888 Review

Preface

The 888 brand is one of the most recognised within the gambling industry. They’ve had their virtual doors open since 1997 and in that time have grown to a level that sees them create over $540 Million in revenue each year, mainly thanks to 1,350 employees that are driving this behemoth of a company.

What’s been impressive to see from 888 is their continued strive for expansion. Since the company was set up by Israeli entrepreneurs, Avi and Aaron Shaked, and Shat and Ron Ben-Yitzhak, their initial goals were laid out within the then buzzing online casino and online poker sector.

The natural progression of the brand on the back of their success has led them into sports betting (2008) and bingo (2009), highlighting a route that has become a common theme with only the largest of gambling companies.

What sets 888 apart from a lot of the competition is that not only are they award-winning software developers for their own products, but they’re also able to provide white label solutions for dozens of other bingo and casino sites across the industry. The acquisition of companies like Dragonfish and Cassava Enterprise have only bolstered their grip on this sector and has been a big reason for the success of 888 in offering B2B solutions, alongside their network of sites.

The company are also one of the first non-US based gambling outlets to be licensed in New Jersey, offering a large part of their game catalogue to these residents. On top of that, 888 offer all of their products to a huge range of countries based all over the world. Some of the more obscure include Aland Islands, Aruba, Burkina Faso, Cook Islands, Kuwait, Nicaragua, Sierra Leone and Yemen, to name just a few.

Available products

The sports betting arm of the company is one of the best in the business and the recent transformation online, now backs up the exceedingly good mobile options they offer. The site comes packed with sport and betting markets, with their pricing structure one of the most competitive that we’ve seen for some time.

The casino was one of the original brands for the 888 network. It’s powered by several software providers, including Playtech, NetEnt, Ash Gaming and of course, their own 888 Gaming titles, unique to the 888 brand. The casino comes packed with over 200 games, ranging from slots, table games, scratch cards, live casino and jackpot games.

888Ladies is the bingo site for the brand and they are hosted on their in-house Dragonfish network (who just so happen to be one of our favourite bingo networks!). On site you’re going to be able to enjoy 12 bingo rooms, that cover a wide range of games, including 75-ball, 80-ball and 90-ball variants. Included is a vast range of side games, that taps into their impressive casino collection.

The poker room has been open since 2002 and for a long time were famed for their sponsorship of the World Series of Poker, allowing people to satellite into huge tournaments for a relatively small amount of money. It offers a good range of games, including Hold’em, Omaha and Stud variants, and are unique as they run on their own poker network.