Michael Butlin
Michael is an online gambling expert at Gambling.com, covering sports betting, online casinos and industry developments across the UK and international regulated markets.
With more than 20 years’ experience, he brings a broad understanding of gambling products, commercial strategy and player behaviour to his work.
Before joining Gambling.com, Michael held product development, marketing and commercial roles with operators including Blue Square and Unibet.
Areas of Expertise
Professional Experience
Michael’s career has spanned sportsbook operations, customer acquisition, product strategy and commercial partnerships.
He has also managed sports betting and information websites, operated an online poker platform and advised sportsbook and lottery providers as a consultant. This varied background gives him insight into how gambling products are developed, marketed and used by players.
What Michael Does at Gambling.com
At Gambling.com, Michael produces expert content on betting, casinos, promotions and the wider gambling industry.
Every article follows Gambling.com's Editorial Policy and is supported by independent research. His work focuses on making complex topics clear, accurate and useful for readers.
“My aim is to make gambling topics clear, practical and easy for readers to understand.”Michael Butlin
Latest Articles from this Author
