Major League Baseball and BetMGM Expand Partnership
Major League Baseball, MGM Resorts International and BetMGM Sportsbook announced today that all parties have renewed and expanded their partnership which made MGM Resorts MLB’s first Official Gaming Sponsor.
How the Partnership Works
First starting in 2018, the renewed deal is a “multi-year agreement,” and BetMGM will continue its role as the official partner. Thus, BetMGM will market its brand in the United States across “a variety of team platforms including MLB Network, MLB.com, and the portfolio of MLB apps.”
For this year’s All-Star Celebrity Softball game, MGM Rewards will be the Title Sponsor. It will also be the Presenting Sponsor of the first-ever All-Star Saturday Extra Innings musical performance at Dodger Stadium.
"We are thrilled to extend and expand upon our groundbreaking work with Major League Baseball" Lance Evans, Senior Vice President of Sports & Sponsorships, MGM Resorts, said in a news release. "We're incredibly proud of the growth and innovation that have transformed our industries since launching our partnership four years ago, and we're eager to continue breaking new ground and delivering world-class sports and entertainment experiences for baseball fans worldwide."
The partnership will include “data usage in sports betting, promotion across MLB-owned media platforms, domestic and international activations at MLB events, plus multiple fan experiences.”
MGM Resorts will also be the Presenting Sponsor of Bettor’s Eye, a show on MLB.TV, which focuses on betting.
"It is an exciting day to announce the extension of our partnership with MLB. The collaboration with the League allows us to reach new audiences while delivering a best-in-class baseball wagering product. We look forward to growing our industries together,” Matt Prevost, BetMGM’s Chief Revenue Officer, said in the release.
MLB Gaming Operator
From here, BetMGM will continue being recognized as an “MLB-Authorized Gaming Operator” and utilize MLB’s statistics feed throughout games. MLB will make “enhanced statistics” available to BetMGM on an exclusive basis.
MLB, MGM Resorts, and BetMGM state that they will “continue to work together on comprehensive responsible gaming measures and protecting the integrity of the game, both on and off the field.”
The partnership in 2018 has opened other partnering opportunities for BetMGM and MGM Resorts, including those with the Boston Red Sox, Detroit Tigers, Los Angeles Dodgers, New York Mets, New York Yankees, Houston Astros, and Washington Nationals.
Most notably, the Nationals and BetMGM partnership spawned a retail sportsbook on-site at Nats Park.
"Since creating this historic partnership four years ago, MGM Resorts and BetMGM have been truly collaborative and innovative business partners to Major League Baseball,” MLB said in a statement. “With the success of Bettor's Eye and introduction of All-Star Saturday's Extra Innings concert, we look forward to seeing how MGM Resorts and BetMGM will continue to broaden their business with Baseball."
