Esports Awards Name ADR+ Official Distribution Partner For Miami Show
The Esports Awards have named ADR+ (Adrenaline+) an official Distribution Partner for its 2026 ceremony, which takes place on November 17 at the Adrienne Arsht Centre in Miami, Florida.
ADR+ is a global content agency that licenses live programming to international channels, and the deal is designed to widen the show's reach beyond its home audience.
The awards already have a betting brand attached, with Thunderpick on board, so it is worth checking where esports sponsors sit among the best betting sites before the ceremony.
The partnership was announced on the awards' own X account and covered by The Esports Radar on October 26.
Under the agreement, ADR+ will support global distribution of the ceremony, connecting international audiences with the event. No financial terms were disclosed.
Who Is ADR+
According to its own website, ADR+ focuses on combat sports, esports and culture and describes its programming as free and always on.
It says it is carried on more than 20 platforms globally and produces 51 live shows a year.
That gives the awards a ready-made route to broadcasters and streaming services, though the announcement does not name the channels that will carry the ceremony.
MEGA Builds Out The Commercial Side
The Esports Awards is owned and operated by MEGA, which also runs The Mobies, a mobile gaming awards show.
The Radar reported that the ADR+ deal is the latest commercial expansion for MEGA, which appointed Patrick Collins as Vice President of Growth earlier this year to scale its flagship properties.
In August, NASDAQ-listed GameSquare Holdings announced it would act as the sales organisation for the Esports Awards and The Mobies, developing and selling sponsorship inventory.
GameSquare is the parent company of FaZe Esports. MEGA's chief executive, Mike Ashford, said at the time that the partnership could expand the commercial reach of both properties.
The Betting Link
The most relevant sponsor for gambling readers is Thunderpick. The Esports Radar reported that the esports betting platform is the headline Presenting Partner and Official iGaming Partner of the 2026 awards, under a multi-year deal extending into 2027.
Digital media brand Hotspawn is Presenting Partner for the business and competitive side events, including the PWR UP B2B Conference, the Lifetime Achievement Mixer and the Esports Awards Invitational.
The roster of backers is rounded out by the Esports Foundation, which has extended its partnership with the awards through 2028 through its flagship Esports World Cup, and eyewear brand Oakley, as listed by the same outlet.
For fans outside the United States, a distribution partner should make the show easier to find, since local channels can license the feed rather than relying on a single stream.
Our gambling.com news hub will follow the build-up.
