Unlike other major suppliers, Odobo wasn't really a game design studio. Rather than building games from scratch, Odobo's main business involved offering designers and operators a platform on which to develop and market their products. Just as Amazon's Kindle Direct Publishing model allows budding writers to self-publish on a huge stage, Odobo gave developers and operators access to tools and customers that would be difficult to reach without help.
The Gibraltar-based outfit helped bring some of the web's most popular games into existence since its birth in 2011, and was nominated for multiple prizes. The company even beat world-famous firms like Playtech, Microgaming and NYX to win the 2015 eGR Magazine "Mobile Gaming Software Award" the year before shutting down.
Fuga Development Technologies chose Odobo to bring a play-for-money version of its game Bat Family, which was originally popular in Italy, to mobile devices across the world. With Odobo's help, Fuga was able to ensure that this sizzling slot game lost none of its slick finish during the conversion process. Odobo was also the driving force behind some of the most exciting mobile slots released in the last few years, including dark fairy tale Akaneiro: Demon Hunters and the anime-inspired Champion of Champions.
Odobo's company structure centered on empowering budding developers cultivates extremely unique yet creative games. Many of the most popular iGaming software providers stick to what many would describe as "what works," meaning they typically stick to the time-tested favorites and popular brand titles we all know bring fans in droves.
Odobo worked with up and coming developers who weren't scared to test the market with new game concepts and unfamiliar titles. Odobo typically only provided online-casino games with a heavy emphasis on slot games. This probably came as no surprise considering slots are the most popular game type in the industry.
Odobo offered a flexible and user-friendly service, just as you'd expect from a company that has forged strong relationships with indie developers and giant operators alike. In fact, it's not much of an exaggeration to say that Odobo's offering was all about accessibility: a huge part of the company's draw was that it provided companies with a pathway into the regulated gambling market, which Odobo estimated to be 17 times more valuable than its social and casual counterparts.
The company also had an app called 'Odobo Play' that was available via the Apple App Store. 'Play' featured over 50 slots that ccould be enjoyed for free or played on a for-money basis, and was downloaded over 45,000 times since its release. Many companies who work in the casino software industry are based in Gibraltar and licensed by the Gibraltar Gambling Commissioner.
As one such company, Odobo had to comply with the territory's Gambling Act of 2005, which stipulates that remote betting companies must declare their Random Number Generators (RNGs) to be "fair and reliable". Odobo also had strong relationships with several independent companies that tested its software for fairness and reliability, including Gaming Labs and iTech Labs. If a company complies with this legal code and multiple third-party standards, there's very little chance that players will find themselves on the wrong end of a fixed slot or table.
When it came to support, Odobo recognised that its clients (ranging from large casino operators to independent game developers) value reliability and responsiveness. As a result, it had put in a place a dedicated technical operations team, responsible for monitoring systems to ensure uptime was maintained. In the event of any issues, there was a 24-hour emergency support facility for operators, should they need any assistance.
Given that fans of online gaming were unlikely to deal directly with Odobo, most players wouldn't see promotions that bear the company's name. Bargain-seekers didn't lose heart, however, as it was hard to find a high-profile online casino that didn't use Odobo products in some capacity. Top gaming outfit Coral inked a distribution deal with Odobo in 2014; that agreement granted Coral access to Odobo's portfolio of titles and, more importantly, made it possible for players to enjoy regular promotional offers while playing Odobo-powered games.
Odobo's Game Development Kit (GDK) allowed coders to create games using HTML5 and CSS3. Since HTML5 technology facilitates optimisation for mobile devices, Odobo-powered software could be enjoyed across multiple platforms on the move. The company also provided tools to help developers create multi-lingual products, thereby opening the door for growing companies to reach new global markets.
In addition to providing a development kit that can be used to craft endlessly playable games, Odobo helped developers to market their titles to potential buyers. Customers could take advantage of the platform's tools to create attention-grabbing game trailer videos and other marketing graphics.***In June of 2016, Odobo shut its doors. Due to the growing pressure of the always competitive supplier industry, Odobo chose to shut down their operations. Odobo inspired titles like 'Akaneiro: Demon Hunters' are no longer accessible via online casinos, a major let down for all the lovers of Odobo products.
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