William Hill Review 2025: Complete Sports Betting Package
Gambling.com Rating: 8.7/10
Our Verdict: With outstanding odds and innovative promotions, William Hill is a first-class site for bettors in Ireland.
Quick Summary: William Hill at a Glance
Since the 1930s, William Hill built a reputation as one of the UK’s top bookmakers, before officially launching operations in Ireland in 2005.
Curious to see how this established brand measures up against today's best new betting sites, I put the latest version of the site to the test.
After spending time on William Hill’s desktop and mobile platforms, I found very few flaws, although the interface can be a little chaotic and cluttered on occasion.
Overall, though, you can see the commitment to high standards here and William Hill still hits most of the right notes for functionality and reliability.
In my experience, the odds are consistently competitive and the range of promotions is impressive - especially for major sports like football and horse racing.
- Trusted brand with rich heritage
- Outstanding football and horse racing odds
- #YourOdds feature creates unique bets
- Enhanced odds on hundreds of markets weekly
- Top price guarantee for horse racing
- Interface can feel cluttered
- No phone or email support options
- Bet builder only covers 3 sports
Our William Hill Rating Explained
| Category | Score | Reasoning |
|---|---|---|
| Sports & Markets | 9/10 | Very strong on core sports, could improve for niche sports. |
| Promotions | 9/10 | Generous welcome offer and plenty of offers for existing customers. |
| Payments | 8/10 | Wide array of payment methods but withdrawals can sometimes be slow. |
| Customer Support | 8/10 | Live chat with quick response times but no phone or email support. |
| Reputation | 10/10 | Strong reputation built over 90+ years. |
| User Experience | 8/10 | Easy to navigate, though site is a bit too cluttered. |
| Mobile Platform | 9/10 | Loads quickly, well-designed, and easy to navigate. |
| Responsible Gambling | 8/10 | Comprehensive Safer Gambling Hub, though layout can confuse. |
| Live In-Play Betting | 9/10 | Lots of in-play options but could use more live streams. |
| Value of Odds | 9/10 | Competitive odds across the board and racing top price guarantee. |
Gambling.com Rating: 8.7 (Highly Recommended)
Find out more about how we rate betting sites.
William Hill’s welcome offer is straightforward and provides new customers with a good incentive to sign up.
After registering, I placed a €10 bet and got four free bet tokens worth €10 each, for a total of €40 in free bets.
I like the fact that you can use the free bets on any sport you like. For example, I placed mine on horse racing, football and rugby markets.
| Bookmaker | Qualifying Bet | Free Bet Bonus |
|---|---|---|
 | Bet €10 | Get €40 |
 | Bet €5-15 | Get €15-30 |
 | 3 Bets of €10+ | Value Matched up to €300 |
 | Bet €5 | Get €20 |
Top 5 William Hill Offers For Existing Customers
William Hill has a decent range of existing customer offers. However, I'd like to see more promotions for sports outside of football and horse racing.
bet365 has the edge over William Hill when it comes to promotions for less popular sports.
That said, if you plan to do most of your betting on horses or football, there are more than enough promotions to choose from.
When betting at this site, I counted a total of 10 existing customer promos for football and horse racing.
| Promotion | Description |
|---|---|
| 1. Top Price Guarantee | Better odds than competitors for selected races. |
| 2. Football Acca Winnings Boost | Increases the odds on accumulators with four legs or more. |
| 3. Bet Builder Winnings Boost | 25% profit boost on football bet builders, including Premier League games. |
| 4. Stat Attack | Free game - answer 5 questions correctly to win €20 in bet builder free bets. |
| 5. 2 Up | Football bets paid out if your team goes two goals ahead. |
William Hill has a long association with horse racing and remains one of the best horse racing betting sites to this day.
I took advantage of numerous odds boosts and extra place offers for UK and Irish races, with live streams available to watch for the majority of races through William Hill's 'Betting TV' channel.
Many races also come with audio commentary on William Hill Radio.
One standout feature is the 'Top Price Guarantee', where William Hill promises better value than competitors on selected races.
Even when this promo isn't in play, our odds comparison tests show that William Hill consistently offers the best horse racing odds around.
The best odds guaranteed offer kicks in daily from 10am, so if you back a horse and the starting price ends up higher, you get paid out at the better price.
"Odds should always be the number one consideration when betting on horses and William Hill has some of the best prices around."
William Hill Football Betting
William Hill provides extensive betting options for the beautiful game, blending market variety with competitive prices and unique promotions.
For every Premier League match I checked, there were over 350 markets available, including stats-based bet builders and lots of in-play options.
The #YourOdds feature is a highlight, allowing you to request bespoke bets via x.com.
Add to that regular odds boosts and unique offers like the 'Impact Sub' promo - which lets you transfer a bet to a substitute if your selected player is taken off.
My favourite promotion, however, is 'Stat Attack', a free game where you predict football statistics for a chance to win free bet builders.
Overall, I recommend William Hill as one of the best football betting sites in 2025.
"With solid odds, lots of betting options, and promotions to keep things interesting, William Hill delivers for football punters."
William Hill GAA Betting
William Hill does the basics when it comes to GAA betting, with markets available for all notable inter-county fixtures.
There are more hurling and Gaelic football matches to bet on here than most online bookmakers offer. However, there isn't exactly a huge range of markets offered for each match.
For example, I checked a Munster Championship football match between Kerry and Clare and counted two markets for the game at William Hill, compared to 14 at Ladbrokes.
You're also unlikely to find any promotions that apply to GAA here, in my experience.
On the positive side, William Hill competes well with Irish-based bookies like BoyleSports, in terms of the value of prices for each match.
William Hill Golf Betting
Like other bookmakers, William Hill ramps things up for the majors with more markets and enhanced each-way terms.
For recent majors, William Hill has paid between eight and nine each-way places, which is a decent amount compared to most golf betting sites.
Still, this bookmaker could do a better job with more golf promotions, considering sites like BoyleSports have early payout deals that run all year round.
"William Hill has all the odds you could want for golf and the each-way terms are decent, without being spectacular."
William Hill Rugby Betting
William Hill covers both codes of rugby but places a stronger emphasis on union compared to some other rugby betting sites, which will be welcome news to Irish punters.
Union is the priority, with more comprehensive betting options for major competitions like the Six Nations, United Rugby Championship and Champions Cup.
For the bigger matches, William Hill typically offers around 80 pre-match markets, including a variety of handicap lines.
William Hill Odds & Market Variety
William Hill consistently beats much of the competition when it comes to odds - especially for major sports like football.
The prices for the biggest football competitions regularly match or beat heavyweight rivals like bet365 and Ladbrokes.
Average payout rates hover around 93-94%, with football and horse racing delivering the best bang for your buck.
In head-to-head comparisons, Premier League odds were just a hair off bet365’s (0.1-0.3% margin).
In terms of market coverage and available betting options, William Hill lags behind some of the competition for niche interests like Esports betting.
But for the most popular sports to bet on, there aren't many sites with this many betting options.
William Hill Bet Builder
William Hill’s bet builder is handy for football, basketball and American football punters looking to create same-game accas.
However, it's not available for any other sports, which is something that needs to be looked at.
I expect the top bookmakers to accommodate bet builders for a variety of sports and William Hill is lagging behind the competition here.
On the plus side, I've taken advantage of 25% profit boosts on Premier League bet builders.
I've also really enjoyed the 'Stat Attack' game, which is free to play.
You're asked five stats-based questions about an upcoming match - if you get all five correct, you win four free bet builders worth €5 each.
I've yet to land all five, but I did get a €2 free bet builder for getting four correct.
Bet builder selections are settled rapidly through the use of OPTA statistics, so profits land in your account straight away when you win.
In summary, this is a high-quality bet builder, but it needs to be rolled out to more sports.
Bet Builder Comparison
| Bookmaker | Maximum Selections | Sports Available |
|---|---|---|
| Up to 8 | 3 Sports in Total |
| Up to 12 | 14 Sports in Total |
 | Up to 5 | Football Only |
 | Up to 8 | Football Only |
William Hill delivers a solid in-play betting experience.
The number of live betting markets has consistently impressed me, particularly for sports like football, cricket, and tennis.
Live streaming is relatively limited compared to sites like Spreadex, but I have been able to watch tennis, football, darts and horse/greyhound racing at William Hill.
When a stream isn't available to watch, I find it easy to track games and access markets when an event is in-play.
The live tracker provides real-time updates and graphics are presented in a user-friendly way, so I can keep on top of live statistics while betting.
Cash out values are generally fair in my experience, although cash out is only available on selected markets.
User Experience & Site Design
William Hill’s blue, gold and white branding is iconic and instantly recognisable from high street betting shops and TV adverts.
However, the website isn’t exactly a masterclass in design, in my opinion.
With a layout that drifts into cluttered territory, you have to pick your way through a homepage that’s packed with flashy features and a library of betting markets and prices.
It’s a bit of an assault on the senses, especially when compared to less aggressive sites like BetVictor.
Despite not being stylish, the site is still functional. On the home screen, there's an A-Z list of sports on the left, featured events and promotions in the centre, and a list of popular bets on the right, so all of the essentials are easy to locate.
The site loads quickly and the bet slip is visually appealing, allowing me to adjust stakes, tweak selections, or switch between bet types with ease.
Depositing & Withdrawing Funds
| Payment Method | Minimum Deposit | Average Withdrawal Time |
|---|---|---|
| Visa Debit | €5 | 30 mins-4 hours |
| PaysafeCard | €10 | Not available |
| Paypal | €10 | Same day |
| Skrill | €10 | Same day |
| Neteller | €10 | Same day |
| ecoPayz | €10 | Same day |
| Bank Transfer | €10 | 3-5 working days |
In contrast to my reservations about the feel of William Hill’s desktop site, I really like the design of the mobile app.
It boasts an impressive 4.7/5 average user rating on the App Store, alongside a strong 4.3/5 score on Google Play.
Navigation feels effortless, with near-instant loading times when moving between sections.
The app’s cleaner, less cluttered interface is a notable improvement over the desktop version, offering a streamlined experience where all key features are easily accessible.
This is one of the best betting apps and should be a go-to destination for anyone betting on the move.
Customer Support
There are several customer support channels at William Hill. However, before reaching out, it's worth exploring the help section, where FAQs tackle a wide range of common issues.
If you can’t get sorted there, the Live Chat feature is your best bet. It’s available 24/7 and is impressively responsive.
Alternatively, you can reach out to the @WillHillHelp account on X.com, including with any #YourOdds bet requests.
William Hill’s customer service is accessible in over 15 languages.
While phone and email options used to exist, they seem to have been discontinued for online customers recently, which is a slight negative.
| Channel | Availability | My Experience |
|---|---|---|
| Live Chat | 24/7 | Quickest responses - friendly and professional agents. |
| X.com (@WillHillHelp) | 08:00 to 23:00 Daily | Relatively quick, but not the best for urgent matters. |
| Help section | Always Available | Range of FAQs for common queries. |
Responsible Gambling at William Hill
William Hill offers a comprehensive range of safer gambling features to help users maintain control over their betting.
Currently, however, the information and tools are spread between the Safer Gambling Hub and other sections lower down the page, which can make navigation confusing.
Better organisation of these resources would enhance the user experience.
Nevertheless, all essential tools for promoting responsible gambling are readily accessible, including:
- Deposit limits
- Time-out periods
- Reality checks
- Self-exclusion
The Bottom Line: Final Thoughts on William Hill
William Hill has a heavyweight reputation and I can see why this well-rounded bookmaker is still held in such high regard.
You'll struggle to find a better site to bet on football, horses or greyhounds, while most other sports come with a good range of betting options as well.
I've compared the odds here with prices from a range of competitors and have found that William Hill is rarely beaten.
But there is still room for improvement. The bet builder needs to be more flexible and the desktop site could do with a redesign.
While there are plenty of promotions for football and horse racing, I'd like to see more betting offers applying to a greater range of sports.
All in all, however, William Hill does the important things really well, so I highly recommend the site and app for online betting.
FAQ
Is William Hill legit?
Yes. William Hill is a trusted bookmaker and provides a secure website for betting. The parent company, 888 Holdings, is licensed and regulated in by reputable regulators like the Malta Gaming Authority and the United Kingdom Gambling Commission.
How long does William Hill withdrawal take?
This depends on the method of banking you use. Withdrawals to debit cards can be processed in as little as 30 minutes, while e-wallet withdrawals are usually completed within 24 hours.
How do I contact William Hill customer service?
The best way to get in contact with William Hill is through their 24/7 live chat service. You can also try reaching out to them through X (@WillHillHelp). Email and telephone options are not available at present.
Does William Hill have free bets?
Yes, William Hill offers free bets to new and existing customers. New users can avail of a welcome offer when they sign up and place a first bet. Existing customers receive free bets in the form of special promotions, loyalty rewards, and money-back offers.
Who owns William Hill?
William Hill is owned by 888 Holdings, a Gibraltar-based online betting and gaming company. In 2022, 888 Holdings acquired William Hill’s non-U.S. assets from Caesars Entertainment, which had previously bought the company in 2021. Caesars retains ownership of William Hill’s U.S. operations
