Bet365 Sports Review

Reviewed by
Same-Game Parlay?
Yes
iOS App?
Yes
Android App?
Yes
Live Streams?
Yes

bet365 is one of the most successful and well-known online betting brands in the world. Founded in 2000, from modest beginnings in Stoke-on-Trent in England, the bookmaker now has over 19 million accounts worldwide. bet365 is now one of the leading operators serving the Canadian market. In 2016, the E-Gaming Review Power 50 betting companies judged bet365 to be the leading sports betting operator. bet365 holds licenses from the UK Gambling Commission, among other licensing bodies.

There are few negatives associated with bet365 for bettors in Canada. Customers have access to a range of sign-up and ongoing promotions, which are varied and generous. The depth of the sports betting market coverage is about the best in the global online industry. The live betting interface functions well, and there is a vast number of live bets available.

What we Liked and Disliked about Bet365 Sportsbook

Pros
  • Trusted global brand that focuses on compliance.
  • Extensive range of in-play events and cash out facility.
  • Comprehensive package of ongoing bonus promotions.
Cons
  • No live streaming of the English Premier League due to country contractual restrictions

bet365 Sportsbook Bonus

bet365 usually has a free bet welcome bonus, which is transparent and achievable, and provides a good incentive to open an account. To find out if this bonus is available in your region, open an account and check their promotions page.


bet365 Free Bets

Customers with bet365 in Canada are credited with several Canada free bets, which are sport and event specific. Bettors can boost the payout of a parlay by 70%, depending on the number of selections. There are also bonuses for successful accumulators in Euro League basketball and tennis matches. bet365 also offers enhanced odds for fixtures in the English Premier League and Champions League. The bet365 weekly free bet rota covers several sports.

‘Sports’ is the first option on the main menu on the bet365 Homepage. The Canadian site offers approximately 30 betting sports, listed in alphabetical order. You can click on a sport to take it to the top of the menu, which makes navigation easier. The most bet on sports are soccer, tennis, and basketball.

bet365 offers a comprehensive selection of markets for the four main pro and college sports in the United States: basketball, baseball, ice hockey, and American Football. In addition to the regular sports, customers can place bets on politics, esports, and TV and Entertainment Specials.

The most popular competition for betting is the English Premier League. bet365 displays the match result market for each fixture, along with a link to the related options, which number over 120. These additional markets appear under the headings of Main, Asian Lines, Cards, Corners, Goals, Half, Player, Specials, and Minutes.

bet365 Betting Features

The Canada-facing bet365 site and mobile app offer the following features, which enhance the sports betting experience:

Bet Builder

Customers in Canada can create an accumulator using the Bet Builder feature. The bets bring together multiple match outcomes in a single wager. Some of these outcomes are related, so the odds are adjusted accordingly. The option is available on selected soccer matches which are listed n the site a few days in advance of the fixtures.

In-Play Betting

bet365 is well-known for the live betting service. Customers can select from a vast range of events, with soccer and tennis being the most popular sports for in-play betting. bet365 suspends betting after a major incident that affects the odds, such as a goal, penalty, or sending off in soccer, and break of serve or end of a set in tennis.

Cash Out

In-play bettors in Canada can cash out or partially cash out an existing in-play bet during an event. The objective is to ensure a profit or restrict any loss before the bet expires. The cash-out value depends on the stake and odds for the original bet, as well as the betting market at the time the request is made. Bets can be cashed out throughout a match.

Live Streaming

Although fixtures in the main domestic leagues in Europe are not streamed live on the bet365 betting site, bettors can view live pictures of many football matches. Placing a qualifying bet gives customers access to bet365 live streaming of horse racing. The coverage is limited to the race, and there is very little analysis before or after each race.

Registration Process at bet365

  1. Potential new bet365 customers in Canada visit the bet365 Homepage and click the ‘Join’ button. 
  2. Members must specify a Username and Password and populate the required fields. The sign-up process also requires personal, account, and marketing data. 
  3. New account holders confirm that they are at least 18 years of age and accept the general bet365 Terms & Conditions.

Depositing and Withdrawing at bet365

bet365 accepts payments using several methods available in Canada, including credit cards, bank transfers, and e-wallets. There are several currency options, including the Canadian Dollar. Deposits are processed immediately and are free of charge. Withdrawals are subject to standard delays, and some providers may impose a service charge.

bet365 Desktop Experience

The bet365 desktop experience is exemplary with no major flaws or missing features. The menu structure facilitates easy navigation, and the site appears visually appealing. The famous green and black colour scheme is familiar in many countries. bet365 offers a wide range of sports, leagues, and markets in pre-match and in-play betting. Banking and customer support features work well, and players have access to responsible gaming measures and support bodies.

Mobile App

Mobile users in Canada can download the bet365 app for iPhone and Android devices. There is a mobile version of the website if the browser is correctly optimised. Mobile users cannot claim a specific welcome bonus; however, they can still claim the standard welcome offer and any ongoing promotions available to existing customers. The app is easy to navigate, and any market can be reached with a few taps.

Betting Odds at bet365

This table shows the margins for the main markets with the three most popular betting sports:

SportMarketMargin
SoccerMatch result 3 way105.24%
TennisMatch result 2 way107.53%
BasketballMatch result 2 way106.27%

These margins are about average for the Canadian market and don’t offer exceptional value. However, there is enough in the odds to encourage small-staking customers to bet as they would not notice the small variances. Professionals may look elsewhere because a small percentage difference can be crucial to profitable betting. The default odds format is American, but this can be changed to decimal and fractional from a pop-up menu.

bet365 Customer Support

Customers in Canada can contact bet365 using the following methods:

  • Email
  • Telephone
  • Postal Address
  • Live Chat

The department is open 24 hours a day, seven days a week. There is no anecdotal evidence of poor response times, so we can assume that support staff deal with issues in a timely manner.

Company Information

Address:

Hillside, Festival Way Stoke-on-Trent Staffordshire ST1 5SH England

Website:

Social:

VIP/Loyalty Programme

Bet365 does not offer a specifically structured VIP programme to customers in Canada. However, existing customers are rewarded for their loyalty with a package of ongoing promotions. These offers are sport and event-specific, so they have expiry dates. However, once an offer is closed, bet365 replaces it with a similar one, and the transition is seamless. The loyalty package includes concessions and free bets for soccer, tennis, and American Football.

bet365 Responsible Gambling Features

As a high-profile operator, bet365 takes responsible gambling seriously. Measures include self-exclusion, deposit limits, and reality checks. bet365 has partnerships with organisations that offer support for problem gamblers, such as BeGambleAware, GamCare, Gambling Therapy, and GamStop. There are banner links and contact details for organizations that provide guidance and practical help to individuals who may have a potential gambling problem. Licensing requirements mean bet365 is dedicated to complying with rules for fair trading.

Our Verdict

The owners are also the major shareholders in Stoke City Football Club, who play in the EFL Championship in England. The club’s current ground is called the bet365 Stadium. bet365 also sponsors many other sporting events around the world.

Banking, customer support, and responsible gambling measures are comprehensive. Payouts are fast, and bets are settled within a short time after the result has been confirmed. The desktop website and mobile app are both easy to navigate using logical menus and links. bet365 offers customers in Canada a best-in-class sports betting service that surpasses most competitors.

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