Even before the introduction of Bill C-218, which legalized single-game sports betting, there was a strong hunger for online sports betting market in the Alberta, in both regulated and unregulated markets.
Boasting over 4.3 million residents, the Rocky Mountains, and two NHL franchises, Alberta is considered to be one of the bigger sports hubs in Canada.
The province is home to some of the oldest casinos in Canada, and the provincial lottery and gaming commission has seen millions in revenue through their SportSelect product that offers online sports betting in the form of parlay wagers.
Alberta is one of the wealthier provinces in Canada, with oil fields, natural gas, large city centers and more. Usually with wealthier provinces, comes more disposable income, some of which can be used to wager on sports or casino games. This is a great motivator for the province to regulate and legalize sports betting as soon as possible - and that's exactly what they did, launching the province's first sportsbook on August 27th - the day single-game wagering launched in Canada.