Fanatics Casino Announces Launch Of WWE WrestleMania Slot Machine
Fanatics Casino has unveiled its latest online slot available to US players.
WWE WrestleMania: Road To Gold has been produced by White Hat Studios, bringing the electrifying world of professional wrestling to the reels.
The exclusive title expands on a growing portfolio of WWE-branded titles on the Fanatics platform, offering fans an immersive gaming experience.
Packed with iconic WWE imagery and thrilling bonus features, the game is set to captivate both wrestling enthusiasts and slot fans.
WWE Enters The Casino Arena With Fanatics Partnership
The new slot is exclusive to Fanatics Casino.
They launched as a sports merchandising company in 2011 and has built a name providing branded products to fans of all sports.
In 2021, it launched its online casino, which is now available in Michigan, New Jersey, Pennsylvania and West Virginia.
The app already has a strong WWE base with WWE Blackjack, Raw Multiplier Melee, Smackdown Big Money Entrance!, WWE Bonus Rumble Gold Blitz and WWE Clash Of The Wilds.
President of Casino at Fanatics Betting and Gaming, Conor Grant, said: "WWE is a worldwide entertainment phenomenon, and the energy of the brand has been captured perfectly in WrestleMania®: Road to Gold.
"This new WWE-branded experience on Fanatics Casino reflects our strategy to leverage the power of Fanatics IP assets to offer customers a premium, differentiated experience."
The latest slot features 20 iconic wrestlers, including Cody Rhodes and Rhea Ripley and the instantly recognizable voice of Michael Cole.
Gameplay sees players work through progressive bonus mechanics, taking in the SummerSlam, Survivor Series, Royal Rumble, Elimination Chamber and Money in the Bank, with a successful run culminating in a WrestleMania appearance.
"White Hat Studios is known for its work bringing existing IPs to life in slots. In particular, the Malta-based studio has a burgeoning portfolio of Kong-based titles and plans to launch more in the coming months."
WWE An Iconic Brand
White Hat Studios’ VP of Gaming, Armen Tatarevic, said: “WWE is an iconic brand steeped in entertainment history, and the aim was to collaborate closely to channel that legacy into WrestleMania®: Road to Gold.
“From superstar athletes to headline events, there are numerous touchpoints that fans will enjoy, and this is a major IP launch for White Hat Studios as we continue to deliver a main event experience to casino players in the United States.”
White Hat Studios is known for its work bringing existing IPs to life in slots. In particular, the Malta-based studio has a burgeoning portfolio of Kong-based titles and plans to launch more in the coming months.
It has also launched games based on Peaky Blinders, Worms, Ted and Deal or No Deal.
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WWE is the world’s largest wrestling organization and traces its roots back to 1953, when the Capitol Wrestling Corporation was formed.
Known for decades as the World Wrestling Federation, the brand changed its name to World Wrestling Entertainment (WWE) in 2002, then shortened it to WWE in 2011.
TKO Group Holdings was formed in 2023, bringing WWE and UFC under the same umbrella.
The wrestling brand now has a billion social media followers, and its flagship RAW show, which now airs exclusively on Netflix, attracts nearly 20 million viewers a week.
WrestleMania is considered one of the Big Five events, with last year’s WrestleMania 41 attracting an estimated 1.1billion views on social media alone.
This year’s event, dubbed WrestleMania Vegas, takes place on April 18 and 19 at the Allegiant Stadium in Paradise, Nevada.
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