Canada Sportsbook theScore Gets Its Own In-House Technology
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Penn National Gaming, Inc. announced Monday that Score Digital Sports Ventures (Canada) Inc. ("theScore Bet") launched its “proprietary risk and trading platform, the culmination of theScore Bet’s strategy to bring its sportsbook technology in-house.”
Now, theScore Bet operates a “vertically integrated technology stack with all components, including the Risk and Trading platform, Player Account Management system and Promotion Engine.”
In-House Technology Promotes New Products
The Promotion Engine was custom-built by in-house product and engineering teams.
In migrating to its own risk and trading platform, Penn National Gaming states that this “significantly enhances theScore Bet’s mobile product offering in Ontario, including increased in-game wagering options and event props and an expanded library of markets.”
The vertically integrated infrastructure “unlocks greater personalization and media and betting integration capabilities, enabling theScore Bet to more creatively and efficiently serve users.”
theScore Bet will also launch a Parlay+ feature for all major sports leagues this fall.
“The completion of theScore Bet’s technology stack is a milestone accomplishment that significantly strengthens our online betting capabilities, mobile product offerings and overall integrated media and betting ecosystem,” Jay Snowden, CEO and President, Penn National Gaming, said in a news release.
“This vertically integrated platform will increase our ability to engage and retain customers, drive more flexible pricing, provide valuable savings on third-party platform costs, and allow us to deliver the most personalized product experience in the market. We’re thrilled to have this technology deployed in Ontario and are diligently working toward migrating the Barstool Sportsbook in the U.S. to the platform in Q3 2023, after which we will begin to realize the full benefits of our in-house, custom-designed technology.”
Achieving Independence
“From the outset, achieving technology independence has been a core priority of ours and I could not be prouder of the incredible team who built this state-of-the-art platform from the ground up,” John Levy, CEO of theScore said in the release.
“Operating on a system where all components are custom built to work together maximizes our speed and efficiency and supercharges our ability to seamlessly roll out new features, wagering options and innovations. We are extremely excited to introduce this enhanced product to Ontario bettors well ahead of the busy fall season.”
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