Tote Sports Bonus

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Reviewed By James Molloy

Sports Betting. Football. Online UX.
Published: Jul 13th · 11 min read
Updated: March 8th, 2023

With a fantastic Bet £5 Get £20 Welcome Offer, the Tote is unquestionably one of the top betting sites that horse racing aficionados should explore. Review our assessment to see whether the platform is worth your time.

Tote Sports at a Glance

📅 Online Since:2020
🎁 Welcome bonusBet £10 get £30 Welcome Offer
⚖️ Gambling AuthorityUKGC
⚽ Sports AvailableFootball, Horse Racing, Cycling & Virtuals

It was in 2020 that the Tote betting platform was introduced, reflecting Sir Winston Churchill's 1928 invention of the same kind of betting. Engaging with a bookmaker is not the same as betting on the tote. The latter works like a sweepstake, where everyone's wagers are pooled together in a single, all-encompassing, common pool. As soon as the final outcome is known, the whole pool minus the Tote's takeout is divided among the winning bettors. Notably, the Tote does not set odds for the event. Customers are given dividends based on the amount of money they invested in each successful combination.

Tote's value to clients has been improved by implementing many new innovations, such as Tote Guarantee (Full terms apply) and Tote+ (Full Terms Apply). The brand aims to constantly increase its level by delivering more value and a more thrilling betting experience for all clients, with the potential to play little and win big.

The UK Tote is committed to boosting British Racing! The group is supported by horse breeders and owners from across the globe and has an official arrangement with British racecourses to offer pool gambling services to everyone who attends race meetings in the United Kingdom each year. The following are some of the ways Tote assists the sport:

  • A £50+ million deal with British racetracks and payment of the Horse Racing Betting Levy.
  • Donations to charities and race sponsorship.
  • Racehorse Owners Association Sponsorship Scheme.

The Tote online platform includes two sports offerings, Horse Racing and Football, in addition to a modest gaming lobby. As with any other respectable sportsbook, safety and legitimacy are of the utmost importance. The Tote is a trademark of TDCO Limited, which is licenced and controlled by the Gambling Commission in Great Britain.

Tote Sports Pros and Cons

Tote Guarantee - Never beaten by SP.
Tote+ (Up to 10% bonus on winning dividends).
Home of the Placepot.
Lack of Payment Methods

Tote Sports Welcome Bonus

The Tote offers British punters a simple yet enticing welcome bonus, comprising a £20 Tote Credit upon an initial £5 bet. Let's have a look at some of the most important terms and conditions:

  • Available to all NEW UK players, 18+
  • This promotion is available to all customers making their first bet on racing pools following their registration of a Tote
  • Once your Qualifying Bet is settled, we will credit the value of £30 in Tote Credit, redeemable against ‘Tote exotics’ bets only. For a full list of ‘Tote exotics’ bets, please see clause 12. The maximum credit that will be awarded is £20, so if, for example, your Qualifying Bet is £50, you will be credited £20 once it settles. See clauses 10 to 17 (inclusive) for further details on Tote Credit.
  • Only the value of your Qualifying Bet will count towards this offer. The value of any subsequent bets will not contribute towards the value of your Tote Credit refund.
  • Qualifying Tote racing bets available are: Toteexacta, Totetrifecta, Toteswinger, Totejackpot, Toteplacepot, Totequadpot, Totescoop6, Totesurvivor, Totewin and Toteplace.
  • In circumstances where more than one bet is placed on the same bet slip, the Qualifying Bet is the first bet added to that betslip.

Tote Free Bets

At The Tote, you can't go wrong when it comes to promotional offers. Undoubtedly, one of the most popular is the Stayers Club. Bettors can receive a Tote Credit award by laying at least six pool bets at the chosen stake level in a given week. Such levels are classed as follows:

  • 6+ bets of £2+ earn users £2
  • 6+ bets of £5+ earn users £5
  • 6+ bets of £10+ earn users £10

In addition to Tote credit and Stayers Club exclusives like Placepot Insurance, the Tote has got more gifts prepared for racing enthusiasts! The brand gives away five sets of tickets to a race each month. Those who have received a Stayers Club incentive in at least two of the previous four weeks are eligible for the prize draw.

UK players can also indulge in Tote Betting Tournaments. Playing against pals and famous gamblers like Harry Findlay, Rory Delargy, and Andrew Mount in a social setting is now possible thanks to this innovative new idea.

A total of £10 is added to the pot for each player who chooses to participate in the tournament. Throughout the year, this will apply to World Pool cards, in sync with the card's timeline. The Tote's 'Betting Tournaments' live blog page allows bettors to track their progress in the tournament rankings at any time during the day. Updates will also be posted on the @TheTote1000 Twitter page, as well as by email and SMS message if they are enabled.

To participate in the Tote Betting Tournament, users need to opt in. In the week coming up to the tournament, the opt-in button will be present on the Tote website and throughout its social media channels.

Tote Sports Betting Markets 

The Tote's aim is not to offer punters an extensive list of sports to bet on. Instead, this brand focuses only on bringing the best of tote betting in Racing, Football, and, most lately, Virtuals.

Betting Odds at Tote Sports

Unlike typical bookies, the Tote prices are based on a cumulative pot of prize money rather than on a predetermined odds return. To put it another way, when people bet, their money goes into a 'pool,' with each form of bet having its separate pool.

The Tote employs several features to give a boost to the aforementioned pools. One of the which is Tote+, where winning bets placed at on Win/Place pools receive a 10% top up, and exotic pools, including Placepot, receive a 5% top up. Another one is the Tote Guarantee, which ensures that the brand will always pay at least SP on Win bets. If the case is that the Tote dividend is greater, the operator will payout at that price.

Tote+ (up to 10% bigger dividends)

Tote+ is only available on bets placed directly via, or the official tote app and on pools where the ‘tote+’ symbol is displayed on the race card. Only applied to dividends of 1.20 or above. Tote+ Win and Place bets will be settled at a value which is 10% bigger than the standard tote dividend.  Bets into all other Tote+ pools will be settled at a value which is 5% bigger than the standard tote dividend. Full T&Cs apply. 18+.

Tote Guarantee (SP or better on all UK and Ire Racing)

We’ll always pay at least SP on Win bets and if the Tote dividend is greater, we’ll pay out at that price.,, Tote App and selected UK and Irish racecourse customers only. Promotion applies to Tote win bets and the win part of each way bets on all UK & Irish races. Limits apply. Full terms and conditions available at 18+

Tote Sports Betting Features

Horse Racing

The Tote is all about horse racing. The daily meetings are presented on the site's homepage. Rather than having fixed odds as per other horse racing betting sites, punters are offered a tote price instead. Each meeting will have a price for its placepot, quadpot, and jackpot, when available. Diving into the individual races, prices are then shown for the tote win and tote place. The price shown is the current estimate for a £1 stake.

We observed two primary wagering options in horse racing. The first is single-leg bets, which include Totewin, Toteplace, Exacta, Trifecta, and Swinger wagers to choose from. There are also multi-leg bets such as placepot, quadpot, and jackpot, which seem to be the most popular among punters.

Horse Racing Tips

Tote provides British bettors with information, insights, and free professional advice on all of the most important racing events. The Tote is all about the winners; therefore, the brand constantly reviews the cards to find the hottest contenders in each event.

A fascinating section is called "Dark Horses," and its purpose is to bring readers up to speed on famous outsiders competing. For bigger meetings, it's always a good idea to shop around for the best offers before choosing a betting site. For example, you can find great Cheltenham offers for the 2023 Festival at leading betting sites. 


Although not as extensive as horse racing, the Football section works on a relatively similar pattern. All markets offered are based on a tote pool, so punters will not come across any decimal or fractional prices. The three most popular have to be the 1x2, Over/Under 2.5 Goals, and Both Teams To Score. Bettors can choose to join a syndicate or even create their own via the available selections.

Ten to Follow

Tote's Ten to Follow tournament is analogous to drafting a fantasy football team. In a nutshell, Tote produces a list of over 500 horses from which players choose ten horses to pursue in each stable they enter. During the season, horses are awarded points for winning and placing in their races. The higher the grade of the race, the more points available.

Tote Fantasy

Tote Fantasy is a paid pool similar to a Placepot or a Scoop6, but the way you win is totally novel and depends on how well you do relative to other participants. To win the competition, you don't need to correctly predict all seven winners. The first prize could be earned by only having two winners!

As in Fantasy Football, you are given a budget from which you must select your players, or, in this case, horses. The focus here is on a single race day, not a whole season.


In virtual horse racing, bettors don't have to bother about reading the form book and can instead focus on the excitement and fun of the game. Bet on the virtual runners of your choosing by selecting a colour or number from the predefined field.

Every virtual runner will be given odds corresponding to a percentage segment on the RNG wheel to represent their chances. While your probability of victory will be higher if you choose the favourite, your odds will be undoubtedly smaller.

Live Streaming at The Tote

The Tote is all about bringing the races to the people. UK punters can enjoy all the live streams without the need to place any bets. Having deposited at least once into the account since it was opened is all that's needed.

Live Streaming Live Streaming
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Tote User Experience 

The first thing a bettor notices when they arrive at The Tote is how uncluttered the homepage is, featuring only the site's unique horse racing betting options. It's honestly a breath of fresh air to horse racing enthusiasts, especially when compared to other new betting sitesfilling their pages with in-play football and basketball from the lost corners of the world. 

The Tote platform is adorned with splashes of red on a white background. Using the interface is a breeze, thanks to its fluidity and simplicity. There is a 'bet Types' tab along the horizontal menu that lists all Tote Bet options. There are also other sections, reachable by a discrete menu in the site's header, where consumers may access the Ten to Follow, Fantasy, Virtuals, and Casino products.

Depositing and Withdrawing at Tote

Payment alternatives aren't quite as extensive as we've ever seen. It's the contrary, with UK punters having only the following options to deposit and withdraw funds:

  • VISA
  • Mastercard

Unfortunately, there are no eWallets or crypto options to choose from. At least not yet, anyway! For both deposits and withdrawals, the Tote requires a minimum of £5. Deposits are processed immediately, whereas withdrawals typically take 3-5 business days to clear. 

Payment Method
Deposit Amount
Withdrawal Amount
Withdraw Time
£5 min
£5 min
3-5 Working Days
£5 min
£5 min
3-5 Working Days

Tote Mobile Betting

With the Tote App, horse racing bets may be placed wherever you are. It's one of the best betting apps around, intended to simplify punters to put down all kinds of single- and multi-leg tote wagers.  Everything, from picking your favourite horses to reviewing the Racing Post Spotlight write-up, is just a few swipes and taps away. The app is available on both Apple and Android devices and can be downloaded from the App Store and Play Store, respectively. 


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Tote Sign Up Process

Tote's registration process is so simple that even the least tech-savvy bloke can execute it in less than five minutes. Click the "Join" button on the Tote platform to begin:

  1. Enter personal details such as your name, surname, date of birth, home address and mobile number.
  2. Set up a unique security question and answer combination.
  3. Jot down your preferred email address.
  4. Create a new username and password for yourself.
  5. Choose your marketing preferences and accept the T&Cs.

Hit 'JOIN', and you're all done!

Ensure that all of the data on your official papers precisely matches what you have just provided. A member of The Tote team may contact you in the future to confirm your identity. The best bookies are obligated by law to implement such a process, and we'd be pretty apprehensive if it wasn't the case.

Tote VIP Program

As for now, Tote does not offer any VIP or Loyalty Programme. The closest thing would be The Stayer's Club, which, as described earlier, rewards punters who place 6+ bets over £5 in a given week.

Tote Customer Support

The Tote's Help Center can be easily accessed via the menu on the left-hand side. There, bettors can access some of the most frequently asked questions with the chance to solve the issue independently. Alternatively, the operator offers various channels of customer help. The phone support and live chat feature have to be the most convenient. They are both available from 8.00 am to midnight, with a stellar team behind the screen that's able to solve all sorts of issues. Others may prefer to reach out to the team via email, which is also an excellent option for less pressing concerns.

Communications ChannelAvailabilityContact
Live Chat8 am - 12:00 Through the Help Center
Phone8 am - 12:00 0800 032 8188
Address24/7Customer Care, Waterside House Waterside Drive Wigan, WN3 5AZ


Available Hours:08:00-12:00
Phone:+44 1942 314007

Tote Responsible Gambling Features

A more socially conscious approach to betting and gaming is promoted by The Tote. It is their goal to ensure that all players have a fun, safe, and secure environment in which to play. Such a message is not only written on the dedicated Responsible Gambling page but also evidenced by the brand's actions. One of these is the decision to shut down the gaming lobby between the hours of 12 a.m. and 8 a.m. because of the absence of the customer service staff.

Problem gambling is a big concern for the company, which is why it works closely with a variety of authorities, organisations, and software to help its customers play responsibly. These include Better Internet for Kids, Gamblers Anonymous, GamCare and GAM STOP.

When confronted with a difficulty, customers should initiate a live chat session with customer service to determine which support will be most beneficial. There is a wide range of limiting tools available, including

  • Deposit Limits
  • Session Time Limits
  • Reality Check
  • Account History
  • Time-Out
  • Self-Exclusion
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Profit/Loss Totaliser Profit/Loss Totaliser
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Our Verdict

The Tote platform was designed with ease of use in mind. It's a breeze to go about the site, whether you're setting up for an account or navigating the numerous bet possibilities.

Tote pool betting options for horse racing and football are the platform's main focus, so there's little reason to use another online sportsbook in the future for Tote bet placements. Promotions and features are aplenty, from free tote credits to Tote+ price boosts, Ten to Follow, Fantasy, and many more! 

Visit Tote Sports


Yes, The Tote offers a respectable casino product to UK payers.

Yes, the UKGC licences and regulates Tote to serve British customers.

New players at The Tote can claim a Bet of £5 to get £20 Welcome Offer

The minimum deposit and withdrawal are £5.

Yes, The Tote Placepot App is available on both Android and iOS.

The Tote offers live chat, phone, and email support daily from 8.00 am to midnight.



Hi, I'm James Molloy

"I've worked in the betting industry on product, operations and customer service for several years. A class operator will deliver on many aspects and we cover them all."

  • Sports Betting
  • Football
  • Online UX

Reviewer since October 2015