Originally founded in 1903, William Hill is now one of the UK's largest brands in both the land-based and online sports betting markets. With an estimated 500,000+ betting opportunities available per week and 2,300+ high street shops to go along with their topnotch online offerings, it's no surprise that William Hill is among the top 3 bookmakers in all of Europe, not just the UK.
From 2012 to 2016, William Hill was the official betting partner of the The FA before turning the reigns over to rival Ladbrokes. The following summer, William secured deals with not one but three of the Premier League's top clubs (Chelsea, Everton, and Tottenham) to become their official betting partners, revealing just how much clout the William Hill brand carries.
William Hill patrons are confident all offerings baring the William Hill name will be supported by topnotch software and the sports offering is no different. Powered by a familiar face in the industry, OpenBet, along with some help from the likes 2DB, Betradar and Inspired, William Hill offers one of the most inclusive and state-of-the-art sports offerings on the market.
OpenBet provides the betting platforms powering the site but some of the more unique betting opportunities offered on the site are provided by other third party software developers. The virtual sports betting done at William Hill is provided by Inspired, one of the world's leader in virtual sports development, while some of the content solutions are driven by Betradar.
The initial impression when you enter the site is that this is a very traditional bookmaker, which is gimmick free and just wants to focus on the serious matter of sports betting. There are the usual blend of markets available with the most popular bets displayed under a 'Most Popular Bets' header.
The players are offered thorough stats when they click on a major market. There is a useful bet calculator and plenty of easily accessible specials and TV betting opportunities. The range of sports content available across the site has been vastly improved by a dedicated sports news section, current podcasts and a variety of live video streams.
During 2010, William Hill launched the first of a series of apps for the iPhone and Android platforms, which included a Match Predictor and Shake-a-Bet apps. They also launched SMS betting and an iPad app for its fixed-odds financial betting product, Day Trader, at the end of 2011.
William Hill's odds are considered on par for industry standards. They do claim to house the best odds on greyhound racing in the UK, though. Placed directly to the right of the odds for each market is a list of active bets on that particular market so players can better understand the current makret.
When viewing markets, players can choose to view the odds in fraction, decimal or American formats to ensure players fully understand the odds offered. Thanks to the topnotch betting partnerships the bookmaker consistently lands, players are sure to find a wealth of exclusive betting odds on teams other bookmakers might not offer.
William Hill is now translated across 24 languages, creating on average 500,000+ betting markets each week. Its prime sports are football, golf, and tennis but as mentioned, the bookmaker does tout a reputation as the UK's leader in greyhound racing betting. Its liability systems allow for high stakes, regularly in advance of 5,000 units to be placed online without being referred to a call centre.
There is still a lack of interest in many global sports, and the betting coverage remains focused to their traditional core market of the UK. The bookie has expanded into budding markets like eSports and virtual sports but relative to some competitors, the markets offered at William Hill are nothing above the industry standard.
The live 'In-Play Betting' section of William Hill's online bookmaker has data on all the upcoming major sporting/non-sporting events. The site also provides a wealth of useful tools to help ensure in-play punters have all the resources they need to succeed. The site provides live TV and radio streams for many major UK events; it also includes data on teams and participants that updates in real time so players won't miss a thing.
William Hill isn't particularly known for its promotions but their sports offering does tout some generous bonuses including almost always offering a hefty Free Bet promotion for all new players. The most popular Free Bet promotion run by the bookie is the 'F20 Free Bet' which can be accessed with the Promo code F20.
Promo Code: F20
William Hill offers 24/7 support to their players via a UK free phone number, international phone numbers, e-mail, live chat, fax, and other services. Support for premium players is known to be an issue, and no proper segregation of support exists for different grades of players.
William Hill also provides players with a convenient and accessible way to process transactions from every country. All players can deposit/withdraw cash by Neteller, credit/debit card, Click2Pay, EntroPay, Moneybookers, ClickandBuy and UseMyBank.
The currency options that are accepted at William Hill include £, €, $, R, CAD, SEK and DKK while the language options, as mentioned, are up to 24 including Swedish, Danish, Russian, French, Spanish and other popular languages outside of the UK.
When you have been in the sports betting market game for over a century, you are sure to know a thing or two about the industry. Although William Hill's reputation was garnered on its physical presence, its transition to the online platform was seamless. Players enjoying William Hill Sports will experience one of the most elite online-betting sites in the world.
|100+ years of experience in sports betting||overwhelming at times for new comers|
|500,000+ betting opportunities per week|
|top 3 bookmaker in Europe|