing, to sports betting and their online casino. It is advisable to read the terms and conditions attached to new customer welcome offers.

Tote Promotions for Existing Customers

The latest offers can be found on the promotions page, and when available, customers are usually required to opt in to take advantage of them.

The promotions can be seasonal and limited at times, but we found plenty of offers when conducting our review, and it's worthwhile checking the promotions page regularly to see what is on offer, especially when there are big horse race meetings such as the Cheltenham Festival and Royal Ascot.

Tote Football Promotions

Tote has moved beyond just being a horse racing betting site and you can now find good selection of sports betting markets, particularly those involving football.

There's a long list of football competitions to bet on and we regularly spotted boosted odds for pre-built accumulators on Football League games, as well as the occasional free football bets being offered.

For instance, we spotted an offer that gave punters a £5 free bet when they wagered £10 on an accumulator on a specific night. 

It was a better offer than some you find on the best accumulator betting sites and is the type of football promotion you'll find regularly with the Tote.

Tote Horse Racing Promotions

Horse racing fans can opt in for the Stayers Club promotion, which involves placing six bets weekly on the Jackpot, Placepot, Quadpot, Scoop6, Exacta, Trifecta or Swinger pools.

When placing six £10 qualifying bets between Monday and Sunday, Tote customers will receive a £10 free bet, which can be used on any of the same qualifying pools. There are also £5 and £2 alternatives available for this promotion.

Tote Sports Betting Offers

There are regular crossovers between racing and sports on Tote, who offer free sports bets for punting on racing. 

For example, bettors can regularly earn a £5 free sports bet when they wager £20 or more on Racing Pools at a specific meeting.

There are also opportunities to earn free bets by wagering on certain sports. Users of NBA betting sites will find they can get a £5 free bet when they place a minimum of £10 on a NBA bet builder on selected games.

In-Play Betting Options & Features

Tote offers in-play betting across all sports, and live action can be accessed via the in-play tab at the top of the main menu. From there, a sub-menu with the various sports where in-play betting is highlighted can be found.

For many, including myself, in-play betting is becoming increasingly popular. In-play betting allows you to place bets when a game or event has started.

This lets you make informed decisions based on live performance and current circumstances, such as goals, injuries, and even weather conditions in sports such as cricket and golf.

Tote is one of the betting sites with live streaming, but that's largely limited to horse racing and sports bettors will need to be content with graphical representations of the action to follow the majority of in-play events.

Bet Builder

Bet builders feature strongly with Tote. They are available in all major team sports, including football, American football, basketball, baseball, tennis, and ice hockey.

A bet builder is a tool for creating custom bets by combining predictions for the same game or event into one bet. For example, in a football match, you could combine which team will win, a specific player to score, and the number of corners in the game.

All these predictions are rolled into one bet, and for it to win, every part of the bet needs to be correct. The more selections you add, the higher the potential payout, but the risk increases with each selection.

We found Tote's bet builder tool to be a little limited. There were no player prop markets available to add to a bet builder, impacting the number of markets you can use. 

However, you are able to combine bet builder wagers into an accumulator, an option not available with every online bookmaker.

Depositing and Withdrawing at Tote 

Tote Mobile Betting Review

The Android mobile app downloaded very quickly to my device with Google Play and was installed in no time. It has a user rating of 4.6/5.0, and while there were some grumblings in the reviews, the overall feedback is positive.

It is the same story for iPad and iPhone users, with the iOS app also having a rating of 4.6/5.0 on the App Store. Again, there are some mixed reviews, but nothing to suggest that Tote's app is a poor offering, and its ratings are among the highest you are likely to see for betting apps.

My experience was that the app is very likeable. Once I had spent a few minutes finding my way around, I found it simple to use and quick to respond.